Subaru tops Consumer Reports 2026 Automotive Brand Report Card On December 4, Consumer Reports revealed the top auto brands in its 2026 Automotive Brand Report Card. Subaru is the top brand in CR’s 2026 Overall Brand Report Card Rankings for the second year in a row, and the third time in five years. BMW is once again the runner-up by less than a point, followed by Porsche, Honda, Toyota, Lexus, Lincoln, Hyundai, Acura, and Tesla, which round ...

News  Updated at: 2025/12/13

lants in North America for nearly one month due to the suspension of semiconductor shipments by Nexperia B.V., a Chinese-affiliated semiconductor maker based in the Netherlands, saw a decrease in the sales of models such as the HR-V SUV. Overall sales, mainly of new models, have remained favorable. Subaru Corporation (Subaru) reported a 9.7% y/y decrease with all models recording a y/y decrease. Mazda Motor Corporation (Mazda) reported a 1.5% y/y...

News  Updated at: 2025/12/12

Subaru’s new Uncharted EV launches in U.S. at USD 34,995 in early 2026 On December 9, Subaru of America announced pricing on the all-new 2026 Subaru Uncharted EV arriving at U.S. dealerships in early 2026. The all-new, all-electric compact crossover starts at USD 34,995 MSRP, the lowest entry price across Subaru’s EV lineup. The 2026 Subaru Uncharted will be available in three trim levels: Premium FWD, Sport, and GT. The entry-level Uncharted...

News  Updated at: 2025/12/11

plants and consolidated production into a single facility this year to address chronic overcapacity. Mitsubishi intends to halt operations at one of its Thai plants around mid-2027. Suzuki closed its Rayong plant in Q1 2025 as part of a global streamlining program, reallocating capital toward EVs. Subaru already ended assembly at its Lat Krabang facility in late 2024 amid low ASEAN volumes Taken together, these moves mark a clear structural shi...

News  Updated at: 2025/12/09

Subaru announces 2026 Trailseeker pricing ahead of U.S. launch On December 4, Subaru of America announced its all-new, all-electric 2026 Subaru Trailseeker SUV will start at USD 39,995 MSRP when it goes on sale in the U.S. in early 2026, available in three trim levels: Premium, Limited, and Touring, and imported from the Subaru’s Gunma Yajima plant in Japan. Larger than the 2026 Subaru Solterra and even more compact 2026 Subaru Uncharted, the e...

News  Updated at: 2025/12/05

Mazda 66. VW posted 102 days among European brands, while Hyundai had 67 among Korean automakers. Brands with tighter inventory included Chrysler (26 days) and Mitsubishi (31). Other major brands stood at: Chevrolet (63), Cadillac (61), Dodge (51). Among Japanese brands, Honda (58), Infiniti (58), Subaru (45), Lexus (33), Toyota (33). Among European brands, Audi (40), Mercedes-Benz (37), BMW (35), Volvo (32) and Korean brands Genesis (63) and Ki...

News  Updated at: 2025/12/03

ry Japanese answer to apartment charging constraints and disaster resilience, and it underlined Nissan’s strength in energy management, yet it also framed BEVs as part of a wider energy service proposition rather than as the automatic replacement for every combustion model. Elsewhere, Mitsubishi, Subaru and Suzuki reinforced the broader pattern in their own corners of the market. Mitsubishi refreshed its “Forever Adventure” story with the E...

News  Updated at: 2025/11/27

Subaru receives ISO 26262 certification for SoC design for next-generation EyeSight Subaru Corporation (Subaru) announced on November 21 that the design of its system-on-chip (SoC) for its next-generation EyeSight driver assist technology system has been certified for the “ISO 26262” automotive functional safety standard. This achievement marks the first time a Japanese automaker has received this certification in the field of semiconductors....

News  Updated at: 2025/11/25

hicles tested, 9 scored 90% or higher for adult occupant protection. The top performers were the Leapmotor B10, Mercedes-Benz CLE Coupé, and Hongqi EHS7 i.e., each earning 93% and a 5-star rating. 7 more mid-size SUVs were tested, including Kia EV5, Nissan Qashqai (4-star), Škoda Elroq and Enyaq, Subaru Solterra, Toyota bZ4X, and the updated Tesla Model Y. Among these, the Tesla Model Y stood out, scoring 91% for adult safety, 93% for child saf...

News  Updated at: 2025/11/19

Subaru H1 operating profit declines 53.8%, impacted by U.S. tariffs, plans to enhance R&D for ICE vehicles On November 10, Subaru announced its financial results for the first half of fiscal year ending March 2026 (April-September 2025). Revenue increased by 5.3% year-over-year (YoY) to JPY 2,385.7 billion, operating profit decreased by 53.8% to JPY 102.7 billion, and profit for the period attributable to owners of parent decreased by 44.5% to JP...

