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Honda: HEVs thriving in North America and Japan
ched the two-door sports coupe Prelude in Japan on September 5, 2025. Its powertrain is an evolution of Honda's unique two-motor hybrid system, e:HEV, and features Honda S+ Shift control technology, a first for a Honda vehicle. The company aims to sell 300 units per month. Also on September 12, the new N-ONE e:, a mini passenger electric vehicle (EV), was launched. Both models feature the Honda SENSING driving safety support system. (Reference ...
Market & Tech Reports Updated at: 2025/09/26
Electric Vehicle (BEV/PHV/FCV) Sales Monthly Report (August 2025)
August was 7.3%, down 1.2 points m/m and down 0.5 points y/y. Cumulative HV sales for the 2025 January to August period increased 16.6% y/y to 3.594 million units, accounting for 8.6% of total vehicle sales volume. Regarding the additional U.S. tariffs, President Trump announced the signing of a new comprehensive tariff agreement with Japan on September 4, and automobile tariffs have been reduced from 27.5% to 15% since September 16. On Septem...
Market & Tech Reports Updated at: 2025/09/26
IAA Mobility 2025: Audi, BMW, Mercedes-Benz
nd promotes progress in the fields of artificial intelligence, electrification, digital connectivity, and sustainable solutions. Last but not least, the motto encourages all stakeholders to design and shape a smarter, greener, and more inclusive future. For the second time in a row, the World New Energy Vehicle Congress (WNEVC) played a prominent role at the international mobility trade show in Munich. Under the motto “The New Phase of...
Market & Tech Reports Updated at: 2025/09/22
GAIKINDO Indonesia International Auto Show 2025
d at the event, including 44 automotive brands, 17 motorcycle brands, and other accessory and parts-related companies. Attendance was 485,569, over 10,000 more than last year's 475,084. There were more than 20,000 test drives. Indonesia's car sales continue to be sluggish. According to GAIKINDO, new vehicle sales in July were down 18.4% year-over-year (y/y) to 60,552 units. On the other hand, sales of electric vehicles were strong, with 42,178...
Market & Tech Reports Updated at: 2025/09/19
Analysis Report: Power Steering (Japanese Market)
F, Bosch and Schaeffler are proceeding with the development of wide-angle electric rear-wheel steering systems that will make it easier to steer the car even on narrow roads and parking spaces and will eventually allow for automated driving via steer-by-wire. In 2021, vehicle models equipped with a new ZF system were launched in the market. 4WS (4-wheel steering) became popular in Japanese cars in the 1980s. Later, with the spread of ESC (Electro...
Market & Tech Reports Updated at: 2025/09/18
Sales Trends of Chinese OEMs in Europe
Sales Trends of Chinese OEMs in Europe Market share close to 10%, BYD's sales volume grows more than 5 times Summary Sales in Europe by Chinese OEMs European market trends of BYD, Geely, SAIC, and Chery According to MarkLines production and sales data, new vehicle sales in major European countries totaled 8,962,000 units in the first half of 2025 (January-June), down 4.6% year-over-year (y/y). Of this total, Chinese OEMs sold 872,000 units, do...
Market & Tech Reports Updated at: 2025/09/16
Analysis Report: Lighting (U.S. and European Markets)
Analysis Report: Lighting (U.S. and European Markets) ZKW Group gaining prominence List of Lighting Suppliers Introduction I. Lighting Market Overview II. New Lighting Technology Trends III. Global Development of Lighting Suppliers (Western companies) IV. List of Lighting Suppliers and their Customers (European/U.S. produced models) V. List of Equipment by Make and Model VI. Sales Figures of Major Lighting Suppliers Marelli Automotive Lighting...
Market & Tech Reports Updated at: 2025/09/09
Honda's Electrification Strategy
ration hybrid system by over 50% compared to the 2018 model and over 30% compared to the 2023 model. Regarding next-generation autonomous driving technology, Honda will work with the Chinese autonomous driving technology provider Momenta Global Limited (Momenta) to incorporate the technology in all new models to be launched in China in the future. In May 2025, Honda held a briefing on its initiatives centered on four-wheeler electrification. ...
Market & Tech Reports Updated at: 2025/09/03
TECHNO-FRONTIER 2025: e-Axle, Motors
nous motor) IPMSM (without heavy rare earths (HRE)) IM (Induction motor; three-phase double winding) Cooling method Liquid cooling Oil-liquid cooling Oil cooling Wire type Round wire Flat wire Round wire Winding type Distributed winding (cassette-type inserter) SC winding Distributed winding (newly developed inserter) Inverter IGBT IGBT SiC double inverter Mass production / development planning In mass production from February 2025 (Ins...
Market & Tech Reports Updated at: 2025/08/29
ASEAN Vehicle Sales and Production Update (Q2 2025)
ASEAN Vehicle Sales and Production Update (Q2 2025) ASEAN Countries Automotive News Top Rank Topics Summary Vehicle Sales Volume by Country Vehicle Production Volume by Country Commentary on Sales and Production Volume, January - June 2024 Thailand BEV sales by OEM ASEAN News Topics (Q2 2025) * An updated version of this ASEAN report will be released every quarter. * Sales data for Thailand and Malaysia include revisions from past periods. ...
