eet food culture is prevalent, there are power sources to supply electricity to the street stalls. This is also considered a type of charging network.   Vietnamese automaker VinFast established a taxi company and introduced its products as taxis, generating a large sales record and employing a marketing strategy that made its vehicles highly visible to consumers. The vehicles used as taxis have become smaller than they were initially, with t...

Market & Tech Reports  Updated at: 2026/03/27

holten CTO, “the transition to net zero is not a competition between technologies, but a collaboration between them.” Electrification and hybrid solutions should not be viewed as opposing concepts, but as complementary tools within a broader system. Ultimately, success should be measured not by marketing claims, but by the actual amount of carbon reduced. Shunsuke Shigemoto (Vice President of ePowertrain Technology, Research, and Advanced Eng...

Market & Tech Reports  Updated at: 2026/03/06

standing end-user expectations, criticizing the industry's tendency to overload vehicles with numerous assistance features without considering usability. He argued that automation should be framed as an experience rather than an interface and that SAE levels should remain a technical concept, not a marketing message. Both panelists agreed that trust and perceived benefits are critical for user acceptance—customers care less about automation lev...

Market & Tech Reports  Updated at: 2026/02/18

ip agreement on technology, supply, and market expansion. On October 31, the company agreed to invest CNY 2.2 billion in an intelligent factory upgrade and remodeling project to improve its intelligent manufacturing capacity. In addition, in November, the company established a new NEV passenger car marketing branch and a NEV technical center branch.   A wholly-owned subsidiary, An Hui Jie Hua Power Drive System Co., Ltd. was established in early...

Market & Tech Reports  Updated at: 2026/02/09

Fachmedien Wiesbaden GmbH.   As far as its basic functionality is concerned, the car as a system is not dependent on one particular drive system. The type of energy that is used to power it can now be reduced primarily to the question of an expanded business model, for example when it comes to marketing a vehicle with an internal combustion engine as a convincing differentiating factor in the sale of a new car. Profitability along the value ...

Market & Tech Reports  Updated at: 2026/02/05

reason for automotive attendance. An abundance of high-tech product announcements that impact automotive products and services is the second important factor. Material from: Egil Juliussen, PhD [Technology Brief] CES 2026 AV Perspectives [January, 2026] [Right reserved VSI AV Insight powered by Go2Marketing LLC 2025] reproduced with permission of Go2Marketing LLC.   CES has been the largest tradeshow in the U.S. for over a decade with strong i...

Market & Tech Reports  Updated at: 2026/01/30

UK, with an annual production capacity of 8,000 motorcycles. The company plans to launch new models towards the end of FY 2025–26 in the UK, India, and key European markets. Triumph Motorcycles, the UK's largest motorcycle manufacturer, has partnered with Bajaj Auto for the production, sales, and marketing of its motorcycles in India. The motorcycles are manufactured at Bajaj's Chakan facility, which also produces premium brands such as KTM and...

Market & Tech Reports  Updated at: 2026/01/30

platform in-house. It covers the full range of AI development services, from data collection and annotation to model training and deployment optimization, and supports the building of AI capabilities and industrial implementation in all business areas, including driving, cockpits, vehicle control, marketing, research and development, and manufacturing. The mobility ecosystem of the future   Changan Automobile has presented the following four co...

Market & Tech Reports  Updated at: 2026/01/27

nce is a competitive differentiator: As smart cockpits become more highly integrated, the company is leveraging its high-fidelity audio technology and immersive audio solutions to equip premium and high-end brand models with an enhanced audio experience. NEVs in particular have a strong appeal in a marketing environment without engine noise.   Software and hardware integration facilitates the way cockpits are updated: Transforming from a mere au...

Market & Tech Reports  Updated at: 2025/12/24

ontinuously and sales further. As for exports, China’s November vehicle export growth was beyond expectations due to high sales profits abroad. The export situation has been improving since the second half of 2025, with independent NEV brands strengthening market recognition and rapidly expanding marketing networks. - Maker November 2025（1,000 units） y/y 1 BYD 307 -26.5% 2 Geely 268 23.5% 3 FAW-VW 138 -6.5% 4 Chery 119 -25.5% 5...

