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Analysis Report: Brake (U.S. and European Markets)
be needed to improve TMD's profitability and strengthen its competitiveness. Nisshinbo Brake Inc. is continuing its friction materials business mainly in Japan, the Americas, China, and Asia. 2) Supplier overview System suppliers The suppliers covered in this report are divided into two general categories: system controls suppliers and foundation brake component suppliers. While Bosch sold its foundation brake components business and ...
Market & Tech Reports Updated at: 2026/03/24
Xiaomi SU7 Teardown Survey: Perceived Quality of the Instrument Panel
well thought out and complete It evaluates these factors based on the level of achievement to enable customers to perceive the attractiveness and completeness of the product when they purchase it. "Perceived quality" is a higher-level concept than "basic quality (taken for granted)" such as assembly precision and tolerance level control. It is currently evaluated by the development teams of almost all Japanese, European, and American auto...
Market & Tech Reports Updated at: 2026/03/18
Chinese OEMs Dominate BEV Market in Thailand with Over 20% Share
or 92%, and the local procurement rate has reached 54%. Changan’s production base in Thailand (first phase: annual production of 100,000 units) began full-scale operations in May 2025. Great Wall Motor has secured an annual production capacity of 80,000 NEVs by acquiring and renovating the former General Motors Rayong plant. Other manufacturers and brands such as GAC Aion, MG, and Chery have also begun production or established assembly facilit...
Market & Tech Reports Updated at: 2026/02/24
ASEAN Vehicle Sales and Production Update (Q4 2025)
household debt, tighter credit, and limited consumer purchasing power. Looking ahead, the FTI projects Thailand’s vehicle production will reach 1.5 million units in 2026, with 950,000 units for export and 550,000 for the domestic market. The market is expected to benefit from (i) the February general election, which could trigger economic stimulus and boost consumer spending; (ii) the Bank of Thailand’s interest rate cut, lowering financi...
Market & Tech Reports Updated at: 2026/02/20
Expanding Chinese Parts Supplier Presence in Thailand
h Motorcyles (Thailand) Motorcycles with a cylinder capacity of more than 248 cc USA/Hong Kong Zhongli Automotive (Thailand) Suspension bushing for vehicles November (November 3-19, 2025) China Lipinge (Thailand) Gas spring for vehicles TASI Auto Parts (Thailand) Air suspension shock absorber assembly Japan Aisin Powertrain (Thailand) (Formerly AW (Thailand)) Hybrid powertrain gear sets Singapore ASSP (Thailand) Vehicle parts Hengshun...
Market & Tech Reports Updated at: 2026/02/17
Chinese Market Q4 2025
s year. It has overtaken Volkswagen and Chery to rise to second place. Chery (Chery Automobile Co., Ltd.) maintained its third place position, but its sales volume fell to 774,000 units from 827,000 units in the same period of 2024. Sales volumes of non-Chinese OEMs, such as VW (Volkswagen AG), GM (General Motor Company), and Toyota (Toyota Motor Corporation) are all declining, albeit to varying degrees. In contrast, Chinese OEMs such as Changan ...
Market & Tech Reports Updated at: 2026/02/09
The Production Cost Battle
The Production Cost Battle Summary Introduction THE EURO 7 COST TRAP INCALCULABLE COST RISK COSTLY POWERTRAIN ASSEMBLY COST ANALYSIS AND ASSEMBLY TIMES OF ICE AND BEV VEHICLES ADDED VALUE GIVEN AWAY COST PARITY NOW ACHIEVABLE GIGACASTING AND THE TRUE UNBOXED PROCESS 2.0 HIGHLY EFFICIENT PRODUCTION OF ELECTRIC VEHICLES STRONG IN CORE COMPETITION This report contains a Spotlight article from Springer's automotive technical magazine "ATZ" www.at...
Market & Tech Reports Updated at: 2026/02/05
Global Top 10 OEMs Production Forecast (Q4 2025)
and Dacia also grew in Europe, with the latter two additionally ramping up in Brazil and the Middle East respectively. Renault, despite expanding in South America as well as India, fell 5.1% YoY overall because of capacity constraints and sluggish LCV demand in Europe, plus a 66% decline in Korean assembly due to its lack of fresh models amid strong global competition. RNM’s Asia-Pacific output was further dampened by Nissan in Japan this quar...
Market & Tech Reports Updated at: 2026/01/30
Analysis Report: Cockpit Module (Chinese Market)
ing cockpit and autonomous driving systems. Through partnerships with global automakers and technology companies, they actively promote the mass production of new-generation cockpit configurations, including software/hardware decoupling, vehicle-cloud collaboration, and immersive interaction. In general, the 2025 intelligent cockpit market is already entering a consolidation phase, with both mainland Chinese and international companies demonst...
Market & Tech Reports Updated at: 2025/12/24
Analysis Report: EV/HV Drive Motor (Chinese Market)
romote its "Smart Geely 2025" strategy, with its subsidiary Leishen Power as the core of its powertrain brand, building highly integrated and efficient electric drive systems. The company has released a mass-produced model that uses an 11-in-1 intelligent electric drive system, integrating multiple assembly parts such as the motor, controller, and transmission, and optimizing performance and response speed with AI digital chassis technology. The ...