Market & Tech Reports Updated at: 2025/08/28
Investments in India: Toyota and Volvo's plans in Karnataka
r leading automotive companies including Continental, Bosch, Marelli, Mercedes-Benz, Aptiv, etc. The state also features five well-established automotive clusters located in Hoskote, Bidadi, Hubballi-Dharwad, Shivamogga, and Belgaum, all supported by robust infrastructure. (Reference) MarkLines OEM Plants - India Electric mobility in Karnataka In recent years, Karnataka state has seen strong growth in the EV sector. As of August 31, 2023, the...
Market & Tech Reports Updated at: 2025/08/27
Electric Vehicle (BEV/PHV/FCV) Sales Monthly Report (July 2025)
ere were 70 PHV models available in China, and 78 BEV models, almost the same number of models. However, in 2025, there are around 90 PHV models already released or scheduled for release, while there are over 120 BEV models, reflecting a large difference. This is likely due in part to the effect of new vehicle introductions, leading to an increasing trend towards BEVs. Also, there is growing interest in EREVs/REEVs (extended range/range extender ...
Market & Tech Reports Updated at: 2025/08/26
Analysis Report: Power Steering (U.S. and European Markets)
d subsidiary; Nexteer of the U.S., which acquired the steering division of the former GM/Delphi; and ZF, which absorbed TRW of the US. ZF is strengthening its steering business in India through a JV with the Rane Group. In addition, although it is a Japanese company not covered in this report, a new company was born in January 2021 with the integration of Hitachi Automotive Systems, which produced power steering systems, and Honda-affiliated S...
Market & Tech Reports Updated at: 2025/08/21
Electrification in Indonesia
electric commercial vehicles, Mitsubishi Motors has been producing the Minicab EV, developed based on the Minicab MiEV, as the L100 EV in Indonesia from 2023, but production/sales have been limited to about 100 units per year. EV VAN EV VAN press conference Air ev Binguo ev All-new Cloud EV BYD There were no new models announced, and the lineup consisted only of models already on sale. There were a total of five models...
Market & Tech Reports Updated at: 2025/08/20
2025 China Auto Forum: SAIC Group and Great Wall Motor
nufacturing technologies with technological elements, and shift from a traditional manufacturing company to a smart mobility technology company. This strategy is not only a proactive response to technological trends, but also a milestone for proactive change and long-term development in the face of new industrial competition. Restructuring strategies: Technological equality and ecosystem symbiosis 1. SAIC will build a technological foundation and...
Market & Tech Reports Updated at: 2025/08/12
Initiatives to Streamline Development for Actual Deployment of AD/ADAS
ors, Ltd. (Hino) exhibited demonstration testing on heavy-duty commercial vehicles and introduced examples of their activities for implementation and deployment based on needs. VIL (Vehicle-in-the-Loop) Test Bench (TMEIC) Centralized ECU (Valeo) Valeo Group (Valeo) introduced two new centralized ECUs. One is an ADAS domain controller called DCU (domain control unit). It has a scalable design that covers everything from parking ...
Market & Tech Reports Updated at: 2025/08/12
Renault: Promoting EVs with Ampere and HEVs with Geely
les at 50%, Promoting EVs with Ampere and HEVs with Geely Ampere’s battery and platform strategy: Reducing battery cost by 20% in early 2026 Renault’s mobility brand Mobilize: Launching V2G project with charging system development firm Renault brand international game plan 2027: Launching eight new models outside Europe Renault Group’s business results: Operating profit rising to a record high in 2024 Renault 4 E-Tech Electric – al...
Market & Tech Reports Updated at: 2025/08/08
Analysis Report: Seat (U.S. and European Markets)
ly Johnson Controls) of the U.S., once the largest seating supplier in the world, underwent a major transformation. It transferred its interior parts division (highly competitive, low profit margins), excluding seating, to its joint venture company in China. It spun off its seat division to form a new company, Adient, for the purpose of increasing its cash reserves. Since the divestiture of Adient, Johnson Controls has increased its focus on its...
Market & Tech Reports Updated at: 2025/08/06
Chinese Market Q2 2025
bile Manufacturers (CAAM) announced on July 10, 2025, that vehicle sales volumes in China rose 11.4% year-over-year (y/y) to 15.653 million units. Of this total, passenger car sales grew 13.0% y/y to 13.531 million units, while commercial vehicles increased 2.6% y/y to 2.122 million units. Sales of New Energy Vehicles (NEVs) grew 40.3% y/y to 6.937 million units, accounting for 44.3% of all new vehicles. This report presents significant trends...
Market & Tech Reports Updated at: 2025/08/01
Mitsubishi Motors: Strengthening HEVs in Thailand, Foxconn supplying BEVs
Industry Co., Ltd. (Foxconn), has agreed to supply battery electric vehicles (BEVs) developed by Foxtron to MMC. The BEVs to be supplied on an OEM consignment production basis will be produced in Taiwan, with sales to the Oceania region scheduled to begin in the second half (H2) of 2026. In its new mid-term plan "Challenge 2025," MMC clearly states that it will launch a total of 16 models (including 9 electrified vehicles) in the five years b...
Market & Tech Reports Updated at: 2025/07/30