All-new Hyundai Santa Fe HEV launched in Thailand On July 15, 2025, the all-new Hyundai Santa Fe was officially launched in Thailand, available in two HEV variants: Exclusive and Prestige, with prices starting from THB 1.599 million. This bold, boxy, 3-row, 6-seater SUV is designed to redefine spaciousness and comfort. Its distinctive silhouette is highlighted by signature H-shaped LED headlamps and tail lamps, while dual panoramic electric sunro...

News  Updated at: 2025/07/18

This rate exceeds tariffs on regional competitors like Vietnam, Indonesia, and Malaysia, putting Thailand at a competitive disadvantage. The tariff could severely impact Thailand’s exports in various sectors, including automotive/parts and electrical appliances. Potential losses are estimated at THB 800–900 billion. Thailand submitted an initial proposal on July 6, followed by a more comprehensive second proposal aiming to cut tariffs to zer...

News  Updated at: 2025/07/09

of the BYD Seal 5 DM-i, the brand’s first PHEV to be assembled locally. BYD’s Thai plant began operations on July 4, 2024, with the first unit produced being the BYD Dolphin. As BYD’s first factory outside China, it has an annual capacity of up to 150,000 units. So far, BYD has invested over THB 35.9 billion in Thailand and created around 6,100 jobs, 88% of which are held by Thais. Locally produced models include the BYD Dolphin, Atto 3, a...

News  Updated at: 2025/07/08

ecting its own monthly sales of 800–900 Rangers/Raptors and 750 Everests. A full market recovery is expected within 2 years, with sales estimated at 630,000 units in 2026 and 700,000 in 2027. Marking its 29th anniversary in Thailand, Ford highlighted its total investment in the country, exceeding THB 133.5 billion. To support growth and meet changing consumer needs, Ford plans to expand its body and paint centers from 49 to 59 locations. It has...

News  Updated at: 2025/07/07

is decline to the discontinuation of certain passenger car models that were previously exported to the U.S. and Europe, where regulations on driver-assistance systems have become more stringent. Vehicle shipments grew in the Australian and Middle Eastern markets. Vehicle export in May was valued at THB 55.2 billion, down 12.5%. Vehicle exports in the first 5 months of 2025 reached 371,272 units, down 13.7% YoY....

News  Updated at: 2025/06/27

production is scheduled to begin by the end of 2025 at GAC’s Thai plant, where the localization rate has reached 51%. The AION UT received strong interest, with over 4,500 pre-orders during the Bangkok Motor Show, ranking 2nd among NEV brands and 3rd overall, according to the company. Starting at THB 519,900 (with a special launch price of THB 499,900), the AION UT is available in 420 Standard and 500 Premium variants. The Standard version incl...

News  Updated at: 2025/06/26

h of NETA China, and is thus unaffected by the parent company’s bankruptcy. Under the EV 3.0 support program, NETA Thailand is obligated to produce 19,000 compensatory vehicles by the end of 2025. So far, the company has manufactured over 4,000 units. In addition, NETA has requested an additional THB 50 million in bank guarantees to demonstrate its commitment to meeting the program’s legal requirements. (From an article of The Nation on June ...

News  Updated at: 2025/06/26

ulate the market. The Finance Ministry plans to offer tax incentives, including excise tax reductions, for owners trading in pickups aged 20–25 years. It also aims to involve the Thai Credit Guarantee Corporation to provide credit guarantees for auto loans. To support this, the FTI has proposed a THB 5-billion credit guarantee fund to help encourage loan approvals. (From an article of Bangkok Post on June 25, 2025)...

News  Updated at: 2025/06/25

ver 9,600 mostly Thai jobs. The BOI supports local supplier growth through training and local content rules. To strengthen the EV supply chain, the BOI has launched programs like Subcon Thailand and Sourcing Day, connecting global EV manufacturers with hundreds of Thai suppliers and generating over THB 40 billion in business. All incentives are strictly regulated for transparency.The BOI, Excise Department, and Ministry of Industry require the us...

News  Updated at: 2025/06/10

Thai commercial EV firm Nex Point targets profitability in 2025 after restructuring On June 9, Nex Point, a Thai commercial EV assembler under Energy Absolute Plc (EA), announced that it expects to return to profitability in 2025, driven by recent fundraising and the planned delivery of approximately 500 electric commercial vehicles. In 2024, the company posted a net loss of THB 2,765.60 million, attributed to delivery delays and ongoing restruct...

