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HEV Market Trend in the U.S.
, thereby expanding hybrid production with a focus on global models. Since HEV sales volume nearly tripled to around 294,000 units in 2023 over the prior year, and continued to grow to 308,000 units in 2024 and 381,000 units in 2025, HEV models have become a pillar of Honda’s sales in the U.S. Mazda launched the CX-50 HEV model in the U.S. in November 2024, while Subaru launched HEV models of the Forester and Crosstrek in 2025. Production of...
Market & Tech Reports Updated at: 2026/05/19
Bangkok International Motor Show 2026 (2) Japanese & European OEMs
Bangkok International Motor Show 2026 (2) Japanese & European OEMs Toyota, Mazda, Isuzu, Nissan, Honda, Suzuki, and others Summary Toyota Land Cruiser FJ / Lexus IS300h Mazda Mazda6e Isuzu D-MAX EV Nissan Kicks e-POWER Honda e:N2 Suzuki e VITARA BMW iX3 50 xDrive M Sport MINI John Cooper Works Electric 1965 Victory Edition Mercedes-Benz CLA 250+ Ford Ranger Super Duty Tesla Model Y L Hyundai SANTA FE Hybrid HTRAC AWD Kia Carnival HEV, EV5 Volvo E...
Market & Tech Reports Updated at: 2026/05/08
Analysis Report: Automatic Transmission (AT) (Japan, Europe, and Americas Markets)
dopt the above configuration for the sub-transmission (e.g., the Toyota THS II shown on the far right in Figure 1 below). Additional information: While this type is commonly found in hybrid vehicles (see Figure 1, far left), Mercedes-Benz has long used multi-plate clutches in its sports cars, and Mazda has been using them since 2022. Examples in passenger cars include the Toyota i-FORCE MAX, which utilizes the torque amplification characteristi...
Market & Tech Reports Updated at: 2026/04/17
Analysis Report: Cockpit Module (Japanese Market)
~15.6-inch IVI displays are widely used in C-segment and larger cars overseas, but in the Japanese market, while 14-inch displays are used in Toyota's luxury cars, most other IVI displays are 10~12.3 inches in size. However, there are signs of a trend toward larger displays in 2025, with 15.6-inch (Mazda) and 14.3-inch (Nissan) IVI displays being announced. Since both Mazda and Nissan are using this technology in vehicles in the middle of their l...
Market & Tech Reports Updated at: 2025/12/15
Analysis Report: Lithium-Ion Battery (Japanese, European, U.S. and Korean Markets)
as well as OEM supply of the Nissan Leaf for North America (to be launched in 2026). Battery procurement will be structured according to vehicle model, with GS Yuasa, AESC, Panasonic, and Renault as suppliers. Mitsubishi L100 EV produced in Indonesia (Photo:Copyright ©MITSUBISHI MOTORS) Mazda In November 2020, Mazda Motor Corporation (Mazda) announced a BEV proportion of 30-40% among all electrified vehicles in 2030, with investmen...
Market & Tech Reports Updated at: 2025/12/01
Analysis Report: Car Navigation System (Japan, European, and North America Markets)
t also supplies car navigation equipment as a product, with the navigation engine part being supplied by Aisin. The Japanese market for car navigation systems is dominated by the aftermarket, with five Japanese-based companies and two importers offering OEM dealer option products for OEMs including Mazda, but no direct delivery to the OEMs (OEM dealer options are available for Mazda, Mitsubishi, Subaru, Daihatsu, Suzuki, BMW/MINI, and Renault). C...
Market & Tech Reports Updated at: 2025/11/11
Analysis Report: Lighting (Japanese Market)
are not made public, and the test methods and safety factors vary depending on the OEM, so similar defects are repeated. The table can be scrolled left and right. Make and model Recall details Notification number Notification date Number of vehicles Causal department/event Countermeasure Mazda CX-5 4022 4/6/2017 16,265 Manufacturing Insufficient strength due to poor plastic molding process. In the worst case scenario, the light axis re...
