Subaru and Kajima launch tests of cooperative vehicle-infrastructure autonomous driving using optical fiber sensing technology On June 24, Subaru and Kajima Corporation announced that they have launched real-world demonstration tests of cooperative vehicle-infrastructure autonomous driving using optical fiber sensor technology at the expressway serving as an access route to the Expo 2025 Osaka, Kansai, Japan site, with the cooperation of Osaka Ci...

News  Updated at: 2025/06/24

Japanese automakers to raise vehicle prices in U.S. Japanese automakers will raise vehicle prices in the U.S. in succession. It was reported that Toyota Motor Corporation will raise prices on July 1 following Mitsubishi Motors Corporation, and Subaru Corporation. Toyota, which denied a direct impact from Trump’s tariffs, explained that the company will implement normal price revisions based on the marketability of vehicles, market trends, and p...

News  Updated at: 2025/06/24

ive innovation. The final lineup of confirmed passenger and commercial vehicle brands participating includes Audi, Volkswagen, GAC Aion Indonesia, Polytron, Geely, Ford, BMW, Mini, Toyota, BAIC, Honda, Lexus, Daihatsu, Mazda, Chery, Suzuki, MG, Wuling, Mitsubishi Motors, Volvo, Aletra, DFSK, Seres, Subaru, Hyundai, Jaecoo, VinFast, Jetour, Maxus, Kia, GWM, Xpeng, Jeep, Citroën, Mercedes-Benz, Nissan Indonesia, BYD Group, Fuso, UD Trucks, Isuzu, ...

News  Updated at: 2025/06/23

Subaru unveils hybrid version of subcompact SUV Rex On June 12, Subaru announced the hybrid version of its subcompact SUV, the Rex. The lineup includes the G HYBRID and Z HYBRID models, both equipped with the series-type e-SMART HYBRID system. Prices start at JPY 2,015,000 and JPY 2,371,000 (excluding tax). The model is supplied by Daihatsu on an OEM (Original Equipment Manufacturer) basis. It combines a 1.2-liter engine dedicated to power genera...

News  Updated at: 2025/06/12

Four Japanese automakers’ new car sales in the U.S. rise 4.4% in May 2025 Four Japanese automakers’ new car sales in the U.S. in May rose 4.4% year-over-year to 456,837 units, marking the third consecutive growth over the same month last year. However, Subaru Corporation (Subaru) and Mazda Motor Corporation (Mazda), which had been performing strongly so far, saw double-digit declines compared to the same month last year. Toyota Motor Corporat...

News  Updated at: 2025/06/06

and and rush purchases ahead of expected price hikes caused by upcoming additional U.S. tariff. However, the market's growth slowed compared to March and April, indicating that the pre-tariff demand spike may have reached its peak. According to U.S. media reports on June 4, automakers such as Ford, Subaru, Mitsubishi and Hyundai are planning to raise sticker prices in coming weeks in response to the tariff hikes, with other OEMs likely to follow ...

News  Updated at: 2025/06/04

ear (y/y) increase of 6.7%, and there was no impact seen from the U.S. Trump government’s new additional tariffs. The automakers that export assembled vehicles to North America including the U.S. are Toyota Motor Corporation, Honda Motor Co., Ltd., Nissan Motor Co., Ltd., Mazda Motor Corporation, Subaru Corporation, and Mitsubishi Motors Corporation. Only Mazda and Nissan recorded a y/y decrease in the exports to North America (Subaru has not d...

News  Updated at: 2025/06/04

ation-fraud level in May 2023, which was 326,731. By brand, Daihatsu Motor Co., Ltd. (Daihatsu) experienced a 64.0% rebound increase. At the same time, other automakers, such as Toyota Motor Corporation (Toyota), Mazda Motor Corporation (Mazda), Mitsubishi Motors Corporation (Mitsubishi Motor), and Subaru Corporation (Subaru), exceeded their results from last year. On the other hand, some automakers, including Honda Motor Co., Ltd. (Honda) and Ni...

News  Updated at: 2025/06/03

Subaru Australia opens pre-orders for all-new Forester SUV Announced on May 28, 2025, Subaru Australia has officially opened pre-orders for the all-new Subaru Forester SUV across Subaru Retailers nationwide. Redesigned for those with a spirit of adventure, the latest Forester pairs bold new styling with enhanced performance and cutting-edge technology. Engineered to take on Australia’s varied terrain, it features Subaru’s legendary Symmetrica...

News  Updated at: 2025/05/30

Subaru considering price increase in U.S. It was reported by May 20 that a U.S. subsidiary of Subaru Corporation (Subaru) is considering a price increase. The amount and timing of the increase have not been announced. Since about half of its U.S. sales come from imported vehicles, the company’s concerns about the Trump administration’s new tariffs are growing. Subaru’s President Atsushi Osaki stated at its financial presentation held on May...

