CUPRA unveils Sensorial Capsule at 2025 Milan Design Week On June 5, SEAT S.A. unveiled the CUPRA Sensorial Capsule at the 2025 Milan Design Week. It is a concept that imagines the interiors of future CUPRA cars. It focuses on engaging the senses to create a more personal and immersive driving experience. The capsule connects with the driver through gestures, emotions, and preferences, creating a smooth and natural interaction between human and m...

News  Updated at: 2025/06/06

ar faster. Zena CSS offers a ready-to-use computing platform that reduces chip development time by up to 12 months and cuts silicon engineering effort by up to 20% per project, helping OEMs and silicon providers bring new vehicle models to market sooner with intelligent voice and touch interfaces, immersive digital cockpit experiences, driver assistance and automation, and real-time awareness. Zena CSS features 16 high-performance Cortex-A720AE ...

News  Updated at: 2025/06/05

Mahindra and Dolby launches 4-Channel Dolby Atmos Audio Experience in Thar ROXX SUV On May 30, Mahindra & Mahindra and Dolby Laboratories introduced Dolby Atmos in the Thar ROXX AX7L, making it the first SUV globally to feature 4-channel immersive audio. The Thar ROXX offers a rich, 360° sound experience, with Dolby Atmos which adds depth and realism. With Gaana streaming built into the infotainment system, Thar ROXX owners can listen to Dolby A...

News  Updated at: 2025/05/30

lia’s varied terrain, it features Subaru’s legendary Symmetrical All-Wheel Drive, an upgraded X-Mode system for improved off-road capability, and a choice between the petrol Boxer engine or the next-generation e-Boxer strong Hybrid system. The all-new Forester features advanced safety features, immersive technology, and a spacious, comfortable interior, making it the ideal companion for both urban commutes and off-road adventures. (From Subar...

News  Updated at: 2025/05/30

Rightware, Finland partners with AMD for next-gen immersive smart cockpit On May 19, Rightware announced a collaboration with AMD to jointly create a pioneering reference design that brings together industry-leading design effects and features to become the new standard for future automotive human-machine interfaces (HMIs). The reference design is built on AMD x86 architecture and integrates ThunderSoft’s AI-native operating system AquaDrive OS...

News  Updated at: 2025/05/23

ned smart acoustics solutions, AudioIQ, into AKM’s automotive audio digital signal processors (DSPs), including the flagship AK7709, aiming to reduce tuning time and improve sound quality inside vehicles. The partnership will improve audio quality in car amplifier systems, providing a natural and immersive sound for drivers reducing the need for manual tuning. It also allows AKM to include Dirac’s special algorithms in its future audio DSP pr...

News  Updated at: 2025/05/20

Continental expands in-car Ac2ated Sound System with Dolby Atmos Continental Engineering Services (CES) announced that its Ac2ated Sound system is now also available with Dolby Atmos, providing a foundation for immersive and spatial audio experiences. Dolby Atmos enables more precise sound placement and depth, enhancing the overall perception of realism and emotion in audio playback. The Ac2ated Sound system transforms selected interior surfaces ...

News  Updated at: 2025/05/07

Cockpit Elite Platform features the Qualcomm Oryon CPU, Qualcomm Hexagon Neural Processing Unit (NPU) for multimodal AI, and latest generation Qualcomm Adreno GPU.  cognitoAI, developed in-house by Visteon's global technology team, brings advanced artificial intelligence capabilities to create an immersive in-cabin experience to the automotive cockpit. (Visteon release on April 25, 2025)...

News  Updated at: 2025/04/26

Auto Shanghai 2025: Infineon partners with Marelli to advance automotive display technology On April 22, Infineon Technologies partnered with Marelli to advance automotive display technology using a new MEMS laser beam scanning (LBS) system. The technology, built on Infineon’s LBS technology, allows Marelli to create immersive cockpit experiences beyond traditional displays. The Infineon MEMS LBS system is fully designed for automotive use. Its...

News  Updated at: 2025/04/22

TBCI), the design centre is positioned to serve as a key hub for innovation, benefiting from local talent and technical synergy. The facility spans 1,500 square meters and features multiple advanced design and collaboration tools. The Renault Design Centre Chennai includes a virtual reality-enabled immersive exhibition space, a next-generation visualisation studio, and a high-resolution LED wall for presentations. It is also equipped with high-pe...