Market & Tech Reports  Updated at: 2025/12/09

hitecture, information systems (software/digital data/cloud)・In-vehicle semiconductors・In-vehicle OS ・Digital intelligence research and development・Digital intelligence production・Digital intelligence equipment・Digital intelligence supply chain (software/hardware)・Digital intelligence marketing and services・Digital intelligence management・Low-carbon manufacturing (Source: Created by MarkLines based on the content of the pres...

Market & Tech Reports  Updated at: 2025/11/27

electric vehicles for export markets and is expected to launch it soon in India. Hyundai also entered the EV market with the EV version of its popular SUV Creta.  Factors driving EV market expansion Improvement in battery technologies and the range of EVs Availability of new models and aggressive marketing of EVs by OEMs The government pushes for clean mobility and tax incentives  The growing localization of e-mobility components helps to redu...

Market & Tech Reports  Updated at: 2025/11/19

of Deco's active rear wheel steering products was completed in April 2023, with mass production expected to begin in the second half of 2024, bringing consumers a more optimized driving and riding experience and providing support that highlights accurate and effective intelligentization for new car marketing.   In October 2023, Deco's sensor series products made a new leap forward. The structure combines redundant and non-redundant features, imp...

Market & Tech Reports  Updated at: 2025/11/18

continuous rise in the enthusiasm for consumption in the market and is expected to boost sales further. China’s automobile export situation has been improving since the second half of 2025. In markets outside of China, independent NEV brands have been strengthening presence and rapidly expanding marketing networks, with exports to some markets growing well. Amid supply chain uncertainties such as international chip shortages, China’s automot...

Market & Tech Reports  Updated at: 2025/11/12

re agreement in China, with the contents of the talks covering new models and factory plans. Ford   In late September, Ford China announced the establishment of a wholly owned subsidiary, Ford Sales and Service Co., Ltd., in Shanghai. The new company will be responsible for managing all aspects of marketing, sales and service operations for Ford brand passenger cars and pickup trucks in the Chinese market. Tesla   In August, the company announc...

Market & Tech Reports  Updated at: 2025/11/11

the company aims to increase the utilization rate to 100% by FY2027. Reduction ofpersonnel Reduce the number of employees globally by approximately 20,000 (65% in Manufacturing, 18% in SG&A, and 17% in R&D).Simultaneously lower labor costs as well as sales and administrative expenses, and improve marketing efficiency. Improvement ofR&D efficiency Rationalize R&D centers to reduce workforce average cost per hour by 20%.Reduce the number of par...

Market & Tech Reports  Updated at: 2025/10/27

ition has remained intense and will drive consumption to be further released. China’s automobile export situation has been improving since Q3 2025, with exports to some markets growing well. In markets outside of China, independent NEV brands have been strengthening presence and rapidly expanding marketing networks. Coupled with the mitigated pressure of destocking in Russia, China’s automobile exports continued to increase. - Maker Septem...

Market & Tech Reports  Updated at: 2025/10/15

was ordered to pay $242.5 million in damages. This decision could affect other legal cases and government investigations, and might lead to a recall. Tesla has been responsible for 86.5% of fatal accidents involving ADAS-equipped vehicles since 2021, and has been found to have engaged in misleading marketing and inadequate explanation of the operational design domain (ODD) . Furthermore , Musk's robotaxi business, which launched in Austin in June...

Market & Tech Reports  Updated at: 2025/10/01

p 56.1% y/y and 8.8% m/m, and continues to be strong with an 80.5% increase in cumulative sales for the January to August period. In China, the National Day holiday (October 1-8) is approaching, and consumers are more willing to buy in September, which tends to increase new car sales. The sales and marketing activities of each company will also be the focus of attention. BYD   The highest selling model in August was the Qin PLUS with 36,000 unit...

Market & Tech Reports  Updated at: 2025/09/26

autonomous driving. A “big minor change” Skyline model was released in September 2019, in which the electric power steering was integrated with the steer-by-wire system; the adoption of ProPILOT 2.0 with a more sophisticated autonomous driving Level 2 again generated much attention. The actual marketing of the steer-by-wire electric power steering, which was considered as an upfront investment, is considered to have contributed greatly to th...

Market & Tech Reports  Updated at: 2025/09/18