Pickup Truck Market Analysis The number of competing mid-size models is increasing Summary Global sales trends of pickup trucks (P/U) Pickup truck (P/U) sales by model Electric pickup truck (P/U) China's pickup truck (P/U) market   Pickup trucks (P/U) are an unfamiliar segment in Japan, but there are markets where they hold a significant share depending on the country or region. In terms of P/U sales volumes for 2025, the U.S. accounts for the ...

Market & Tech Reports  Updated at: 2026/04/13

vehicles, batteries, and powertrains. The plant has already received orders for 100,000 units destined for Argentina and Mexico. Great Wall Motor has acquired a former Mercedes-Benz plant, started production there, and is pushing forward with the introduction of hybrid electric vehicles (HEVs) and pickup trucks. Chery Automobile Co., Ltd. (Chery) maintains stable production capacity through its partnership with CAOA, an automotive company that o...

Market & Tech Reports  Updated at: 2026/04/08

ded at this event will increase by 10% compared to the previous event.   According to an analysis by the Federation of Thai Industries (FTI), the decline in February sales was mainly due to a slowdown in electric vehicle demand following the end of the government's EV3.0 incentive scheme. Sales of pickup trucks and ICE-powered passenger cars also decreased due to the economic downturn and stricter lending conditions resulting from declining purc...

Market & Tech Reports  Updated at: 2026/03/27

and certified for safety in the U.S. without additional testing for Japanese domestic sales. This will facilitate efforts by Japanese automakers, such as Toyota, that are considering importing U.S.-produced vehicles into Japan. Toyota is considering importing the mid-size sedan Camry, the full-size pickup truck Tundra, and the Highlander mid-size SUV. Also under consideration are Honda's mid-size pickup truck Ridgeline and mid-size SUV Pilot, as...

Market & Tech Reports  Updated at: 2026/03/03

Chinese OEMs Dominate BEV Market in Thailand with Over 20% Share Rapid growth of NEVs, expanding product lineup from SUVs to pickup trucks Summary Chinese vehicle sales grow 5.2 times in 5 years Analysis of sales volume by OEM: Chinese OEMs enter Top 5, Japanese OEM volume shrinks NEV Ranking: Chinese OEMs lead the way in BEVs and PHEVs Product trends: From compact EVs to a full-scale product lineup Switching from exporting Chinese-made models to...

Market & Tech Reports  Updated at: 2026/02/24

5% YoY to 621,166 units. December alone recorded 75,121 vehicles sold, nearly matching the more than 75,000 bookings generated at the December 2025 Motor Expo.   Growth was supported by higher registrations of electrified vehicles, particularly in the final month of EV 3.0 incentives. In contrast, pickup truck sales remained subdued amid tight lending, high household debt, and cautious consumer spending. At the same time, improved financing cond...

Market & Tech Reports  Updated at: 2026/02/20

5, 2025) China Chilltech Auto Parts Plastic parts for vehicles Frel Filter System Air filters for machinery and vehicles GAC Energy Technology (Thailand) Service centers for repairing used electric vehicle batteries Jiatai Industrial Technology (Thailand) Chassis for forklifts and chassis for trucks Mingyang Autoparts (Thailand) Vehicle parts and plastic components used for the interior and exterior of automobiles Quark Manufacturing (T...

Market & Tech Reports  Updated at: 2026/02/17

Thailand International Motor Expo 2025 (2) Japanese OEMs and Others Mitsubishi, Mazda, Suzuki, Nissan, Toyota, Honda, Isuzu, Hyundai, NEX Point, etc. Summary Mitsubishi：XFORCE HEV, Xpander HEV, Xpander Cross HEV Mazda: Mazda6e (mass-production BEV) Suzuki: Fronx, Swift Nissan: X-TRAIL e-POWER x e-4ORCE Toyota: Hilux Travo (pickup truck), Hilux Travo-e (BEV) Lexus: Lexus RZ, Lexus LX 500d Honda: CR-V e:HEV (HuNT Series) Isuzu: D-MAX X-SERIES BMW...

Market & Tech Reports  Updated at: 2026/01/27

Chery: Electric SUV "Chery V23 Retrocube Edition," 7-seater SUV "TIGGO 8 CSH PHEV" Omoda & Jaecoo: Multi-purpose SUV "Jaecoo 6T EV," Humanoid Robot "Mornine" DFSK (Seres Group): Mid-size SUV "E5 Plus" GAC: Autonomous Flying Vehicle "Govy AirCab" Geely: Compact City EV "Geely EX2" RIDDARA: Electric Pickup "RIDDARA ECON" ZEEKR: Electric Minivan "ZEEKR Mix," Luxury MPV "ZEEKR 009 GRAND" Farizon: Electric MPV "Farizon SV," Electric Cargo Van "Farizo...

Market & Tech Reports  Updated at: 2026/01/16

in North America, to 3.2%. Its volumes are also thought to have declined by 8.4% YoY, although the fact that Tesla does not break out reported sales by country or model creates a layer of uncertainty. If we were to look only at the Premium and Super-Premium segments - which excludes the Tesla Cybertruck Large Pickup - the automaker accounted for 20.3% of sales in January-October, down by 1.6 pp YoY. This would still make Tesla comfortably the le...

