Thai BOI approves additional THB 4 billion Triumph investment; 5 new models showcased at BIMS 2026 Announced on March 30, 2026, Triumph drew interest from visitors at the 47th Bangkok International Motor Show with five new motorcycle models at its booth, each reflecting the brand’s distinctive British DNA and catering to diverse riding styles, including two limited-edition models. Supporting its growing presence in the market, the company remai...

News  Updated at: 2026/04/02

BIMS 2026: New Mercedes-Benz CLA 250+ electric officially launched in Thailand; locally assembled Announced on March 27, 2026, Mercedes-Benz highlighted the official launch of the CLA 250+ electric in Thailand at the Bangkok International Motor Show 2026. Locally assembled, the model is priced from THB 2,290,000. Measuring 4,723 x 1,855 x 1,468 mm (LWH, including mirrors), the CLA 250+ electric features a 4-door, 5-seat configuration. The CLA 250...

News  Updated at: 2026/04/01

al centers, and 13 customer service centers worldwide, underlining the company’s commitment to innovation and regional growth. According to Thailand’s Department of Business Development (DBD), Nexteer Automotive (Thailand) Limited was registered on January 20, 2025, with a registered capital of THB 108 million and engages in designing, developing, and manufacturing automotive steering systems and components. (From Nexteer press release and T...

News  Updated at: 2026/03/31

BIMS 2026: Ford Ranger Super Duty pickup truck launched in Thailand Announced on March 25, 2026, Ford Thailand’s highlight at the 47th Bangkok International Motor Show was the locally assembled Ranger Super Duty. The truck pairs heavy-duty proportions with a purpose-built powertrain designed for demanding tasks. Pricing starts at THB 1,599,000.  It is powered by a 3.0-liter turbocharged diesel V6 engine producing 210 PS (154 kW) at 3,250 rpm a...

News  Updated at: 2026/03/31

he local debut of the Changan NEVO Q05, an intelligent electric SUV that reflects the company’s “Tech CHANGAN, Trusted Choice” direction, emphasizing technology, design, safety, and continued investment in Thailand. Official pricing will be announced at a later date. Changan has invested over THB 10 billion in its Rayong plant, its first integrated NEV production base outside China. The facility has begun producing the Deepal S05, with the ...

News  Updated at: 2026/03/31

o customers worldwide. The Thailand facility is expected to support regional growth while enhancing its overall competitiveness. According to Thailand’s Department of Business Development (DBD), Topseal Auto Parts (Thailand) Co., Ltd. was registered on August 8, 2025, with a registered capital of THB 59.85 million and engages in research and development, manufacturing, and distribution of automotive and electronic components, as well as rubber ...

News  Updated at: 2026/03/31

BIMS 2026: Isuzu D-MAX EV launched in Thailand, locally assembled from THB 1,591,000 Announced on March 24, 2026, Isuzu Motors (Thailand) Co., Ltd. showcased 15 vehicles at the 47th Bangkok International Motor Show. The display included 10 standard models, ranging from the D-MAX pickup to the MU-X SUV, alongside five customized vehicles. The company’s new mascot, YUU CHAN, was brought to life in 3D on a large LED screen. Among the highlights, t...

News  Updated at: 2026/03/30

MW highlighted the iX3 50 xDrive M Sport at the 47th Bangkok International Motor Show (BIMS). This model is the first in BMW’s Neue Klasse lineup, reflecting the company’s focus on electric powertrains and advanced in-car technology. The all-electric Sports Activity Vehicle (SAV) is priced from THB 3,599,000, including BSI (BMW Service Inclusive) Standard and VAT. The iX3 is equipped with two electric motors delivering a total output of 345 k...

News  Updated at: 2026/03/30

f the event’s largest booths. The highlight was the simultaneous launch of four models in Thailand, ATTO 1, ATTO 2, SEAL 6, and SEALION 5 DM-I, spanning multiple segments and combining BEV and PHEV offerings. The ATTO 1 measures (LWH) 3,925x 1,720x 1,590 mm (2,500 mm wheelbase) and is priced from THB 429,900, featuring a 55 kW/135 Nm front-drive motor and battery options of 30.08 kWh (300 km NEDC) and 38.88 kWh (380 km NEDC). The ATTO 2, priced...

News  Updated at: 2026/03/30

BIMS 2026: Honda announces e:N2 pricing; 6th-gen Prelude, Super EV Concept on display in Thailand Announced on March 23, 2026, Honda Automobile (Thailand) Co., Ltd. and Thai Honda Co., Ltd. presented their booth at the 47th Bangkok International Motor Show under the theme “Activating Life’s Next Move.” The highlight was the launch price of the Honda e:N2 electric SUV at THB 1,429,000, which drew strong early interest with more than 2,500 bo...

