HEV Market Trend in the U.S. Japanese OEMs Hold 70% Share, Expanding Local Production of HEV Models Summary Sales Trends by Powertrain in the U.S.: HEV Ratio Increases Annually, While BEVs Struggle Sales Volume of Japanese OEMs in the U.S.: Increase in Sales, Focusing on HEVs HEV Sales Trends of Hyundai Kia HEV Sales Trends of Ford Group   It has been about a year since President Trump imposed higher tariffs on vehicles imported from Japan; how...

Market & Tech Reports  Updated at: 2026/05/19

ata airbag recalls and how they caused an increased level of scrutiny on the company and technology. Hugh Nguyen highlighted the importance of a gradual scaling approach for robotaxis to build public trust and further showcase their safety benefits.   Hugh Nguyen described two types of partnership models existing in the robotaxi ecosystem. One model is a product-centric model, used by Waymo, in which a company develops a product, and then works ...

Market & Tech Reports  Updated at: 2026/05/14

: World premiere of two new PHEV concept cars Toyota: Leveraging technologies from Huawei, Momenta, and others to accelerate localization at China speed Honda: Promoting the Honda brand across a wide range of products, including motorcycles Mazda: Unveils Year of the Horse Edition of its second NEV model, the EZ-60 Hyundai: IONIQ V unveiled for the first time; launching 20 models in 5 years  The 19th Beijing International Automotive Exhibition (...

Market & Tech Reports  Updated at: 2026/05/14

long term. With a broad, multi-powertrain portfolio and a strong reputation for reliability, Toyota is well positioned to maintain a competitive edge across the forecast period.   Under Toyota's unique omni-directional "Multi-Pathway Strategy", the promotion of electrification and expansion of its model lineup have been accelerated, and in 2025, the sales volume exceeded 10 million units, making it the only major OEM to achieve this. In Japan an...

Market & Tech Reports  Updated at: 2026/05/12

de-hailing services and promotes BYD's high-end strategy. The company also announced its 2nd generation Blade battery and "Flash Charging" technology. At room temperature, charging from a 10% to 70% State of Charge (SOC) can be completed in 5 minutes. The Song Ultra EV, a BEV SUV that was the first model to feature this technology, was released in March 2026. The company plans to build 20,000 Flash Charging stations by the end of 2026, with 4,990...

Market & Tech Reports  Updated at: 2026/05/11

Bangkok International Motor Show 2026 (2) Japanese & European OEMs Toyota, Mazda, Isuzu, Nissan, Honda, Suzuki, and others Summary Toyota Land Cruiser FJ / Lexus IS300h Mazda Mazda6e Isuzu D-MAX EV Nissan Kicks e-POWER Honda e:N2 Suzuki e VITARA BMW iX3 50 xDrive M Sport MINI John Cooper Works Electric 1965 Victory Edition Mercedes-Benz CLA 250+ Ford Ranger Super Duty Tesla Model Y L Hyundai SANTA FE Hybrid HTRAC AWD Kia Carnival HEV, EV5 Volvo E...

Market & Tech Reports  Updated at: 2026/05/08

Auto China 2026: Xiaomi Auto and HIMA by Huawei Xiaomi VGT Concept Car debuts in China; HIMA unveils its "Jie" models Summary Xiaomi Auto: Supercar concept debuts in China; YU7 GT to be announced at the end of May HIMA: 5 models gathered   The 19th Beijing International Automotive Exhibition (Auto China 2026 ) was held from April 24 to May 3, 2026, at the China International Exhibition and Convention Center and the Capital International Exhibiti...

Market & Tech Reports  Updated at: 2026/05/07

dopted as a device to protect the driver not a wearing seatbelt, and its installation later expanded from not only the driver’s seat, but to the passenger seat as well.   Airbags, when used in conjunction with seatbelts, provide greater occupant protection, and are now standard equipment on most models in the major industrialized countries of Japan, the U.S., and Europe.   Airbag installation rates are steadily increasing in emerging markets,...

Market & Tech Reports  Updated at: 2026/05/07

see more consumers coming back to dealerships as their leases expire, presenting an opportunity for further sales. The counterpoint to this, however, is that more consumers are finding that they have negative equity on their current vehicles, making it difficult to roll over into another comparable model.The war in the Middle East is not currently expected to exert a large effect on US LV sales, just as it is not expected to significantly impact ...

Market & Tech Reports  Updated at: 2026/04/30

The favorable BEV sales seen in 2025 are unlikely to continue, and volumes will keep declining in the medium term. In Japan, since production returned to normal in 2025, similarly high growth is not expected in 2026. In addition, to ease trade tensions, the group has started importing some US-made models into Japan, which will reduce demand for domestically produced versions. In April 2026, Toyota launched the Highlander and Tundra in Japan, imp...

