also strengthening the human resources responsible for these tasks. (Figure 2)   To meet these needs, NTT DATA provides advanced OTA offerings*, ALM (Application Lifecycle Management) solution "Codebeamer**" for security and operational management, and an Edge AI solution aimed at improving in-car experience quality (details below). (Figure 3) advanced OTA (Over-The-Air) offerings*: A function that allows for remote updates of a vehicle's softwa...

Market & Tech Reports  Updated at: 2026/03/30

was held at JIEXPO in Kemayoran, Jakarta, from February 5 to 15, 2026.   It is one of Indonesia's two major international motor shows and is organized by Dyandra Promosindo. After Jakarta, the event will also be held in Surabaya and Balikpapan.   This year's theme was "Your Infinite Autotainment Experience," and a total of 62 brands exhibited, including 36 four-wheeled vehicle brands and 26 two-wheeled vehicle brands. According to the organize...

Market & Tech Reports  Updated at: 2026/03/27

with up to three miniature projectors, whereby “the technology does not place any special demands on the materials of the cockpit projection surface,” emphasizes Philipp von Hirschheydt, CEO of Aumovio. “The technology can showcase brands with unprecedented presence, creating a dynamic (...) experience in the vehicle.”   Almost all of the cars on display at the exhibition stands were electric vehicles – including a mighty GMC Hummer. ...

Market & Tech Reports  Updated at: 2026/03/26

idely used in the past, are now being used in high volume segments such as the Mercedes-Benz C-Class and Alfa Romeo Giulia. Brembo is strong in calipers and the company’s products are used by many companies. On the other hand, Akebono Brake has become a premium brand due to its many years of experience in F1 racing and its adoption in the McLaren P1 in 2013. Due to extensive bench testing such as dynamometer test evaluations and technical ...

Market & Tech Reports  Updated at: 2026/03/24

perceived quality and further strengthen product competitiveness by explaining examples of interior and exterior parts related to appearance and looks, further clarifying the existence of perceived quality.   The Xiaomi SU7 is an electric sedan designed by a team led by Sawyer LI, who has design experience with BMW and other companies. It features a sleek exterior that emphasizes aerodynamic performance and proportions, and a minimalist interi...

Market & Tech Reports  Updated at: 2026/03/18

tional expansion of industry continues. The CASRI suggested that promoting the internationalization of standards is not only a key to breaking down trade barriers and reducing cross-border cooperation costs, but also a core route for transforming China's domestic advanced technologies and practical experience into an international voice. (According to data from the General Administration of Customs, China's auto exports increased nearly s...

Market & Tech Reports  Updated at: 2026/03/16

Woven by Toyota: Toward SDV Realization From the SDV presentation coverage at the Automotive World 2026 Summary Woven by Toyota: SDV: A Revolutionary Industry Transformation Q1. What is SDV? Q2. Why is it difficult for traditional OEMs to implement SDV? Q3. How can we continue to provide a better mobility experience with SDVs? Q4. Competitive strategy in the SDV market Q5. What is Arene's approach? Customer value in SDVs: Toyota's perspective  ...

Market & Tech Reports  Updated at: 2026/03/13

using the touch panel. The table can be scrolled left and right. Once inside, step on the brake and the driver's door will close. The table can be scrolled left and right. The doors can also be closed by touch panel operation   SHM claims to revolutionize the mobility experience by "redefining the relationship between people and mobility," and promotes the idea that intelligent vehicles enable two-way communication ...

Market & Tech Reports  Updated at: 2026/03/12

cation, but in most cases this education is primarily classroom-based. NST is enhancing its lineup of hazard (safety) simulators, with devices such as an electric shock simulator and a chain entanglement simulator, and is proposing safety education that raises safety awareness by learning through "experience." If a company purchases a hazard (safety) simulator but expects to use it infrequently, it is also available for rent. NST sells booklets...

Market & Tech Reports  Updated at: 2026/03/10

materials, and software—rather than relying on Tier 1–led component-level optimization.  In the field of electric drives in particular, Li Auto positions system efficiency under real-world driving conditions, rather than simple increases in battery capacity, as the primary factor shaping user experience. Based on this perspective, technology development is driven by concrete usage scenarios such as winter operation, high-speed cruising, and...

Market & Tech Reports  Updated at: 2026/03/06

Standards & Software Compliance – Addressing regulatory frameworks, safety, and interoperability while fostering innovation. SOTA, Connectivity & Data Management – Highlighting secure over-the-air updates, connectivity optimization, and real-time data utilization for enhanced services and user experience. Embedded Systems – Focusing on performance, reliability, and security in resource-constrained environments for safe and efficient vehicl...

