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HEV Market Trend in the U.S.
es (U.S., Toyota/Honda/Mazda/Subaru, FHEV)) List of Japanese OEM's main MHEV models launched in the U.S. The table can be scrolled left and right OEM Model Segment MHEVrelease date (U.S.) North American modelCountry of manufacture 2025 (U.S.) MHEV sales volume MHEV ratio by model Toyota Tundra Pickup Truck Spring 2022 U.S. 31,000 20.7% Sequoia SUV (Class E) Summer 2022 U.S. 26,000 100.0% Tacoma Pickup Truck Spring 2024 Mexico 30,0...
Market & Tech Reports Updated at: 2026/05/19
Toyota: Multi-Pathway Strategy
ta Sienna, and the Lexus RX. It is expected that the TNGA-C platform will underpin 183k vehicles annually in North America in 2024-29, while the more utilized TNGA-K platform will average over 1.4 mn units across the same time frame. Having started in 2021, the TNGA-F underpins the redesigns of the Tundra, Sequoia, and Tacoma, with total volumes averaging 488k units a year in 2024-29. The e-TNGA EV platform is set to be introduced to the region f...
Market & Tech Reports Updated at: 2026/05/12
Global Top 10 OEMs Production Forecast (Q1 2026)
e production returned to normal in 2025, similarly high growth is not expected in 2026. In addition, to ease trade tensions, the group has started importing some US-made models into Japan, which will reduce demand for domestically produced versions. In April 2026, Toyota launched the Highlander and Tundra in Japan, importing both from the US.Volkswagen GroupVolkswagen Group’s global LV build is set to fall by 7.4% YoY in Q1 2026 and again by 4....
Market & Tech Reports Updated at: 2026/04/30
Analysis Report: Automatic Transmission (AT) (Japan, Europe, and Americas Markets)
figure below) and the potential for standardization with internal combustion engine (ICE) vehicles equipped with engines and automatic transmissions. Conversely, a drawback is that the overall length of the powertrain increases significantly, making a transverse layout essentially impossible. The Tundra was the first model to adopt this technology in the U.S., but additional models were added in 2025, expanding the lineup to include the Tundra,...
Market & Tech Reports Updated at: 2026/04/17
Pickup Truck Market Analysis
y/y change 1 Ford F-Series F 933,000 8.0% 2 GM Chevrolet Silverado F 649,000 4.0% 3 GM GMC Sierra F 425,000 8.7% 4 Stellantis Ram P/U F 414,000 7.5% 5 Toyota Hilux M 406,000 3.4% 6 Ford Ranger M 312,000 5.0% 7 Toyota Tacoma M 302,000 43.4% 8 Ford Maverick S 182,000 25.7% 9 Toyota Tundra F 163,000 -8.2% 10 Stellantis Fiat Strada S 150,000 0.7% F: Overall length 5.7m and above, M: Overall length 5.2–5.7m, S: Overall lengt...
Market & Tech Reports Updated at: 2026/04/13
Electrified Vehicle (xEV) Sales Monthly Report (January 2026)
for safety in the U.S. without additional testing for Japanese domestic sales. This will facilitate efforts by Japanese automakers, such as Toyota, that are considering importing U.S.-produced vehicles into Japan. Toyota is considering importing the mid-size sedan Camry, the full-size pickup truck Tundra, and the Highlander mid-size SUV. Also under consideration are Honda's mid-size pickup truck Ridgeline and mid-size SUV Pilot, as well as Nissa...
Market & Tech Reports Updated at: 2026/03/03
Japan Mobility Show 2025: Electric Powertrains
CG images using THS CAD data, allowing them to freely view the internal structure of the unit. Small-capacity FF2 Motor Hybrid Transmission and structural data display Small-capacity FF2 Motor Hybrid Transmission (5th generation) The FR1 Motor Hybrid Transmission is used in the Toyota Tundra, a full-size pickup truck, and the Toyota Sequoia, a full-size SUV sold in North America. It is a one-motor parallel hybrid system (RWD) develo...
