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Mobile World Congress 2026 (1) 5GAA
Barcelona, organized by © GSM Association; Slide: copyright © 5G Automotive Association) A notable advantage for OEMs is that adopting NTN does not require significant hardware redesigns: existing terrestrial antennas and compact (~5 mm × 5 mm) TCU footprints can be reused, keeping device complexity low. Global Connectivity: A Persistent Challenge In the final section, Dr. Flament emphasized the need for truly global connectivity.OEM...
Market & Tech Reports Updated at: 2026/04/13
Analysis Report: Brake (U.S. and European Markets)
al rotor radial flux motor. In the first phase of joint development, hydraulic brakes will be integrated into the wheel hub drive. In the second phase, the plan is to make the wheel hub drive without hydraulic components. Integrating the drive system and brake into one increases efficiency, reduces complexity and simplifies the manufacturing process. EV rear brake: EPB drum brake development In electric vehicles, brakes are used less frequentl...
Market & Tech Reports Updated at: 2026/03/24
CES 2026: Progression of autonomous technologies and AI applications
ie autonomous mobile robot HL robot actuator Sonatus' booth at CES 2026 showcased various use cases for its AI solutions. Two demonstrations highlighted Sonatus' AI Director, a system supporting the deployment of edge AI models. Deploying edge AI models into vehicles is often difficult due to complexity caused by differing ECUs, architectures, data sources and formats. AI Director creates a standardized toolchain to streamline this process....
Market & Tech Reports Updated at: 2026/02/20
SDV: Data-driven architectures, Shift Left, Agentic AI
ve, the SDV turns the vehicle into a connected IoT component rather than an isolated machine. Motivations for this paradigm include digitalization, differentiation, sustainability, lifestyle integration, reliability, and safety. Key challenges include short development cycles, increasing functional complexity, lifetime updates, hardware abstraction, and the integration of AI. Adopting a software-defined mindset means starting with the software's ...
Market & Tech Reports Updated at: 2026/02/18
The Production Cost Battle
that was geared exclusively towards vehicles with internal combustion engines. That is also the reason why companies like BYD are so successful. Nevertheless, I am confident that German OEMs will also manage this transition. Were Asian companies cleverer in this respect because they recognized the complexity – and therefore the futility – of manufacturing cars with combustion engines cost-effectively? DIESEL _ I think so. But they are not n...
Market & Tech Reports Updated at: 2026/02/05
CES 2026: Autonomous Vehicle (AV) Perspectives
o increases the connection speed of large AI models that use many Vera Rubin chips simultaneously—especially to train large models with billions of parameters. The picture of the Rubin GPU shows its key performance specifications and comparisons to Blackwell, the previous chip generation. Chip complexity is measured by the number of transistors, which is 336 billion for Rubin or 1.6 times more than Blackwell GPU. Performance improvements are...
Market & Tech Reports Updated at: 2026/01/30
Automotive Interior Lighting Conference 2025
and interactive features are booming. The market for smart LEDs is expected to grow significantly, driven by smart ambient lighting solutions that will reshape the business model for lighting manufacturers. While traditional ambient LEDs remain stable, the rise of smart systems heralds a new era of complexity and opportunity in automotive design. Technology highlights The speaker presented several new lighting technologies that will shape the f...
Market & Tech Reports Updated at: 2025/12/23
ELIV 2025 - International Congress for Electronics in Vehicles
ted that BMW will integrate over 20 AI-enabled features by 2026, including attentive interior lights, connectivity anomaly detection, pothole warning, several automated safety functions as well as an intelligent personal assistant. These are supported by a zonal E/E architecture that reduces wiring complexity and enables smart energy management through electronic fuses. SDV strategy BMW positions its software-defined vehicle as the foundation f...
Market & Tech Reports Updated at: 2025/12/12
SAE China 2025: The Intelligent Driven Future
user's individual comfort requirements, and a gap exists between test calibration and real-world experience. In addition, NEV (New Energy Vehicle: BEV, PHEV, FCEV) thermal management systems involve multiple thermal circuits, subsystems, and interactions among components, which rapidly increase the complexity of the system. To address the above issues, XPeng presents an intelligent thermal management solution based on "data + AI”. Thermal ma...
Market & Tech Reports Updated at: 2025/12/05
Analysis Report: Cockpit Modules (European Market)
ainly equipped with combiner-type HUDs, whereas higher segment and premium cars come with higher quality windshield-type HUDs. First vehicles with so called Augmented Reality HUDs, which can significantly enhance the driver’s situational awareness, entered the market as well. To avoid unnecessary complexity in the drawings of the cockpit scenarios in above table, eventually available HUDs are not shown. HUDs are available in cars with Type 3 co...
