ed its own strategy for the Thai market at the Bangkok International Motor Show in March 2025. It emphasizes the strengths of its software user experience and AI ecosystem customized for overseas markets. The company is leading its strategy with the implementation of the "Global Smart Driving" initiative in Thailand and developing its own charging network.   Launch of new EV, HV and PHV models Chinese OEMs are introducing a wide variety of E...

Market & Tech Reports  Updated at: 2025/05/12

Bangkok International Motor Show 2025 (2) Japanese & European OEMs Mitsubishi, Mazda, Honda, Nissan, Suzuki, Isuzu, and others Summary Mitsubishi: Xforce HEV Mazda: Iconic SP compact electric sports car Honda: e:N1 and City Hatchback DRIVAL Nissan: Serena e-POWER Suzuki: Swift and Carry Isuzu: Dragon Max pickup truck Toyota: Hilux Champ, Lexus RX 450h+ PHEV Ford: Everest Sport Special Edition Hyundai: N Line Series Volvo: XC90 PHEV and EX90 BEV ...

Market & Tech Reports  Updated at: 2025/05/08

Bangkok International Motor Show 2025 (1) Chinese OEMs BYD, Geely, Chery, Changan, MG, GAC, and others Summary BYD: Shark 6 DMO PHEV pickup truck, Denza D9 flagship electric MPV Geely: Star Wish compact EV, Zeekr SUV and MPV, RIDDARA electric pickup truck Chery: Market entry of Chery brand, Omoda & Jaecoo model lineup Changan: Deepal S05 BEV and REEV variants MG (SAIC): New S5 EV and IM6 premium intelligent e-SUV GAC: Aion UT EV and M8 PHEV GWM: ...

Market & Tech Reports  Updated at: 2025/04/25

Thailand International Motor Expo 2024 (2) Japanese OEMs and Others Toyota, Honda, Mitsubishi, Isuzu, Hyundai, Ford, Volvo Cars, etc. Summary Toyota HEV lineup Lexus LBX Bespoke Honda HR-V e:HEV RS and e:N1 electric SUV Mitsubishi Xpander HEV and Xpander Cross HEV Isuzu D-MAX 2.2 MaxForce pickup truck Mazda BT-50 pickup truck and CX-5 SUV Nissan Serena MPV and Kicks e-POWER Suzuki Swift sport hatchback, and Jimny Off-road Edition Hyundai Palisade...

Market & Tech Reports  Updated at: 2025/01/16

or 20.7% of total vehicle sales. The share of EVs of total vehicle sales was 9.3%. 2023 sales of PHVs increased by 3.3% y/y to 11,703 units, while HV sales grew to 84,474 units, a 32.9% increase y/y.   In Thailand, Chinese OEMs are launching a number of new EV models, but among Japanese carmakers, Toyota launched the bZ4X to be followed by Honda’s release of the e:N1 compact crossover.   Regarding production of commercial EVs, the Thai energy...

Market & Tech Reports  Updated at: 2024/03/05

Thailand International Motor Expo 2023 (2) Pickup trucks lineup and electrified vehicles from Japanese OEMs Summary NEX Point: MINE BEV Pickup truck Toyota: All-new Hilux Champ pickup Mitsubishi: All-new Triton pickup Isuzu: MU-X PPV and D-Max V-Cross pickup Ford: Ranger Raptor pickup Jeep and Maserati models Tata: Super Ace truck Lexus: RX 500h F SPORT Performance HEV Honda: Accord e:HEV and lineup of e:HEV models Nissan: Kicks e-POWER Suzuki: S...

Market & Tech Reports  Updated at: 2023/12/27

5% y/y. Production grew significantly to 50,000 units for the period of January-June 2023, up by 52.3% y/y. The auto market recovered along with the Philippine’s economic growth mainly supported by the recovery of the tourism industry. ASEAN vehicle production Great Wall Motor’s TANK 500 HEV, a locally assembled  hybrid offroad SUV (launched in Thailand in March 2023) (Source: MarkLines)   ASEAN vehicle production (Units) 2018...

Market & Tech Reports  Updated at: 2023/08/17

Thailand: EV subsidies and tax incentives, Chinese OEMs launching budget EVs 2022 production expected to be 1.75 million due to semiconductor shortage and Ukraine war Summary Chinese OEMs launching reasonable EVs, Toyota releases its first EV-dedicated model bZ4X Thailand’s electrification policy: Booking for EVs and electric motorcycles surges with government’s EV subsidy programs Thai government’s incentives for EV battery production Ener...

Market & Tech Reports  Updated at: 2022/12/12

ales   In March 2021, the Thai government announced a new target to make Thailand an EV production hub by 2035, five years earlier than previously planned. In addition, the government raised the target for the proportion of EVs in domestic automobile production by 2030 from 30% to 50%. The cumulative production target for EVs has been set at 1.051 million units (including cars & pickup trucks, motorcycles, and buses & trucks) by 2025, 6.224 m...

Market & Tech Reports  Updated at: 2021/11/11

Bangkok International Motor Show 2021 (Part 1): GWM unveils its lineup of electric vehicles EVs from Lexus and Volvo Cars, flagship models from Japanese manufacturers Summary Great Wall Motor: Haval H6 Hybrid SUV, ORA Good Cat BEV, and POER EV pickup truck Volvo Cars: new XC40 Recharge Pure Electric Lexus: UX 300e BEV and new LS 500h Toyota: Yaris and Ativ "PLAY" limited edition Honda: City e:HEV and all-new City Hatchback Suzuki: new Swift cust...

Market & Tech Reports  Updated at: 2021/04/01