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Power management demonstration display
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R-Car ecosystem development display
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Additional R-Car ecosystem development displays
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New Thermal Management Module (MsMV: Under development)
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Mobileye Drive
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Performance Battery module made of cylindrical lithium-ion cells
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Products for SDVs
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Cobalt-Free Cathode Material
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Half-Hollow Motor Shaft
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High Voltage Pyrofuse
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ETAS and Elektrobit Announce Jointly Developed ADAS Platform
domain involved in this collaboration and the diagnostics domain. In the diagnostics domain, we are proposing applications such as AI-based diagnostics and maintenance manual generation. In terms of data utilization, examples include initiatives such as fault diagnosis through AI analysis utilizing customer-attributable data.,Editor's NoteMarkLines had the valuable opportunity to cover the joint announcement of the results achieved through collab...
Exclusive Interviews Updated at: 2026/06/10
Desay SV: Deepening Collaboration with Japanese OEMs through "Global Support, Local Delivery" Model
its globalization strategy came in 2012, when the company began establishing R&D centers and manufacturing facilities around the world. Desay SV Automotive Japan was established in 2013 and initially operated in Hiroshima, largely because Mazda was among the company’s earliest Japanese customers. The company later established a Toyota office and opened a new office in Yokohama in 2024 to further expand business with Japanese OEMs i...
Exclusive Interviews Updated at: 2026/06/09
TPR’s Global Vision and Challenge Toward Next-Generation Technologies
what are the strategies?TPR views its domestic and international networks and technological capabilities as the foundation of its global expansion. By combining strong relationships with Japanese OEMs and local partners in each region, the company has built a system capable of responding to diverse customer needs. Its overseas strategy is based on a “three-layer coverage” structure centered on joint ventures with local partners, enabling TPR ...
Exclusive Interviews Updated at: 2026/06/02
Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion
ty. How can this approach—across battery electric, hybrid, hydrogen based, and software defined vehicle solutions—concretely strengthen Europe’s competitiveness? A3. Technological flexibility is a core principle for us at Schaeffler. In the end, the technological fittest solution in line with customer demand should always prevail. To achieve this, we need a regulatory framework that considers CO₂ emissions holistically—across the entire...
Exclusive Interviews Updated at: 2026/06/02
Stellantis turns diversity of 14 brands into AI competitiveness across engineering, manufacturing, and quality
Stellantis turns diversity of 14 brands into AI competitiveness across engineering, manufacturing, and quality Stellantis is integrating AI not only into its vehicles, but across the entire value chain, including engineering, manufacturing and quality management. Leveraging the rich diversity of data and customer touchpoints that come with being a 14-brand group, the company is advancing virtual development in the early design phase, structuring ...
Exclusive Interviews Updated at: 2026/06/02
JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches
that niche products for differential control, such as torque-sensitive differential limiting devices like TORSEN and electronically controlled multi-plate clutches (ITCC: Intelligent Torque Controlled Coupling), will remain robust as they are being adopted in hybrid electric vehicles (HEVs) and new customers are emerging. Since our powertrain products are primarily hardware-based, it is difficult to significantly boost profit margins; however, we...
Exclusive Interviews Updated at: 2026/06/02
Infineon’s System Solution Deployment Strategy for SDV Development
rts, credit cards, etc.)The company’s strategic direction targets three areas: decarbonization, mobility, and IoT. Due partly to the impact of changes in market conditions, sales revenue has declined slightly from its FY2023 peak. However, the company’s products have been widely adopted by many customers, centered on control and connectivity products (MCUs, wired/wireless, LAN/networking-related), analog products, analog/sensor products, and ...
Exclusive Interviews Updated at: 2026/06/02
CAR, Germany: Expert's outlook on China Strategy, SDVs, and regulatory trends
. European OEMs had already begun to recognize the structural changes in the Chinese market before the pandemic, but the realization became decisive after China reopened in 2023. China has evolved in a very different direction from Europe, and it became clear that OEMs were ought to address Chinese customer needs directly. It also became obvious that Chinese consumers are fundamentally different from European consumers in that they are highly dig...
Exclusive Interviews Updated at: 2026/06/02
BMW enhances connected vehicle functions through integration of in-vehicle and cloud AI
uously enhancing the user experience by connecting to users' personal ecosystems, environmental information, and broader knowledge sources. Looking ahead over the coming years, Dr. Laurent-Winter stated: “We need artificial intelligence and the right data to be able to anticipate the needs of the customers, to predict better, for example, traffic situations or dangers, or help them with their car.” Even vehicles designed today will be driven ...
Exclusive Interviews Updated at: 2026/06/02
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