News  Updated at: 2025/06/10

leek design, smart technology, and robust performance. It features a 2,500-watt motor, 72V 24Ah lithium-ion battery, a top speed of 75 km/h, and a range of up to 80 km per charge. Safety features include a CBS braking system and dual shock absorbers. The model is now available at a special price of THB 45,740, reduced from THB 65,000. At the launch, EM Motor positioned the Legend Pro as a key step in advancing Thailand’s e-mobility standards. T...

News  Updated at: 2025/06/10

umer packaging. While the rise of electric vehicles could eventually impact lubricant container sales, PJW believes that the early stage of EV adoption in Thailand will mitigate any significant short-term effects. In January–March 2025, PJW and its subsidiary reported a consolidated net profit of THB 55.4 million, up 25.4% YoY. Total revenue increased by 6.9%, supported by higher sales of automotive and painted auto parts in line with customer ...

News  Updated at: 2025/06/05

global supply chains, especially in the EV industry and related technologies. While the overall auto market remains in recovery, strong growth in HEVs, PHEVs, and BEVs continues to draw investment from Japanese and Chinese automakers. In Q1 of 2025 alone, investment promotion applications exceeded THB 400 billion. The BOI anticipates this growth trend will carry into the second half of 2025, fueled by supply chain shifts and rising interest in c...

News  Updated at: 2025/06/04

he overall export decline was due to model changes in certain passenger cars and stricter carbon emission regulations / safety standards in some countries. Consequently, exports fell across markets in Asia, Australia, the Middle East, Europe, and North America. Vehicle export in April was valued at THB 46.0 billion, down 4.4%. Vehicle exports in the first 4 months of 2025 reached 290,288 units, down 14.8% YoY....

News  Updated at: 2025/05/29

SUBCON Thailand 2025 spurs strong trade, xEV parts deals reach THB 3.65 billion Announced on May 20, 2025, Thailand’s Board of Investment (BOI) reported strong results from the 19th SUBCON Thailand 2025, held from May 14–17. The event drew over 46,000 attendees and 68 buyer delegations from 13 countries, resulting in 9,975 business matching sessions and projected trade value exceeding THB 22 billion in industrial parts. A special activity, th...

News  Updated at: 2025/05/27

EA’s subsidiary, EA Mobility Holding Co., Ltd., increased its stake to 49.99% as of February 17. This move is expected to strengthen NEX Point’s competitiveness in the commercial electric vehicle market. In April 2025, NEX Point further restructured its capital by reducing registered capital to THB 2.66 billion, then increasing it to THB 9.32 billion through a Rights Offering for existing shareholders. During the May 15–21 subscription peri...

News  Updated at: 2025/05/27

Thai OIE reveals strategic industrial restructuring to address U.S. tariff threats Reported on May 26, 2025, Thailand’s Office of Industrial Economics (OIE) warned that new US tariffs could cut the country’s industrial exports by around THB 200 billion in 2025, slowing industrial GDP growth by over 1 percentage point.  To counter this, the OIE is accelerating the restructuring of 9 key sectors, including automotive, which plays a major role ...

News  Updated at: 2025/05/26

Thai FPI’s auto parts business remains resilient amid industry slowdown in Q1/2025 Announced on May 15, 2025, Fortune Parts Industry PCL (FPI) delivered solid performance in Q1/2025 with total operating revenue rising 10.8% YoY to THB 624 million, driven mainly by higher product sales. Net profit climbed around 28% YoY to THB 77 million, supported by effective cost control and reduced foreign exchange losses. Despite the overall slowdown in Tha...

News  Updated at: 2025/05/21

Thai AAPICO Hitech reports decline in total revenue and net profit in Q1/FY2025 On May 14, 2025, Thailand-based AAPICO Hitech PCL (AH) presented its consolidated financial results for Q1 of fiscal year 2025, ended March 31, 2025. Total revenue declined by 9.9% YoY to THB 6,830.6 million, while sales and service income alone dropped 9.5% to THB 6,746.2 million, primarily due to a 5.8% decrease in the automotive parts business and a 17.7% drop in t...

News  Updated at: 2025/05/20

CHERY, OMODA & JAECOO announce updates on Thailand plant and local market plans On May 15, 2025, CHERY and OMODA & JAECOO announced progress on the construction of their new manufacturing facility in Thailand. Located in Nikhom Phatthana District, Rayong, the plant represents a THB 5 billion investment and covers an area of 104 rai.  Operations are scheduled to start in Q3/2025, with a targeted annual production capacity of 80,000 units by 2028....

News  Updated at: 2025/05/19