re is also a view that the market is being supported by affluent consumers benefiting from rising equity markets and high tax refunds.On May 29, the first round of bilateral talks between the U.S. and Mexico regarding revisions to the United States-Mexico-Canada Agreement (USMCA) was held in Mexico City. The second round is scheduled for June 16–17 in Washington, D.C., and the third round is planned for the week of July 20, again in Mexico City...

News  Updated at: 2026/06/03

Honda Automotive Dealers Association sets up “new vehicle working group” Honda Automotive Dealers Association has launched a “new vehicle working group” to make customer needs known to the automaker. While there used to be an organization with a similar role, with the ratio of global vehicles raised by the automaker compared to the ratio of Japan-exclusive vehicles, the role shrunk and the organization was dissolved in 2023. However, due ...

News  Updated at: 2026/05/26

Honda Cars India, launches updated City sedan and ZR-V hybrid SUV, plans 6 launches in FY 2026-27 On May 22, Honda Cars India (HCIL) launched the updated City sedan, priced from INR 11.99 lakh to INR 20.99 lakh, and introduced the ZR-V e: HEV hybrid SUV. Honda mentioned that India is among its top three focus markets globally, and it has six strategic launches planned for FY 2026-27. The updated City is now 4,594 mm in length, 11 mm longer than t...

News  Updated at: 2026/05/25

Honda Thailand plans new locally produced model by 2026 amid cost pressures, tax changes Reported on May 3, 2026, Honda Automobile (Thailand) Co., Ltd. plans to add another locally produced model by 2026, following upgrades at its Prachinburi plant. The company plans to launch at least four models in 2026, including the Honda e:N2, already launched, and the Honda Super-ONE, which was showcased at the recent motor show. It will also introduce an a...

News  Updated at: 2026/05/06

Honda’s Fastport micromobility venture expands in U.S. with Bird and Spin On April 16, the Fastport micromobility venture from Honda, announced a new customer relationship with Third Lane Mobility, the parent company of Bird and Spin shared micromobility devices, as commercial availability of its Fastport eQuad and Fleet‑as‑a‑Service (FaaS) platform gets underway.  Fastport, which was established by Honda in 2023 to enhance urban logisti...

News  Updated at: 2026/04/17

Honda to introduce Super-N mini EV in UK On April 10, Honda UK announced that it will introduce the Super-N mini EV. Following the company’s ‘Man-Maximum, Machine-Minimum’ (M/M) development approach, it is engineered on the lightweight platform of the advanced N Series ‘Kei’ car range sold in Japan. It will be available in the UK from July with a starting price of sub-GBP 20,000. The car comes with a ‘BOOST Mode’, which will increas...

News  Updated at: 2026/04/10

Eight Japanese passenger vehicle OEMs’ February 2026 performance: global production falls for 2 consecutive months, 3 leading OEMs suffer slowdown The global production volume of eight Japanese passenger vehicle manufacturers fell 1.4% year over year to 1,943,619 units, marking two consecutive months of decline. Three leading automakers, Toyota, Honda, and Nissan, saw declines. Subaru also saw a decline: although it completed renovations at its...

News  Updated at: 2026/03/31

Sony Honda Mobility concludes “ AFEELA” exhibition in Ginza following discontinuation of development Sony Honda Mobility Inc. (SHM, Minato Ward, Tokyo), which decided to discontinue development of the  AFEELA electric vehicle (EV), announced on March 27 that it had ended its exhibition at the "G735 Gallery" in Ginza, Tokyo. “We deeply regret this outcome and are heartbroken. We would like to once again offer our sincere apologies for any i...

News  Updated at: 2026/03/30

Toyota and Honda change “exit strategy” for FC technology Toyota Motor Corporation (Toyota) and Honda Motor Co., Ltd. (Honda) have changed their respective “exit strategy” for fuel-cell (FC) technology. Toyota plans to start the full-scale production of water electrolysis systems by utilizing FC vehicle technology from 2029. At the “H2&FC EXPO” that started in Tokyo on March 17, Toyota announced that its Honsha Plant (Toyota City, Aic...

News  Updated at: 2026/03/18

Sony Honda Mobility announces AFEELA Studio & Delivery Hub Torrance opening On March 16, Sony Honda Mobility of America Inc. (SHMA) announced it will host the grand opening of the AFEELA Studio & Delivery Hub Torrance on March 21 from 11:00 a.m. to 3:00 p.m. PT. Attendees will include SHMA Executives, the Mayor of Torrance, civic leaders, AFEELA 1 reservation holders, and invited guests. The AFEELA 1 will be on-site for guided, in-cabin experienc...

