Co., Ltd. (IMC), the top five car brands by bookings were Toyota (10,872 units), Honda (6,278), BYD (6,212), Omoda and Jaecoo (5,217), and GAC (5,019). Among motorcycles, LAMBRETTA (785 units), YAMAHA (680), DECO (654), EM (618), and ZONTES (615) led the bookings. The average price at the event was THB 1,122,347 per car and THB 177,637 per motorcycle. IMC noted that Motor Expo 2025 took place at an ideal time of year. Coupled with the EV3.0 suppo...

News  Updated at: 2025/12/12

Mazda reaffirms THB 5 billion MHEV investment plan for Thailand, production set for 2027 On December 8, 2025, senior executives from Mazda Motor Corporation held talks with Thailand’s Deputy Prime Minister and Finance Minister and the BOI Secretary-General, reaffirming Mazda’s THB 5 billion MHEV investment plan first outlined in February 2025. Mazda will begin investing in early 2026 to establish Thailand as its global MHEV hub, targeting mas...

News  Updated at: 2025/12/11

sembled BEVs after completing a new assembly plant in Samut Prakan with an annual capacity of 5,000 units. BEV production is slated to begin in 2026, supported by a battery plant now under construction and expected to be completed by April 2026. The two facilities represent a combined investment of THB 1 billion and are backed by the Thai BOI under the EV3.5 incentive package, which provides subsidies and tax benefits for local EV production. Hyu...

News  Updated at: 2025/12/08

and opportunities in five strategic industries, including electric vehicles and key components, as well as semiconductors and advanced electronics.  In meetings with Toyota, Honda, Isuzu, Mazda, Mitsubishi, and Nissan, the automakers welcomed clearer HEV/MHEV policies expected to drive a combined THB 50 billion in new investment. They proposed additional measures to stimulate domestic demand, safeguard local production, and enhance export compe...

News  Updated at: 2025/12/04

Thai Motor Expo 2025: Nissan launches all-new X-TRAIL e-POWER x e-4ORCE SUV Announced on November 28, 2025, Nissan Thailand officially launched the all-new X-TRAIL e-POWER x e-4ORCE at the Thailand International Motor Expo 2025, with prices starting at THB 1,699,000. Combining Nissan’s e-POWER technology with the e-4ORCE electric all-wheel-drive system, the X-TRAIL delivers instant torque, smooth and quiet performance, and a premium driving exp...

News  Updated at: 2025/12/03

Thailand) Co., Ltd. took part in the 42nd Thailand International Motor Expo, with a highlight being the price announcement of the new CR-V e:HEV, now offered as a full-hybrid lineup across all variants. The model features enhanced usability and upgraded standard equipment, with prices starting from THB 1,399,000. The range includes five variants, E, ES, HuNT, RS, and RS 4WD, receiving updates that improve safety and connectivity. Honda also intro...

News  Updated at: 2025/12/03

also reported that the ongoing downturn has hit production capacity and assembly. To adapt, electric pickup output for export has been increased, and work shifts adjusted to preserve jobs amid high household debt and weak consumer demand. Isuzu has called on the government to extend and adjust the THB 5-billion loan guarantee program for pickup buyers. Isuzu projects 145,000 pickup sales in Thailand for 2025, with total vehicle sales reaching 59...

News  Updated at: 2025/12/02

ntributed 39% and 61% respectively. Rising electric passenger car production continued to play a major role in growth, offsetting EV imports from 2022–2023 under government incentives. Vehicle exports in October 2025 amounted to 83,064 units, down 1.5% YoY. Vehicle export in October was valued at THB 53.2 billion, down 4.5%. Vehicle exports in the first 10 months of 2025 reached 772,095 units, down 9.5% YoY....

News  Updated at: 2025/12/01

ectric vehicles in Thailand; (ii) Establishing a nationwide intelligent battery-swapping station network; (iii) Advancing renewable-energy systems and smart-energy technology development; (iv) Identifying suitable investment structures and business models. The preliminary project is valued at about THB 14,300 million, pending future approvals. Investment ratios, financing, and partner participation remain undecided and will be determined as studi...

News  Updated at: 2025/11/27

, supporting the government’s transition toward electrified mobility. As of September 2025, over 238,000 vehicles have been registered under EV3/EV3.5, and 7,096 DC fast chargers are in operation, advancing toward the 2030 target of 12,000. Approved investments in the EV supply chain have reached THB 140 billion as of October 31, 2025. (From Thailand BOI release dated November 25, 2025)...

