t is likely that in the future, BEV battery thermal systems will continue to utilize various methods depending on the cost requirements and battery cooling specifications required by the vehicle. Efforts to improve cooling efficiency in liquid cooling systems are ongoing, and the development of an "Immersive Cooling System" is currently underway. Current liquid cooling methods cool the battery indirectly by placing a coolant circuit on the bottom...

Market & Tech Reports  Updated at: 2026/03/30

"redefining the relationship between people and mobility," and promotes the idea that intelligent vehicles enable two-way communication between people and vehicles. In addition, the cabin, dubbed the Creative Entertainment Space, is designed to offer excellent acoustics, as is typical of Sony, with immersive audio and noise-canceling features allowing users to enjoy movies and games. The company also highlights the fact that users can make variou...

Market & Tech Reports  Updated at: 2026/03/12

. The GLC highlighted the vehicle's audio systems through Mercedes-Benz's partnership with Dolby.   Mercedes held demonstrations showcasing the GLC's music and native audiobook streaming while also highlighting Spatial Audio technology with Dolby Atmos through Apple CarPlay. Dolby Atmos enables an immersive sound experience that adds audio directionality, allowing sounds to seemingly originate from any direction. It can be combined with the avai...

Market & Tech Reports  Updated at: 2026/02/02

ions by horizontally integrating cockpit and autonomous driving systems. Through partnerships with global automakers and technology companies, they actively promote the mass production of new-generation cockpit configurations, including software/hardware decoupling, vehicle-cloud collaboration, and immersive interaction.   In general, the 2025 intelligent cockpit market is already entering a consolidation phase, with both mainland Chinese and in...

Market & Tech Reports  Updated at: 2025/12/24

ed its Dolby Atmos®-enhanced Ac2ated Sound technology in a Tesla Model 3. This innovative system replaces traditional loudspeakers by transforming interior surfaces—such as the instrument panel, A-pillars, and roof panels—into sound sources using compact actuators. The result is a speakerless, immersive audio experience that significantly reduces weight and installation space.  In a Volkswagen ID.4 participants could experience how the adva...

Market & Tech Reports  Updated at: 2025/12/12

s, supporting advanced features like augmented reality navigation and AI-based voice assistants. It combines instrument cluster, infotainment, and ADAS visualization into one powerful unit. The system is designed for high performance and fast response times, making the driving experience smooth and immersive. Continental’s Smart Cockpit HPC offers ideal system-performance to integrate instrument cluster, infotainment and driver assistan...

Market & Tech Reports  Updated at: 2025/11/20

cluding the Avatr 06 and Avatr 12. Vision Xpectra concept car   The model's design was inspired by the "Power of Natural Energy" and features clean, taut lines on the exterior, while the interior combines high-quality materials with cutting-edge technology. It delivers an intelligent, personal and immersive cockpit experience. This model not only embodies Avatr's creative design challenges, but also the brand's ongoing pursuit of the concept of ...

Market & Tech Reports  Updated at: 2025/10/20

RA uses a concept called “phygital” interaction, which blends physical and digital elements. This includes haptic controls built into the surfaces, ambient lighting that changes based on driving mode, and a projection band at the base of the windshield that displays additional data in a subtle, immersive way.   One of the standout features is “The Jewel,” a central control interface integrated in the lower part of the center console, tha...

Market & Tech Reports  Updated at: 2025/10/02

orth, Central and South America, Southeast Asia, China, etc. Its products include automotive seats, mechanical components, and trim covers (upholstery). The exhibit is a Smart Shell, which was developed as a seat that combines hardware and software to stimulate the five human senses and provide an immersive experience in the interior space of a vehicle moving with autonomous driving or other means. Exhibit: Smart Shell seat Display panel: Des...

Market & Tech Reports  Updated at: 2025/08/14

CAR.HMI Europe 2025: Intelligent Systems Connected Interaction, Context-aware In-vehicle Experience, Next-gen Interfaces Summary Redefining Vehicle Interaction Through Exterior HMI Using Gesture, Voice & Light (Marelli) The Future of In-Car Experiences - Truly Intelligent, Personalized, and Immersive Journeys (Cinemo) Seatbelt as an HMI (Autoliv) Improving the Sustainability of LED Backlights with Air-Based Light-Guides (FORVIA) Touched by Touchi...

