a Motor (China) Investment Co., Ltd. In the model introduction by the Chinese Regional-Chief-Engineer for the RAV4, it was stated that the RAV4 was developed to meet the needs of Chinese users based on global Toyota standards. In the model introduction by the Chinese Regional-Chief-Engineer for the bZ7, it was noted that the “velvet feeling” ride comfort is a distinctive feature, and that 45% of bZ7 buyers were new Toyota customers. Toyota br...

Market & Tech Reports  Updated at: 2026/05/14

product- and regional-based management Lexus: SUVs for the U.S. market are the main focus Japan: HEV sales account for over 60%, recovery in demand progressing with electrification United States: HEV/MHEV sales account for over 40% China: The proportion of HEV and BEV sales grows; BEVs expand with bZ series   According to GlobalData's forecast, Toyota's global production volume is expected to remain at around 10 million units in the medium to ...

Market & Tech Reports  Updated at: 2026/05/12

cale Model, a cutting-edge AI technology built through a long-term partnership with Tsinghua University, will be used in the rear-seat entertainment system of the next-generation S-Class, which will be launched within 2026. Toyota GAC Toyota’s (GAC Toyota Motor Co., Ltd.’s) mid-to-large sedan bZ7, a BEV, was launched in March. It uses Momenta's R6 Flywheel advanced driver assistance system based on a large-scale model, Huawei's DriveONE ele...

Market & Tech Reports  Updated at: 2026/05/11

B 1,269,000 available until August 2026.   The Land Cruiser FJ was displayed in both the standard production version and several specially decorated Concept editions.   The booth also showcases Toyota's broader lineup, including SUVs. Electrification highlights include expanded HEV offerings, the bZ4X, and the Hilux Travo-e, alongside GR performance models across key nameplates. Toyota's press stage All-new Toyota Land Cruiser FJ To...

Market & Tech Reports  Updated at: 2026/05/08

hejiang Lingsheng Power Technology Co., Ltd. C16 EV Zhejiang Lingsheng Power Technology Co., Ltd. SERES AITO Wenjie Ningbo Tuopu GAC Aion Aion Y N/A (V) Zhejiang Sanhua Zhejiang Yinlun Machinery Co., Ltd. Great Wall Motor Ora 03 MIND Electronics Appliance Co., Ltd. Japan(Reference) Toyota bZ4x Denso Nissan Sakura None Highly Marelli Honda N-Van e None N/A TRAD A bird's-eye view of the above map suggests the following trends. ...

Market & Tech Reports  Updated at: 2026/03/30

not been disclosed. PV5 Concept Seltos Concept Carens Toyota    Toyota showcased numerous HEV models, and the exhibition layout strongly suggested their focus on the HEV market. The company exhibited 10 models: Veloz HEV, Vios HEV, Yaris Cross HEV, Innova Zenix HEV, Vellfire HEV, the bZ4X BEV, and the ICE-powered vehicles Raize GR Sports, GR Corolla, AGYA Stylix GR Parts, and Hilux Rangga. Among these, the new models are the Veloz ...

Market & Tech Reports  Updated at: 2026/03/27

Japanese OEMs' BEV Sales in China Recover Toyota bZ3X, Nissan N7: Local-spec equipment and prices improve competitiveness Summary Japanese BEV models doing well in the Chinese market Toyota bZ3X (C-segment SUV BEV) Nissan N7 (D-segment sedan BEV) Honda S7/P7 (D-segment SUV BEV) Japanese BEV launch plans and NEV market trends   In recent years, Japanese automakers (OEMs) have been struggling with product deployment and price competition in the C...

Market & Tech Reports  Updated at: 2026/03/17

educing initial costs. Exhibit of case-type FLAPDisplay panel of case-type FLAP NHK Spring: Busbar-integrated substrate   NHK Spring Co., Ltd. (NHK Spring) introduced a metal substrate with resin insulation used in the power module (power card) of the Denso inverter used in Toyota's new bZ4X and exhibited a busbar-integrated substrate that uses this technology.   Ceramic insulating substrates have been used in applications requiring ...

Market & Tech Reports  Updated at: 2026/02/26

n Indonesia, CKD at Purwakarta plant (October 16, 2025)https://www.marklines.com/en/news/334313 Philippines Tesla takes lead in Philippine BEV market with 54% share in its first year (December 29, 2025)https://www.marklines.com/en/news/338035 Toyota Philippines xEV sales jump 45% in Jan–Nov 2025; bZ4X BEV launched (December 26, 2025)https://www.marklines.com/en/news/338036 EVAP - Meralco seek new initiatives to further advance EV growth in Phil...

Market & Tech Reports  Updated at: 2026/02/20

to 315 km, while charging options include AC charging up to 10 kW and DC fast charging at up to 125 kW.   Beyond the Hilux family, Toyota’s booth featured a wide selection of passenger and performance models, including the Fortuner Leader G+, Yaris Ativ HEV, Yaris Cross Nightshade, Innova Zenix, bZ4X electric SUV, GR86, GR Corolla, Alphard and Vellfire HEV, as well as the Camry fitted with Charismo Luxe accessories. Toyota Hilux...

