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Analysis Report: Airbag (European and Americas Markets)
. The company’s marketing catchphrase is "small change, big impact". As announced at the time, mass production for VW started in 2019. In December 2017, ZF announced that it had developed a concept model for a steering wheel that supports Level 3 and higher autonomous driving functions. It uses gesture control performed through the display and the latest hands-on detection technology. The airbag was also designed to fit this steering wheel, a...
Market & Tech Reports Updated at: 2026/05/07
Mobile World Congress 2026 (3) Evolution of Connected and Autonomous Mobility
processing and on-device natural-language understanding. Xiaomi SU7 Ultra driver-centric cockpit featuring a flat-bottomed SW, a smart dual dashboard and a magnetic wireless charging smartphone holder. A smart scent diffuser is positioned in the floor console and a gesture-sensing camera is mounted below the interior rear-view mirror (GSMA MWC™ Barcelona, organized by © GSM Association; Photos: Copyright © Ma...
Market & Tech Reports Updated at: 2026/04/23
CES 2026: In-vehicle Entertainment Solutions
nomous driving mode, the concept can transform to show mixed reality displays, adding visual flourishes to the landscape to enhance the commute. LG Electronics mobility display solution LG Electronics automotive vision solution The automotive vision solution combines gaze tracking, gesture sensing, a spatial interface solution, and a 3D depth display for an interactive cockpit environment. The system can identify occupants and th...
Market & Tech Reports Updated at: 2026/02/02
CES 2026: Autonomous Vehicle (AV) Perspectives
adar• Added to auto radar for higher capabilities • Higher capabilities to compete with lidar• To compete with image-perception radar In-cabin: UWB or 60 GHz • Multiple use-cases & apps; CPD, DMS, OMS• Child presence detection (CPD)• Example: TI AWRL 6844 single-chip 60 GHz • Gesture detection, intrusion detection, etc.• CPD gets NCAP rewards in Europe• Enhanced with edge AI software Innovation • Athomatic showed...
Market & Tech Reports Updated at: 2026/01/30
Analysis Report: Cockpit Module (Chinese Market)
to Shanghai 2025 motor show, Beijing SemiDrive Technology Co., Ltd. (SemiDrive) unveiled the X10 AI SoC, which will support a 7B-parameter large-scale model deployed locally in the device, with mass production scheduled to begin in 2026. A diverse fusion of interaction formats: Cross-modal control, gesture recognition, and voice control technologies are gradually becoming standard equipment, and large-scale models are integrating touch controls, ...
Market & Tech Reports Updated at: 2025/12/24
Analysis Report: Cockpit Modules (European Market)
ed Driving Experiences AI systems learn driver preferences over time, adjusting seat positions, climate settings, and infotainment choices automatically. Machine learning enables predictive maintenance, route optimization, and adaptive driving assistance. AI also supports natural voice interaction, gesture control, and biometric authentication for seamless personalization. Example: End of June 2024, Škoda’s voice assistant Laura has been ...
Market & Tech Reports Updated at: 2025/11/20
IAA Mobility 2025: Audi, BMW, Mercedes-Benz
and driver assistance data, visible to both the driver and front passenger. It is complemented by an optional 3D head-up display, an ergonomically positioned 17.9-inch central display with matrix backlighting, and a newly designed multifunction steering wheel with haptic feedback. By integrating gesture control, haptic swipes, and advanced voice recognition, the latest iDrive system refines HMI strategies to align with evolving user expectatio...
Market & Tech Reports Updated at: 2025/09/22
CAR.HMI Europe 2025: Intelligent Systems
CAR.HMI Europe 2025: Intelligent Systems Connected Interaction, Context-aware In-vehicle Experience, Next-gen Interfaces Summary Redefining Vehicle Interaction Through Exterior HMI Using Gesture, Voice & Light (Marelli) The Future of In-Car Experiences - Truly Intelligent, Personalized, and Immersive Journeys (Cinemo) Seatbelt as an HMI (Autoliv) Improving the Sustainability of LED Backlights with Air-Based Light-Guides (FORVIA) Touched by Touchi...
Market & Tech Reports Updated at: 2025/08/08
Analysis Report: Seat (U.S. and European Markets)
ose products as well as third-party components via standardized interfaces and enabling the flexible integration of them into individual operating scenarios. The company also introduced a door system that intelligently connects components. This system allows hands-free access to the vehicle through gesture recognition. The company also presented a "zero-gravity seat”. The car's comfort is enhanced by offering an ergonomically optimal, almost gr...
Market & Tech Reports Updated at: 2025/08/06
VW China: Accelerating Local Development and Launch of New Vehicles
used at the front and rear. Silent sashless electric latch doors are installed to create a luxurious feel. The smart cockpit features a 59-inch lightweight wide-area display and Audi Assist, which combines two language processing engines and a large language model to support voice/touch control/gesture interaction. The Smart Driving System is a driver assistance solution jointly developed by Audi and Momenta. AUDI E5 Sportback SA...