Market & Tech Reports Updated at: 2025/10/20
Analysis Report: Air Conditioning System (Japanese Market)
up (affiliated companies), the traditional ordering situation remains keiretsu-colored. In HVAC, this is illustrated by orders from Toyota → Denso and Toyota Industries Corporation, Nissan → former Calsonic Kansei (now Highly Marelli), Honda → former Keihin Corporation (now Mahle Japan Ltd.), Mazda → Japan Climate Systems Corporation, and Mitsubishi → Mitsubishi Heavy Industries Thermal Systems, Ltd. However, as the application of elect...
Market & Tech Reports Updated at: 2025/10/07
Analysis Report: Seat (Japanese Market)
off the seat components division of Fuji-Kiko Co., Ltd., making it a wholly owned subsidiary. In 2019, AKI USA Corporation (AKI USA), a U.S. joint venture between Delta Kogyo and Toyo Seats, and Toyota Boshoku established a new JV, Toyota Boshoku AKI USA, LLC, with plans underway to supply seats to Mazda Toyota Manufacturing, U.S.A., Inc., a U.S. joint venture of Toyota Motor Corporation and Mazda Motor Corporation. In October 2021, the new JV be...
Market & Tech Reports Updated at: 2025/09/27
Mexico (2) Production and exports affected by U.S. tariff concerns
ing prices of Mexican-made models in the U.S. Nissan: Increased production for the second consecutive year, begins production of the first e-POWER vehicle in North America Toyota: Began production of the new Tacoma, including HEV Honda: Begins production of Acura ADX, maintains production in Mexico Mazda: Expanding production for the third consecutive year, considering sales to South American markets VW: Production expansion for the fourth consec...
Market & Tech Reports Updated at: 2025/07/11
JSAE 2025 in Yokohama: Carbon Neutrality
JSAE 2025 in Yokohama: Carbon Neutrality Automakers' efforts to improve recycling and safety Summary Toyota: Circular economy initiatives Honda: Initiatives to achieve "carbon neutrality" and "zero traffic collision fatalities" Subaru: Safety Technologies of the New Forester Mazda: CX-80 PHEV advanced safety features Suzuki: Initiatives to develop BEV light trucks JSAE in Yokohama 2025 North Hall venue entrance The Automotive Engineer...
Market & Tech Reports Updated at: 2025/06/25
Indonesia: BYD, GAC Aion and VinFast set up EV plants
ndonesia: 2024 BEV sales increase 2.5 times to 43,000 units VinFast, BYD and GAC Aion to build EV plants Increasing production of EV batteries 2025 sales in Indonesia expected to grow 4% y/y to 900,000 units (GAIKINDO’s forecast in April 2025) Domestic market: Toyota launches Prius and Camry HVs; Mazda introduces CX-80 PHV Production Forecast by GlobalData: Indonesian production expected to be 1.32 million units in 2028 The Indonesian govern...
Market & Tech Reports Updated at: 2025/06/13
Thailand: Tax Incentives for PHVs, HVs, and MHVs in addition to EVs
d place with 48,000 units, the Toyota Yaris Cross in fourth place with 35,000 units, and the Honda City in fifth place with 34,000 units. In terms of new model introductions (Chinese manufacturers' models are described above), in EVs, Honda launched the e:N1 compact crossover SUV in 2024. In 2025, Mazda will introduce the MAZDA6e mid-size sedan, and Toyota and Isuzu will introduce the Hilux and D-MAX electric pickup trucks, respectively. Outside...
Market & Tech Reports Updated at: 2025/05/12
Trump Tariffs: Impact on the North American Auto Industry
d vehicle sales volume in the U.S. totaled 6,437,000 units (in 2024). In descending order by OEM, GM imported 1,176,000 units, Hyundai/Kia 1,140,000 units, Toyota 783,000, VW 522,000, and Nissan 480,000. Brands where imported vehicles account for more than half of their U.S. sales volume include Mazda (79%), VW (78.7%), Hyundai/Kia (66.7%), and Nissan (51.9%). GM and Hyundai/Kia have seen an increase in imports from South Korea and Mexico, ...