Market & Tech Reports Updated at: 2025/11/21
Analysis Report: EV/HV Drive Motors (Japanese Market)
ers a lineup of single-motor hybrid systems (FWD and RWD) that are not THS, specifically for vehicles that require dynamic performance. In both the FWD one-motor hybrid systems installed in the Toyota Crown Crossover RS and RX500h, as well as the RWD one-motor hybrid systems installed in the Toyota Tundra and Sequoia, the motor incorporated into the transmission is required to have a small coil end size, but instead of concentrated winding, SC wi...
Market & Tech Reports Updated at: 2025/11/04
Mexico (2) Production and exports affected by U.S. tariff concerns
ic vehicle (HEV) at its Guanajuato plant. This will be the company's first HEV model produced in Mexico. Production of the new Tacoma, the fourth generation of Tacoma, began in February 2024 at two plants in Mexico. It is based on the TNGA-F global platform shared with the full-size pickup truck Tundra and the upcoming Land Cruiser. It is equipped with a 2.4L 4-cylinder turbo engine, and the HEV model uses the i-FORCE MAX hybrid system. Toyota...
Market & Tech Reports Updated at: 2025/07/11
JSAE 2025 in Yokohama: e-Axles, Motors, xEVs
ual features such as an e-Axle and regenerative braking, but this time, the company exhibited a small model of the i-mobility BEV Concept and introduced its lineup of products related to electrification and safety, comfort, and convenience. The FR1 motor hybrid transmission is used in the Toyota Tundra, a full-size pickup truck released in North America in 2022, and the Toyota Sequoia, a full-size SUV released in 2024. This is a single-motor p...
Market & Tech Reports Updated at: 2025/06/16
Analysis Report: Automatic Transmission (AT) (Japanese, U.S. and European Markets)
Lexus LC500 and LS500 are equipped with the world's first 10-speed step AT (AWR10L65) for rear-wheel drive passenger cars, and in Japan it is also being applied to the Land Cruiser 300, the LX600 as well as the GX scheduled to be released in 2025. In North America, it is also installed on Toyota's Tundra and Sequoia. Regarding ATs, the company is using it as a stable source of profits to invest in growth areas, and no plans for new products or d...
Market & Tech Reports Updated at: 2025/04/15
Mexico: Chinese vehicles account for 30% of imports and 20% of sales
tion of Toyota's imported vehicles and 30.1% of total sales in 2023. Major Toyota Mexico related news for 2023 and beyond Began production of the new Tacoma Toyota launched the new Tacoma in the U.S. in November 2023. It is based on the TNGA-F global platform shared with the full-size pickup Tundra and the upcoming Land Cruiser. It is available with a 2.4L turbocharged i-FORCE gasoline engine and a version with the same 2.4L engine and i-F...
Market & Tech Reports Updated at: 2024/06/14
WCX 2024 (2) Improved vehicle sustainability and industry perspectives
and ethanol and offered comparable performance to current fuels while reducing greenhouse gas emissions by up to 75%. Toyota's partnership with Chevron included a trip along the U.S. Gulf Coast testing and promoting a low-carbon fuel prototype comprised of more than 50% renewable gasoline. A Toyota Tundra, RAV4 Prime, and Camry tested the new fuel prototype, traveling approximately 1,000 miles during the tour. The low-carbon fuel prototype can re...
Market & Tech Reports Updated at: 2024/05/21
Analysis Report: Automatic Transmission (AT) (Japanese, U.S. and European Markets)
sion with less than 8 speeds. On the other hand, there are still quite a few 6-speed ATs in Japanese cars, mainly Lexus models, and the Toyota 4Runner has a 5-speed (corresponding to 1% in the figure). Toyota and Honda also provide vehicles with 10-speed ATs, and around 100,000 units of each of the Tundra, Pilot, and Odyssey are sold annually. Some Hyundai, Kia, and Genesis models are HEVs, and they have 6-speed ATs, but all their other ATs ar...
