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What lies beyond the Mini-EV “Racco”: BYD’s Japan strategy and next moves

What lies beyond the Mini-EV “Racco”: BYD’s Japan strategy and next moves BYD Company Limited (BYD) sold more than 4.6 million vehicles worldwide in 2025, making it the world’s sixth-largest automaker. Of these global sales, battery electric (EV) passenger vehicles accounted for approximately 2.26 million units, putting BYD ahead of Tesla, Inc. (Tesla) to become the world’s No. 1 EV manufacturer. BYD is expanding sales not only in China...

Exclusive Interviews Updated at: 2026/08/19

NIRA Dynamics: Considerations of virtualized sensors

other vehicle systems such as wheel speed sensors, anti-lock braking systems, and electronic stability control to determine tire pressure. NIRA’s iTPMS is installed in more than 110 million vehicles worldwide, across brands including Volkswagen, Audi, Skoda, SEAT, Honda, Renault, Fiat, Volvo, and BYD. NIRA specializes in virtual sensors, which are software solutions that can provide information on vehicle or environmental conditions by interpre...

Exclusive Interviews Updated at: 2026/07/23

TPR’s Global Vision and Challenge Toward Next-Generation Technologies

The company has already invested in expanding cylinder liner production capacity to meet future demand. Southeast Asia remains another important market. While historically dominated by Japanese OEMs, their market share has declined to just over 70% amid the growing presence of Chinese OEMs such as BYD Company Limited (BYD), as well as VinFast Trading and Production Joint Stock Company (VinFast) of Vietnam and PROTON Holdings Berhad (Proton) in M...

Exclusive Interviews Updated at: 2026/06/02

AAPICO’s strategy vision and developments for EV in Thai market

uring segment contributing 70% of total sales. How does AAPICO view the increase of EVs and the expansion of Chinese OEMs in Thailand?-AAPICO views the situation as an “opportunity” to improve its capabilities in technology, workforce, and marketing for new products. The Chinese OEMs, including BYD, Changan, Great Wall Motor, MG, Omoda & Jaecoo, and AION have invested in establishing manufacturing plants in Thailand, with an expected annual ...

Exclusive Interviews Updated at: 2026/06/02