Notable trends in HMI at the IAA Show Features of the pillar-to-pillar meter display   Explanation of the advantages and disadvantages of ultra-wide meter displays, which are expected to replace conventional meters, as well as the status of their adoption and development BMW Panoramic Vision displayed on the lower edge of the windshield Avatr 12 ultra-wide meter display AI avatar trends   Explanation of avatar design trends tha...

Market & Tech Reports  Updated at: 2025/10/24

Oshima Electric Works Co., Ltd., a subsidiary that had been producing high-mounted stop lamps, to Murakami Corporation and withdrew from the lamp business.)   Lighting suppliers other than those listed above are also entering the Japanese market, although their share is small. (These include HASCO Vision Technology Co., Ltd., Hyundai Mobis Co., Ltd., and Marelli Corporation.) However, Koito, Stanley, and Ichikoh still hold a high market share in...

Market & Tech Reports  Updated at: 2025/10/20

IAA Mobility 2025: EVs from Chinese OEMs (2) XPeng, Chery, Changan, Hongqi, Dongfeng Liuzhou Summary XPeng: Debut of the mid-size EV sedan “the next P7” in Europe Chery: Many Omoda and Jaecoo NEV models on display Changan: World premiere of the Avatr concept Vision Xpectra; Deepal brand on display Hongqi: EHS5 electric SUV unveiled Dongfeng Liuzhou: 3 EV models on display; accelerating globalization   The IAA Mobility 2025 mobility trade fai...

Market & Tech Reports  Updated at: 2025/10/20

ver assistance functions (NOH: Navigation on Highway), automatic parking, memory parking, etc. and is widely used in models that adopt VW's MQB platform. IQ Pilot 2.0 IQ Pilot 2.0 display panel   In the sensor exhibit area, ZYT displayed the JIMU 2.0, an integrated in-vehicle LiDAR and vision sensor solution. This system reduces aerodynamic drag and layout costs by integrating multiple electronic control units and sensors inside the ...

Market & Tech Reports  Updated at: 2025/10/16

r Radial Flux Permanent Magnet (TS-RFPM) motor. 4Q SYSTEMS LTD  – presented advanced power electronics and motor control solutions. The company provides advanced regenerative dynamometer motor test bench solutions tailored for the automotive industry. Foresight Automotive  – presented stereo vision systems for enhanced safety and autonomous driving. Its advanced image processing algorithms, enhanced by 3D video analysis, enable precise obs...

Market & Tech Reports  Updated at: 2025/10/09

and operational support into a single scalable package. The system manages fleets in real time, provides automated passenger assistance, ensures safety, and integrates seamlessly with existing booking platforms. It also meets key regulatory standards for SAE Level 4 autonomy, including remote supervision and the ability to safely handle exceptional scenarios such as emergency response situations.   A core component of the overall solution is Op...

Market & Tech Reports  Updated at: 2025/10/07

IAA Mobility 2025: Europe’s next-gen mobility VW, CUPRA, Opel, Renault: From concepts to urban icons Summary CUPRA: Tindaya Showcar Opel: Opel Corsa GSE Vision Gran Turismo and Mokka GSE Renault: Clio E-Tech Full Hybrid Volkswagen: ID. CROSS Concept, ID. EVERY1, T-Roc   From September 8 to 14, 2025, the IAA MOBILITY took place in Munich for the third time.   The trade show at the Messe München exhibition grounds was open to industry professi...

Market & Tech Reports  Updated at: 2025/10/02

r autonomous driving according to the United Nations Economic Commission for Europe (UNECE) standards, but tests are being conducted in Level 2 human-supervised mode in Germany, the Netherlands, Norway, Spain, and the UK. Tesla has released videos of its vehicles driving autonomously under FSD supervision in Madrid, Spain, and Paris, France, to promote its adoption. On June 24, 2025, the French government consumer protection agency, the DGCCRF, i...

Market & Tech Reports  Updated at: 2025/10/01

ercial rights in Europe. (Details to follow.)   New alliances and business transfers have begun among Japanese suppliers as well. In 2017, Toyota Boshoku began an alliance with Tachi-S, which acquired all the shares of TF-Metal Co., Ltd., a new company formed by splitting off the seat components division of Fuji-Kiko Co., Ltd., making it a wholly owned subsidiary. In 2019, AKI USA Corporation (AKI USA), a U.S. joint venture between Delta Kogyo a...

