Toyota to drastically cut price of bZ4X Toyota Motor Corporation (Toyota) plans to reduce the price of its bZ4X electric vehicle (EV) by more than JPY 500,000 in Japan in the second half of 2025. The price after subtracting a subsidy will be around JPY 4 million. Toyota will also add a new version that travels more than approximately 700 km. The company aims to increase the monthly sales of the bZ4X, currently selling less than 100 units, to 1,50...

News  Updated at: 2025/06/10

2023 has stalled and the region is now experiencing a downturn. Economic conditions are a major factor behind the decline. Eurozone GDP remains sluggish, and high inflation persists, leaving the European Central Bank (ECB) facing increasing uncertainty regarding its monetary policy and decision to cut interest rates. Affordability has become a central barrier, and even with the introduction of more hybrid and electric options, price sensitivity ...

News  Updated at: 2025/05/08

Nissan lowers pricing of top models in U.S. as tariffs arrive On April 1, Nissan announced it is lowering the Manufacturer's Suggested Retail Prices (MSRP) across the entire line of the popular 2025 Rogue and 2025 Pathfinder SUVs, with reductions ranging from USD 670 to USD 1,930. The Rogue's top price cut is USD 1,930 and the Pathfinder is USD 1,170. The price cuts were announced as 25% U.S. import tariffs are set to begin on vehicles and parts....

News  Updated at: 2025/04/04

Rivian 'on track' to launch affordable R2 in first half of 2026, CEO says On February 20 during its Q4 earnings call, Rivian CEO RJ Scaringe confirmed that the company’s new R2 model is on track for launch in the first half of 2026 and will have a starting price around USD 45,000.  Scaringe said the company has managed to reduce material costs by 50% over the R1, already securing contracts for "95% of the bill of materials", referring to all o...

News  Updated at: 2025/02/22

d?  -  (Thierry Piéton) Regarding the CAFE guidance and its 1% impact, we will see the evolution of it over time. Essentially, the 1% is a result of two levers that we have: the first one is incentivizing the EV sales, and the second is reducing the volume of ICE vehicles doing trade-off between price and volume on cars that would bring a high penalty on a CAFE perspective. Basically, the biggest impact of CAFE will be in our first lever, the...

News  Updated at: 2025/02/21

OEMs in Argentina reduce prices of vehicles due to tax reform On February 6, major automakers in Argentina, including Honda, Hyundai, Volkswagen, Kia, and Grupo Car One, updated their pricing in response to the government's tax reform. The reform eliminated the first tier of internal taxes, halved the second tier, and introduced a 0% tariff for hybrid and electric vehicles, though the latter measure has not yet taken effect. Honda lowered prices ...

News  Updated at: 2025/02/13

f the core markets, the local brands’ New Energy Vehicles have been growing rapidly in the recent years. As a result, the joint venture non-premium market, a main battlefield of the joint venture brands including Nissan is shrinking. The speed of the decline is accelerated along with intensifying price competition this year. Chinese players are significantly increasing their exports to other markets such as Southeast Asia, the Middle East, and ...

News  Updated at: 2024/11/08

Toyota to keep prices of parts procured from tier 1 parts suppliers unchanged Toyota Motor Corporation (Toyota) will maintain the parts procurement prices from its Tier 1 suppliers for the second half of fiscal year 2024 (October 2024 to March 2025). Toyota refrained from asking small and medium-sized companies to lower their selling prices in the first half of FY 2024 due to the increased burden caused by the sudden fluctuation in vehicle produc...

News  Updated at: 2024/08/09

Thai authorities investigating complaints about BYD’s EV aggressive discounting Reported on July 3, 2024, Thailand’s Office of the Consumer Protection Board revealed that the authorities have called for BYD dealers, following a consumer complaint about aggressive discounting that left several buyers upset about how much they paid for their cars. BYD dealers are expected to clarify why they cut prices further and how they plan to find a soluti...

News  Updated at: 2024/07/05

rough to 2 November 2024. After this, the tariffs will apply definitively unless a qualified majority of EU member states vote against them, or negotiations with China reduce the penalties. It is also important to note that the tariffs are levied upon CIF (Cost of Goods, Insurance & Freight) border prices so that the impact of the penalty on the end user retail vehicle cost is diluted. Can Chinese car manufacturers still flourish, despite the upc...

