JMS 2025: Subaru to hold world premiere of 2 concept models On October 15, Subaru announced that its exhibit outline for the Japan Mobility Show 2025 (Press Days: October 29-30, Public Days: October 31-November 9) held at Tokyo Big Sight. Under the exhibition concept of “Driving the Subaru Difference,” the booth will feature two distinct areas: a Performance scene , which expresses the joy of driving, and an Adventure scene , which conveying ...

News  Updated at: 2025/10/15

w production line at its Himeji Plant and begun mass production of a new model of prismatic lithium-ion battery for battery electric vehicles (BEVs). A new BEV battery will be installed in Toyota Motor Corporation’s bZ4X and Lexus RZ, both scheduled for release from this autumn onward, as well as Subaru Corporation’s Solterra. The product increases capacity while keeping the same cell size as previous models, thereby improving energy density....

News  Updated at: 2025/10/10

All-new Subaru Forester 2.5 i-S EyeSight launched in Thailand, fully imported from Japan Announced on October 3, 2025, TC Subaru (Thailand) Co., Ltd., the official distributor of Subaru vehicles in Thailand, has launched the all-new Subaru Forester 2.5i-S ES AWD CVT 26MY, fully imported from Japan.  The company noted that its Thai-assembled Forester stocks had been depleted. The all-new Forester highlights Japanese craftsmanship and advanced saf...

News  Updated at: 2025/10/03

15.6 15.3 16.5 16.1 （Source: Bureau of Economic Analysis: BEA） Total inventory stood at 2.76 million vehicles in early September, up 4.8% from the previous month but still 3.9% lower than a year earlier. As of the end of August, days’ supply by brand showed relatively low levels for Subaru (38 days), BMW (34), Lexus (31), Kia (27), Mitsubishi (25) and Toyota (22). Higher levels were seen for Ram (86 days), VW (79), Acura (72), Lin...

News  Updated at: 2025/10/02

All-new Subaru Forester e-Boxer Hybrid launched in Philippines Reported on September 27, 2025, the all-new 6th-generation Subaru Forester compact SUV has officially been launched in the Philippines, priced from PHP 2.498 million. The 2026 Forester is powered by a second-generation e-Boxer hybrid system that combines a 2.5-liter Boxer engine with dual electric motors for a total of 197 hp. The FB25 engine produces 164 hp and 209 Nm, while the moto...

News  Updated at: 2025/10/01

Subaru stands firm on U.S. pricing for massively improved 2026 Solterra electric midsize SUV On September 25, Subaru of America announced pricing on the massively improved 2026 Subaru Solterra electric midsize SUV arriving at Subaru retailers this fall. The 2026 Solterra EV is assembled in Japan, and will start at USD 38,495, which is exactly the same entry price as the outgoing model. The upgraded 2026 Solterra features a new all-wheel-drive pla...

News  Updated at: 2025/09/30

MW (54.0%)     •    Toyota ranked highest among mass market car brands for a fourth consecutive year, with a 62.0% loyalty rate, followed by Honda (55.5%)      •    Honda ranked highest among mass market SUV brands for a second consecutive year, with a 62.0% loyalty rate, followed by Subaru (60.6%)      •    Ford ranked highest among truck brands for a fourth consecutive year, with a 66.6% loyalty rate, followed by Toyota (...

News  Updated at: 2025/09/26

Quad Motor 2026 North American Utility Vehicle of the Year Candidates:  Acura ADX  Audi Q5  Cadillac Escalade IQ  Cadillac OPTIQ  Cadillac VISTIQ  Ford Expedition  Genesis GV70  Honda Passport  Hyundai Ioniq 9  Hyundai Palisade  Jeep Cherokee  Lucid Gravity  Nissan Leaf  Polestar 4  Subaru Forester Hybrid  Toyota 4Runner  Toyota RAV4 Hybrid  Volkswagen Tiguan  Volvo EX30 (NACTOY release on September 17, 2025) ...

News  Updated at: 2025/09/23

Subaru ends production of Legacy sedan in Indiana after 36 years On September 18, Subaru of Indiana Automotive (SIA) announced it has produced the final Subaru Legacy on its assembly line in Lafayette, Indiana. The end of Legacy production will be followed shortly by the end of U.S. production of the Outback in about three weeks, which will enable U.S. production of the Forester in October, followed by the Forester Hybrid in spring 2026. "Bringin...