News  Updated at: 2025/05/21

Subaru of America prices to increase on most models in June On May 19, Subaru of America confirmed it “has adjusted its pricing in response to current market conditions. The changes were made to offset increased costs while maintaining a solid value proposition for our customers. Subaru pricing is not based on the country of origin of its products.” The price increases hitting the vehicles on dealer lots starting in June will add between USD ...

News  Updated at: 2025/05/21

Subaru considers U.S. production amid tariffs, changing markets On May 14, while delivering financial results for the recent fiscal year, Subaru CEO Atsushi Osaki, said the company expects a USD 2.5 billion impact from U.S. tariffs in the current fiscal year if it does not take any mitigation steps. The company is now considering ways to ramp up output of U.S.-made vehicles. Subaru’s plant in Lafayette, Indiana, produced over 345,000 vehicles i...

News  Updated at: 2025/05/17

Flash Report: Subaru's operating income for the full 2024 fiscal year decreased by 13.4% to JPY 405.3 billion Subaru's FY2024 full-year financial results were announced. Sales declined 0.4% YoY to JPY 4,685.8 billion. This was a JPY 17.2 billion decrease from the previous year's JPY 4,702.9 billion. Operating income fell 13.4% YoY to JPY 405.3 billion. This was a decrease of JPY 62.9 billion from the JPY 468.2 billion in the previous year. Pre-ta...

News  Updated at: 2025/05/14

at the end of March were apparently much lower for major brands due to the rush demand in March. Lincoln, Infiniti, and Ram had larger inventories at 85, 82, and 78 days, respectively. Meanwhile, among Japanese brands, Toyota had 23 days, Lexus 22 days, Honda 37 days, Acura 61 days, Nissan 38 days, Subaru 25 days, Mazda 42 days, and Mitsubishi 33 days. Korean brands, which continue to enjoy strong sales, were Hyundai, Genesis, and Kia on 47, 45, ...

News  Updated at: 2025/05/02

Subaru plans to launch HEV models in Philippines in 2025 Reported on April 26, 2025, Motor Image Pilipinas, the exclusive distributor of Subaru in the Philippines, is preparing to introduce Subaru hybrid models to the local market in 2025. This development was revealed in the 2024 Annual Report of its parent company, Tan Chong International Limited. In the Philippines, the preferential tax regime on electrified vehicles has impacted the group’s...

News  Updated at: 2025/05/02

onda Motor Co., Ltd., Nissan Motor Co., Ltd., and Daihatsu Motor Co., Ltd.). While their sales were sluggish in some Southeast Asian countries including Thailand, and China, where measures for new energy vehicles (NEVs) are delayed, Honda, Mazda Motor Corporation, Mitsubishi Motors Corporation, and Subaru Corporation marked a double-digit sales increase in the U.S. thanks to successful sales of hybrid and other vehicles. The automakers are aiming...

News  Updated at: 2025/04/25

Subaru Canada to reduce U.S.-made imports by more than half over trade war Subaru Canada plans to reconfigure its mix of imports from assembly plants in the U.S. and Japan to help insulate the company from the 25% Canadian countertariffs instituted in response to U.S. President Trump’s 25% auto tariffs, according to CEO Tomohiro Kubota. The company imported about 26% of the vehicles it sold in Canada in 2024 from the U.S., but as Subaru Canada ...

News  Updated at: 2025/04/24

n are scheduled on April 24, and announcements from Toyota Group major parts suppliers such as Denso Corporation and Aisin Corporation are scheduled on April 25. The most controversial point is the impact of new automotive tariffs imposed by the U.S. Trump administration on vehicles and auto parts. Subaru Corporation and Mazda Motor Corporation, which have high ratios of sales in the U.S., will be particularly affected. The ratios of U.S. sales t...

News  Updated at: 2025/04/23

Subaru debuts new Solterra EV at NYIAS with updated styling, tech On April 16, Subaru of America unveiled the new 2026 Solterra EV at the New York International Auto Show. First debuted for 2023, the new Solterra adds significant improvements to overall driving performance, efficiency, styling, and cabin comfort. The front of the new 2026 Solterra debuts an all-new Subaru EV lighting signature with a six-star illuminated logo, redesigned headlamp...

News  Updated at: 2025/04/18

Subaru reveals all-new, electric 2026 Trailseeker SUV in New York On April 16, Subaru of America revealed its newest model in the lineup and its second-ever all-electric SUV, the all-new 2026 Subaru Trailseeker, at the 2025 New York International  Auto Show ahead of market launch at U.S. dealers in 2026.  The newest addition to the Subaru lineup adapts an iconic silhouette onto a next-generation powertrain with an all-new design. Compared to th...

News  Updated at: 2025/04/17