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BAIC Group: plans to enhance proprietary brand car business
mproving on its service quality Beijing Hyundai will establish a new consumer centric marketing structure led by the market trends by introducing Build to Order (BTO) and Voice of Customer (VOC) research methods. Its goal is to be ranked as one of the top five companies for Initial Quality Study (IQS), Sales Satisfaction Index (SSI), Customer Satisfaction Index (CSI) within China by 2017. Launch plans on the new locally based production mo...
Market & Tech Reports Updated at: 2012/07/23
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