Market & Tech Reports  Updated at: 2026/02/18

GLC and CLA. Afeela showed a new production prototype of its Afeela 1 and a conceptual SUV, both showcasing Sony's expertise in audio and video. CES sign in Las Vegas Convention Center West Hall foyer   Several suppliers also displayed systems and technologies enhancing the in-vehicle experience. Aumovio (previously known as Continental) showed multiple display and cockpit solutions, while LG Electronics demonstrated three AI-powere...

Market & Tech Reports  Updated at: 2026/02/02

r・AV testing and validation started in December 2025・Uber deployment in San Francisco Bay area in late 2026・Uber global deployment plans: 20,000 robotaxis over 6 years Lucid Robotaxi Overview・6-passenger luxury BEV: Range 400+ miles; 120 KWh battery・Uber-designed robotaxi in-cabin rider experience interface・Low-profile purpose-built roof halo: AV sensors & LED for rider ID・Cameras, lidars and cameras for 360-degree sensor view・A...

Market & Tech Reports  Updated at: 2026/01/30

rs), and sharing. The future is a swarm-intelligent society with multi-agent coordination, and the direction of development will be single intelligence → vehicle-road-cloud cooperative intelligence → AIoT. Flying cars are a new direction to expand mobility solutions, providing a seamless travel experience on land, sea, and air. Breakthroughs in smart driving technology could spur the development of shared mobility and reshape business models ...

Market & Tech Reports  Updated at: 2026/01/27

12), Omoda and Jaecoo (5,217), and GAC (5,019). Among motorcycles, Lambretta led with 785 units, followed by Yamaha (680), Deco (654), EM (618), and Zontes (615). The average transaction price at the event was THB 1,122,347 per car and THB 177,637 per motorcycle. Enhanced transport services and VIP experiences drew 1,521,296 attendees, helping revive Thailand’s automotive market and generating over THB 70 billion in economic activity. Notably, ...

Market & Tech Reports  Updated at: 2026/01/27

gn, expanding policy support, researching methodologies for carbon reduction, and building a coordinated promotion system.   Shanghai Sunwise Energy Systems Co., Ltd. (Sunwise Energy) is a provider of total solutions related to hydrogen energy, and its core team has more than 10 years of technical experience in the field of hydrogen energy. Ms. Weiwei DAI, Director of Business Development for the Strategic Partnership and Market Division of Sunw...

Market & Tech Reports  Updated at: 2026/01/21

display of the car's navigation system or other device will show an overall plan view of the created course, 3D and 2D landscape images from the vehicle's perspective, and an image of the driver's own vehicle. The speakers output ambient sound according to the situation. This will allow users to re-experience familiar roads they have actually driven on as virtual driving games, while retaining the realistic handling and seating comfort that only ...

Market & Tech Reports  Updated at: 2026/01/20

erms of its global warming potential (GWP).   Of course, this assumes that REEVs are also used appropriately, in other words, they are driven electrically whenever possible. However, Alt sees REEVs as having an advantage compared to PHEVs with a P2 architecture [4]. They offer the pleasant driving experience and high performance of a BEV, which means that they can also introduce drivers to the benefits of fully electric driving. REEVs are also m...

Market & Tech Reports  Updated at: 2026/01/19

12), Omoda and Jaecoo (5,217), and GAC (5,019). Among motorcycles, LAMBRETTA led with 785 units, followed by YAMAHA (680), DECO (654), EM (618), and ZONTES (615). The average transaction price at the event was THB 1,122,347 per car and THB 177,637 per motorcycle. Enhanced transport services and VIP experiences drew 1,521,296 attendees, helping revive Thailand’s automotive market and generating over THB 70 billion in economic activity. Notably, ...

Market & Tech Reports  Updated at: 2026/01/16

Hydrogen Gets Its Opportunity in Motor Racing Summary Introduction TOYOTA GAINING EXPERIENCE ON THE RACETRACK DEMONSTRATOR VEHICLE FROM BOSCH ENGINEERING AND LIGIER SUCCESSFUL TESTBED TESTING AT AVL ROLLING PROTOTYPE FROM ALPINE WITH FOUR AND SIX CYLINDERS   This report contains a Spotlight article from Springer's automotive technical magazine "ATZ" www.atz-magazine.com. and "MTZ" www.mtz-magazine.com. Springer is a German company affiliated wi...

Market & Tech Reports  Updated at: 2026/01/07