News  Updated at: 2024/07/04

stic manufacturers’ notable shift in market dynamics and strategic realignment. Since NEVs are superior to traditional fuel vehicles in terms of ownership cost and driving experience, the decline of traditional fuel (ICE) vehicles in the Chinese market is faster than expected. In addition, in the price war that has been going on last year and this year, ICE vehicles are also at a disadvantage due to the lack of opportunity for price reductions....

News  Updated at: 2024/06/19

and Turkiye. The company plans to enter the C-segment with the Dacia Bigster and other vehicles, aiming to double profit coverage and reach 1 million sales by 2030, with a third in the C-segment. Dacia will transition to affordable EV solutions in Europe, leveraging Renault and Ampere technology to cut its carbon footprint by 50% by 2035. It will also support Renault Group's pace of electrification and develop alternative fuel powertrains in coop...

News  Updated at: 2024/06/18

Rivian cuts R1T, R1S prices in U.S., Canada to move existing inventory Rivian has recently made significant price cuts to 2023 and 2024 models in an apparent effort to clear existing inventory and boost sales.  The price cuts were applied to Rivian R1T and Rivian R1S in the U.S. and Canada.  Pricing to order a new Rivian remains unchanged; the recent price cuts only apply to models in existing inventory, and target optional equipment specifical...

News  Updated at: 2024/05/30

Ford cuts price of F-150 Lightning as it prepares to resume shipments On April 5, Ford cut the prices of its electric F-150 Lightning pickup truck by as much as 7.5% as it prepares to resume deliveries from the Rouge Electric Vehicle Center later in April following a halt earlier in 2024 over an undisclosed quality issue. •    The Flash extended-range model received the largest reduction of USD 5,500, and now starts at USD 67,995. •    T...

News  Updated at: 2024/04/12

Fisker has to return most of the USD 250 fee customers spent on reserving each vehicle, with the exception of a USD 25 processing fee, a number that comes to USD 9 million. In total, Fisker has delivered more than 6,000 EVs to date since releasing its Ocean SUV in June 2023. Fisker recently dropped prices on the Ocean by nearly 40% to boost sales, with the lowest-priced option, the Ocean Sport, available for USD 24,999, nearly USD 14,000 less tha...

News  Updated at: 2024/04/11

Chevrolet Silverado EV retail truck price cut from previous guidance ahead of launch On April 3, Chevrolet confirmed it will sell the Silverado EV First-Edition RST retail truck for USD 94,500, a drop from the previous guidance of USD 105,000 that the brand provided in 2022 when it revealed the electric truck. With customer deliveries expected to begin by mid-2024, the Silverado EV First-Edition RST will now get an estimated 440 miles of range, a...

News  Updated at: 2024/04/06

Fisker slashes EV prices in U.S. as much as USD 24,000, or 39%, in bid for survival On March 27, Fisker Inc. dramatically reduced the price of its Ocean electric SUV for U.S. customers for vehicles currently in stock in a bid to ward off bankruptcy. •    Its Ocean Sport trim (USD 38,999 list) has been cut USD 14,000 (-35.9%) to USD 24,999•    The Ocean Ultra trim (USD 52,999 list) has been cut USD 18,000 (-34%) to USD 34,999    •   ...

News  Updated at: 2024/03/28

GlobalData blog: Will US Battery Electric Vehicle sales stagnate in 2024? Recapping last year’s Battery Electric Vehicle (BEV) market performance, 2023 BEV Light Vehicle sales exceeded 1.2 million units – the first year to surpass the million-unit mark – and closed with a 7.7% market share. Tesla made up half the volume after setting an aggressive sales growth target supported by multiple price cuts throughout the year. Other automakers als...

News  Updated at: 2024/03/19

ty to put Britain’s electric switch back on track, supporting drivers to go green by halving VAT on new EVs, changing upcoming Vehicle Excise Duty (VED) rates so EVs are treated as essentials, not luxuries, and giving drivers more affordable public charging.   SMMT’s research shows that a VAT cut on EVs is the single most effective measure that would encourage drivers to go electric sooner. Halving VAT on new EV purchases would save the ave...

News  Updated at: 2024/03/01

ase the sales of passenger FCVs. For example, the automaker has adopted a charging function for the first time as a Japanese automaker to eliminate concerns about infrastructure. Honda has also adopted a FC system that has changed the cell structure to reduce the number of laminated cells by 15% to cut costs to one-third. While the automaker has not announced the price, it intends to set a price close to that of its CR-V, including subsidy. (From...

News  Updated at: 2024/02/29