News  Updated at: 2025/04/22

cling and reusing of resources and the establishment of a green supply chain. In terms of “assurance”, Denso will introduce the following comprehensive solutions for safe and comfortable mobility via products, images, and interaction. Social contribution value of SDVs: This will be presented by immersive experiences from future-oriented mobility. Future electronic technologies for SDVs: Electronic platform technologies that enable autonomous ...

News  Updated at: 2025/04/21

the needs for software-defined vehicles (SDVs). The company is promoting digital transformation of vehicles, focusing on the LGαWare SDV solution. The LGαWare is composed of PlayWare, which is an in-car entertainment solution, MetaWare, which provides drivers with useful information and a highly immersive in-car experience through the use of augmented reality (AR), mixed reality (MR), and artificial intelligence (AI) technologies, and VisionWa...

News  Updated at: 2025/04/18

sing Microsoft Bing and Azure OpenAI, significantly increasing voice assistant usage. Additionally, off-road enthusiasts benefit from the new Offroad Track feature via the Mercedes-Benz Stories app. This allows users to share and explore 4x4 routes with integrated video and telemetry data, creating immersive driving highlights. The app also supports recording and sharing routes from smartphones mounted in vehicles. (Mercedes Benz on April 11, 202...

News  Updated at: 2025/04/12

Renault and Jean-Michel Jarre extend partnership to redefine in-car sound with AI innovation On April 9, Renault announced that it is extending its sound partnership with Jean-Michel Jarre, France based pioneer in electronic music and sound engineering, from 2025 to 2028 to create more immersive in-car audio experiences. Working with Renault’s design and engineering teams at the Technocentre in France, IRCAM (Institute of research and coordinat...

News  Updated at: 2025/04/11

Continental unveils Ac2ated Sound display Continental AG (Continental) has developed the Ac2ated Sound display, which integrates the speaker function directly into the display unit, eliminating the need for conventional speakers. By outputting audible feedback, speech or other audio content directly from the screen, the system creates a lifelike immersive user experience. It uses actuators that are installed invisibly behind the display surface a...

News  Updated at: 2025/03/27

al, and Unity. It offers one-click access, high security, and a seamless experience across devices, enabling large-scale XR deployment. The technology has broad applications, including training, automotive and engineering design, architecture, medical tech, and education, enhancing learning through immersive 3D environments. Based on MHP press release...

News  Updated at: 2025/03/19

47 minutes.   The Mazda6e is a fully electric model, offered in two trim levels: Takumi and Takumi Plus, with two range configurations. Inside, it boasts a 14.6-inch touchscreen, a 10.2-inch digital instrument cluster, an advanced Head-Up Display, and a SonyPRO sound system with 14 speakers for an immersive audio experience.   Regarding safety, the vehicle is equipped with nine airbags and Mazda’s Advanced Driver Assistance System, which incl...

News  Updated at: 2025/03/19

lace at the Volvo Group Factory and Volvo Group’s R&D Centre in Bangalore. It will focus on Industrial metaverse applications, including human and machine interaction, blending physical and digital environments. The initiative aims to improve efficiency and innovation in manufacturing by enabling immersive training and real-time process optimization through advanced AI technologies.  Airtel’s 5G Advanced network will serve as the foundation ...

News  Updated at: 2025/03/18

BMW South Africa presents all-electric MINI Aceman On March 18, BMW South Africa showcased the new all-electric MINI Aceman offers five seats in a compact design under four meters long, combining innovative tech with an immersive digital experience and the signature MINI go-kart feel. The vehicle is built on a fully electric platform. It provides up to 406 km of range and offers luggage space starting at 300 liters and expands to 1,005 liters wit...

News  Updated at: 2025/03/18

steering wheel. Design highlights include full LED lighting, large aerodynamic wheels, and Peugeot’s new identity shield. Inside, the 21-inch curved HD screen, compact steering wheel with touch controls, customizable ambient lighting, Alcantara seats, and a panoramic sunroof provide a modern and immersive driving experience. Regarding safety, the SUV features braking assist (REF), dynamic stability control (ESP), automatic emergency braking, a...

News  Updated at: 2025/03/08