News  Updated at: 2025/11/26

said the new government’s stimulus efforts, especially the “Khon La Khrueng Plus” co-payment program, are expected to help restore confidence and support household spending. Although domestic sales in October showed signs of resilience, the pickup market remains weak. FTI also noted that the THB 5-billion state-backed loan guarantee scheme has yet to gain traction. (From an article of Bangkok Post on November 26, 2025)...

News  Updated at: 2025/11/26

MG meets Thai government’s EV 3.0 target; No price cuts planned Reported on November 23, 2025, MG Sales Thailand confirmed it will not reduce EV prices during the final phase of the EV 3.0 incentive program, stating that current prices are final. Instead, the company will focus on value-enhancing promotions. Although the government’s EV 3.0 subsidy, which offers a THB 150,000 discount per EV, ends on December 31, 2025, MG reiterated that no f...

News  Updated at: 2025/11/25

ing selling its entire stake in Horizon Plus Co., Ltd., an EV joint venture with Hon Hai Precision Industry Co., Ltd. (Foxconn), to Foxconn. This move is part of PTT’s plan to improve its cash flow and prepare for a sluggish Thai and global economy in 2026. The company aims to earn an additional THB 100 billion through these share and asset sales from the fourth quarter of 2025 to the end of 2026. Horizon Plus was established in 2021 to produc...

News  Updated at: 2025/11/21

Thai EA sees Q3 2025 net profit of THB 894.46 million, EV and other businesses contribute Announced on November 12, 2025, Thailand’s SET-listed Energy Absolute PCL (EA) and its subsidiaries (the Group) posted a Q3 2025 net profit attributable to owners of the parent (excluding non-recurring items) of THB 894.46 million, more than doubling from the previous quarter and rising 84.1% YoY. The Group’s Electric Vehicle segment contributed a THB 20...

News  Updated at: 2025/11/17

icle production fell mainly due to lower exports of ICE models, driven by model discontinuations and stricter global regulations, while domestic sales grew on rising EV adoption supported by competitive pricing and improved technology. Even amid challenging conditions, AAPICO posted a net profit of THB 211.6 million. The company is expanding globally, including a new U.S. joint venture, and pursuing growth in EV components, automation, and operat...

News  Updated at: 2025/11/13

ife facelift of the CR-V e:HEV at the Thailand International Motor Expo 2025. The updated model drops all 1.5L turbo gasoline versions, offering only five-seat variants powered by the e:HEV hybrid system.  Pre-bookings for the new Honda CR V e:HEV facelift are now open. Estimated prices range from THB 1.3 – 1.7 million across five trims: e:HEV E 2WD, ES 2WD, Hunt 2WD, RS 2WD, and RS 4WD. The facelifted model introduces new features, including ...

News  Updated at: 2025/11/10

y to September 2025, total vehicle production in Thailand reached 1,075,801 units, marking a 4.6% YoY decline. In the passenger car segment, this included 154,408 HEVs and 41,183 BEVs. Vehicle exports in September 2025 amounted to 86,056 units, up 7.2% YoY. Vehicle export in September was valued at THB 55.8 billion, up 5.5%. Vehicle exports in the first 9 months of 2025 reached 689,031 units, down 10.4% YoY....

News  Updated at: 2025/11/06

Thai BOI auto and parts investment applications reach THB 70.98 billion in Jan–Sep 2025 Announced on October 29, 2025, the Thailand Board of Investment (BOI) reported a 94% YoY surge in investment promotion applications for January–September 2025, reaching a record THB 1.37 trillion. This is the highest level in the BOI’s 60-year history, driven by large foreign direct investment (FDI) projects in target sectors. During the same period in ...

News  Updated at: 2025/11/05

Volvo ES90 electric sedan officially launched in Thailand Reported on October 22, 2025, Volvo Car has introduced the ES90 electric sedan to the Thai market, marking its first regional launch. The model is imported from Volvo’s facility in Chengdu, China, and arrives in a single Ultra RWD variant priced at THB 2.99 million. Volvo characterizes the ES90 as a fusion of the refined elegance of a sedan, the adaptability of a fastback, and the spacio...

News  Updated at: 2025/10/24

ference that also advanced its ‘In Thailand, For Thailand’ strategy. The Deepal new S07 SUV features an advanced LFP battery that charges from 30% to 80% in just 15 minutes, European-style suspension for enhanced ride comfort, and refreshed wheel and exterior design, with a Thai market price of THB 1,219,000 (early bird offer available).  The Deepal Hunter K50 REEV Max AWD pickup is built for adventure, offering roof rails, sport lights, a m...

News  Updated at: 2025/10/22