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i3 (New model)
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R-Car X5H multi-domain SoC demo
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Display model highlighting technologies from Wideye
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Boost Dual Inverter for Hybrid Vehicles
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Concept rear combination lamp
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YAZAKI Solution Mock
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New Regenerative Cooperative Brake System
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New bZ4X cutaway model
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Current Toyota Prius hybrid battery module
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New Thermal Management Module (MsMV: Under development)
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[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market
to direct sales channels. Reliance on imports: Most Chinese vehicles sold in Thailand are still imported, and even locally assembled units rely heavily on imported components to meet the government’s 40% local content requirement. Because Thailand has a smaller production scale and uses the same models as China, local manufacturing is not yet cost-effective, limiting Thailand to lower-value-added components. Price pressure: AAPICO faces incr...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches
nce in both hardware and software, and we recognize that our expertise in torque feedback, which conveys road surface information to the driver, is a source of our competitiveness.,What kind of company do you aim to be in 10 to 20 years, and what are the conditions for survival?A4. While a business model based on increasing sales volume in line with the growth of the global automotive market has worked well so far, it is becoming increasingly dif...
Exclusive Interviews Updated at: 2026/05/26
[AW 2026 Exclusive Interview] BorgWarner Expands Torque Management Portfolio with Electromagnetic Clutch Technology
erator pedal position and rate of change, wheel speed, and vehicle speed—and electronically controls torque based on defined specifications and conditions. This enables highly precise, one-stop calibration tailored to driving conditions, road environments, driver preferences, and specific vehicle model requirements. Since vehicle architectures vary by OEM and model, we aim to maintain competitiveness and address diverse market needs through a b...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation
ning from a professional department matrix system to a product line platform accountability system. The platform drives all departments and team members to take responsibility for systematic indicators including product efficiency, quality, NVH, and cost. In R&D, we fully apply AI tools, prioritize model-based development, iterate software frequently, and minimize hardware changes. For partnerships, we advance supply chain collaboration and innov...
Exclusive Interviews Updated at: 2026/05/26
[AW 2026 Exclusive Interview] Vector: Providing End-to-End Support for SDV Development and Expanding the Software Development Ecosystem
the adoption of agile methodologies and DevOps tools in mobility development.,Could you elaborate on these specific solutions?A3. The vCANdrive improves the efficiency of in-vehicle CAN network management and software update simulations, supporting the testing of complex automotive software.MBSE (Model-Based Systems Engineering) is a methodology that uses digital models throughout the system development lifecycle to enhance processes from requ...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] CAR, Germany: Expert's outlook on China Strategy, SDVs, and regulatory trends
r OEMs are moving in a much more appropriate direction. Mercedes-Benz may deepen its cooperation with Geely, which holds roughly a 9.7% stake, and as seen in the partnerships between Volkswagen and Xpeng and between Stellantis and Leapmotor, companies are moving beyond the traditional joint venture model toward partnerships. These arrangements offer clear mutual benefits and have been embraced positively by both sides. They are no longer mere sal...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] TPR’s Global Vision and Challenge Toward Next-Generation Technologies
ethanol fuel vehicles, electrification is progressing more slowly than in other regions, ensuring long-term demand for engine components. With essentially no local vehicle OEMs, the market is led primarily by Japanese and Western OEMs, creating a favorable environment for applying TPR’s business model established in the Japanese, Chinese, and Indian markets. The company has already invested in expanding cylinder liner production capacity to me...
Exclusive Interviews Updated at: 2026/05/25
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