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[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market
Chinese and Japanese OEMs?-AAPICO produces the entire body, chassis, chassis frames, and front and rear sub frames for EVs. The company also supplies various components to almost all Chinese EV brands localized in Thailand, including GWM, BYD, and SAIC. -In terms of sourcing approach, Japanese OEMs focus on stability, high precision, and a careful, step-by-step research and development process with strict approval procedures, resulting in longer ...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches
Approaches Building on its pioneering development of the column-type electric power steering (C-EPS) system in 1988, the first of its kind in the world, JTEKT (JTEKT Corporation) has continued to build on its technical expertise and track record in both hardware and software. While maintaining its focus on hardware as a manufacturing company, JTEKT is actively pursuing initiatives to break into new fields by leveraging its core technologies. Hav...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation
es the powertrain discussion, yet efficiency, cost, and system integration remain critical challenges.Q2. In your view, where do you currently see the greatest untapped innovation potential in powertrain systems—whether in hardware, software, or system architecture? A2. We are shifting innovation focus from individual breakthroughs in hardware and software to system-level innovation that integrates in-depth hardware convergence, AI self-learnin...
Exclusive Interviews Updated at: 2026/05/26
[AW 2026 Exclusive Interview] Vector: Providing End-to-End Support for SDV Development and Expanding the Software Development Ecosystem
hat solutions is Vector showcasing at this year’s Automotive World (SDV EXPO)?A2. At its booth, Vector is presenting a range of advanced solutions for enabling SDV development - including demos of vCANdrive, MBSE, and SOVD - which were also exhibited at Vector Tech World 2025.Vector continues to focus on delivering solutions that simplify work with complex software through its software ecosystem. By extending its offerings from SDV to the broa...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] 5GAA highlights progress in V2X and evolution of connected vehicle technologies
ial networks, which we are now seeing emerge everywhere at the MWC - you can see this in the Release 17 and Release 18 developments around NTN. We’ve always aimed to maintain a balanced message. Over the past few years, the industry’s attention has shifted toward NTN, whereas five years ago the focus was primarily on short-range communication technologies. The emphasis goes up and down over time, and we want to ensure that short-range communi...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Yokowo: Advancing smart mobility through flexible mmWave connectivity
signs.,Given that automotive platforms require precise RF performance despite vibration and temperature fluctuations, what qualification standards (AEC-Q, ISO, etc.) are you targeting for this connector system?A2. Our connector system is currently in the research and development phase, with primary focus on alignment with IEC standards to support future international standardization. For automotive applications that require vibration and thermal ...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Wind River: Enabling cooperative vehicle safety with 5G and edge AI
ud native platforms and real time operating systems—that underpins the growing ecosystem of connected, automated, and AI-enhanced vehicles. MarkLines visited your booth two years ago. What has changed since then regarding your software defined vehicle technology?A1. Compared to two years ago, our focus this year has shifted strongly toward edge AI. We are demonstrating how Wind River supports customers in building AI driven solutions using our ...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion
y exclusion of certain technologies, such as hybrid solutions or specific architectures, have partially taken away our courage to innovate. We are now seeing innovation return in all technologies. Every gram of CO₂ saved counts again, efficiency matters, and competition of technologies is back in focus. This innovative spirit needs to be actively encouraged—and that is exactly what our competitors are doing. China, for example, is developing ...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Vector Aims to Transform into a Software Ecosystem Provider
will be a year of proactive transformation. While continuing to evolve our existing product portfolio, we will invest in code-centric software development, cloud technology, and artificial intelligence (AI), and work to provide comprehensive software-defined system (SDS) solutions so that OEMs can focus on application development and differentiated functionality. Basically, our embedded software and development tools business will remain unchang...
Exclusive Interviews Updated at: 2026/05/26
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