n three areas: "Ever-Evolving Vehicle," "Safe and Secure Automotive Society," and "Sustainable Urban Life” as new values it is growing, along with concrete examples. Fuji Soft Fuji Soft introduces SDV solutions (services and support) such as process improvements for achieving SDVs and efficient design support using MBSE*-MBD, as well as mobility services such as support for the social implementation of autonomous driving systems and V2H (vehi...

Market & Tech Reports  Updated at: 2026/03/30

ies and outsources production to PT Handal Indonesia Motor (HIM). Chery's strategy seems to be clear, taking a strategy of brand diversification according to the customer segments. When the author asked the exhibition staff about the Chery subsidiary Omoda, they explained that it is positioned as a design-focused brand targeting young people in urban areas, but that they are undergoing a rebranding and have temporarily suspended sales in Indonesi...

Market & Tech Reports  Updated at: 2026/03/27

in the event of a malfunction in all four brakes, making it suitable for highly automated vehicles. The system is expected to be installed in production vehicles by automakers in early 2026. In November 2025, the company announced a new feature called "Comfort Stop" was launched in the U.S. market, designed to reduce passenger motion sickness and fatigue. This feature can reduce the final jerk that occurs when stopping by up to 70% to 90% compare...

Market & Tech Reports  Updated at: 2026/03/24

ensity and fast charging performance. The energy density of the 2nd Generation Blade Battery has improved by more than 5%. Ultra-thin high-strength SEI film  The 2nd Generation Blade Battery features a revolutionary SEI (Solid Electrolyte Interface) film technology mechanism, integrating precise design from the micro molecular structure to macro-structures. Achieving an ultra-thin SEI film in a single material increases ion conductivity while ...

Market & Tech Reports  Updated at: 2026/03/19

Xiaomi SU7 Teardown Survey: Perceived Quality of the Instrument Panel In-depth analysis of material quality and interior design Summary What is Perceived Quality? Xiaomi SU7 interior component survey (Instrument panel) Structure of main components Material and Texture Points of interest from a perceived quality perspective   MarkLines Co., Ltd. (MarkLines) conducted a teardown survey of the BEV “Xiaomi SU7” developed by the smartphone manufa...

Market & Tech Reports  Updated at: 2026/03/18

rs and introducing BEVs (battery electric vehicles) tailored to local needs, there have been signs of a recovery in sales volume since 2025.   With China's NEV (New Energy Vehicle: BEV, PHEV, FCEV) policy and consumer-oriented approach emphasizing "electrification," "intelligence," "unique Chinese design," and "competitive pricing" in mind, Toyota, Nissan, and Honda successively launched new BEV models in 2025.   This report analyzes Japanese O...

Market & Tech Reports  Updated at: 2026/03/17

oads, networks, clouds, and maps Notice on Supporting and Guiding the Digital Transformation and Upgrade of Road and Waterway Transport Infrastructure Promoting intelligent capacity expansion of transportation infrastructure, safety improvement, and industrial convergence, and promoting process redesign, system innovation, and institutional restructuring in the transportation industry. 2025 Notice Regarding Further Strengthening the Introduct...

Market & Tech Reports  Updated at: 2026/03/16

1) (Figure 1) Toward the realization of Toyota's SDV (Source: Materials provided by Woven by Toyota, Inc.)   In Toyota's view, SDV is "a vehicle that cooperates with the driver and the vehicle's surrounding environment to connect society to a future with zero traffic accidents." Toyota designs a car starting from software rather than hardware, and then breaks it down into two core concepts: how to realize functional requirements and ...

Market & Tech Reports  Updated at: 2026/03/13

operate if the grip is not continuous when changing grips, steering wheels in almost all cars are circular. However, the AFEELA 1 uses VGR (variable steering gear ratio), which changes the steering gear ratio according to speed, thereby reducing the maximum steering angle. This allows the yoke-type design to be adopted, as it is possible to steer the vehicle without changing the grip position of the hands to avoid awkward, hand-over-hand maneuver...

Market & Tech Reports  Updated at: 2026/03/12

ile inheriting its tank, valves and other hydrogen technology. The engine is mounted on the suspension arm as in the base model, but its position has been moved rearward due to factors such as the hydrogen tank, resulting in an overall length 65mm longer than that of the gasoline model. The engine design was based on the principle of reusing parts from gasoline-powered vehicles as much as possible. For this reason, hydrogen is injected through t...

