els in China in 2025, and more than 20 models, including next-generation models, between 2026 and 2027, accelerating the expansion of its product lineup. Vision Neue Klasse X   Next-generation intelligent cockpit exclusively for China   At the Auto Shanghai 2025, the BMW Group set up an immersive exhibition booth centered around its unique interactive interface, "Panoramic iDrive," and BMW's next-generation operating system, "X," whic...

Market & Tech Reports  Updated at: 2025/06/30

t perception (overall contrast improved by 20%, dark details improved by 50%), and 1024-class automatic brightness adjustment. In addition, Huawei xPixel smart lighting is integrated with HarmonySpace to provide new application scenarios such as interactive games and fitness outside the car. Immersive video space and in-vehicle smart screens HSpace-Link hardware ecosystem   Models with Huawei products at the Auto Shanghai 2025   VW Gr...

Market & Tech Reports  Updated at: 2025/06/20

OPS (INT8) of computing power and is capable of real-time inference of large-scale models on the end side. Cockpit domain controller Flagship cockpit domain controller circuit board   The high-end cockpit domain controller platform features 3D interactive effects to provide users with an immersive experience and supports a variety of modal interactions, including voice and touch. This platform integrates 5G T-box functionality and has ...

Market & Tech Reports  Updated at: 2025/05/28

other for large, off-road vehicles. The Haval, WEY, and ORA brands for technology life provide users with a high quality car life full of technology by incorporating cutting-edge technology. Large off-road products include the tank SUV, the POER and the SOUO motorcycle, which provide users with an immersive off-road experience with their off-road strength.   The company also signed a strategic partnership agreement with StarCharge at the show. ...

Market & Tech Reports  Updated at: 2025/05/20

d the Dongfeng Honda Automobile Co., Ltd. (Dongfeng Honda) GT, the second models in the Ye series of EVs for the Chinese market, were unveiled for the first time.   The GAC Honda GT and Dongfeng Honda GT are coupe sedans positioned as flagship models of the Ye series. The driver's seat provides an immersive space, while the passenger seat is fitted with a far-focus display that gives the passenger a viewing experience similar to that of a large ...

Market & Tech Reports  Updated at: 2025/05/07

us Challenge AV race Source: VSI AV Insight, January 2025   Sony Honda Mobility (SHM) introduced its Afeela 1. It has sophisticated infotainment technology and extensive ADAS and some autonomous technology. Delivery plan is 2026.   Infotainment tech includes Sony's 360 Spatial Sound Tech and immersive entertainment and customizable user interface themes.   The Afeela Intelligent Drive includes ADAS and L2+ features including 40 sensors su...

Market & Tech Reports  Updated at: 2025/02/19

Detroit Auto Show 2025: Ford, GM, and Stellantis A Shift Toward Customer Experience and Immersive Engagement Summary Ford: Precision Engineering and Advanced Capability GM (General Motors): Electrification Meets Luxury Stellantis: Rugged Electric Power and Forward Thinking The All-New Ford Mustang RTR   The 2025 Detroit Auto Show (January 10 - 20, 2025), formerly the North American International Auto Show (NAIAS), marked a bold transf...

Market & Tech Reports  Updated at: 2025/02/13

alibration times. Key areas include ADAS, energy management, and torque systems. This approach allows early software development before physical prototypes, enhancing efficiency and performance evaluation. This simulation accelerates development, reduces costs, and ensures robust system designs.   Immersive simulation Visual Simulation: Simulates the appearance of light and materials, allowing evaluation of texture and brilliance. Accurate...

Market & Tech Reports  Updated at: 2025/02/12

rovide intelligent, context-aware assistance capable of dealing with a wide range of interactions. These solutions make the driving experience more personalized, intuitive, engaging, fun, and productive.   To create Companion Experiences, Cerence prioritizes three features: Human-like interaction Immersive experience Personalized user experience   These features are divided in four different categories that must to be taken in consideration d...

Market & Tech Reports  Updated at: 2025/01/30

ing, seats, or select the appropriate driving mode based on driving habits. Through advanced integration with AI, the voice system can smoothly control across multiple applications, including music playback, navigation, and smart home devices.   Ultra-high resolution multi-screen collaboration and immersive entertainment experience   High-resolution display technology will be used for the central control screens in the front and rear of the car...