News  Updated at: 2026/03/30

s and service network and deepen localization, including potential local production. Over the next three years, the company plans to launch six family-oriented models across BEV, REEV, and PHEV segments. The FRIDAY (BEV and REEV) is currently open for reservations, with pre-sale prices ranging from THB 6xx,xxx to 8xx,xxx, while the V9 displayed at the event remains a left-hand-drive model. (From Forthing Motor and Forthing Thailand press releases...

News  Updated at: 2026/03/27

remain in left-hand drive configuration. The Chery Q features a modern, functional design with Chery’s signature “Square & Circle” styling. It carries the playful tagline, “Chery Q – So Qute, So You.” Available in Qlick, Qool, and Quint variants, the Chery Q is expected to cost between THB 4xx,000–5xx,000, with early-booking promotions for the first 3,000 customers. The vehicle features rear-wheel drive powered by a 90 kW (122 hp) ...

News  Updated at: 2026/03/27

4,610x 1,855x 1,890 mm with a 2,580 mm wheelbase, it is shorter than the Fortuner. The boxy “PLAYFUL DICE” design incorporates short overhangs to improve off-road capability, while Toyota emphasizes customization through accessories, including those from ARB (Thailand).  The model is priced at THB 1,289,000, with a launch price of THB 1,269,000 available until August 2026. It will be showcased at the 47th Bangkok International Motor Show, fo...

News  Updated at: 2026/03/26

BIMS 2026: NIO firefly RHD EV launched in Thailand, Thonburi BlueSky named distributor Announced on March 24, 2026, NIO’s high-end small EV brand firefly entered the Thai market at the 47th Bangkok International Motor Show (BIMS), launching its right-hand drive (RHD) model from THB 799,000. Thailand becomes its second RHD market in Southeast Asia after Singapore, with both serving as key regional anchors. firefly has appointed Thonburi BlueSky ...

News  Updated at: 2026/03/25

BIMS 2026: MG IM5 premium intelligent e-sedan officially launched in Thailand On March 24, 2026, the MG IM5 officially launched in Thailand at the 47th Bangkok International Motor Show (BIMS), branded as “The First Premium Intelligent e-Sedan.” The model is priced from THB 1.5499 million, following an earlier preview of its key features. The MG IM5 integrates smart technologies, rigorous safety systems, advanced handling, and high-performance...

News  Updated at: 2026/03/25

afer and IC testing, and failure analysis, with the new IC Design Center set to become Thailand’s largest electronics design hub. Operating since 2000, Analog Devices Thailand (ADTH) remains a vital part of ADI’s backend manufacturing operations. ADI’s total investment in Thailand now exceeds THB 30 billion, reinforcing the country’s role as a full-cycle semiconductor hub for design, testing, and technological innovation, including the au...

News  Updated at: 2026/03/20

a joint venture with SAIC-GM-Wuling (SGMW) to establish Wuling Sales (Thailand) Co., Ltd., aiming to enhance competitiveness in the local market. Wuling has now entered the 7-seat MPV segment with the Starlight Darion EV, targeting families, executives, and rental or leasing businesses. Priced from THB 799,000, it features a 69.2 kWh battery with a driving range of up to 540 km (CLTC) and 2C fast charging. For its 2026 plans in the Thai market, W...

News  Updated at: 2026/03/13

GWM Thailand targets 40% sales growth in 2026 with 7 new launches; plans additional THB 10 bn investment On March 9, 2026, GWM Thailand held its GWM Day event to mark its fifth anniversary and outline its business strategy. The company targets 25,000 vehicle sales in 2026, a 40% increase from 18,096 units in 2025, its highest annual sales on record. Sales in 2025 rose 146% YoY, driven mainly by 7,574 units of the Tank 300 Diesel and 7,080 units o...

News  Updated at: 2026/03/12

and value. The Nevo Q05 is expected to be a key growth model in 2026. Changan will adopt a dual-brand strategy in Thailand, positioning Deepal for younger customers seeking advanced technology and modern design, while Changan Nevo targets family-oriented buyers. Together, the brands will cover the THB 400,000–1,400,000 price range. The company aims to become one of the top three Chinese car brands in Thailand by 2026, targeting 30,000 annual s...

News  Updated at: 2026/03/09

Honda e:N2 EV opens for reservation in Thailand; estimated price around THB 1.4 million Announced on March 5, 2026, Honda has opened reservations in Thailand for the Honda e:N2 battery electric vehicle, with an estimated price of around THB 1.4 million. The reservation period runs from March 5 to March 22, 2026, followed by official bookings between March 23 and April 6, with deliveries scheduled by April 30. The front-wheel-drive EV is powered b...

News  Updated at: 2026/03/06