e Automotive World 2026 (Spring): Advanced Automotive Technologies Exhibition (sponsored by RX Japan Ltd.), held at the Tokyo Big Sight from January 21 to 23, 2026. SDV-related technology trends   Companies continue to explore the "mechanisms" and "service content" to continuously deliver value to customers, which are important keywords regarding the technological content for SDVs (Software Defined Vehicles). Delivering value through software al...

Market & Tech Reports  Updated at: 2026/03/30

es in 2025 alongside BYD, is currently one of the most dynamic OEMs. Currently, the company does not have its own local production facilities and outsources production to PT Handal Indonesia Motor (HIM). Chery's strategy seems to be clear, taking a strategy of brand diversification according to the customer segments. When the author asked the exhibition staff about the Chery subsidiary Omoda, they explained that it is positioned as a design-focus...

Market & Tech Reports  Updated at: 2026/03/27

Analysis Report: Brake (U.S. and European Markets) Integrated control of advanced braking systems and power steering List of brake suppliers I. Introduction II. Major brake component suppliers and their OEM customers III. Recent trends in brake technology IV. Overview of major brake component suppliers V. Sales comparison of major brake component suppliers VI. Europe and Americas footprint of major suppliers (Detail) Brake systems and foundation...

Market & Tech Reports  Updated at: 2026/03/24

6 Summary Woven by Toyota: SDV: A Revolutionary Industry Transformation Q1. What is SDV? Q2. Why is it difficult for traditional OEMs to implement SDV? Q3. How can we continue to provide a better mobility experience with SDVs? Q4. Competitive strategy in the SDV market Q5. What is Arene's approach? Customer value in SDVs: Toyota's perspective   OEMs (automakers and suppliers) are continuing to explore mechanisms and content to "continuously pro...

Market & Tech Reports  Updated at: 2026/03/13

lizing data held by Zenrin Description of Map Data Cross Analysis Tool   By inputting characteristic data on the locations of frequent accidents, the system can be used to read out the corresponding locations on a map. The map data to be used is from Zenrin, and the company is flexible to meet customer requests for non-Zenrin products as well. Zenrin DataCom is currently using its own converter to convert HD-MAP/XD-MAP into various formats t...

Market & Tech Reports  Updated at: 2026/03/06

ds has expanded to 35%   Given the wide variation in charging infrastructure, electricity generation mixes, user behavior, and price sensitivity across regions, Scholten CTO stresses that “one size fits all doesn’t exist.” Technology choices must be aligned with regional characteristics and customer needs. Decarbonization Requires Multiple Solutions. One planet, many pathways — one shared goal. This is the net-zero vision artic...

Market & Tech Reports  Updated at: 2026/03/06

plored the strategies and tools Porsche uses to balance innovation, speed, and uncompromising quality across the complex supply chains. The Importance of SDV for Porsche AG  Mr. Malladi opened by emphasizing that SDVs are not just a technological trend—they are a cornerstone of Porsche's premium customer experience. By decoupling hardware from software, SDVs enable continuous updates, personalization, and integration with advanced technologies...

Market & Tech Reports  Updated at: 2026/02/18

Design Center began operations in November. XPeng   XPeng announced on November 5 that its AI semiconductor "Turing" has been adopted by VW. At the same time, the second generation VLA large-scale model was released and open-sourced. This will be used in a new mass-produced vehicle from its first customer, VW. The company also plans to unveil a mass-produced Robotaxi, a full-stack vehicle developed in-house for Level 4 autonomous driving ("high...

Market & Tech Reports  Updated at: 2026/02/09

, PhD [Technology Brief] CES 2026 AV Perspectives [January, 2026] [Right reserved VSI AV Insight powered by Go2Marketing LLC 2025] reproduced with permission of Go2Marketing LLC.   CES has been the largest tradeshow in the U.S. for over a decade with strong international company participation and customer attendance. The next table is a summary of the exhibitor attendance by country based on the exhibitor guide—available at: https://exhibitor...

Market & Tech Reports  Updated at: 2026/01/30

oned to attract mainstream buyers amid continued price rationalization across the industry. LYNK & CO also contributed to the upswing, with production rising by 35.9% YoY, supported by its well-established position in the Premium segment and a diversified product portfolio that has retained a loyal customer base.Ford GroupFord Group has pushed back its timetable for a fully electric lineup in Europe, citing slower-than-expected BEV adoption. Howe...

