the previous year’s robust sales from a last-minute surge in demand before higher automotive tariffs took effect (in April 2025). Crude oil prices have been increasing due to the worsening situation in the Middle East, raising concerns about the impact on sales. In the period January-March 2026, Honda Motor Co., Ltd. sold 336,830 new vehicles in the U.S. (down 4.2% y/y). Its U.S. subsidiary’s senior manager stated, “Consumers have declined...

News  Updated at: 2026/04/03

69) among Korean brands; and VW (87) among European brands. Brands with tighter inventory included Mitsubishi (17 days), Toyota (26) and Lexus (28) among Japanese brands; and Kia (32) among Korean brands. Other brands were as follows: Chevrolet (54) and Cadillac (48) among U.S. brands; Subaru (47), Honda (46), Nissan (45), Mazda (41) and Infiniti (39) among Japanese brands; Genesis (62) among Korean brands; and Volvo (45), Mercedes-Benz (40), BMW...

News  Updated at: 2026/04/02

ar-over-year (y/y) to 4,533,782 units for the first time in four years. While Daihatsu Motor Co., Ltd. saw increased sales, mainly of mini vehicle, thanks to the introduction of new vehicle models and the rebound from its certification misconduct, sales of registered vehicles, primarily vehicles of Honda Motor Co., Ltd. and Nissan Motor Co., Ltd. (Nissan) decreased. Nissan's sales fell below 400,000 units for the first time since 1993 (as far bac...

News  Updated at: 2026/04/02

Honda-backed startup PathAhead develops artificial aggregate made from desert sand PathAhead Co., Ltd. (PathAhead, Minato Ward, Tokyo), a start-up backed by Honda Motor Co., Ltd. that develops artificial aggregates—such as pavement materials—using desert sand, announced on March 31 that it aims for sales of JPY 43 billion by 2034. Starting in 2027, the company will begin demonstrations in parts of Africa to establish specifications that meet ...

News  Updated at: 2026/04/01

Eight Japanese passenger vehicle OEMs’ February 2026 performance: global production falls for 2 consecutive months, 3 leading OEMs suffer slowdown The global production volume of eight Japanese passenger vehicle manufacturers fell 1.4% year over year to 1,943,619 units, marking two consecutive months of decline. Three leading automakers, Toyota, Honda, and Nissan, saw declines. Subaru also saw a decline: although it completed renovations at its...

News  Updated at: 2026/03/31

Honda highlights all-electric Fastport eQuad at New York Auto Show On March 30, Honda announced that Fastport, its new B2B business dedicated to transforming last-mile delivery logistics with micromobility solutions, will showcase the Fastport eQuad and Fleet-as-a-Service (FaaS) platform at the 2026 New York International Auto Show. The all-electric Fastport eQuad will be featured in a dedicated press event from 1:20–1:40 p.m. ET on April 1 at ...

News  Updated at: 2026/03/31

n into cause of the fire would wait until a structural engineer deemed the roof safe. So far, no OEMs have issued notice of production interruption due to the fire. Fuyao Glass America produces approximately 30% of all automotive glass in the U.S., supplying OEM windshields and windows to GM, Ford, Honda, BMW, and Audi. With nearly 2,000 employees and over USD 1 billion invested in the Moraine site, the facility represents a high-risk single poin...

News  Updated at: 2026/03/31

BIMS 2026: Honda announces e:N2 pricing; 6th-gen Prelude, Super EV Concept on display in Thailand Announced on March 23, 2026, Honda Automobile (Thailand) Co., Ltd. and Thai Honda Co., Ltd. presented their booth at the 47th Bangkok International Motor Show under the theme “Activating Life’s Next Move.” The highlight was the launch price of the Honda e:N2 electric SUV at THB 1,429,000, which drew strong early interest with more than 2,500 bo...

News  Updated at: 2026/03/30

Honda accelerating development of 3D printer technology Honda Motor Co., Ltd. (Honda) is advancing its development to expand the application range of 3D printers. The company, which is currently utilizing 3D printers for applications such as the production of Formula One racing car parts, intends to expand the application range to products such as mass-produced automotive parts. Honda plans to first establish a track record in high value-added fi...

News  Updated at: 2026/03/30

ework for stable supply of rare material. For stable supply, automakers that have been certified with their domestic battery production plan, as well as companies that supply batteries from certified battery suppliers will receive high evaluations. For automakers including Toyota Motor Corporation, Honda Motor Co., Ltd., Subaru Corporation, Mazda Motor Corporation, and Mitsubishi Motors Corporation, the subsidy amount will remain high, while the ...