Market & Tech Reports  Updated at: 2026/04/30

oup, Changan Automobile (including NEVO, Deepal and Avatr), Geely, Chery (Omoda & Jaecoo and Lepas), Dongfeng Motor (Forthing), Maxus, and Geely Riddara.   The NIO Firefly EV, Geely Starray EM-i, NEVO Q05 EV, Deepal S03, Maxus 9, GWM ORA 5, BYD Atto 1, BYD Atto 2, and BYD Seal 6 were among the key models on display.   The event concluded with strong results, recording 132,951 vehicle bookings and 2,056 motorcycle bookings, alongside 1,798,312 t...

Market & Tech Reports  Updated at: 2026/04/30

largest booth at this trade show. Entrance Foxconn Group's booth   Electric vehicles manufactured by Foxtron Vehicle Technologies Co., Ltd. (Foxtron), a subsidiary of Foxconn that develops and manufactures electric vehicles, were on display.   The BRIA, a B/C-segment SUV based on the Model B platform, was on display. Vehicle dimensions are overall length 4,315mm × overall width 1,885mm × overall height 1,535mm; wheelbase: 2,800mm...

Market & Tech Reports  Updated at: 2026/04/28

84 JN (CHAdeMO + NACS specifications) supports two charging standards, allowing for charging of one vehicle at a maximum of 150 kW equivalent with CHAdeMO and a maximum of 180 kW with NACS, and simultaneous charging of two vehicles at a maximum of 90 kW. Furthermore, the existing CHAdeMO-compatible model, Terra 184 JJ, can be retrofitted to NACS compatibility.   The A400 fast charger is ABB's latest model, capable of charging a single NACS-equip...

Market & Tech Reports  Updated at: 2026/04/28

mer demand resulting from changes to New Energy Vehicle (NEV: BEV, PHEV, FCEV) support measures at the start of the year continue to have an impact.   Sales of electrified vehicles continue to rise across Europe. Italy saw a significant y/y increase of 61.4%. HEVs (up 38.7% y/y) saw an increase in models from Japanese and European OEMS including the Toyota Yaris Cross, while BEVs (up 69.0% y/y) and PHEVs (up 104.1% y/y) are dominated by models f...

Market & Tech Reports  Updated at: 2026/04/27

13, 2026. The technology is based on Geely's “Full-domain AI 2.0” technology and combines advanced powertrain and electrification technologies to achieve measured fuel consumption of 2.22L/100km, engine thermal efficiency of 48.41%, and achieves top-level energy-saving performance among any HEV model.   The i-HEV Intelligent Hybrid technology is scheduled to be sequentially installed in multiple models of Geely's flagship China Star series s...

Market & Tech Reports  Updated at: 2026/04/24

EV presented the SU7 Ultra once again, this time allowing visitors to access the vehicle's interior-an expansion from last year's display, which was limited to exterior viewing. The SU7 Ultra entered official mass production and started sales in China at the end of February 2025.   In Europe, the model is not yet commercially available. However, Xiaomi has been conducting European homologation and road-validation testing since July 2025, using ...

Market & Tech Reports  Updated at: 2026/04/23

nd 90% of the cell components and manufacturing process can be shared. Water electrolysis system   In addition to the Toyota Group, the Toyota booth also introduced products from partner companies working toward the realization of a hydrogen society.   The portable FC generator concept model exhibited by Aisin Corporation uses Toyota's second-generation fuel cell. It uses hydrogen supplied from hydrogen cartridges as fuel and the pro...

Market & Tech Reports  Updated at: 2026/04/22

comparison, with the selling rate improving 10% MoM to 19.3 mn units/year. The monthly development shows the impact of the full regional level implementation of the updated trade-in subsidy scheme, announced in the new year, reaching all municipalities in March. Furthermore, a concentration of new model launches provided a boost to sales. Nonetheless, low consumer confidence across the nation leaves underlying momentum significantly lower than l...

Market & Tech Reports  Updated at: 2026/04/21

ad during its expansion phase thanks to its precise targeting of families and its pioneering advantage in range extender technology. Although sales declined at the beginning of 2024 due to the short-term effects of the Lunar New Year holiday and price competition, the subsequent introduction of new models and the entry of Xiaomi led to increased market attention and overall sales volume exceeding those of 2023. As 2025 approached, competition int...

Market & Tech Reports  Updated at: 2026/04/20

the future. Figure 2: Distribution of AT speeds (Japan) (Source: MarkLines research) Table 1 below summarizes the automatic transmissions offered by each manufacturer by number of speeds and drive configuration. It is evident that all manufacturers have significantly streamlined their model lineups, resulting in a clear division between ATs for commercial vehicles and sports/luxury cars. However, some models remain unchanged, and it...

Market & Tech Reports  Updated at: 2026/04/17