nce is a competitive differentiator: As smart cockpits become more highly integrated, the company is leveraging its high-fidelity audio technology and immersive audio solutions to equip premium and high-end brand models with an enhanced audio experience. NEVs in particular have a strong appeal in a marketing environment without engine noise.   Software and hardware integration facilitates the way cockpits are updated: Transforming from a mere au...

Market & Tech Reports  Updated at: 2025/12/24

ontinuously and sales further. As for exports, China’s November vehicle export growth was beyond expectations due to high sales profits abroad. The export situation has been improving since the second half of 2025, with independent NEV brands strengthening market recognition and rapidly expanding marketing networks. - Maker November 2025（1,000 units） y/y 1 BYD 307 -26.5% 2 Geely 268 23.5% 3 FAW-VW 138 -6.5% 4 Chery 119 -25.5% 5...

Market & Tech Reports  Updated at: 2025/12/09

hitecture, information systems (software/digital data/cloud)・In-vehicle semiconductors・In-vehicle OS ・Digital intelligence research and development・Digital intelligence production・Digital intelligence equipment・Digital intelligence supply chain (software/hardware)・Digital intelligence marketing and services・Digital intelligence management・Low-carbon manufacturing (Source: Created by MarkLines based on the content of the pres...

Market & Tech Reports  Updated at: 2025/11/27

electric vehicles for export markets and is expected to launch it soon in India. Hyundai also entered the EV market with the EV version of its popular SUV Creta.  Factors driving EV market expansion Improvement in battery technologies and the range of EVs Availability of new models and aggressive marketing of EVs by OEMs The government pushes for clean mobility and tax incentives  The growing localization of e-mobility components helps to redu...

Market & Tech Reports  Updated at: 2025/11/19

of Deco's active rear wheel steering products was completed in April 2023, with mass production expected to begin in the second half of 2024, bringing consumers a more optimized driving and riding experience and providing support that highlights accurate and effective intelligentization for new car marketing.   In October 2023, Deco's sensor series products made a new leap forward. The structure combines redundant and non-redundant features, imp...

Market & Tech Reports  Updated at: 2025/11/18

continuous rise in the enthusiasm for consumption in the market and is expected to boost sales further. China’s automobile export situation has been improving since the second half of 2025. In markets outside of China, independent NEV brands have been strengthening presence and rapidly expanding marketing networks, with exports to some markets growing well. Amid supply chain uncertainties such as international chip shortages, China’s automot...

Market & Tech Reports  Updated at: 2025/11/12

re agreement in China, with the contents of the talks covering new models and factory plans. Ford   In late September, Ford China announced the establishment of a wholly owned subsidiary, Ford Sales and Service Co., Ltd., in Shanghai. The new company will be responsible for managing all aspects of marketing, sales and service operations for Ford brand passenger cars and pickup trucks in the Chinese market. Tesla   In August, the company announc...

Market & Tech Reports  Updated at: 2025/11/11

the company aims to increase the utilization rate to 100% by FY2027. Reduction ofpersonnel Reduce the number of employees globally by approximately 20,000 (65% in Manufacturing, 18% in SG&A, and 17% in R&D).Simultaneously lower labor costs as well as sales and administrative expenses, and improve marketing efficiency. Improvement ofR&D efficiency Rationalize R&D centers to reduce workforce average cost per hour by 20%.Reduce the number of par...

Market & Tech Reports  Updated at: 2025/10/27

ition has remained intense and will drive consumption to be further released. China’s automobile export situation has been improving since Q3 2025, with exports to some markets growing well. In markets outside of China, independent NEV brands have been strengthening presence and rapidly expanding marketing networks. Coupled with the mitigated pressure of destocking in Russia, China’s automobile exports continued to increase. - Maker Septem...

Market & Tech Reports  Updated at: 2025/10/15

was ordered to pay $242.5 million in damages. This decision could affect other legal cases and government investigations, and might lead to a recall. Tesla has been responsible for 86.5% of fatal accidents involving ADAS-equipped vehicles since 2021, and has been found to have engaged in misleading marketing and inadequate explanation of the operational design domain (ODD) . Furthermore , Musk's robotaxi business, which launched in Austin in June...