Market & Tech Reports  Updated at: 2026/01/30

19th year of operation.   India is Suzuki's biggest market. It is establishing a new manufacturing facility to address rising demand in India. In India, it is taking a multi-pathway approach. Along with electric vehicles, it is also exploring synthetic fuels, hydrogen engines, and biofuels to meet customer demands. Production Capacity and Expansion Plans:   At present, SMIPL operates only one manufacturing plant in India, with an annual product...

Market & Tech Reports  Updated at: 2026/01/30

powertrains and lifestyles. Headlining the booth is the new all-electric Lexus RZ, the brand’s latest electric crossover, alongside the all-new Lexus LX 500d, a flagship ultra-luxury SUV. A broad selection of Lexus models is also on display, underscoring the brand’s ability to cater to diverse customer needs.   The Lexus RZ introduces advanced Steer-by-Wire technology, working in harmony with the DIRECT4 all-wheel-drive system for enhanced ...

Market & Tech Reports  Updated at: 2026/01/27

aring their inventories of 2025 models, with December inventory levels ranging from 37-39 days, a seven-day reduction from the previous month. By powertrain, about 21% of passenger cars are compressed natural gas (CNG) vehicles and about 4% are electric vehicles (EVs), indicating diversification in customer preferences.   Maruti Suzuki, the December sales leader, posted a 37.5% y/y increase to 182,000 units. Maruti Suzuki is also showing signs o...

Market & Tech Reports  Updated at: 2026/01/26

rformance The greater the power density (kW/L or kW/kg), the higher the efficiency. Currently around 40 - 60% Applicable environment Cold start, -35°C Long life First failure and MTBF: 150,000km or over 20,000 hours Low cost Current cost level CNY 1,000 - 2,000 per kW Vehicle Needs Meets customer requirements and has a cost advantage High performance Range, hydrogen consumption Applicable environment Cold start, -35°C Long life ...

Market & Tech Reports  Updated at: 2026/01/21

by combining modularization, design diversification and advanced lighting technologies. Modularization  The Company sees modularization as a core strategy to simplify development, reduce costs, and allow flexibility for different markets. Design diversification  By means of design diversification customer expectations can be met while maintaining technical performance and compliance with global standards.  Mr. Böhm demonstrated how styling se...

Market & Tech Reports  Updated at: 2025/12/23

d the U.S. II. Overview of major air conditioning suppliers (Europe & U.S.) III. List of major air conditioning suppliers by OEM (EU and U.S. production) IV. Product installation status by model V. Sales figures for major air conditioning suppliers Supplier global footprint: By plant, location, and customer Valeo Mahle Behr Hanon Systems Modine Manufacturing Air International Eberspaecher Webasto Air Conditioners (Japan Market)   Automotive ai...

Market & Tech Reports  Updated at: 2025/12/22

nese car cockpit trends to date III. Trends in cockpits in Japanese passenger cars IV. Future HMI trends V. Vehicles for the Chinese Market VI. Trends in new HMI technologies VII. Overview of major cockpit component suppliers (Japanese alphabetical order) VIII. Cockpit component suppliers and their customers IX. Installation status of cockpit modules from major suppliers by model X. Summary Inoac Corporation Clarion Kojima Industries Sankei Sank...

Market & Tech Reports  Updated at: 2025/12/15

ELIV 2025 - International Congress for Electronics in Vehicles Open source, AI, and chiplet - Technological trends supporting SDV Summary Panel Discussion: Accelerate Innovation Keynote Audi: Diverging International Market and Customer Requirements Keynote BMW: From Announcements to Delivery - The BMW NEUE KLASSE from the Perspective of the Electric/Electronics Architecture Microchip: Cost-Efficient and Optimized Hardware Architectures Enabling S...

Market & Tech Reports  Updated at: 2025/12/12

nd AI becoming the key drivers of the industry. With the help of AI, companies have reduced development cycles and cost validation times by approximately 20%.   Price competition and export expansion are working hand in hand, with price competition intensifying within China and brands winning over customers through price reductions, expanded vehicle lineups and financial plans. At the same time, exports of Chinese NEVs continue to increase, brin...

Market & Tech Reports  Updated at: 2025/12/11

, AW Suzhou Technical Center Co., Ltd. (AWTC-C), a transmission development company in China, and AW Hangzhou Software Co., Ltd. (Hangzhou, Zhejiang; AWH), an automotive software development company, concluded a contract to integrate their operations. The goal is to speed up development and improve customer satisfaction by integrating activities related to transmission technology development and in-vehicle software design. [Manufacturing relat...

Market & Tech Reports  Updated at: 2025/12/08