a Memorandum of Understanding (MoU) with CATL to enhance their partnership in research and development for NEV technologies and supply chain improvements. In terms of intelligent driving technology, Honda will cooperate with Momenta to develop a new generation of advanced driver-assistance systems (ADAS) suitable for China's road environment and plans to equip all future new models with this system.   In the Asia-Pacific region, Honda forecasts ...

Market & Tech Reports  Updated at: 2025/09/26

ight © BMW AG)   In over 90 percent of typical driving scenarios, the vehicle is engineered to decelerate without engaging the mechanical braking system. Instead, it utilizes regenerative braking via the electric motor, delivering silent operation and significantly reducing component wear. 2. ADAS: Brain of Automated Driving   Another new feature is the next generation of driver assistance systems. Rule-based and AI-supported functions are...

Market & Tech Reports  Updated at: 2025/09/22

Analysis Report: Power Steering (Japanese Market) EPS technology advancements accompanying ADAS implementation List of Suppliers Ⅰ. Introduction II. Power steering components overview Ⅲ. Overview of major power steering suppliers IV. Activities of major power steering component suppliers V. Global facilities of major power steering suppliers VI. List of power steering suppliers and their major customers (for models produced in Japan) VII. Ins...

Market & Tech Reports  Updated at: 2025/09/18

software platform for automotive applications. As a Linux product designed specifically for automotive use, it mainly has been used in In-Vehicle-Infotainment (IVI) equipment. Following the trend towards the use of OSS (Open Source Software), it now also supports advanced driver assistance systems (ADAS), which require functional safety, and is scheduled to be released as the AGL SDV reference platform. Japanese domestic OEMs have also establishe...

Market & Tech Reports  Updated at: 2025/09/10

ana Motherson Automotive Systems Group (SMRPBV) announced the signing of a memorandum of understanding (MOU) to establish a technical partnership in smart exterior illumination products. It is expected to be a growing product field with the increasing adoption of advanced driver assistance systems (ADAS) and autonomous driving. Bringing together SMRPBV's high level of expertise in the manufacture of large plastic components and Marelli Automotive...

Market & Tech Reports  Updated at: 2025/09/09

uced at Marysville Plant in Ohio.   The xEV hub is also scheduled to begin production of mass-produced models based on the Honda 0 Series in 2026.   Honda is collaborating with Momenta, an autonomous driving technology provider in Beijing, China, to equip its latest models with a next-generation ADAS system adapted to China's road conditions. Honda is promoting the introduction of advanced driver assistance technology that uses AI without usin...

Market & Tech Reports  Updated at: 2025/09/03

onnection between the steering wheel and the wheels) already in production and on the market. Furthermore, electric systems for rear-wheel steering in addition to conventional front-wheel steering are being commercialized. 2. Recent technology trends   In recent years, the recognition functions of ADAS sensors and cameras have improved rapidly, and the adoption of coordinated control of brakes and steering is accelerating. Steer-by-wire, on the ...

Market & Tech Reports  Updated at: 2025/08/21

e Spanish company KD (a semiconductor supplier). The KD7251 complies with the IEEE Std 802.3cz™ standard, enables 10Gbps communication, connects smoothly to MIPI sensors, and exhibits stable communication performance over a wide temperature range, making it suitable for use in autonomous driving, ADAS, and other applications. The second exhibit was the next generation smart LED solution ISELED/ILaS from Inova Semiconductors GmbH of Germany. Th...

Market & Tech Reports  Updated at: 2025/08/14

Initiatives to Streamline Development for Actual Deployment of AD/ADAS From the 2025 JSAE Exposition in Yokohama Summary AD/ADAS systems and components (Valeo, Continental, Bosch) Technologies for system development streamlining (dSPACE, Applied Intuition, TMEIC) Initiatives by OEMs (Hino, Isuzu, Nissan, Honda)   The adoption of domain ECUs (electronic control units) by European OEMs is expected to accelerate ADAS (Advanced Driver Assistance Sys...

Market & Tech Reports  Updated at: 2025/08/12

seat is a lightweight design, highlighting the need to reduce cost and complexity in manufacturing, and is composed of only two materials: green steel and recyclable PET. Also on display was the design of the Autonomous Elegance seat, a system focused on providing comfort for vehicles equipped with ADAS and automated driving features. The seat integrates the company's research on ergonomics and human kinematics to enhance comfort, and adds techno...

