y of their products during a short demonstration, but we can expect smooth communication that takes advantage of the good sound environment.   But, if AI is installed in a car, how is it presented to the user? This is one of the major topics of HMI these days. In many cases, such as with XPeng and BMW, the AI is represented in a robotic way, but in the case of AFEELA 1, the AI is somewhat understated, with a small black-and-white icon in the men...

Market & Tech Reports  Updated at: 2026/03/12

CES 2026: Progression of autonomous technologies and AI applications Exhibitors highlight new ADAS functions, robotaxis, robotic applications, and AI solutions Summary BMW iX3 driving assistance with Snapdragon Ride Pilot, Geely unveils G-ASD intelligent driving Tensor offers personal robotaxis; Waymo and Zoox expands public robotaxi deployment Hyundai looks to lead in AI robotics; Schaeffler and HL Group highlight robotic portfolio Sonatus demon...

Market & Tech Reports  Updated at: 2026/02/20

a surge in sales in November and December due to the launch of the Jaecoo 5 SUV. Geely Holding Group and Great Wall Motor registered 6,797 units and 6,775 units, respectively, while Hozon Auto and XPeng delivered 3,256 units and 2,783 units.   Among other brands, Tesla recorded 4,949 units, while BMW Group posted 2,311 units. Meanwhile, Thailand-based MINE Mobility reported 59 units. GlobalData blog GlobalData blog: Thailand’s shift toward a ...

Market & Tech Reports  Updated at: 2026/02/20

hed FAW Volkswagen Jetta Automotive Technology (Sichuan) Co., Ltd. (Registered capital of CNY 3 billion). It is responsible primarily for technical support and business expansion to boost development of the Jetta brand, particularly focused on new energy vehicles (NEVs) and intelligent technology. BMW   The BMW Group's only IT center in China, BMW (Nanjing) Information Technology Co., Ltd., officially opened in late October. According to a Nove...

Market & Tech Reports  Updated at: 2026/02/09

CES 2026: In-vehicle Entertainment Solutions BMW, Mercedes show infotainment functions; suppliers show display and sound systems Summary BMW iX3, Mercedes GLC and CLA highlight entertainment capabilities Afeela unveils new concept vehicle and outlines entertainment features Aumovio showcases display technologies, LG previews cockpit concepts QNX and Pioneer feature software-based sound demonstrations Amazon displays next-gen in-vehicle assistant ...

Market & Tech Reports  Updated at: 2026/02/02

lay and operation technologies from the May 2025 Automotive Engineering Exposition (JSAE). (1) Pillar-to-pillar In recent years, display technology that enables pillar-to-pillar display has been attracting particular attention. A representative example of this product is the "Panoramic Vision" that BMW has installed in the iX3. This is a system that projects various information on the lower part of the windshield, and after a long-awaited preview...

Market & Tech Reports  Updated at: 2025/12/15

ELIV 2025 - International Congress for Electronics in Vehicles Open source, AI, and chiplet - Technological trends supporting SDV Summary Panel Discussion: Accelerate Innovation Keynote Audi: Diverging International Market and Customer Requirements Keynote BMW: From Announcements to Delivery - The BMW NEUE KLASSE from the Perspective of the Electric/Electronics Architecture Microchip: Cost-Efficient and Optimized Hardware Architectures Enabling S...

Market & Tech Reports  Updated at: 2025/12/12

EB Base ­+ drive systems (e-Drive) (2019~), electric drive transmissions Audi, SEAT, VW Group Hungary Győr Plant Drive motors (2018~), electric gears and stators (2021~), drive motors for PPE (2021~) Mercedes-Benz Group, Mercedes-Benz England YASA Motors Ltd. Drive motors (axial gap motors) BMW, Rolls-Royce Germany Dingolfing Plant Drive motors, electric gears, drive systems (e-Drive) (2020~) BMW, MINI Germany Landshut Plant Drive motor...

Market & Tech Reports  Updated at: 2025/12/09

les volume in 2024 was 51,579 units, a slight increase from the previous year. In July 2024, with investments by Volkswagen (initial investment USD 1 billion, additional investment USD 4 billion), Rivian and VW Group Technology, LLC, was established as a joint development company for SDV platforms. BMW   To achieve a reduction in CO2 emissions of more than 50% compared to 2019 levels by 2030, the company will aim to sell a total of 2 million BEV...

Market & Tech Reports  Updated at: 2025/12/01

ion of smart cockpit features like driver monitoring systems and adaptive interfaces, such as context-aware displays that shift focus depending on navigation, weather, or traffic. Europe can be seen as a key driver for the growth of the automotive cockpit module market as premium European OEMs like BMW, Mercedes-Benz, and Audi are pushing high-end cockpit innovations, such as OLED displays, 3D interfaces, and AI-powered infotainment. Brand loyalt...