Market & Tech Reports Updated at: 2025/06/11
New HMI Concepts for Intuitive Touch Operation
& Technology before being appointed as professor at the Technical University of Munich, believes that we are in a state of transition with the current solutions. Looking back, his assessment of past and present solutions is differentiated. One thing that has not been successful, in his opinion, is gesture control within the vehicle. He believes that this was probably due to the fact that gestures were used as the main modality, something that we...
Market & Tech Reports Updated at: 2025/06/10
Analysis Report: Airbag (U.S. and European Markets)
. The company’s marketing catchphrase is "small change, big impact". As announced at the time, mass production for VW started in 2019. In December 2017, ZF announced that it had developed a concept model for a steering wheel that supports Level 3 and higher autonomous driving functions. It uses gesture control performed through the display and the latest hands-on detection technology. The airbag was also designed to fit this steering wheel, a...
Market & Tech Reports Updated at: 2025/04/24
CES - Artificial Intelligence
mongst other things, improve the user experience in combination with the vehicle’s sensors. A good example of this is approach detection, whereby the vehicle recognizes approaching people who are then recognized via User Identification and Intention Recognition to determine their intent such as a gesture in proximity to a door that opens the trunk. The Approach Detector uses ultra-wideband (UWB) sensors in addition to both UWB sensors in the ca...
Market & Tech Reports Updated at: 2025/03/21
QNX's Role in the Software-Defined Vehicle Ecosystem
ending safety-critical features, such as Advanced Driver Assistance Systems (ADAS) running on the safety-certified QNX OS, with consumer applications delivered via guest operating systems including Android Automotive and Linux. -It also supports various input methods, including touch, voice, and gesture controls, enhancing user interaction and accessibility. -Seeing Machines is the first company to integrate its Driver Monitoring System (DM...
Market & Tech Reports Updated at: 2025/03/11
CES 2025 Overview and Perspectives
for high-end radar•Added to auto radar for higher capabilities •Higher capabilities to compete with lidar•To compete with image-perception radar In-cabin: UWB or60 GHz •Multiple use-cases & apps; CPD, DMS, OMS•Child presence detection (CPD)•Example: TI AWRL 6844 single-chip 60 GHz •Gesture detection, intrusion detection, etc.•CPD gets NCAP rewards in Europe•Enhanced with edge AI software Source: VSI AV Insight, January 2025...
Market & Tech Reports Updated at: 2025/02/19
2024 China Auto Software Conference: Neusoft, Huawei, Baidu, Alibaba
smartphones share location information to enable accurate navigation services and location-based smart reminder functions. Interaction Voice assistant: Controls vehicle functions through voice. Integration with AI: Deploys AI technology to provide personalized and intelligent services to users. Gesture interaction: Gesture recognition to perform in-car operations (e.g., switching songs and adjusting volume by gesture). Facial recognition: Use...
Market & Tech Reports Updated at: 2025/01/08
Analysis Report: Cockpit Module (Chinese Market)
lligent and Connected Stage: With the rapid development of technologies such as 5G, AI, and IOV, intelligent cockpits gradually enter the fully intelligent phase. The intelligent cockpit in this stage has complex features such as automated driving integration, AR-HUD display, voice interaction, and gesture control. At the same time, the intelligent cockpit is highly integrated with the vehicle's driver assistance and automated driving systems to ...
Market & Tech Reports Updated at: 2024/12/19
ReVision AD, ADAS & SDV Summit 2024
erials) In the future, the integration of AI will enable a fuller user experience before (Pre-Driving), during (Driving), and after (After Drive) driving. Specifically, it will be possible to provide a personalized user experience for the driver's needs and cabin environment through voice and gesture control, an experience where AI analyzes driving data and suggests preventive measures before maintenance timing and breakdowns occur, an expe...
Market & Tech Reports Updated at: 2024/11/11
Global Intelligent Vehicle Summit 2024: AI Cars
identification: Voiceprint ID, gender, age Full-Time Full Duplex: Automatically separates occupant conversations from commands Image recognition Driver condition awareness: Monitors fatigue and alertness FACE ID: Personal settings, number of people, age Motion recognition: Gaze recognition, gesture tracking Speech and image recognition Lip reading recognition: Fixed support of person speaking Sound source localization: Fixing the posi...
Market & Tech Reports Updated at: 2024/11/08
Analysis Report: Cockpit Module (European Market)
Bosch cockpit and ADAS integration platform (Photo: Copyright © Bosch) - Interior sensing solutions Driver and occupant monitoring systems are not only essential for automated driving, but also enable comfort and convenience functions such as automatic seat and temperature settings as well as gesture control. In addition to the camera system, the cabin sensing radar detects extremely small movements in and around the vehicle. The functions ...
Market & Tech Reports Updated at: 2024/10/31



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