Market & Tech Reports  Updated at: 2025/10/01

p 56.1% y/y and 8.8% m/m, and continues to be strong with an 80.5% increase in cumulative sales for the January to August period. In China, the National Day holiday (October 1-8) is approaching, and consumers are more willing to buy in September, which tends to increase new car sales. The sales and marketing activities of each company will also be the focus of attention. BYD   The highest selling model in August was the Qin PLUS with 36,000 unit...

Market & Tech Reports  Updated at: 2025/09/26

autonomous driving. A “big minor change” Skyline model was released in September 2019, in which the electric power steering was integrated with the steer-by-wire system; the adoption of ProPILOT 2.0 with a more sophisticated autonomous driving Level 2 again generated much attention. The actual marketing of the steer-by-wire electric power steering, which was considered as an upfront investment, is considered to have contributed greatly to th...

Market & Tech Reports  Updated at: 2025/09/18

ce: MarkLines Monthly sales data by model - XPeng)   Leapmotor (Zhejiang Leapmotor Technology Co., Ltd.), based in Hangzhou, Zhejiang Province, has established a presence by differentiating itself from other emerging brands and major OEMs with its mass-market products and reasonable pricing. This marketing and branding have been well received in the Chinese market, resulting in increased sales volume.   In October 2023, the company began a cap...

Market & Tech Reports  Updated at: 2025/09/17

.8% m/m).   According to the Federation of Automobile Dealers Associations of India (FADA), the passenger vehicle sector was driven by strong rural demand. The Hindu Aashaada period and auspicious delivery dates, combined with targeted measures, the introduction of new models, and aggressive rural marketing, led to a significant rebound in inland sales toward the end of the month. Conversely, demand in urban areas remained weak due to a lack of ...

Market & Tech Reports  Updated at: 2025/08/26

(YFAS) joint venture agreement until December 2038. In January 2020, the company announced the sale of Recaro to Raven Acquisitions, a private investment firm based in Detroit. The transaction went into effect on January 1, 2020. The rights to use the Recaro brand in the development, production and marketing license for luxury car seats was transferred to Raven Acquisitions. In March 2018, Adient and Arvind established a joint venture, Adient Arv...

Market & Tech Reports  Updated at: 2025/08/06

on of hardware and software integration, all control functions will eventually be able to support distributed execution and control. Development and deployment of advanced driver assistance systems   Peng LU, Vice President of Horizon Robotics and Head of Strategy, Smart Driving Product Planning & Marketing, presented the development stages and practical experience of advanced driver assistance systems at the technology leadership summit. ...

Market & Tech Reports  Updated at: 2025/08/05

ecifically, we can clearly observe that sales were brought forward to March and April as consumers sought to make purchases of LVs before tariffs caused prices to rise. OEMs and dealers actively encouraged this activity, either through explicitly mentioning the approaching threat of tariffs through marketing, or through individual conversations in showrooms. Some automakers have implemented schemes such as “employee pricing for all”, with the...

Market & Tech Reports  Updated at: 2025/07/28

axis and robotrucks for China and global market to 2035. It is available at: https://ir.pony.ai/static-files/511f2bca-b981-4287-87b8-4fabca618bbf   Material from: Egil Juliussen [Technology Brief] Pony AI: Robotaxis and Robotruck services [May 11, 2025] [Right reserved VSI AV Insight powered by Go2Marketing LLC 2025] reproduced with permission of Go2Marketing LLC.     Pony AI a leader in developing AVs in China and globally. It has a strong p...

Market & Tech Reports  Updated at: 2025/07/03

lds, etc. Indonesia P.T. Futaba Industrial Indonesia Bekasi ● Futaba 83.4% Suzuki, Toyota Exhaust manifolds, etc. Indonesia P.T. Komponen Futaba Nusapersada Bekasi ● Futaba 30% Toyota, Honda, Suzuki, Daihatsu Mufflers, exhaust pipes, etc. Americas U.S. Futaba North America Engineering & Marketing Co. Bloomingdale (IL) 〇★ Futaba 100% Headquarters of North American group companiesR&D U.S. FIC America Corp. Carol Stream (IL) ● F...

Market & Tech Reports  Updated at: 2025/06/19

t with CATL. More attention will be paid to the brand influence of automakers rather than that of battery suppliers.   In addition, automakers are expected to further strengthen their control over battery manufacturers and the upstream supply chain, while at the same time strengthening their brand marketing power downstream. Going forward, under the New Energy Vehicle system, the characteristics of each automakers' power will become more pronoun...

Market & Tech Reports  Updated at: 2025/06/12