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Immersive listening experience demonstration vehicle
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Klippel controlled sound demonstration
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Woofers
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Cockpit concept featuring Company technologies
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Loudspeaker with iron nitride permanent magnet technology
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Cypremos Engineering Suite
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Extra-Large Diameter Off-Road Tire (Concept)
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Disc Brake System for Electric Motorcycles
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[Exclusive Interview] Infineon’s System Solution Deployment Strategy for SDV Development
e providing comprehensive support to customer companies such as OEMs and Tier 1 suppliers in the rapidly changing automotive industry.,Editor’s NoteWe were given a valuable opportunity to interview Infineon, a market leader in automotive semiconductors. Leveraging its broad MCU portfolio and high quality and reliability, the company is steadily strengthening its MCU business for SDVs. Most impressive was the company’s flexible ecosystem devel...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation
ational level, we are breaking down departmental barriers, transitioning from a professional department matrix system to a product line platform accountability system. The platform drives all departments and team members to take responsibility for systematic indicators including product efficiency, quality, NVH, and cost. In R&D, we fully apply AI tools, prioritize model-based development, iterate software frequently, and minimize hardware change...
Exclusive Interviews Updated at: 2026/05/26
[AW 2026 Exclusive Interview] Astemo Cypremos : Advancing Toward Mobility Services Beyond the SDV
at is Cypremos SDV Engineering Suite? What solutions will be offered to achieve SDVs?A3. The Cypremos SDV Engineering Suite is a platform for SDV development. It promotes automation through continuous virtual environment validation and AI technology utilization, enhancing development efficiency and quality while reducing initial investment for OEMs. It provides SDV development tools and back-end support, assisting OEMs in developing mass-producti...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] 5GAA highlights progress in V2X and evolution of connected vehicle technologies
(e.g., fog, heavy rain) / Wrong-way driver / Unmanaged blockage of a road / Exceptional weather conditions,What role does edge computing play in low-latency V2X?A3. Edge computing isn’t the goal by itself - it’s just a tool. What matters is the type of services we want to enable. Right now, the quality of service that car manufacturers need can still be delivered without relying heavily on edge computing or mobile edge computing. That’s why...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Stellantis turns diversity of 14 brands into AI competitiveness across engineering, manufacturing, and quality
[Exclusive Interview] Stellantis turns diversity of 14 brands into AI competitiveness across engineering, manufacturing, and quality Stellantis is integrating AI not only into its vehicles, but across the entire value chain, including engineering, manufacturing and quality management. Leveraging the rich diversity of data and customer touchpoints that come with being a 14-brand group, the company is advancing virtual development in the early desi...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] CAR, Germany: Expert's outlook on China Strategy, SDVs, and regulatory trends
rtrains, European OEMs such as BMW, Mercedes-Benz, Volkswagen, and Stellantis are already operating at the next level in EV drivetrains, battery performance, and related areas. The Chinese government itself is now clearly moving away from "winning market share at any cost" and toward an emphasis on quality and safe design, recognizing the necessity of that shift.,AI has clearly entered the implementation phase. At this symposium, in which areas d...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] TPR’s Global Vision and Challenge Toward Next-Generation Technologies
anticipates investing JPY 5 to 10 billion in equipment for the construction of a new plant (land, multiple production lines, and buildings).However, intensifying price competition with low-cost local piston ring suppliers remains a challenge, particularly in achieving pricing that reflects product quality. Brazil, with annual sales of approximately 2.7 million units in 2025 (ranking sixth globally), is also viewed as a promising market. Due to t...
Exclusive Interviews Updated at: 2026/05/25
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