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IAA Mobility 2025: Autonomous Innovation
5 hosted around 750 exhibitors from 37 countries and attracted again over 500,000 visitors. The number of Summit visitors increased by 13% compared to two years ago. The event marked a pivotal moment in the evolution of autonomous transportation, offering visitors an unprecedented opportunity to experience cutting-edge driving technologies first hand. With 15 leading companies—including Mobileye, Magna, Murata, and the Technical University o...
Market & Tech Reports Updated at: 2025/10/07
IAA Mobility 2025: EVs from Chinese OEMs
me with an intelligent cockpit in three languages (English, Arabic, and Chinese) and support for local digital ecosystems. AITO 7 As part of its global strategy, AITO plans to establish a subsidiary in the UAE and gradually roll out its product lineup, building a supply chain and user experience through a central warehouse based in Dubai. AITO 9 AITO 5 SERES Power SERES Power unveiled its next-generation Super...
Market & Tech Reports Updated at: 2025/10/06
IAA Mobility 2025: Europe’s next-gen mobility
ts name from a volcanic mountain that rises from the island of Fuerteventura, Spain. Its copper-colored rock reflects CUPRA’s signature style, while its rugged form inspires the car’s materials and textures. The showcar is built to maximize driver focus and create a unique, emotional driving experience. It embodies CUPRA’s brand vision and future design language, blending human and machine in harmony to deliver the ultimate expression of...
Market & Tech Reports Updated at: 2025/10/02
IAA Mobility 2025: Chinese Battery Suppliers
ed on innovative achievements in a wide range of fields, including large cylindrical batteries and systems, batteries for robots and low-altitude flight, and unveiled the first Battery Passport. Omnicell large cylindrical battery Based on EVE Energy Co., Ltd. (EVE Energy)'s more than 20 years of experience in research and development of large cylindrical batteries, Omnicell large cylindrical batteries combine characteristics such as standardiz...
Market & Tech Reports Updated at: 2025/09/29
Analysis Report: Seat (Japanese Market)
us driving society by Aichi Prefecture, the company participated in field testing for the practical use of autonomous driving at the Expo 2005 Aichi Commemorative Park (Moricoro Park), and participated in the autonomous driving concept space "MOOX" operated autonomously to provide new entertainment experiences such as such as watching games and live performances on the move. Other features of the "MOOX" include an occupant condition monitoring sy...
Market & Tech Reports Updated at: 2025/09/27
IAA Mobility 2025: Audi, BMW, Mercedes-Benz
Hybrid, which intelligently combines both power sources to achieve optimum efficiency. Regenerative braking further improves energy recovery by feeding energy back into the battery during braking. The interior of the Audi Q3 Sportback e-hybrid is designed to offer a premium and intuitive driving experience. The new steering wheel control unit allows the driver to manage key functions without distraction. The instrument panel is dominated by a ...
Market & Tech Reports Updated at: 2025/09/22
Analysis Report: Power Steering (Japanese Market)
ther peripheral parts and outsourced parts. Poor design of ECU housing on the supplier's side. Defective waterproofing, short circuits, defective contacts, etc. on the part of the OEM, defective mounting design. Faulty wiring and brackets are frequently found, suggesting that there is a shortage of experienced designers and that there are issues with passing on basic design techniques to compensate for this. No matter how excellent the ECU is, po...
Market & Tech Reports Updated at: 2025/09/18
Automotive Grade Linux (AGL) - Interview
Cases (Source: AGL presentation materials) Various SDV-related projects are still active in the Linux Foundation (LF). (Figure 7) 7. AGL SDV-related projects (Source: AGL presentation materials) AGL (Automotive Grade Linux): Linux specialized for in-vehicle use, with development experience in IVI, IC, HUD (Head Up Display), etc. It also supports application development in V2V, V2C, and V2E. (Note:) V2V (Virtual to Virtual): Mi...
Market & Tech Reports Updated at: 2025/09/10
Analysis Report: Lighting (U.S. and European Markets)
filiated supplier, acquired major Italian lighting manufacturer Magneti Marelli S.p.A. in 2019 and renamed the company Marelli. The company operates in 10 business areas: Automotive Lighting & Sensing, Electric Powertrain, Thermal Solutions, Electronics Systems, Green Technology Solutions, Interior Experience, Powertrain, Ride Dynamics, Motorsports, and Aftermarket. The lighting business is handled by the Automotive Lighting & Sensing business un...
Market & Tech Reports Updated at: 2025/09/09
CLEPA Materials Regulations and Sustainability Event(MRSE)2025
Future Process and Outlook (CLEPA Materials Regulations and Sustainability Event 2025 organized by CLEPA; Slide: © ACEA) (CLEPA Materials Regulations and Sustainability Event 2025 organized by CLEPA; Slide: © ACEA) Mr. Vandecasteele stated, “The lessons learned from this experience should be applied to future REACH revisions and regulatory proposals for other chemicals, such as brominated flame retardants, siloxanes, a...