Market & Tech Reports  Updated at: 2026/03/11

m LFP Cubic Pack exhibited was a 30%-sized model, not the actual battery pack. The cubic-shaped package was developed for trucks and is intended to be mounted in the fuel tank location of heavy-duty trucks. Besides, the above, BorgWarner also offers in its lineup a flat package for buses, which is designed for placement under the floor or on the roof. Battery System LFP Cubic Pack (Model) The cells are lithium-ion LFP blade battery c...

Market & Tech Reports  Updated at: 2026/03/10

, people, and other traffic.   Another tool to support AD/ADAS development is the "Map Data Cross Analysis Tool". It combines map information such as road curvature and number of lanes with accident details and weather conditions for searching, contributing to the consideration of ODD (Operational Design Domain) in AD/ADAS development and the creation of optimal scenarios in simulations.  Utilizing data held by Zenrin Description of Map...

Market & Tech Reports  Updated at: 2026/03/06

any 2025 organized by CTI - Car Training Institute - A division of Euroforum Deutschland GmbH; Slide: © Horse Powertrain） Next-generation EV architectures   The presentation emphasized the importance of properly understanding the benefits that electric vehicles (EVs) have brought to vehicle design and vehicle architecture. Vehicle architectures have evolved step by step in line with the progress of powertrain electrification, and this evo...

Market & Tech Reports  Updated at: 2026/03/06

panel discussion on the first day, interactive workshops, and an exhibition area with 16 booths showcasing cutting-edge solutions.  Conference sessions were organized into five thematic tracks: Software-Centric Architecture (SW R&D) – Exploring modular, scalable architectures and software-first design principles to accelerate SDV development. Standards & Software Compliance – Addressing regulatory frameworks, safety, and interoperability wh...

Market & Tech Reports  Updated at: 2026/02/18

BYD Yangwang U8 Teardown Survey: Perceived Quality of Door Trim Comprehensive analysis of interior design and texture expression Summary What is Perceived Quality? BYD U8 interior components survey (Door trim) Structure of main components Material and texture Points of interest from a perceived quality perspective   MarkLines Co., Ltd. (MarkLines) purchased a top-of-the-line BYD Yangwang U8 (base price approx. JPY 23 million), which is BYD Co. L...

Market & Tech Reports  Updated at: 2026/02/13

Automotive World 2026: Carbon Neutrality Biomass materials, design for easy disassembly, and recycling technology Summary Oji Holdings: Cellulose Nanofiber (CNF) Sumitomo Bakelite: Environmentally Friendly Resins Achieving Both Biomass Utilization and Recycling Toyobo MC: Environmentally Friendly Engineering Plastics Shiraishi Calcium: Lightweighting and CO2 Reduction Using Inorganic Materials Korean suppliers (EcoFlex, LARGE)   Automotive Worl...

Market & Tech Reports  Updated at: 2026/02/13

ons (1kN = approximately 5,600 to 6,200 tons) to injection mold aluminum alloys and other materials, completely integrating the crumple zone, which includes the left and right wheel wells, lateral supports, and bumper connection parts. Its main feature lies in its unique energy absorption structure designed to match the characteristics of cast alloys. Specifically, to promote “progressive crushing” in which deformation and crushing progresses...

Market & Tech Reports  Updated at: 2026/02/12

all solid-state batteries was officially put into operation. GAC aims to install the product in actual vehicles in 2026.   On November 7th, GAC and Huawei Digital Power signed a strategic partnership agreement. The two companies will collaborate on driving range and charging optimization, and the design and manufacturing of systems and vehicles related to the powertrain domain. On November 11, the company signed a comprehensive 10-year strategi...

Market & Tech Reports  Updated at: 2026/02/09

liminates numerous components which, in addition to their actual procurement costs, also incur costs for their logistical provision at the plant, their storage, and their installation in the vehicle. A purely electric powertrain can be efficiently integrated into vehicle production as a platform design   According to Wilschrey, examples include the installation of the fuel tank and the fuel supply lines, the system integration of the engine ...

Market & Tech Reports  Updated at: 2026/02/05

lative vehicle kilometer of over 60 million or 37.3 million VMT.   Tier IV had a booth and showed its Autoware open-source platform. It has an interesting statement on its English website that is a good justification for working together on an open-source based AV platform: “10 billion+ miles to design & prove “safe” intelligent vehicles”.   NVIDIA was the most influential company at CES with major AI-related and automotive product intr...

Market & Tech Reports  Updated at: 2026/01/30