Market & Tech Reports Updated at: 2024/03/21
New York International Auto Show: BEV HMI
rom the exhibits Hyundai Ioniq 6, Kia EV9, EV6 Genesis Electrified G80 , Electrified GV70, GV60 Chevrolet Equinox EV, Blazer EV, Trailblazer, Bolt Jeep Grand Cherokee 4xe, Wagoneer, Grand Wagoneer, Chrysler Airflow Graphite Concept Ram 1500 REV Ford Escape, Explorer Volkswagen ID. Buzz, ID.4 Toyota Tundra, Lexus RZ Nissan Ariya, Honda, Subaru Polestar 1, Polestar 2, Koenisegg Gemera, Modified DeLorean Jacob Javits Convention Center Th...
Market & Tech Reports Updated at: 2023/05/01
JSAE Symposium: "Latest Trends in EV Technology" presentations
ssion efficiency, thereby improving high-speed fuel efficiency and enabling power performance to become compatible with fuel efficiency. Parallel hybrid system (RWD) The hybrid system developed for trucks that require towing power is the parallel hybrid system (RWD), which is installed in the Tundra, a full-size pickup truck launched in North America in 2021. It is a one-motor hybrid system with a torque converter instead of the THS powe...
Market & Tech Reports Updated at: 2023/03/29
Motor Bella 2021: OEMs expand EV model lineup in response to market demand
Motor Bella 2021: OEMs expand EV model lineup in response to market demand Pickups include Ford Maverick, F-150 Lightning ,Toyota Tundra; SUVs include GMC Hummer EV, VW ID.4 Summary Ford's shows electrified range with hybrid Maverick, BEV F-150 Lightning and Mustang Mach-E Volkswagen contrasts practicality and performance with ID.4 and Audi e-tron GT GM shows future model and technologies based on Ultium platform Toyota Tundra, Sienna and Jeep Wr...
Market & Tech Reports Updated at: 2021/11/04
Analysis Report: Lighting (U.S./E.U. Markets)
mericas Tesla Model 3 (USA) 2018 Automotive Lighting LLC Headlamp ASSY (Sourced by Munro & Associates, USA) Americas Tesla Model S (USA) 2016 Varroc Lighting System (India) Pvt. Ltd. Headlamp Americas Toyota Lexus RX (Canada) 2015 North American Lighting, Inc. LED headlamp Americas Toyota Tundra (USA) 2015 Koito Manufacturing Co., Ltd. Headlamp Europe Alfa Romeo Giulia 2017 Magneti Marelli S.p.A. Halogen headlamp Europe Alfa Romeo G...
Market & Tech Reports Updated at: 2020/06/16
Toyota: Expanding sales of light trucks and hybrids in the U.S.
rations at its Guanajuato plant in Mexico at the end of 2019. In parallel, the company will reallocate production at each plant for models sharing the platform and architecture. Realignment of production models Plant Current production models After realignment Future models Platform Texas Tundra Tundra F1 (for body-on-frame vehicles) Tacoma (Cease production in 2021) Sequoia (Start of production from 2022) Indiana ...
Market & Tech Reports Updated at: 2020/04/13
Analysis Report: Airbags (U.S./E.U. Markets)
Nissan Versa Note (USA) E12 2014 Joyson Safety Systems (Formerly TK Holdings) Passenger airbag Tesla Model 3 (USA) --- 2018 Autoliv Passenger airbag (Sourced by MUNRO & ASSOCIATES, USA) Toyota Corolla (Brazil) E170 2014 Joyson Safety Systems (Formerly Takata-Brasil) Passenger airbag Toyota Tundra (USA) XK50 2014 Joyson Safety Systems (Formerly TK Holdings) Passenger airbag Volkswagen Golf (MEX) AU 2015 Joyson Safety Systems (Formerly K...
Market & Tech Reports Updated at: 2019/04/24



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