Market & Tech Reports Updated at: 2025/05/02
Mexico (1) Sales grow fourth consecutive year in 2024, but growth slows
ds in electric vehicle sales: EVs including HEVs grow by nearly 70% Sales volume by OEM: Nissan maintains top share, followed by GM and VW Chinese OEMs: Accounting for about 10% of domestic sales in Mexico in 2024 U.S. OEMs: GM and Ford sales up, Stellantis sales down Japanese OEMs: Nissan, Toyota, Mazda, and Honda experience double-digit y/y growth Volkswagen Group (VW): Significant sales growth for the second consecutive year; Indian-made vehic...
Market & Tech Reports Updated at: 2025/04/30
Analysis Report: Automatic Transmission (AT) (Japanese, U.S. and European Markets)
instead of a planetary stage, combined with a torque converter The above 1 is an "AT-based" structure, as shown in the green box in Figure 1 below, which is often used for hybrids, but Mercedes-Benz has been using multi-disc clutches in ICE (internal combustion engine) vehicles for many years, and Mazda has been using them from 2022 onwards. On the other hand, the sub-transmission associated with the lower stage of AWD or CVT (continuously v...
Market & Tech Reports Updated at: 2025/04/15
Mazda: BEV Transition to Progress in Stages
Mazda: BEV Transition to Progress in Stages Expanding the CX series of large models; developing NEVs with Changan Automobile Summary Announced Lean Asset Strategy Plans for the introduction of electrified vehicles Battery procurement: Partnership with Panasonic Energy Mid-Term Management Plan: Phased advancement of BEV conversion Production and sales in the U.S. Performance outlook for FY2024 (ending March 2025) GlobalData sales forecast: Mazda t...
Market & Tech Reports Updated at: 2025/04/01
Changan Auto: Targeting Sales of 5 Million Units in 2030
L07 - - 16,134 SUVs S07 - 60,796 114,343 S05 - - 26,344 G318 - - 13,421 Avatr Sedan/Hatchback Avatr 12 - 5,026 30,509 SUVs Avatr 07 - - 25,543 Avatr 11 757 21,381 8,251 Changan Oshan SUVs X5 97,645 73,427 70,396 Z6 54,362 121,637 43,715 X7 60,457 45,074 39,660 X70A 1,978 245 - CX70 5,056 - - COS 3,812 - - MPVs Cosmos 1,143 - - Oshan 5,447 149 - Suzuki Sedan/Hatchback Alivio 8,942 - - Total 1,709,092 1,921,260 2,019...
Market & Tech Reports Updated at: 2025/03/12
U.S. Market: New Vehicle Sales Recover, BEV Expansion Slows
n (16.4%) achieving sales of 2.7 million units, widening the gap with second-place Toyota (2.34 million units for Toyota with a 14.2% share). Looking at recent developments, Honda's sales recovered in 2022 and 2023 thanks to the increased volume of hybrid versions of its mid-size SUV CR-V, while Mazda achieved growth by strengthening its SUV lineup, including the mid-size SUV CX-50, which is manufactured in the U.S. On the other hand, altho...
Market & Tech Reports Updated at: 2025/02/21
Analysis Report: Radar and LiDAR (Japanese Market)
150° × 30° and a detection range of 210/36m. Figure 1: Bosch front radar: Radar 6th generation (Source: Bosch) Figure 2: Bosch front radar Premium: Radar Premium 5th generation (Source: Bosch) Continental Continental AG’s main customers are Toyota, Subaru, Nissan, Mitsubishi, and Mazda. The standard long-range product is the ARS510, which has been in use since 2022, and its successor is the ARS620. The ARS510 has a vehicle dete...
Market & Tech Reports Updated at: 2025/01/16



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