Market & Tech Reports  Updated at: 2024/12/19

announce establishment of joint venture VSMC (September 5, 2024)https://www.marklines.com/en/news/314058 SP Mobility - EV Connection to connect charging network across Singapore – Malaysia (August 30, 2024)https://www.marklines.com/en/news/313748 XPENG enters Singapore with G6 e-SUV presented at immersive pop-up showroom (July 30, 2024)https://www.marklines.com/en/news/312032 Hyundai Singapore officially launches locally-made IONIQ 6 electric ...

Market & Tech Reports  Updated at: 2024/11/26

oto: Copyright © Continental AG) In May 2021, Continental announced that it had received its first major order for a pillar-to-pillar display in a high-volume production vehicle from a global vehicle manufacturer (SOP 2024). Displayed across the entire width of the cockpit, the content is fully immersive and offers drivers and passengers a completely new user experience. In October 2022, the company announced that it had won additional major ...

Market & Tech Reports  Updated at: 2024/10/31

red voice assistant). With AI-equipped interactions in all NIO scenes, the vehicle can be transformed at any time into a mobile live streaming room (NIO Link Livestream: live streaming calls using cameras inside and outside the vehicle, and audio and video calling support) or a video room (NIO Link Immersive Sound: transforms high-quality sound sources in a smartphone into immersive sound). In addition, Sky Window allows the central control scree...

Market & Tech Reports  Updated at: 2024/09/10

ill start in 2023, and it is planned to be used for seats in a variety of vehicle models, from compact cars to luxury cars, by global manufacturers. Two new technologies were presented at CES 2023. The company presented VIBE technology, a new tactile haptic solution that offers an unprecedented, immersive and safe experience This technology helps reduce cognitive overload and increase biomechanical benefits. More specifically, it provides the ...

Market & Tech Reports  Updated at: 2024/07/04

rtical design. The centrally integrated cockpit design allows for intuitive operation of everyday functions and storage. The vehicle will be equipped with a Harman Kardon sound system. It adopts a soundbar design with five speakers clustered together on the frame in front of the meters to reproduce immersive, live sound.   In terms of safety, the car is equipped with Volvo Car's "Safe Space Technology" intelligent safety system. It has a cage-ty...

Market & Tech Reports  Updated at: 2024/06/25

ions of the software defined vehicle (Source: Qualcomm Technologies, Inc.)   With a central compute processor and cloud-native software design enabling seamless connectivity, the SDV can keep pace with GenAI models that are continuously updated. The SDV can use GenAI to provide personalized and immersive in-vehicle experiences. In a connected vehicle, GenAI can search for points of interest based on a user’s query, provide intelligent routi...

Market & Tech Reports  Updated at: 2024/05/10

postural analysis software grant access to the passenger compartment and enable ignition. Users can create a profile with personal data (name, height, facial photo, and walking video), which is securely stored in an ultra-secure virtual container integrated into the car—the Digital ID Wallet.   Immersive audio experience: The H1st vision has an audio system that was developed in collaboration with Jean-Michel Jarre. It ensures the spatial dis...

Market & Tech Reports  Updated at: 2024/04/18

A MWC™ Barcelona, organized by © GSM Association; Photos: Copyright © MarkLines Co., Ltd. All rights reserved)   The displays feature 2K resolution with high contrast ratio, a built-in dimming solution and automatic brightness adjustment at relatively low cost.   In addition, directional, immersive audio cues enable a faster response time than visual alerts alone.   The IVI system in the demo car was enriched with Harman Ignite Store f...

Market & Tech Reports  Updated at: 2024/04/16

reduced by a certain amount that can be accumulated. Guiding Opinions on Accelerating the Quality Development of the Audio Visual (AV) Electronics Industry Promulgated on December 15, 2023 by seven government offices, including the MIIT and the Ministry of Commerce of China. The Opinions promote immersive in-vehicle AV systems, accelerate innovation in products such as in-vehicle displays, head-up displays, streaming media rear view mirrors, c...

Market & Tech Reports  Updated at: 2024/02/01

nd one dual core cluster for maximum efficiency. Memory LPDDR5 (102GB/s), 5nm Pocess, ASIL-B compliant.(IAA Mobility 2023 Copyright © MarkLines Co., Ltd. All rights reserved)   The V920 third-generation in-vehicle processor for advanced in-vehicle premium infotainment (IVI) systems provides an immersive in-car experience with real-time display of driving information and seamless playback of graphics-intensive video content across multiple di...

Market & Tech Reports  Updated at: 2024/01/26