Market & Tech Reports  Updated at: 2025/08/08

ill start in 2023, and it is planned to be used for seats in a variety of vehicle models, from compact cars to luxury cars, by global manufacturers. Two new technologies were presented at CES 2023. The company presented VIBE technology, a new tactile haptic solution that offers an unprecedented, immersive and safe experience This technology helps reduce cognitive overload and increase biomechanical benefits. More specifically, it provides the ...

Market & Tech Reports  Updated at: 2025/08/06

els in China in 2025, and more than 20 models, including next-generation models, between 2026 and 2027, accelerating the expansion of its product lineup. Vision Neue Klasse X   Next-generation intelligent cockpit exclusively for China   At the Auto Shanghai 2025, the BMW Group set up an immersive exhibition booth centered around its unique interactive interface, "Panoramic iDrive," and BMW's next-generation operating system, "X," whic...

Market & Tech Reports  Updated at: 2025/06/30

t perception (overall contrast improved by 20%, dark details improved by 50%), and 1024-class automatic brightness adjustment. In addition, Huawei xPixel smart lighting is integrated with HarmonySpace to provide new application scenarios such as interactive games and fitness outside the car. Immersive video space and in-vehicle smart screens HSpace-Link hardware ecosystem   Models with Huawei products at the Auto Shanghai 2025   VW Gr...

Market & Tech Reports  Updated at: 2025/06/20

OPS (INT8) of computing power and is capable of real-time inference of large-scale models on the end side. Cockpit domain controller Flagship cockpit domain controller circuit board   The high-end cockpit domain controller platform features 3D interactive effects to provide users with an immersive experience and supports a variety of modal interactions, including voice and touch. This platform integrates 5G T-box functionality and has ...

Market & Tech Reports  Updated at: 2025/05/28

other for large, off-road vehicles. The Haval, WEY, and ORA brands for technology life provide users with a high quality car life full of technology by incorporating cutting-edge technology. Large off-road products include the tank SUV, the POER and the SOUO motorcycle, which provide users with an immersive off-road experience with their off-road strength.   The company also signed a strategic partnership agreement with StarCharge at the show. ...

Market & Tech Reports  Updated at: 2025/05/20

d the Dongfeng Honda Automobile Co., Ltd. (Dongfeng Honda) GT, the second models in the Ye series of EVs for the Chinese market, were unveiled for the first time.   The GAC Honda GT and Dongfeng Honda GT are coupe sedans positioned as flagship models of the Ye series. The driver's seat provides an immersive space, while the passenger seat is fitted with a far-focus display that gives the passenger a viewing experience similar to that of a large ...

Market & Tech Reports  Updated at: 2025/05/07

us Challenge AV race Source: VSI AV Insight, January 2025   Sony Honda Mobility (SHM) introduced its Afeela 1. It has sophisticated infotainment technology and extensive ADAS and some autonomous technology. Delivery plan is 2026.   Infotainment tech includes Sony's 360 Spatial Sound Tech and immersive entertainment and customizable user interface themes.   The Afeela Intelligent Drive includes ADAS and L2+ features including 40 sensors su...

Market & Tech Reports  Updated at: 2025/02/19

Detroit Auto Show 2025: Ford, GM, and Stellantis A Shift Toward Customer Experience and Immersive Engagement Summary Ford: Precision Engineering and Advanced Capability GM (General Motors): Electrification Meets Luxury Stellantis: Rugged Electric Power and Forward Thinking The All-New Ford Mustang RTR   The 2025 Detroit Auto Show (January 10 - 20, 2025), formerly the North American International Auto Show (NAIAS), marked a bold transf...

Market & Tech Reports  Updated at: 2025/02/13

alibration times. Key areas include ADAS, energy management, and torque systems. This approach allows early software development before physical prototypes, enhancing efficiency and performance evaluation. This simulation accelerates development, reduces costs, and ensures robust system designs.   Immersive simulation Visual Simulation: Simulates the appearance of light and materials, allowing evaluation of texture and brilliance. Accurate...

Market & Tech Reports  Updated at: 2025/02/12

rovide intelligent, context-aware assistance capable of dealing with a wide range of interactions. These solutions make the driving experience more personalized, intuitive, engaging, fun, and productive.   To create Companion Experiences, Cerence prioritizes three features: Human-like interaction Immersive experience Personalized user experience   These features are divided in four different categories that must to be taken in consideration d...

Market & Tech Reports  Updated at: 2025/01/30