News  Updated at: 2026/03/17

Honda Cars India begins pan-India road tests of first electric SUV On March 16, 2026, Honda Cars India Ltd (HCIL) flagged off a pan-India test run of its upcoming battery electric SUV from Tapukara, Rajasthan, marking the official start of public road verification testing in India for its first BEV SUV. The prototype, known globally as Honda 0 α and first unveiled at the Japan Mobility Show 2025, will be tested across highways, city roads, chall...

News  Updated at: 2026/03/16

Honda Super-One compact EV to be released in 2026 with 10,000 unit annual target It was revealed that Honda Motor Co., Ltd. (Honda) had set an annual sales target for the Super-One, a compact electric vehicle (EV) model to be launched in Japan in 2026, at 10,000 units. The model features simulated engine sounds and virtual stepped gear shift control that reproduces gear changes, pursuing a driving feel similar to that of gasoline powered sports m...

News  Updated at: 2026/03/05

Honda R&D to verify traffic accident prevention technology in hometown Wako City Honda R&D Co., Ltd. (Honda R&D) announced that it has entered into an agreement with Wako City, Saitama Prefecture, where its headquarters is located, to conduct demonstration tests aimed at preventing serious traffic accidents. Through a smartphone application, the system will communicate risks such as pedestrians or bicycles suddenly appearing from blind spots. It ...

News  Updated at: 2026/03/02

Honda Thailand sets 76,000-vehicle sales target for 2026, expands electrified line-up Announced on February 13, 2026, Honda Automobile (Thailand) Co., Ltd. has set a 2026 sales target of 76,000 units, amid a projected Thai market of 630,000 vehicles. The company will introduce a newly designed “H mark” logo across core EV and HEV models, alongside at least four new launches in 2026 spanning hybrid (e:HEV) and battery EV vehicles, including a ...

News  Updated at: 2026/02/18

Honda Mexico sales up 18% in January On February 11, Honda de México reported its sales results for January 2026, showing positive performance across both SUVs and passenger cars. During January, Honda sold 4,054 vehicles in Mexico, an 18% increase compared to the same month in 2025. SUVs represented 63% of total sales with 2,546 units, led by the CR-V which placed 1,141 units, growing 19.4% year-over-year, and maintaining its position as one of...

News  Updated at: 2026/02/17

Honda R&D, AIST, and AIST Solutions establish joint R&D laboratory for diamond semiconductors Honda Motor Co., Ltd. (Honda) announced on February 6 that Honda R&D Co., Ltd. has jointly established a “Honda R&D-AIST Diamond×Electronics Cooperative Research Laboratory” with the National Institute of Advanced Industrial Science and Technology (AIST) and AIST Solutions Corporation (AIST Solutions, Minato Ward, Tokyo). They will conduct joint res...

News  Updated at: 2026/02/09

Honda Malaysia closes 2025 with 72,301 units sold, retains non-national PC segment lead Announced on January 29, 2026, Honda Malaysia reported total vehicle sales of 72,301 units in 2025, securing an 8.8% share of the overall market. The automaker also maintained its position as the leading brand in the non-national passenger vehicle segment for the 12th straight year. Honda Malaysia ended 2025 on a resilient note, supported by healthy demand acr...

News  Updated at: 2026/02/04

2025 Motor Expo. The final month of EV 3.0 incentives supported higher EV registrations. 2025 full year vehicle sales in Thailand increased 8.5% year over year to 621,166 units.  According to data compiled by Toyota Motor Thailand (TMT), by maker sales in 2025, Toyota was up 4.4% to 230,038 units. Honda was down 3.4% to 73,942 units and Isuzu was down 14.2% to 73,465 units. BYD sales were up 47.5% to 39,856 units, and MG sales were up 56.7% to 2...

News  Updated at: 2026/02/03

Honda Brazil announces best annual sales performance since 2020 On January 1, Honda Automóveis announced that it closed 2025 with a 13% year-on-year increase in vehicle sales in Brazil, reaching more than 103,000 units, its best annual performance since 2020. The HR-V was a key contributor, achieving record monthly sales during the year and posting its strongest annual result since launch, with more than 61,000 units sold in 2025. The model has ...

News  Updated at: 2026/01/08

consecutive month of YoY growth. In the first 11 months of 2025, vehicle sales were 546,045 units, 5.3% higher than the same period in 2024. According to data compiled by Toyota Motor Thailand (TMT), by maker sales in November, Toyota was up 12.8% to 19,305 units. Isuzu was up 5.3% to 6,390 units. Honda sales were up 29.7% to 6,320 units, BYD increased 18.0% to 2,357 units and MG increased 64.1% to 2,220 units. Among Chinese brands, GWM was rank...

News  Updated at: 2026/01/06