Market & Tech Reports Updated at: 2025/11/20
Analysis Report: Power Steering (Chinese Market)
roduced vehicles is still at a limited stage. In recent years, as driving support systems have become more sophisticated and automated, there has been a demand for more safety-critical security systems that include cyber attack response. (2) Functional safety In recent years, the performance and complexity of electrical and electronic automotive components have rapidly increased, and it is required that these systems function safely without ma...
Market & Tech Reports Updated at: 2025/11/18
Analysis Report: Car Navigation System (Japan, European, and North America Markets)
t connectivity experiences such as interactive infotainment and video streaming. MECWAVE adds V2X functionality to cars, motorcycles and scooters, mobile devices, and wearable devices that do not support V2X. With MECWAVE, OEMs will be able to deploy connectivity features more quickly and with less complexity. In February 2022, Harman announced the acquisition of Apostera GmbH, a German-based automotive technology company. Apostera's augmented re...
Market & Tech Reports Updated at: 2025/11/11
Analysis Report: Power Steering (Japanese Market)
are dissatisfied with the sense of responsibility avoidance on the part of the manufacturers. The table below shows the enhancement of ADAS functions by linking braking and steering and the status of necessary sensors. (3) Functional safetyWith the rapid advance in the functionality and complexity of electrical and electronic components in recent years, it is required that those systems function safely without failure or malfunction, ...
Market & Tech Reports Updated at: 2025/09/18
CLEPA Materials Regulations and Sustainability Event(MRSE)2025
he process in theory (CLEPA Materials Regulations and Sustainability Event 2025 organized by CLEPA; Slide: © ACEA) Regarding PFAS, the ECHA opinion was originally expected to be released in February 2024, but as of June 2025, the final opinion has still not been issued. The sheer volume and complexity of the proposal, along with the need to address more than 5,600 comments submitted during the public consultation, have been major causes o...
Market & Tech Reports Updated at: 2025/09/04
Analysis Report: Power Steering (U.S. and European Markets)
on ordinary roads are being mass-produced. In recent years, as driving support systems have become more sophisticated and automated, there has been a demand for more safety-critical security systems that include cyber attack response. Functional safetyWith the rapid advance in the functionality and complexity of electrical and electronic components, it is required that those systems function safely without failure or malfunction, so the automobil...
Market & Tech Reports Updated at: 2025/08/21
Analysis Report: Seat (U.S. and European Markets)
duction-scale testing in cooperation with JLR beginning in early 2025. At IAA 2023, Adient exhibited several seat designs under the theme of sustainable material use for cost reduction and process improvement. The Pure Essential seat is a lightweight design, highlighting the need to reduce cost and complexity in manufacturing, and is composed of only two materials: green steel and recyclable PET. Also on display was the design of the Autonomous E...
Market & Tech Reports Updated at: 2025/08/06
2025 China Auto Forum: Horizon Robotics and Huawei
odeling, computing power, and engineering capabilities. The table can be scrolled left and right. Vision Mamba model The next-generation Vision Mamba model, jointly developed by Horizon Robotics and research institutes, is the first architecture in the industry to combine linear computational complexity with receptive fields in all phases. The algorithm represents a breakthrough in both efficiency and computational performance by adapting t...
Market & Tech Reports Updated at: 2025/08/05
SDV Application Development
) 19. xScope / TARA (Source: Photo by MarkLines) 20. xZETA: SBOM creation/scanning tool (Source: Photo by MarkLines) Regarding SBOM, there has been a movement towards legislation in Europe and the United States from the perspective of software management in light of the increasing complexity of software supply chains and the sophistication of cyber-attack methods, and this has attracted attention. In Japan, a task force led by t...
Market & Tech Reports Updated at: 2025/08/01
Vienna Motor Symposium 2025 (3) Reaching zero carbon mobility emission
the concept financially attractive for potential customers. As mentioned before costs can be saved by lowering the battery capacity and changing the cell chemistry. The REEV-specific costs, including tank, generator, power electronics, and exhaust after-treatment, are highly dependent on the complexity of the REx. The use of existing less sophisticated technologies (base platform ICEs) and the use of existing production lines offer signifi...
Market & Tech Reports Updated at: 2025/07/17
Vienna Motor Symposium 2025 (2) Reaching zero carbon mobility emission
O2 reductions. Acknowledging that no single solution will suffice, a combination of various technologies is necessary. Battery electric vehicles are suitable for specific market segments, yet alternative fuels in internal combustion engines and hydrogen options also have potential applications. The complexity of the situation requires a multi-layered approach to achieve an effective transition to sustainable transportation solutions Energy...
Market & Tech Reports Updated at: 2025/07/08



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