Lincoln expands Rejuvenate multisensory in-vehicle experience offerings On March 25, the Lincoln brand announced the launch of Tropical Paradise, the fifth immersive theme for Lincoln Rejuvenate, which transforms the automotive cabin space into a luxurious, calm, and immersive getaway. By adjusting seat position, massage, climate, ambient lighting, sound, and digital scents, these themes enable drivers to find their perfect moment to relax and re...

News  Updated at: 2026/03/27

g closely with Lucid, Basemark engineers used Basemark Rocksolid HMI tools to implement Lucid’s feature specifications. The AR HUD will be available in the Lucid Gravity. Additional features are planned and will be delivered in future updates. Rocksolid Studio enables users to intuitively develop immersive automotive AR / HMI applications and manage common AR visualization challenges. Rocksolid Studio consists of a low-code toolkit that enables...

News  Updated at: 2026/03/26

tainment system of the S-Class sedan will deeply integrate natural language processing with multimodal visual and audio understanding and generation capabilities. Coupled with hardware sensors such as in-vehicle cameras, the system will provide a more intelligent, more humanized, and more emotional immersive interaction experience. This will also make Mercedes-Benz the first automaker to incorporate a multimodal large model into a rear-row entert...

News  Updated at: 2026/03/25

& Delivery Hub Torrance on March 21 from 11:00 a.m. to 3:00 p.m. PT. Attendees will include SHMA Executives, the Mayor of Torrance, civic leaders, AFEELA 1 reservation holders, and invited guests. The AFEELA 1 will be on-site for guided, in-cabin experiences highlighting its panoramic displays and immersive audio. The announcement is the first news from SHMA since last week on March 12 when Honda announced it was cancelling development and produ...

News  Updated at: 2026/03/17

Scout Motors develops connected sound experience for its new EVs On March 12, Scout Motors announced that it is creating the sounds for its upcoming electric Scout Traveler SUV and Scout Terra truck. In developing its sound, it is taking a thoughtful, immersive approach, putting in the same attention to detail in the development of audio communication as the rest of the vehicle. Scout Motors design team has crafted distinct sounds for specific us...

News  Updated at: 2026/03/14

cle and sound systems. Audiofields revolutionizes the way users interact with in-car audio systems. An intuitive control allows users to individually adjust the acoustic spatial enhancement of stereo audio. Music, voices, and sound events no longer appear close to the loudspeakers, but unfold as an immersive, three-dimensional soundscape throughout the entire vehicle interior.  Based on press release from Fraunhofer Institute for Digital Media T...

News  Updated at: 2026/03/06

g: Airport of the Future: A large aviation exhibition showing how AI, automation, and advanced connectivity are changing airports and air travel. New Frontiers: A new exhibition space focused on advanced technologies such as quantum tech, robotics, embodied AI, and satellite networks. CircuitX: An immersive mobility showcase where visitors can explore interactive demo zones, attend expert sessions, and see the Formula E Gen3 Evo electric race ca...

News  Updated at: 2026/03/02

shows is changing, and events that optimize consumer engagement over legacy prestige are likely to gain prominence. Chicago appears to be executing this shift more decisively than Detroit, and its access to a larger nearby buyer base may strengthen its position going forward. This shift allows for immersive opportunities in a neutral, non-dealership setting, which are becoming more valuable than industry information exchange, as they reduce purc...

News  Updated at: 2026/02/18

event in 2024 and is described as the first fully integrated XR gaming application to reach a production vehicle. The system utilizes existing onboard sensors, cameras, computing hardware, and real-time vehicle data to synchronize virtual gameplay with actual vehicle movement. This delivers a more immersive passenger experience while reducing motion sickness sensation compared to standard content. (From a press release dated February 11, 2026)...

News  Updated at: 2026/02/12

rge SiC intellectual property portfolio (2,300+ patents), this breakthrough advances manufacturing scalability and performance. The larger wafer size is expected to improve production economics and support growing demand in areas such as electrification, grid infrastructure, industrial systems, and immersive technologies. The move to 300mm SiC wafers enables significant gains for AI data centers, AR/VR systems, and advanced power electronics, del...

