Toyota reportedly considers launching compact pickups for U.S. market On May 21, it was reported that Toyota is considering the launch of a compact pickup in the U.S. to compete in the growing market for affordable entry-level trucks. Ford’s Maverick and Hyundai’s Santa Cruz models, both of which debuted in 2021, have tapped into that demand. Mark Templin, Toyota’s chief operating officer in the United States, notes that the company is list...

News  Updated at: 2025/05/23

ell right now,” Andrew Frick, president of Ford Blue and Ford Model e, said during Ford’s Q1 2025 earnings call. “We’ve actually moved some of the products to Europe because of the higher run rate they’re seeing as well. So it’s doing very well. No change planned.” Meanwhile, the Ford Maverick and Ford Bronco Sport, both assembled at the Hermosillo Assembly plant in Mexico, are also receiving modest price increases, partially due to...

News  Updated at: 2025/05/23

Ford CEO Jim Farley expects tariffs to remain as company works to mitigate them Ford CEO Jim Farley was asked in a recent interview if he expects the Trump tariffs to remain in place permanently. “We do, at least for the next three years,” Farley said, noting that the company is doing everything it can to mitigate them.  When asked specifically if Ford is considering moving Maverick production from Mexico to the U.S., Farley said “Anything...

News  Updated at: 2025/05/15

Ford increases prices on Mexico-built vehicles after tariff hike As of May 2, Ford Motor Co. has been increasing dealer prices on its Mexico-built vehicles by as much as USD 2,000, becoming one of the first OEMs to announce a price hike because of tariffs. Changes on dealer invoices that became effective on May 2 for the Maverick pickup, Bronco Sport SUV and Mustang Mach-E electric crossover will affect those vehicles that  arrive on  dealershi...

News  Updated at: 2025/05/08

subject to the U.S. tariffs,” House said. "We’ve also stopped exporting vehicles to China, but we do continue to leverage China as a vehicle export hub to regions such as Australia, South America and other areas." Asked whether Ford has capacity at U.S. plants to bring Mach-E, Bronco Sport and Maverick production from Mexico, House said Ford is studying its overall footprint. “We do have some investments in new manufacturing facilities tha...

News  Updated at: 2025/05/07

Ford reacts to tariffs with expanded discounts in U.S. On April 3, Ford Motor Co. announced it is extending employee pricing discounts to customers on most of its U.S. lineup, including foreign-built models such as the Ford Maverick, Bronco Sport, and Mustang Mach-E from Mexico and Lincoln Nautilus from China, after the Trump administration imposed a 25% tariff on imported vehicles. The "From America, For America" campaign, which is expected to r...

News  Updated at: 2025/04/04

1.2% from a year ago, while 23,731 units were Lincoln brand, down 4.7% from Q1 2024. Though heavy trucks declined 14.0% to 2,811 units, consumer-oriented pickups increased.      • F-Series sales rose 24.5% in Q1, with a 38% spike in March, to 190,389 units.     • Combined with Ranger and Maverick, total pickup sales reached 243,317, the best Q1 in over 20 years.     • Maverick set an all-time monthly record in March with 19,008 pi...

News  Updated at: 2025/04/02

y Mustang GT500 for the 2026 model year, according to a leaked UAW document and confirmed by a source familiar with the program. Ford's Dearborn Engine Plant has added about 300 people recently, through transfers and new hires, to support increased production of engines for the Bronco Sport SUV and Maverick pickup.  The extra staffing will also go to an added shift on the Niche Assembly line at the end of 2025 to build an engine for the Shelby M...

News  Updated at: 2025/03/06

Ford introduces gasoline and hybrid 2025 Maverick in Mexico On February 18, the introduction of the Ford 2025 Maverick in Mexico was announced. The pickup, manufactured at the Hermosillo plant in Sonora, is available in XLT and Lariat versions, both available with hybrid and gasoline engine. The vehicle provides advanced driving capabilities, including AWD in the Lariat trim and five selectable drive modes: Normal, Sport, Eco, Tow/Haul, and Slipp...

News  Updated at: 2025/02/19

ion of its existing entry-level trims on lines that include the Ford F-150, Escape, and Explorer. Ford is also bringing back the Base trim of the Ford Bronco for the 2025 model year after it was absent for 2024. In addition, Ford intends to launch a new advertising campaign centered around the Ford Maverick and Bronco Sport very soon, since both of those models feature starting prices of less than USD 30,000.  The 2025 Ford Escape and 2025 Ford ...