Market & Tech Reports  Updated at: 2026/01/27

Auto Guangzhou 2025: VW, Mercedes-Benz, BMW, Toyota, Nissan Next-generation electric drive, smart cockpits, and other advanced NEV technologies Summary VW: Strengthening PHEV and intelligent features, expanding the Pro series Mercedes-Benz: Presents electric CLA equipped with MB.OS BMW: Exhibiting numerous technologies including next-generation eDrive and Panoramic iDrive Toyota: Unveiling the bZ7 interior featuring Huawei and Momenta technologi...

Market & Tech Reports  Updated at: 2026/01/05

icles for the Chinese market in collaboration with Chinese companies. Although the introduction of these vehicles in the Japanese market has not yet been decided, we analyzed the cockpit features of these vehicles as they may influence future designs in Japan. When comparing the cockpit HMIs of the bZ3, released by Toyota in collaboration with BYD Auto Co. Ltd. (BYD), the P7, released by Honda in collaboration with the Guangzhou Automobile Group ...

Market & Tech Reports  Updated at: 2025/12/15

or multiple models, including compact models and SUVs. The extremely high local production rate in the Chinese market (about 99% of components are produced locally) lowers costs and speeds up shipments. The company's e-Axle has already been applied to several mainstay models, including GAC-Toyota's bZ3X. The company's medium- to long-term goal is to capture a 40% to 45% share of the global electric drive system market by 2030.  Regarding financi...

Market & Tech Reports  Updated at: 2025/12/11

c Industries, Ltd. has been conducting R&D on AEM-type water electrolysis based on redox flow battery cell stack technology, and exhibited a prototype AEM-type water electrolysis cell stack. Hydrogen hose for FCEV, AEM type water electrolysis cell stack SOEC display panel Toyota Battery: bZ4X battery, new and old hybrid batteries, production process, recycling   At the Toyota Battery Co., Ltd. booth, which was jointly exhibited by six...

Market & Tech Reports  Updated at: 2025/12/11

ume sales, supplied 9GWh in 2024, 24GWh in 2030 Verkor SA Dunkirk Plant, France - 2026 NMC, high-performance batteries for medium- and heavy-duty applications VEJ Made in Japan - 2022 For HEVs, Captur, Lutecia CATL Debrecen Plant, Hungary - 2027 LFP Toyota Finished product PPES Japan - 2024 bZ4Z and UX300e European and North American models are Japanese exports Toyota Battery Co., Ltd. Japan - 2024 TICO Japan - Kyowa Plant (2021), I...

Market & Tech Reports  Updated at: 2025/12/01

member, adds 20 dealership partners in Indonesia (July 29, 2025)https://www.marklines.com/en/news/330252 GIIAS 2025: Honda launches STEP WGN e:HEV in Indonesia; Super EV Concept makes regional debut (July 25, 2025)https://www.marklines.com/en/news/330118 GIIAS 2025: Toyota debuts Indonesia-made new bZ4X BEV; presents heritage and xEV solutions (July 24, 2025)https://www.marklines.com/en/news/330024 Jaecoo holds global premiere of JAECOO J8 ARDIS ...

Market & Tech Reports  Updated at: 2025/11/25

Astemo rare earth-free motor Bosch booth   While many BEVs, HEVs, and other electric vehicles were on display at the booths of the OEMs, there were also technical exhibits, which will be introduced here. FCV-related topics will be covered in a separate report. Toyota (Toyota Battery): All-new bZ4X vehicle cutaway model   Toyota Motor Corporation (Toyota) exhibited a cutaway model of the all-new bZ4X vehicle not in the Toyota Pavilion on t...

Market & Tech Reports  Updated at: 2025/11/21

ncluding the redundancy, was a rudimentary system using a mechanical redundant backup . From 2022 onwards, Geely Auto and Hella plan to jointly develop SBW solutions, with mass production expected in 2026. In addition, NIO and Germany's ZF are partnering in the development of SBW products. Toyota's bZ4X model was scheduled to be mass-produced and released with Japan's JTEKT Corporation's SBW, but due to regulatory issues, the bZ4X still uses a me...

Market & Tech Reports  Updated at: 2025/11/18

t over two months. The company will continue to aim for a comeback with the launch of the PHV N6. Toyota's sales volume for the first half of 2025 was 718,000 units, up 11.4% y/y. HV models such as the Avalon, Camry, Sienna, and Granvia, contributed to an increase in sales figures. In addition, the bZ3X EV, which went on sale in early March 2025, has been selling well thanks to its low price of approximately CNY 110,000, with sales reaching 22,00...

Market & Tech Reports  Updated at: 2025/11/14

HDD (hard-disc drive) to SSD/SD (solid-state device/SD card) navigation systems for models such as those of the Lexus brand. In addition to the connected navigation function that obtains real-time traffic information and parking space availability information from map information in the cloud, the bZ4X, Toyota's all-new mid-size electric SUV released in May 2022, is also equipped with functions for electric vehicles such as suggesting charging f...

Market & Tech Reports  Updated at: 2025/11/11