News  Updated at: 2026/03/30

Sony Honda Mobility concludes “ AFEELA” exhibition in Ginza following discontinuation of development Sony Honda Mobility Inc. (SHM, Minato Ward, Tokyo), which decided to discontinue development of the  AFEELA electric vehicle (EV), announced on March 27 that it had ended its exhibition at the "G735 Gallery" in Ginza, Tokyo. “We deeply regret this outcome and are heartbroken. We would like to once again offer our sincere apologies for any i...

News  Updated at: 2026/03/30

Sony Honda Mobility announces discontinuation of development and launch of AFEELA 1 and second model of AFEELA vehicles On March 25, Sony Honda Mobility Inc. (SHM) announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development. As a result of its parent company Honda Motor Co., Ltd. (Honda)’s reassessment of its automobile electrificat...

News  Updated at: 2026/03/25

luding Firefly), Zeekr, XPeng, MG, GWM, BYD and Denza, GAC Group, Changan Automobile (including Nevo, Deepal and Avatr), Geely, Chery (Omoda & Jaecoo and Lepas), Dongfeng Motor (Forthing), Maxus, and Geely Riddara; Japanese brands including Toyota and Lexus, Mazda, Isuzu, Mitsubishi Motors, Nissan, Honda, and Suzuki; as well as other global marques such as Audi, BMW and MINI, Porsche, Mercedes-Benz, Tesla, Ford, Jeep, Rolls-Royce Motor Cars, Asto...

News  Updated at: 2026/03/23

nd driving on Japanese roads. The Tundra, built in San Antonio, Texas, however, is reported to be going to Japan just as it is built in LHD form. In the case of Nissan, the Murano built in Smyrna, Tennessee, is expected to be imported into Japan in LHD form when it enters the country in early 2027. Honda is bringing over the Acura Integra Type S, built in Marysville, Ohio, and the Honda Passport TrailSport Elite, built in Lincoln, Alabama, both r...

News  Updated at: 2026/03/21

y medical response operations  •    Autonomous flight technologies  •    Offshore and energy-sector transportation Toyota-backed Joby Aviation and Stellantis-backed Archer Aviation are among the eVTOL companies participating in the chosen projects, as well as BETA, Electra, and Elroy Air. Honda is currently developing its own hybrid-electric eVTOL aircraft, while Hyundai’s Supernal unit has been finding less success, laying off 296 wo...

News  Updated at: 2026/03/20

Honda to add third motorcycle production line at Tapukara, India On March 19, 2026, Honda Motorcycle & Scooter India announced that it will add a third production line to its second plant at Tapukara, Rajasthan, with 670,000 units a year of 125–160 cc scooter and light motorcycle capacity from 2028. The company will invest about INR 15 billion to buy 74,000 square meters of adjacent land, creating around 2,000 jobs and raising the Tapukara plan...

News  Updated at: 2026/03/19

Honda launches 2026 hybrid Prelude in Mexico On March 17, Honda Mexico, in a social media post, announced the launch in Mexico of the all-new 2026 Prelude, marking the return of the iconic nameplate as a hybrid sports coupe. The model combines Honda’s two-motor hybrid system with chassis elements derived from the Civic Type R. The powertrain integrates a 2.0-liter DOHC Atkinson-cycle engine producing 141 hp of power and 134 lb-ft of torque, pai...

News  Updated at: 2026/03/19

Toyota and Honda change “exit strategy” for FC technology Toyota Motor Corporation (Toyota) and Honda Motor Co., Ltd. (Honda) have changed their respective “exit strategy” for fuel-cell (FC) technology. Toyota plans to start the full-scale production of water electrolysis systems by utilizing FC vehicle technology from 2029. At the “H2&FC EXPO” that started in Tokyo on March 17, Toyota announced that its Honsha Plant (Toyota City, Aic...

News  Updated at: 2026/03/18

e, plant to start production of lithium iron phosphate (LFP) cells, for grid and data center customers in April, according to Tom Gallagher, vice president of operations for Ultium Cells. The plant, which first opened in 2024, previously made nickel-based cells for the Cadillac Lyriq and Vistiq and Honda’s Acura ZDX SUVs, and was set to employ as many as 1,350 before it paused production. In July 2025, GM announced that it was going to add LFP ...

News  Updated at: 2026/03/18

Sony Honda Mobility announces AFEELA Studio & Delivery Hub Torrance opening On March 16, Sony Honda Mobility of America Inc. (SHMA) announced it will host the grand opening of the AFEELA Studio & Delivery Hub Torrance on March 21 from 11:00 a.m. to 3:00 p.m. PT. Attendees will include SHMA Executives, the Mayor of Torrance, civic leaders, AFEELA 1 reservation holders, and invited guests. The AFEELA 1 will be on-site for guided, in-cabin experienc...

News  Updated at: 2026/03/17