News  Updated at: 2025/09/20

ory. Looking at inventory days by brand at the end of July, Japanese brands with lower inventory days were Toyota (22 days), Mitsubishi fully imported (29 days down from 41 days at the end of June), Lexus (32 days), Mazda with a high import ratio (35 days down from 46 days at the end of June), and Subaru (40 days). European brands were BMW (37 days), and Korean brands were Kia (31 days). American brands with higher inventory days were Ram (86 da...

News  Updated at: 2025/09/04

ar (y/y) decrease of 8.3% for the second month in a row. Consumers’ appetite for buying vehicles declined due to price hikes in commodities and vehicles. Many automakers experienced a sales decrease due to long delivery times and suspended orders for some vehicle models. While sales of Suzuki and Subaru brand passenger cars increased by 0.7% and 0.6%, respectively, many brands including Toyota, Honda, Nissan, and Mitsubishi Motors recorded sign...

News  Updated at: 2025/09/02

n 2024 by U.S.-based Transom Capital Group, the facility now operates under the Ampure brand, manufacturing portable and wall-mounted EV chargers, including units for the Ford Mustang Mach-E and E-Transit. The company supplies global automakers such as Audi, Volkswagen, Mercedes, Toyota, Lexus, and Subaru. Ampure integrates 34% local content in its production, sourcing plastics, packaging, and fasteners from Mexican firms including IMI MX, Kimbal...

News  Updated at: 2025/09/02

Subaru sales plunge 64% in H1 2025 in Philippines, Forester Hybrid expected to drive recovery Reported on August 28, 2025, Motor Image Philippines has faced a challenging 2025, with Subaru vehicle sales in the Philippines dropping 64% YoY in H1 2025, according to parent Tan Chong International Limited (TCIL). Exact numbers were not disclosed in TCIL’s interim results. The brand attributes the decline to preferential tax incentives for new energ...

News  Updated at: 2025/09/01

Subaru launches all-new 2025 Forester in South Africa On August 28, Subaru launched the all-new 2025 Subaru Forester in Southern Africa, marking the debut of the sixth-generation model with a sharper design, advanced safety features, and enhanced versatility. The new Forester is equipped with Subaru’s 2.5-litre BOXER engine, delivering 136kW of power and 247Nm of torque, paired with a Lineartronic CVT featuring an 8-step manual mode operated v...

News  Updated at: 2025/08/29

Subaru launches Hybrid Forester SUV in South America On August 20, it was reported that Subaru launched the new Forester in Chile as part of its regional introduction. The Forester, representing 40% of Subaru’s sales in Argentina, continues to appeal to customers seeking a versatile vehicle for daily use and adventure. Additionally, Subaru will relaunch the Impreza later this year, while also planning updates for the WRX and future introduction...

News  Updated at: 2025/08/21

Subaru starts test operations of manufacturing equipment equipped with all-solid-state batteries On August 18, Subaru Corporation announced that it began test operations in August using the ceramic-packaged all-solid-state battery “PSB401010H,” manufactured by Maxell, Ltd., in industrial robots and programmable logic controllers at its Oizumi Plant (Oizumi City, Gunma Prefecture). In the automobile manufacturing process, industrial robots tha...

News  Updated at: 2025/08/18

Subaru reports operating income reduced by 16.2% in Q1, forecasts JPY 210 billion tariff impact in FY2025 On August 7, Subaru Corporation announced that its consolidated revenue for the first quarter (Q1: April 1, 2025 through June 30, 2025) of the fiscal year ending March 31, 2026 increased by 11.2% year-on-year to JPY 1.2 trillion. Operating profit decreased 16.2% year-on-year to JPY 76.4 billion. While sales activity brought gain of JPY 57.5 b...

News  Updated at: 2025/08/08

Subaru to re-evaluate electrification investment plans On August 7, Subaru Corporation (Subaru) announced that it will re-evaluate electrification investment plans totaling JPY 1.5 trillion. It will also postpone its plans of selling 600,000 electric vehicles (EVs) globally in 2030. