ard and the area between the shin and the knee to not only protect the lower limbs but also enable the lower limbs to be supported by the knee airbag. Although it protects the knees, it also influences the overall behavior of the occupant's entire body to provide maximum protection. The company’s marketing catchphrase is "small change, big impact". As announced at the time, mass production for VW started in 2019. In December 2017, ZF announce...

Market & Tech Reports  Updated at: 2025/04/24

cast parts. Intelligent alliance (Huawei) On January 10, 2025, GAC announced it agreed to invest in the establishment of the GH Project Company (tentative name) with Huawei. Through the new company, GAC will partner with Huawei Technologies Co., Ltd. (Huawei) in areas such as product development, marketing strategy, and ecosystem services. A new automobile brand based on a new architecture and leading technology will be created. The first produ...

Market & Tech Reports  Updated at: 2025/04/24

redesign their structures, adopt AI at scale, and build future-ready teams. As he stated: “AI isn’t replacing companies—at least not yet. But companies that master AI will replace those that don’t”. The future belongs to those who act today.   Thomas Dannemann, Senior Director, Product Marketing, Qualcomm Germany GmbH     Mr. Dannemann provided an overview of how artificial intelligence (AI) is fundamentally transforming the automo...

Market & Tech Reports  Updated at: 2025/04/22

ched the Qiankun brand, which focuses on smart driving at its core. Shipments of smart-related components increased nearly seven-fold from the previous year to 23 million units. Smart car selection model (HIMA: Harmony lntelligent Mobility Alliance) Product definition, design/engineering, and marketing enhancements. Leveraging its extensive experience in electronic product design and expertise in automotive intelligentization, the company p...

Market & Tech Reports  Updated at: 2025/04/16

ed company and a part of the MEIL Group (Megha Engineering & Infrastructures Limited). In 2015, the company introduced electric buses in India. Its production facilities are based in Hyderabad, Olectra has a partnership agreement with BYD Auto Industry Co Ltd for the assembly, manufacturing, sales, marketing, and aftersales service of electric buses in India. Its product range includes both electric buses and electric tippers.   At the Bharat Mo...

Market & Tech Reports  Updated at: 2025/03/27

this opportunity to start doing business with BMW, Renault and other European OEMs. In September 2010, the company reported that it received an order for brake calipers from BMW. Supply was to begin in 2013, and total orders were expected to reach KRW 210 billion. Mando has been engaged in various marketing activities, including holding a parts technology exhibition at BMW's R&D center in November 2009. In April 2015, Mando Corporation Poland Sp...

Market & Tech Reports  Updated at: 2025/03/21

s (Europe, the Middle East/Africa, Latin America, Southeast Asia, and the Commonwealth of Independent States (CIS)).   The "2345" strategy was announced at the Changan Auto Global Partners Conference held at the end of December 2024. This refers to two transformations (supply chain transformation, marketing services transformation), three cores (electrification, digital intelligence, core technology), four relationships (supplier partners, marke...

Market & Tech Reports  Updated at: 2025/03/12

ch as BYD, Geely, Changan Auto, and SAIC-GM-Wuling saw considerable domestic NEV sales volumes. As recent changes in the domestic and international macro environment were more bullish than expected, consumer attitude in China was relatively stable. Coupled with the sustained effect of automakers’ marketing activities during the 2025 Spring Festival and a low sales volume base for February 2024, market performance in February 2025 was stronger t...

Market & Tech Reports  Updated at: 2025/03/12

ed color choices enhance its modern look. It has an evolved headlamp, dynamic tank styling, and fresh color schemes.       BMW Motorrad is the motorcycle brand of BMW Group. BMW Motorrad bikes are manufactured in India at the TVS Motor Company's plant in Hosur, Tamil Nadu. The brand focuses on marketing premium motorcycles in India. At the Bharat Mobility Global Expo 2025, this company showcased its latest models at the BMW Group India pavi...

Market & Tech Reports  Updated at: 2025/03/06

utomotive attendance. The abundance of technology announcements that will sooner, or later impact automotive products and services is the second important factor.   Material from: [Technology Brief] CES 2025 Overview and Perspectives [January 31, 2025] [Right reserved VSI AV Insight powered by Go2Marketing LLC 2025] reproduced with permission of Go2Marketing LLC.   VSI reports: Tesla Robotaxi: What are the Challenges Ahead? (Nov. 2024) Waymo ...

