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[Exclusive Interview] JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches
al control, such as torque-sensitive differential limiting devices like TORSEN and electronically controlled multi-plate clutches (ITCC: Intelligent Torque Controlled Coupling), will remain robust as they are being adopted in hybrid electric vehicles (HEVs) and new customers are emerging. Since our powertrain products are primarily hardware-based, it is difficult to significantly boost profit margins; however, we aim to secure those margins by co...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation At the occasion of the Vienna Motor Symposium 2026, MarkLines had the privilege of conducting a written interview with Ms. Ruiping Wang, Senior Vice President, Geely Auto, exploring Geely's global powertrain strategy and its approach to innovation amid the industry's multi track transition. Based on these direc...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] BMW enhances connected vehicle functions through integration of in-vehicle and cloud AI
chnology clusters,” including infotainment and ADAS stacks, across future BMW models. These provide greater flexibility to respond more quickly to varying customer needs and regional requirements. BMW has also indicated that its next-generation HMI, Panoramic iDrive, will be rolled out across all powertrain types, including both EVs and internal-combustion-engine vehicles of the Neue Klasse. Dr. Laurent-Winter described the significance of the ...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion
[Exclusive Interview] Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion At the Vienna Motor Symposium 2026, MarkLines interviewed Matthias Zink, CEO Powertrain & Chassis at Schaeffler AG and President of CLEPA, about Europe’s competitiveness, technological flexibilities, and innovation in powertrain, chassis, and software technologies, drawing on Schaeffler’s perspective as a glob...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] TPR’s Global Vision and Challenge Toward Next-Generation Technologies
, Ltd. (TPR) Chairman and CEO Hiroshi Suehiro shared insights into the company’s global strategy across 13 countries, its direction in key markets, and the development of next-generation technologies aimed at achieving cross-industry “co-creation.”TPR is advancing its global operations in the powertrain segment, centered on three core product groups - piston rings, cylinder liners, and valve seats and valve guides (sintered products)—acr...
Exclusive Interviews Updated at: 2026/05/25
[Exclusive Interview] Astemo : Next-Generation Chassis Technology Aiming to Provide New Value
king a major shift from providing individual components to delivering value across domains, including cloud integration. Its strength lies in its integrated control systems that utilize all aspects of perception, judgment, and operation, leveraging recognition-based ADAS technology, actuation-based powertrain technology, and chassis technology. To use a human analogy, it has the strength of having "eyes and limbs." Having these physical elements ...
Exclusive Interviews Updated at: 2026/05/25



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