News  Updated at: 2026/01/14

CES 2026: Tianma Microelectronics, Corning co-introduce four in-vehicle display solutions At the CES 2026, Tianma Microelectronics Co., Ltd. (Tianma Microelectronics) and Corning Inc. (Corning) co-introduced four high-end in-vehicle display solutions. Specifically, the 49.6-inch Tianxuan immersive panoramic ultra-wide curved display integrates the instrument panel, center console, front passenger seat, and rear-view mirror areas into one and enha...

News  Updated at: 2026/01/13

CES 2026: Dirac, Sweden presents next-generation software-defined in-vehicle audio On January 9, Dirac, a Swedish digital audio innovator, showcased a new generation of in-vehicle sound at CES 2026, highlighting how its software-defined audio solutions deliver scalable and immersive audio experiences across entire vehicle lineups. The demonstrations will be held at the Audio Foundry booth and the Pioneer booth, where visitors can experience the l...

News  Updated at: 2026/01/12

CES 2026: Visteon brings comprehensive Software-Defined Mobility showcase On January 5, Visteon Corporation announced its most comprehensive and immersive CES showcase to date. At CES 2026, the company will bring a full portfolio of production-ready intelligent cockpit electronics, AI computing solutions, advanced displays, and electrification platforms. Visteon will present two AI computing platforms addressing different automaker needs.     ...

News  Updated at: 2026/01/06

l its strategic AI Robotics learning, training, and expansion plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach, which includes both an innovative manufacturing strategy as well as an advanced smart factory operated through data and software. Hyundai will host an immersive exhibition showcasing real-world applications of its AI Robotics technologies, including: Debut of the new Atlas robot from Boston Dynamics...

News  Updated at: 2025/12/23

CES 2026: Rightware, Finland, to present new Kanzi HMI solutions for in-vehicle experiences On December 9, Rightware announced that it will present personalized, immersive HMIs created with Kanzi at CES 2026. HMIs created with Kanzi pioneer at all levels, from technical innovations to enabling mass market vehicles to include advanced features.  It will present the following highlights at the event. The personalized and immersive HMI design of ...

News  Updated at: 2025/12/19

tandard on TrailSport, Every 2026 Honda Pilot now features a new ultra-wide 12.3-inch touchscreen (37% larger than the previous model year) powered by the latest HMI software for smooth, lag-free performance, and a 43% larger 10.2-inch digital driver display offering enhanced visibility and a more immersive driving experience. The Honda Sensing suite of safety and driver-assistive technologies on the 2026 Pilot includes Collision Mitigation Brak...

News  Updated at: 2025/12/18

with an integrated front fascia featuring a star-matrix grille and low-drag-coefficient air passages, and the EV variants with a geometric front fascia featuring dot-matrix grille and dual-passage air curtains. The cockpit adopts a wrap-around style. The Xingguang 560 comes with six speakers for an immersive audio experience, as well as a phone-car connectivity system supporting the HiCar, CarLink, and DLNA solutions. From SGMW press releases 1/2...

News  Updated at: 2025/12/15

Tata Motors Passenger Vehicles, India and Dolby bring Immersive Atmos sound in Sierra SUV On November 25, 2025, Dolby Laboratories, Inc. and Tata Motors Passenger Vehicles Ltd. announced that the all‑new Tata Sierra will be equipped with Dolby Atmos immersive audio. The SUV will feature a premium 12‑speaker audio system tuned to deliver a multidimensional sound field inside the cabin, with Dolby Atmos support for streaming music, audiobooks, ...

News  Updated at: 2025/12/05

ortions of a classic coupe. Its dimensions are 4,690 mm in length, 2,040 mm in width, and 1,195 mm in height, with a wheelbase of 2,725 mm. The occupancy is two. Featuring the same ideal driving position as the GR GT, the cockpit enhances the sense of unity between the car and driver, delivering an immersive driving experience. The interior is crafted with simplicity, concentrating refined functional components around the driver’s seat to evoke...

News  Updated at: 2025/12/05

e, could take an efficient ICE, a classic hybrid, a PHEV, a battery pack or even a hydrogen fuel cell system, depending on market and timing. The design comes first; the exact powertrain is left open. Lexus carried this logic into the Premium space. The brand spoke at length about emotional design, immersive cabins and a connected luxury ecosystem on land, at sea and in the air. Electrification was everywhere in the language, but staff still avoi...

News  Updated at: 2025/11/27