Market & Tech Reports Updated at: 2025/12/11
Analysis Report: CVT (Japanese, U.S. and European markets)
s for electric vehicles, it will also consider its application in a wide range of mobility-related products. In November 2024, JATCO announced that it had developed an additive that restores the performance of lubricating oil for continuously variable transmissions (CVTs). While CVT lubricating oil generally does not need to be replaced, it may be necessary to replace it under harsh operating conditions, such as in commercial vehicles. Using this...
Market & Tech Reports Updated at: 2025/12/08
Analysis Report: Lithium-Ion Battery (Japanese, European, U.S. and Korean Markets)
ide battery SIB Sodium-ion battery ESS Energy storage system Vehicle related BEV Battery electric vehicle (vehicles clearly confirmed to be battery-powered EVs) xEV Electrified vehicle (vehicles that could not be identified as BEVs because some reports referred to electrified vehicles in general terms) HEV Hybrid electric vehicle ICE Internal combustion engine PHEV Plug-in hybrid electric vehicle PF Platform SDV Software...
Market & Tech Reports Updated at: 2025/12/01
Indian market 5-year forecast: New car sales to exceed 6 mn units in 2030
and crossover body-style products. The strong economic growth, availability of better models, demand for electric vehicles, a stable regime, rising demand in rural areas, and a strong festive season are a few of the major factors behind the increased sales in India. However, increased car prices, general election in India, high taxes in India, uneven monsoon, etc, are a few of the reason that dampens consumer sentiments and delay purchasing dec...
Market & Tech Reports Updated at: 2025/11/20
Analysis Report: Cockpit Modules (European Market)
FORVIA faurecia) (Formerly Faurecia SE)] Grupo Antolin-Irausa, S.A. Marelli Europe S.p.A. (Formerly Magneti Marelli S.p.A.) OPmobility SE (Formerly Compagnie Plastic Omnium SE) SMP Deutschland GmbH Cockpit Module (Japanese Market) Cockpit Module (Chinese Market) An automotive cockpit module is an assembly of various key components, such as the instrument panel, center console, floor console, steering wheel, instrument cluster and glove box. ...
Market & Tech Reports Updated at: 2025/11/20
Global Top 10 OEMs Production Forecast (Q3 2025)
due to weak Nissan exports to the US, which saw localized Nissan production increase. Chinese output rose by 1.4% YoY after the government intervened to end the price war, boosting demand for locally-produced Nissan models which offset lower exports of the Dacia Spring to the EU. In Europe, RNM’s assembly expanded by a solid 6.7% YoY, thanks to the ramping up of the new Renault 4, 5 and Dacia Bigster, though Dacia contracted in North Africa and...
Market & Tech Reports Updated at: 2025/10/29
Analysis Report: Airbag (Japanese Market)
(U.S. and European Markets) The airbag was invented in 1963 by the Japanese Yasusaburo Kobori as a passenger protection device for aircraft. Later, in 1967, the American company Eaton came up with the idea of using the airbag as a passenger protection device for automobiles. In 1973, U.S.-based General Motors Corporation (now General Motors Company) first adopted airbags as an option. In Japan, they were first used in the driver's seat of the...
Market & Tech Reports Updated at: 2025/10/27
Hyundai and Kia’s Electrification Strategy and Korean Market Trends
7 1,630,210 1,569,706 1,409,062 1,381,368 1,369,578 Kia Kia 1,469,534 1,602,413 1,544,259 1,548,256 1,457,856 1,471,964 1,476,122 Genesis Genesis 217,098 213,590 206,485 181,068 196,489 193,577 238,787 Hyundai Group Total 3,179,937 3,529,140 3,380,954 3,299,030 3,063,407 3,046,909 3,084,487 General Motors Group Chevrolet Chevrolet 181,156 328,988 329,660 330,353 334,043 348,934 316,481 Buick Buick 77,104 135,660 164,412 139,340 129,920 ...
Market & Tech Reports Updated at: 2025/10/23
Analysis Report: Seat (Japanese Market)
three major parts: the basic skeleton/frame, the cushioning material, and the seat trim cover. In addition, these parts consists of parts such as the seat back frame (back rest), seat cushion frame, headrest, recliner, adjuster, and seat slide rails. The assembled product is referred to as the seat assembly (Assy) or complete seat. In the Japanese market, there are about 15 companies that manufacture and deliver seat assemblies, and there are man...
Market & Tech Reports Updated at: 2025/09/27
Honda's Electrification Strategy
ced EVs in North America. Both models are supplied from GM's plants on an OEM consignment production basis, with the Prologue coming from the Ramos Arizpe Plant in Mexico and the Acura ZDX from the Spring Hill Plant in Tennessee, U.S. The batteries will be provided by Ultium Cells LLC, a JV between General Motors (GM) and LG Energy Solution. Prologue (left) and Acura ZDX (right) supplied from GM's plant on an OEM basis (Source: Honda) ...
Market & Tech Reports Updated at: 2025/09/03
TECHNO-FRONTIER 2025: e-Axle, Motors
al exhibit): Nidec (SynRA), ABB (SynRM), Toshiba (SynRM) An exhibition corner for IE5 ultra-high efficiency motors was set up as an exhibit specially planned by the organizers themselves. In Japan, the Top Runner System regulated the efficiency class (IE code) of three-phase induction motors (general-purpose motors) used in testing equipment and production facilities to IE3 (premium efficiency) or higher in 2015, but there are currently no ...
Market & Tech Reports Updated at: 2025/08/29



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