Market & Tech Reports  Updated at: 2025/08/06

Intelligent Connected Tires Increasing road safety, improving fuel efficiency Introduction Tire Intelligence for Road Perception in ADAS and Autonomous Driving Systems - Goodyear SightLine Virtual Tire Wear Sensor - Tactile Mobility   In Europe, the number of connected smart tires is soaring, driven by a mixture of technological innovation, regulatory pressure and consumer demand for safer, more efficient vehicles. Electric vehicles can be seen...

Market & Tech Reports  Updated at: 2025/08/04

velopment support not only for Canon products (MFPs, digital cameras, etc.), but also for industrial and medical equipment, as well as automotive development. In addition to the basic functions of a car, such as "running, turning, and stopping," Canon IT Solutions supports product development of AD/ADAS, information terminals with car navigation systems, and communication and diagnostic functions inside and outside the vehicle. The company provid...

Market & Tech Reports  Updated at: 2025/08/01

roduction capacity of 70GWh by 2027. Intelligent diving joint venture In June 2025, Geely Automobile signed an investment agreement with several companies for the management of a joint venture. The joint venture, in which Geely will hold a 30% stake, will primarily develop R&D and applications of ADAS and related autonomous driving technologies. Hybrid technology The "Leishen AI Hybrid 2.0" was announced in June 2025. This technology was deve...

Market & Tech Reports  Updated at: 2025/08/01

the monitoring staff and hinders efforts to reduce the number of personnel (see the next section on small route buses ② Ebina City).   The survey focused on L2/L4 autonomous driving conducted this year, including the sensor configuration of the vehicles used. However, the list does not include ADAS, rear-view cameras, etc., which are equipment on the base vehicle.   Large route bus base vehicle: Isuzu ERGA Operating environment Existing ...

Market & Tech Reports  Updated at: 2025/07/16

s operation outside China to Europe and Middle East. It has started robotaxi testing in Luxembourg, South Korea, Saudi Arabia and United Arab Emirates.       Pony AI is among leaders in robotruck development and deployment. Like most other Chinese robotruck companies it uses a combination of L2+ ADAS and L4 AV testing. L2+ is also called L2++ to indicate it is close to L3 technology. The next table is an overview of the robotruck business Pony...

Market & Tech Reports  Updated at: 2025/07/03

scal year 1 1 Robert Bosch GmbH 60,389 60,738 ・Excluding the effect of foreign exchange rates, the increase was 0.2%.・ Reinforcing development and manufacturing of products for NEVs in China. The company is collaborating with Tencent Holdings Limited (Tencent) and Microsoft Corporation in the ADAS/AD field and with NXP Semiconductors N.V. in SoCs (System-on-a-Chip) for SDVs (Software Defined Vehicles). 2 2 Denso Corporation 46,136 48,413 ...

Market & Tech Reports  Updated at: 2025/07/02

ries frame model Commentary on the "Next-Generation Honda SENSING" featured on the Honda 0 Series   Driver assistance initiatives: CI Driver Assistance   Honda introduced a scenario for achieving a cooperative and safe society in order to achieve the goal of zero traffic fatalities. To enhance ADAS functions, “Honda SENSING,”” Honda SENSING 360,” and “Honda SENSING 360+” autonomous driving assistance technologies, and to prevent ...

Market & Tech Reports  Updated at: 2025/06/25

at the HIMA booth included the following. (Reference report) Huawei Smart Car Model Comparison and Sales Status (Apr. 2025)  Aito M9 (Seres) Luxeed R7 (Chery) Stelato S9 (BAIC)  ------------------ Keywords: China, motor show, Huawei, HIMA, Seres, Chery, BAIC, JAC, ADAS, connected, EV, cockpit ...

Market & Tech Reports  Updated at: 2025/06/20

with its main businesses being seat systems, interior systems and exhaust systems. In April 2019, the company announced the establishment of a new business group, Faurecia Clarion Electronics, based in Saitama, Japan. The new business group will focus on cockpit electronic components and low-speed ADAS products businesses. In October 2018, Faurecia announced the acquisition of Clarion from Hitachi, Ltd. and others; Clarion became a wholly owned ...

Market & Tech Reports  Updated at: 2025/06/19

d. January 24-26, 2024 Related Reports: Mobile World Congress 2025 (2) ITS, SDV solutions (Apr. 2025) CES 2025 Overview and Perspectives (Feb. 2025) 33rd Aachen Colloquium Sustainable Mobility (Dec. 2024) Smart Driving Technology of XPeng and Li Auto (Sep. 2024)  JSAE 2024 in Yokohama: AD and ADAS (Jul. 2024) New Challenges for the LiDAR Market and Radar (Mar. 2024)       The three companies featured here (Bosch, Arbe Robotics, and Calt...

Market & Tech Reports  Updated at: 2025/06/17