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Toyoda Gosei: From Components to Cabin Spaces, From Going It Alone to Collaboration

kansei engineering (affective engineering) is also required, and we maintain specialized groups dedicated to this field. With what we have cultivated so far, the key challenge is how quickly we can move forward, even if it's just a small step, in cooperation with OEMs before suppliers in Japan and overseas make similar moves. Increasing development speed throughout the organization is therefore essential. ,As autonomous driving and ADAS technol...

Exclusive Interviews Updated at: 2026/06/03

TPR’s Global Vision and Challenge Toward Next-Generation Technologies

her strengthen its competitiveness.,While conducting automotive-related business globally in 13 countries, which markets (countries) are considered important, and what are the strategies?TPR views its domestic and international networks and technological capabilities as the foundation of its global expansion. By combining strong relationships with Japanese OEMs and local partners in each region, the company has built a system capable of respondin...

Exclusive Interviews Updated at: 2026/06/02

AAPICO’s strategy vision and developments for EV in Thai market

AAPICO’s strategy vision and developments for EV in Thai market Demand for Electric Vehicles (EVs) is increasing rapidly in the ASEAN market, especially in Thailand, driven by the expansion of Chinese OEMs. In an exclusive interview, Mr. Viroj Patcharawattanakul, Chief Marketing Officer (CMO) of AAPICO Hitech Public Co., Ltd. (AAPICO), shared how the company is leveraging its core competencies to remain competitive and evolve in the transition ...

Exclusive Interviews Updated at: 2026/06/02