News  Updated at: 2025/11/10

Flash Report: Subaru's operating income for the April-September quarter of 2025 is JPY 102.7 billion, down 53.8% Subaru's FY2025 second quarter financial results were announced. Revenue increased 5.3% YoY to JPY 2,385.7 billion. This was a JPY 119.5 billion increase over the previous year's JPY 2,266.2 billion. Operating income fell 53.8% YoY to JPY 102.7 billion. This was a decrease of JPY 119.3 billion from the JPY 222.0 billion in the previous...

News  Updated at: 2025/11/10

Subaru and Mazda serious about keeping engines, citing unique technology as strength Subaru Corporation (Subaru) and Mazda Motor Corporation (Mazda) are showing a commitment to engines, while the shift to electric vehicles (EVs) continues. Having honed their proprietary horizontally opposed and rotary engine technologies, the two companies view engines as one means of decarbonizing and continue developing next-generation models. Subaru and Mazda ...

News  Updated at: 2025/11/07

intended for their new vehicle. Porsche ranked highest in sales satisfaction among premium brands for a third consecutive year, with a score of 855, followed by Land Rover (838) and Infiniti (835). Buick ranked highest in sales satisfaction among mass market brands with a score of 827, followed by Subaru (823) and Chevrolet (821). The highest-ranked brands in each segment include:      •    Premium Car: Porsche (for a third consecutive ye...

News  Updated at: 2025/11/07

earview camera image that may not display,  according to the U.S. National Highway Traffic Safety Administration (NHTSA). Transport Canada says in a recall notice that 99,178 vehicles are affected in Canada. Toyota is recalling 102 Toyota and Lexus models from the 2022-2026 model years, as well as Subaru Solterra vehicles, equipped with a Panoramic View Monitor (PVM) system. The recall covers certain Toyota bZ4X, Camry, Crown, Crown Signia, Gran...

News  Updated at: 2025/11/06

s, and GMC 61 days. Among Japanese brands, Acura had 83 days and Nissan 60 days. Among European brands, VW had 83 days. Other US brands with the medium-level of inventory were Chevrolet at 54 days and Cadillac at 48 days. Among Japanese brands, Infiniti had 53 days, Mazda had 52 days, and Honda and Subaru had 49 days. Among Korean brands, Genesis took 56 days and Hyundai took 55 days. U.S. new vehicle sales (October 2025) 2025October 2024O...

News  Updated at: 2025/11/04

Subaru’s new 2026 Solterra EV launches in U.S. with 288-mile range, NACS port On October 22, Subaru of America announced that owners of all-new 2026 Solterra EV, now available at all U.S. dealers, have easier access to more than 25,000 Tesla Superchargers across North America.  While the 2026 Solterra EV is equipped with the North American Charging Standard (NACS) port, this fall, owners of 2023-2025 Solterra models can also purchase a Genuine...

News  Updated at: 2025/10/24

JMS 2025: Subaru to hold world premiere of 2 concept models On October 15, Subaru announced that its exhibit outline for the Japan Mobility Show 2025 (Press Days: October 29-30, Public Days: October 31-November 9) held at Tokyo Big Sight. Under the exhibition concept of “Driving the Subaru Difference,” the booth will feature two distinct areas: a Performance scene , which expresses the joy of driving, and an Adventure scene , which conveying ...

News  Updated at: 2025/10/15

w production line at its Himeji Plant and begun mass production of a new model of prismatic lithium-ion battery for battery electric vehicles (BEVs). A new BEV battery will be installed in Toyota Motor Corporation’s bZ4X and Lexus RZ, both scheduled for release from this autumn onward, as well as Subaru Corporation’s Solterra. The product increases capacity while keeping the same cell size as previous models, thereby improving energy density....

News  Updated at: 2025/10/10

All-new Subaru Forester 2.5 i-S EyeSight launched in Thailand, fully imported from Japan Announced on October 3, 2025, TC Subaru (Thailand) Co., Ltd., the official distributor of Subaru vehicles in Thailand, has launched the all-new Subaru Forester 2.5i-S ES AWD CVT 26MY, fully imported from Japan.  The company noted that its Thai-assembled Forester stocks had been depleted. The all-new Forester highlights Japanese craftsmanship and advanced saf...

News  Updated at: 2025/10/03

y/y to 1,046,504 units, while passenger cars fell 9.5% y/y to 209,862 units. Total inventory stood at 2.76 million vehicles in early September, up 4.8% from the previous month but still 3.9% lower than a year earlier. As of the end of August, days’ supply by brand showed relatively low levels for Subaru (38 days), BMW (34), Lexus (31), Kia (27), Mitsubishi (25) and Toyota (22). Higher levels were seen for Ram (86 days), VW (79), Acura (72), Lin...

News  Updated at: 2025/10/02