Market & Tech Reports  Updated at: 2025/11/20

München) as well as a free open space using the city center. Exhibition hall (Messe München) Open space venue   Most of the major German and Chinese brands were present, but other notable exhibits included Renault, Hyundai, and emerging EV manufacturers Lucid and Polestar. BMW iX3 on display at the BMW booth in front of the Bavarian State Opera P7 and humanoid robot on display at XPeng's booth in the exhibition hall ...

Market & Tech Reports  Updated at: 2025/10/24

safety Directional exhaust pressure explosion-proof design (operates within 4 milliseconds and releases more than 50% of heat within 5 seconds). The system's structural strength is greater than that of prismatic batteries and it has inherent safety characteristics. Application results Mounted on BMW's next-generation iX3, it has a range (CLTC mode) of over 900km and can travel more than 400km on a 10-minute charge. (Source: Created by Mark...

Market & Tech Reports  Updated at: 2025/09/29

IAA Mobility 2025: Audi, BMW, Mercedes-Benz The role of design as electric vehicle differentiator Summary Audi: Concept C, Q3 e-Hybrid BMW: iX3 Mercedes-Benz: Electric GLC, CONCEPT AMG GT XX   From September 8 to 14, 2025, the IAA MOBILITY took place in Munich for the third time. The trade show at the Messe München exhibition grounds was open to industry professionals from 9–12 September, with a dedicated Press Day on 8 September. The city...

Market & Tech Reports  Updated at: 2025/09/22

ent system of each OEM's major sales models can be categorized as shown in the table below, with the liquid cooling system being the mainstream at this time. Region OEM Model Model year Segment Natural air cooling Liquid cooling Air conditioning refrigerant Europe Audi Q8 e-tron 2023 E 〇 BMW I5 / i5 Touring 2023 E 〇 BMW MINI Aceman 2024 B 〇 Mercedes-Benz EQE SUV 2023 E 〇 Renault 5 / 4 E-TECH Electric 2024 B 〇 St...

Market & Tech Reports  Updated at: 2025/07/08

BMW Group: 50% EV sales ratio by 2030 EV-specific platform Neue Klasse-based vehicles to be produced at five plants Summary Neue Klasse EV-only platform Electrification strategy: 50% of global sales expected to be BEVs by 2030 New model launch plan: Releasing new 5 Series Touring, M5, and various MINI models Munich Plant to produce exclusively EVs from 2027 China: BMW is active in premium EV segment BMW Group’s global sales decline by 4.5% to 1...

Market & Tech Reports  Updated at: 2024/11/18

tors to manage more complex systems and maintain modularity. Another goal was a high-performance, seamless backend connection for car-to-x swarm data applications and computing-intensive offboard functions. Audi is gradually implementing this electronic architecture in all future vehicle models.   BMW X3 The fourth generation premium D-segment crossover SUV is planned to enter the market by the end of 2024. It will be based on the same Cluster A...

Market & Tech Reports  Updated at: 2024/10/31

ditional tariffs would be imposed from July 2024, and this was officially decided in August. The tariff rate will be a maximum of 38.1% added to the existing flat rate of 10%, depending on the level of cooperation of each OEM. (Examples: BYD +17.4%, Geely +20.0%, SAIC +38.1%, Shanghai Tesla +21.0%, BMW Brilliance iX3 +21.0%, Dongfeng Dacia 21.0%)   U.S. In April 2024, the EPA released its final proposal for CO2 emission regulations for LDVs and ...

Market & Tech Reports  Updated at: 2024/10/18

EB Base ­+ drive systems (e-Drive) (2019~), electric drive transmissions Audi, SEAT, VW Group Hungary Győr Plant Drive motors (2018~), electric gears and stators (2021~), drive motors for PPE (2021~) Mercedes-Benz Group, Mercedes-Benz England YASA Motors Ltd. Drive motors (axial gap motors) BMW, Rolls-Royce Germany Dingolfing Plant Drive motors, electric gears, drive systems (e-Drive) (2020~) BMW, MINI Germany Landshut Plant Drive motor...

Market & Tech Reports  Updated at: 2024/09/05

mal management methods The thermal management system of each OEM's major sales models can be categorized as shown in the table below, with the liquid cooling system being the mainstream at this time. Region OEM Model SOP Air cooling Liquid cooling Refrigerant Europe Audi Q4 e-tron 21/6 〇 BMW i4 21/11 〇 Citroen Ami 20/9 〇 Fiat 500e 20/12 〇 Mercedes-Benz EQA 21/2 〇 Peugeot e-208 19/10 〇 Renault ZOE 19/6 〇...

Market & Tech Reports  Updated at: 2024/05/16

e availability of roaming and subscription-based services at publicly accessible charging stations.   In the chapter on charging payment issues these two types for charging payments – ad hoc and subscription-based - will be further addressed.   IONITY high-power charging stationsPhoto: © BMW AG, Munich (Germany)   In 2017 BMW Group, Daimler AG (now Mercedes-Benz Group), Ford Motor Company and the Volkswagen Group with Audi and Pors...

Market & Tech Reports  Updated at: 2023/12/05