Market & Tech Reports Updated at: 2025/09/04
Honda's Electrification Strategy
stem. After its launch in Japan in September 2025, the Prelude will be rolled out in the U.S. and Europe in phases. The Prelude is the first to adopt Honda S+ Shift, the latest e:HEV hybrid drive technology that enhances the Linear Shift Control to provide a more connected and responsive driving experience by using the electric motor and engine to simulate gear shifts and improve acceleration response. Three modes of operation are available: "...
Market & Tech Reports Updated at: 2025/09/03
ASEAN Vehicle Sales and Production Update (Q2 2025)
difficulties in the passenger car segment, CAMPI remains optimistic about the industry’s outlook, highlighting the resilience of commercial vehicles and stressing the importance of continued collaboration between government and industry stakeholders. Automakers are focusing on improving customer experience, launching refreshed models, and supporting recovery efforts across all segments. Vietnam According to data from the Vietnam Automobile ...
Market & Tech Reports Updated at: 2025/08/28
JSAE 2025 in Nagoya: Fuel cells, high-performance components
ral and South America, Southeast Asia, China, etc. Its products include automotive seats, mechanical components, and trim covers (upholstery). The exhibit is a Smart Shell, which was developed as a seat that combines hardware and software to stimulate the five human senses and provide an immersive experience in the interior space of a vehicle moving with autonomous driving or other means. Exhibit: Smart Shell seat Display panel: Description o...
Market & Tech Reports Updated at: 2025/08/14
CAR.HMI Europe 2025: Intelligent Systems
CAR.HMI Europe 2025: Intelligent Systems Connected Interaction, Context-aware In-vehicle Experience, Next-gen Interfaces Summary Redefining Vehicle Interaction Through Exterior HMI Using Gesture, Voice & Light (Marelli) The Future of In-Car Experiences - Truly Intelligent, Personalized, and Immersive Journeys (Cinemo) Seatbelt as an HMI (Autoliv) Improving the Sustainability of LED Backlights with Air-Based Light-Guides (FORVIA) Touched by Touchi...
Market & Tech Reports Updated at: 2025/08/08
Analysis Report: Seat (U.S. and European Markets)
position with both U.S. and German automakers. In July 2024, the company acquired WIP Industrial Automation (WIP), a privately held Spain-based systems integrator specializing in advanced automation solutions for industrial applications. WIP is a long-time Lear supplier with 25 years of automation experience, developing, integrating and deploying leading-edge technologies to build customized automation solutions for manufacturing applications. T...
Market & Tech Reports Updated at: 2025/08/06
2025 China Auto Forum: Horizon Robotics and Huawei
ions will eventually be able to support distributed execution and control. Development and deployment of advanced driver assistance systems Peng LU, Vice President of Horizon Robotics and Head of Strategy, Smart Driving Product Planning & Marketing, presented the development stages and practical experience of advanced driver assistance systems at the technology leadership summit. Presentation by Mr. Peng LU, Horizon Robotics Vice Presid...
Market & Tech Reports Updated at: 2025/08/05
Intelligent Connected Tires
ES 2024, Goodyear and ZF announced a collaboration to improve vehicle motion control with tire intelligence. By integrating Goodyear SightLine into ZF's cubiX® ecosystem, a scalable vehicle motion control software, tire and road data can be fed into the chassis system, enabling an enhanced driving experience with more comfort, control and efficiency. Mr. Schäfer-O'Reilly explained that ADAS functions are increasingly becoming standard in new...
Market & Tech Reports Updated at: 2025/08/04
SDV Application Development
rt the entire SDV development cycle VicOne: Automotive cybersecurity solutions JASPAR: Promoting standardization in areas of cooperation in the automotive industry in 8 working groups (WGs) PlaxidityX: Providing solutions in automotive cybersecurity Bosch: More people working together to create SDV experiences with digital.auto The trend toward SDVs (software-defined vehicles) is steadily advancing, and development environments and tools for a...
Market & Tech Reports Updated at: 2025/08/01
Global Top 10 Countries Sales Forecast (Q2 2025)
o remain more restrictive than before.-In the Asia-Pacific region, the forecast has been adjusted downward by approximately 300,000 units/year over the next five years, with China being the focal point due to anticipated economic drag from US trade policy changes. Despite this, China is expected to experience growth this year, driven by government initiatives promoting vehicle scrappage and the uptake of NEVs. Other markets, such as Japan and Ind...
Market & Tech Reports Updated at: 2025/07/28
Toyota China Strategy and Progress
Chinese needs" to "driven by Chinese wisdom." Furthermore, Toyota advocates for the localization of the 4 major strategic policies. The company will unveil its next-generation multimedia system and work with partners such as Huawei and Tencent Holdings Limited (Tencent) to create a smart cockpit experience tailored to the needs of Chinese users. The joint venture, GAC Toyota Motor Co., Ltd. (GAC Toyota), will build a future-oriented product ...
Market & Tech Reports Updated at: 2025/07/22