Market & Tech Reports  Updated at: 2026/01/14

data)   Figure 2 shows the market shares of the A-segment in Japan, China, and India. In Japan, the market share remains around 30%, while there is a slight increase in China and a slight decrease in India.   The U.S. market is dominated by larger segment vehicles such as C-D segment SUVs and pickup trucks, with almost no A-segment vehicles on the market (Figure 3). This may be due to the low demand for minicars in different automobile use ...

Market & Tech Reports  Updated at: 2025/12/26

in-house manufacturing plants OEM Country Plant Products Ford England Ford Halewood Transmissions Ltd. Electric power units (drive motor + gearbox) (2024~) Volkswagen, VW Group Germany Salzgitter Plant Rotors and stators for drive motors (2019~) Mercedes-Benz Group, Mercedes-Benz, Daimler Truck, Mercedes-Benz Truck Germany Stuttgart-Untertürkheim Plant Brühl sub-plant: eATS (2024~) Mercedes-Benz Group, Mercedes-Benz Germany Hamburg ...

Market & Tech Reports  Updated at: 2025/12/09

ine PHEV Plug-in hybrid electric vehicle PF Platform SDV Software defined vehicle ZEV Zero emission vehicle (Note that subject vehicles may differ in each country) gpm grams per mile mpg miles per gallon LDV (EPA definition) Light-Duty Vehicle LDT (EPA definition) Light-Duty Truck (GVWR 8,500lbs or less) MDV (EPA definition) Medium-Duty Passenger Vehicle - GVWR less than 10,000lbs HDV (EPA definition) Heavy-Duty Vehi...

Market & Tech Reports  Updated at: 2025/12/01

July and 6.1% in August, before rebounding with a 4.8% increase in September. The recovery in September was driven in part by higher electric passenger car production, as manufacturers ramped up output to balance earlier EV imports from 2022–2023 under government incentive programs. Production of Pickup Passenger Vehicles (PPVs) also grew, supported by both domestic demand and export orders. From January to September 2025, Thailand’s total ve...

Market & Tech Reports  Updated at: 2025/11/25

CAD data, allowing them to freely view the internal structure of the unit. Small-capacity FF2 Motor Hybrid Transmission and structural data display Small-capacity FF2 Motor Hybrid Transmission (5th generation)   The FR1 Motor Hybrid Transmission is used in the Toyota Tundra, a full-size pickup truck, and the Toyota Sequoia, a full-size SUV sold in North America. It is a one-motor parallel hybrid system (RWD) developed for vehicles tha...

Market & Tech Reports  Updated at: 2025/11/21

n by 3%-5% compared to conventional hydraulic steering (HPS), as well as its fundamental ability to work in conjunction with ADAS functions (such as Lane Keep Assist). Technology iterations focus on improving power density, with a dual-winding motor design to meet the torque needs of large SUVs and pickup trucks.   In the power steering business, the following technology trends are underway. (1) ADAS / Autonomous driving support   In recent yea...

Market & Tech Reports  Updated at: 2025/11/18

facturing business with NIO ended, and Jianglai Advanced Manufacturing Technology (Anhui) Co., Ltd., a joint venture company, was officially dissolved. Going forward, the partnership will focus on areas such as research and development and battery swapping.   In September, the company's light-duty truck brand, JAC No.1 Truck, and CATL jointly tested and developed an NEV light-duty truck equipped with an 800V ultra-high voltage architecture, and ...

Market & Tech Reports  Updated at: 2025/11/11

/340Nm 40/39, 60/62/59 Japan (WLTC): 322km/450kmU.S. (EPA): 149mile/212mileEurope (WLTP): 270km/385km Oppama (Japan),Smyrna (U.S.),Sunderland (UK) (Source: Nissan Motor Co., prepared by MarkLines, electric models search results)   According to MarkLines, Nissan's U.S. passenger car and light truck sales increased by 2.8% year-over-year (y/y) to 924,000 units in 2024 (Nissan: 866,000 units; Infiniti: 58,000 units), surpassing China in 2023 ...

Market & Tech Reports  Updated at: 2025/10/27

,011 U.S. Marysville 4 HR-V SUV (Class C) ICE 151,468 - - 151,468 - Mexico Celaya 5 Pilot SUV (Class D) ICE 141,245 - - 141,245 159,128 U.S. Lincoln 6 Odyssey MPV ICE 80,293 - - 80,293 91,870 U.S. Lincoln 7 Acura MDX SUV (Class E) ICE 50,112 - - 50,112 55,179 U.S. East Liberty 8 Ridgeline Pickup Truck ICE 45,421 - - 45,421 55,843 U.S. Lincoln 9 Acura RDX SUV (Class D) ICE 42,988 - - 42,988 50,301 U.S. East Liberty 10 Prologue SUV (C...

Market & Tech Reports  Updated at: 2025/09/26

0% YoY to 130,223 units; however, overall volumes remained modest.   After revisions to earlier data, total vehicle production in H1 2025 reached 724,715 units, down 4.8% compared to the same period in 2024.   The FTI also highlighted a key milestone in Q2 2025: Thailand began producing electric pickup trucks in April, with the first batch exported overseas in May.   Domestic vehicle sales in H1 2025 totaled 302,694 units, down 1.7% YoY. Howe...

Market & Tech Reports  Updated at: 2025/08/28