Market & Tech Reports  Updated at: 2025/02/19

equity structure of Zeekr and Lynk & Co. As a result, Geely Automobile Holdings Limited will have a stake of approximately 62.8% in Zeekr. Further, Zeekr will hold a 51% stake in Lynk & Co. Zeekr and Lynk & Co will strengthen synergy in terms of technology, product, the supply chain, manufacturing, marketing, service, and international market expansion. NEV commercial vehicle plant in operation Geely Farizon New Energy Commercial Vehicles Group...

Market & Tech Reports  Updated at: 2025/01/28

dustry to design next-generation materials that support sustainable living. The company does this by working closely with the world’s leading original equipment manufacturers (OEMs) and brands, to develop advanced technologies, touching the lives of people everywhere.   Alexander Schieke, Global Marketing Director - Performance Coatings at Stahl, spoke at the Automotive Interior Expo in Stuttgart about the latest trends for high-quality interi...

Market & Tech Reports  Updated at: 2025/01/22

xceeded that for the full year of 2023.   Great Wall Motor's sales network currently exceeds 1,000 outlets in more than 170 countries and regions worldwide. Great Wall Motor has established dedicated parts centers in key regions such as Australia, South Africa and the Middle East. Regional marketing centers have also been established in Eurasia, Australia, South Africa, Saudi Arabia, Chile, etc. In 2022, Great Wall Motor announced the "O...

Market & Tech Reports  Updated at: 2024/12/20

1 2020 Net income (CNY millions) -1,015 -1,607 -1,177 -440 Total operating revenues (CNY millions) 4,666 3,562 2,779 2,241 Total operating costs (CNY million) -3,396 -2,568 -1,962 -1,690   The company's losses are attributed to the large amount of funds invested upfront for technology and marketing development. It is expected that it will be difficult to be profitable in the short term.   3.8 Aptiv plc ▶ Recent developments 3.8.1 Cor...

Market & Tech Reports  Updated at: 2024/12/19

plants and 6 development sites around the world. Additionally, its sales network extends to over 80 countries and regions.   In 2023, Changan announced its overseas strategy "Vast Ocean Plan," which aims to accelerate the expansion of products and production capacity, as well as strengthen brand, marketing services, organization, and human resource development. Under the plan, the company aims to enter over 90% of global markets by 2030 and est...

Market & Tech Reports  Updated at: 2024/11/25

announced by Dongfeng uses Huawei's Qiankun vehicle control module. Changan subsidiary Avatr Technology (Chongqing) Co., Ltd. acquired a 10% stake in Huawei subsidiary Shenzhen Yinwang Intelligent Technology Co., Ltd. Great Wall Motor also signed a comprehensive partnership agreement with Huawei on marketing digitalization. Emerging EV makers NIO, XPeng, and Li Auto announced their technology achievements in intelligent driving. Geely Farizon, th...

Market & Tech Reports  Updated at: 2024/11/05

l Achievement Encouragement Award, and the FY2023 Chairman's Award Grand Prize from the New Energy Foundation. CHAdeMO 15kW medium-capacity fast charger (Source: Takaoka Toko) aima CHARGE (Source: Takaoka Toko)   Demonstration test at Times Parking (Source: Takaoka Toko)   When marketing 15kW medium-capacity fast chargers for private use at business sites, for example, it was found that there was a need for destination chargi...

Market & Tech Reports  Updated at: 2024/11/01

, GAC signed a memorandum of understanding for digital strategic cooperation with Huawei Technologies Co., Ltd. (Huawei). The two companies will cooperate comprehensively in areas including digitalization of research and development, intelligent operations, intelligent production, digitalization of marketing, corporate globalization, ICT infrastructure, and joint innovation. GAC Trumpchi further deepened its partnership with Huawei at the Auto ...

Market & Tech Reports  Updated at: 2024/10/30

of Deco's active rear wheel steering products was completed in April 2023, with mass production expected to begin in the second half of 2024, bringing consumers a more optimized driving and riding experience and providing support that highlights accurate and effective intelligentization for new car marketing.   In October 2023, Deco's sensor series products made a new leap forward. The structure combines redundant and non-redundant features, imp...

Market & Tech Reports  Updated at: 2024/09/27

ming phone call AVAS start engine fragrance mode screen tap goodbye sequence seatbelt warning rest mode screen slider lock Sequence: from top to bottom, from left to right   Based on these functional sounds of the 08 model, the sound team also created lounge music, which became part of the marketing strategy for the launch of the car at events and on social media.   Rosemary Joshy, Head of Global Software Programs and Strategy, FORVIA H...

Market & Tech Reports  Updated at: 2024/09/05