News  Updated at: 2025/01/29

Ford recalls 272,817 Bronco Sport, Maverick vehicles over 12-volt battery failure On January 21, Ford announced it is recalling 272,817 vehicles in the U.S. on concerns over battery failure, which affects certain 2021-23 Bronco Sport and 2022-23 Maverick vehicles. The U.S. National Highway Traffic Safety Administration (NHTSA) says that the 12-volt battery may experience degradation and suddenly fail, which can result in a loss of electrical acce...

News  Updated at: 2025/01/25

nched in December 2024, priced at INR 96 thousand. The VIDA V2 features removable battery technology, with an IDC range of up to 165 km per charge, and a 6kW motor generating 25Nm of torque.  Additionally, Hero MotoCorp showcased the Surge S32 and previewed the 2025 Karizma XMR 210 Combat Edition, Maverick 440 Pro, Karizma XMR 250, and Vida Z, which will be launched soon. (Based on Hero MotoCorp's press release)...

News  Updated at: 2025/01/20

aller pickup “will be brought to market,” and confirmed a platform has already been chosen for it, though it was unclear if it would be a mid-size body-on-frame model to compete with the Ford Ranger, Toyota Tacoma, Chevrolet Colorado, and GMC Canyon, or a smaller unibody truck to rival the Ford Maverick and Hyundai Santa Cruz. Where it would be built was also unclear. Ram currently sells the Rampage pickup in South America, which uses the sam...

News  Updated at: 2025/01/18

d quarterly sales with 16,119 units sold, making it America’s best-selling electric SUV in 2024 after Tesla’s Model Y. Ford sold a record 187,426 hybrid vehicles in 2024, up 40% over 2023. The F-150 hybrid finished 2024 as America’s best-selling hybrid truck with sales up 47% to 73,845 units. Maverick hybrid were up 31% to a record 68,752 units Overall Ford SUV sales totaled 771,042 in 2024. Ford Explorer sales totaled 194,094 SUVs in 2024,...

News  Updated at: 2025/01/04

National Highway Traffic Safety Administration (NHTSA) unveiled two investigations into Ford recalls that may not have worked or covered enough vehicles, one day after announcing a civil fine against Ford for moving too slowly on a recall. The largest probe covers 456,565 Ford Bronco Sport SUVs and Maverick pickups. In April 2024, Ford recalled certain 2021-2024 Bronco Sports and 2022-2023 Mavericks because they could suddenly lose power. NHTSA s...

News  Updated at: 2024/11/26

Ford begins production of 2025 Maverick and Bronco Sport at Hermosillo plant in Mexico On November 20, the start of production of the 2025 Ford Maverick and Bronco Sport was announced at the Hermosillo, Mexico plant. The 2025 Ford Maverick in Mexico will come in XLT and Lariat versions. The hybrid version now has 4x4 traction. It offers a 13.2” screen, 360° camera, Pro Trailer Hitch Assist, 680 kg payload thanks to its Maverick FLEXBED system ...

News  Updated at: 2024/11/22

llion.   •    Full-year EBIT for Ford Pro is now expected to be about USD 9 billion, Ford Blue about USD 5 billion, and Model e a full-year loss of about USD 5 billion. Earnings before taxes from Ford Credit are now expected to be about USD 1.6 billion.  •    Ford will launch the revised Maverick pickup and Bronco Sport SUV in Q4 and new Expedition and Navigator in early 2025. (Ford releases on October 28, 2024) 1 / 2...

News  Updated at: 2024/10/30

units, while Lincoln brand sales were up 26.1% to 25,713 units. Electric vehicles sales were up 12.2% to 23,509 units, while hybrid vehicles sales were up 38.0% to 48,101 units. F-150 hybrid sales rose 64% in the third quarter to 20,129 units, making it the best-selling hybrid truck, joined by the Maverick hybrid which saw sales rise 22% to 16,561 units. The two trucks combined account for 77% of the hybrid pickup segment. Sales of the electric ...

News  Updated at: 2024/10/03

ifted, off-road, Baja-style model with rugged tires, an RTR-modified Mustang EcoBoost, and a high-performance, V8-powered convertible that looked a lot like the older Shelby GT350/GT500 variants Dealers were also shown renderings and a physical prototype of a van they were told is based on the Ford Maverick based van and could debut as early as 2025. Ford did not share timing in terms of production or even what the van might be called, but did no...

News  Updated at: 2024/08/22

units, 68% more compared to the same period of the previous year. The brand's best-selling models during the month were the Bronco Sport, with 271 units sold on July 2024. In the accumulated year, sales increased 170% compared to the same period of the previous year, reaching 1,336 units. The Ford Maverick also showed significant growth in sales, managing to register 309 units in July and a total of 1,747 units for the year, 90% more than the sa...

News  Updated at: 2024/08/13