Market & Tech Reports  Updated at: 2025/09/27

begin production of its new e:Architecture-based models at the updated Marysville and East Liberty plants, starting with the Acura RSX, which will start production/sales in December 2025. Three additional models will be added in 2026 – based on the 0-series Saloon and SUV for Honda and the Afeela Vision S 01.   Contributing to the slowdown is lower projected output of the new Acura ZDX (S233) Premium Midsize SUV and the Honda Prologue (R233) M...

Market & Tech Reports  Updated at: 2025/09/26

zed by Verband der Automobilindustrie e. V., Photo upper left: Copyright © Audi AG, further photos: Copyright © MarkLines Co., Ltd. All rights reserved)   Internally, Audi refers to this upcoming TT-inspired electric sports car as an “identity builder” – a new embodiment of the brand's vision, characterized by a new design language, state-of-the-art technology, and sophisticated hardware, and intended to build on the success of the l...

Market & Tech Reports  Updated at: 2025/09/22

, country roads, highways, and in bad weather) and light distribution can be controlled 10 times more accurately than conventional LED glare-free high beam systems. Additionally, from a safety perspective, road warnings and driving support images can be projected directly into the driver's field of vision. The product is also sold at an affordable price that can be used in a wide range of cars. In 2023, it was installed in the trinocular headligh...

Market & Tech Reports  Updated at: 2025/09/09

capital, technology, and human resources through business retrenchment and corporate integration.   Examples include Bosch of Germany, which dissolved its power steering joint venture (JV) with ZF of Germany and made it a wholly owned subsidiary; Nexteer of the U.S., which acquired the steering division of the former GM/Delphi; and ZF, which absorbed TRW of the US. ZF is strengthening its steering business in India through a JV with the Rane Gr...

Market & Tech Reports  Updated at: 2025/08/21

ce a competitive system of position selection. SAIC has adopted a "position application system" (active employee participation in projects). By drawing on the development philosophy of Internet companies, the company will optimize the product development process and shorten the sales cycle. Future Vision: Becoming a "Technology conglomerate" Intelligent drivingSAIC aims to commercialize L4 autonomous driving in 2026, and realize deep interactio...

Market & Tech Reports  Updated at: 2025/08/12

elli Germany GmbH   Mr. Bez held a presentation about the evolving role of exterior human-machine interfaces.   Based on technological advancements and rising consumer expectations, gesture, voice and lighting are expected to play an increasingly important role.   The speaker explained Marelli's vision of a future exterior HMI, that is bidirectional and touchless and uses light cues, gesture recognition and voice control. The system enables in...

Market & Tech Reports  Updated at: 2025/08/08

Great Wall Motor Company Limited. Forvia: JV with NHK Spring. JV with Chery Automobile. Major seating suppliers were actively making acquisitions of seating and seat component businesses until early 2012, but that activity has slowed down since 2013. However, between 2015 and 2016, the seating division of Adient (formerly Johnson Controls) of the U.S., once the largest seating supplier in the world, underwent a major transformation. It transf...

Market & Tech Reports  Updated at: 2025/08/06

pabilities to commercialize these technologies while reducing costs. Horizon Robotics’ latest research results   Horizon Robotics presented its latest research results in terms of algorithms, modeling, computing power, and engineering capabilities. The table can be scrolled left and right. Vision Mamba model The next-generation Vision Mamba model, jointly developed by Horizon Robotics and research institutes, is the first architecture in...

Market & Tech Reports  Updated at: 2025/08/05

t snow regardless of the driving condition and is able to react quickly to wet road conditions. Combined software and hardware-based road perception technology solutions   The combined software and hardware-based solutions include camera based estimators, optical sensors and tire-mounted sensors. Vision Language Models (VLMs) provide a state-independent surface estimation method for road surface classification that needs to be optimized for rea...

Market & Tech Reports  Updated at: 2025/08/04

ntegration/ Delivery & Deployment   It illustrates the state of AI-assisted development across the entire Xcelerator digital platform. In particular, the application of large-scale language models has been shown to provide industrial-grade AI in machine learning, planning/decision-making, computer vision, and agent functions (Figure 11). 10. Next-generation vehicle development (Source: Photo by MarkLines) 11. Utilizing AI in Xcelerator (S...

Market & Tech Reports  Updated at: 2025/08/01

MarkLines based on presentation materials)   "World model" Smart driving assistance  In 2026-2027, GAC Toyota will jointly develop smart driving assistance systems based on a "World model" with industry-leading partners. The World model builds a virtual world in the cloud and integrates language vision and action perception to improve learning efficiency by 1,000 times and empower learning-driven systems. It performs billions of self-plays to ...

Market & Tech Reports  Updated at: 2025/07/22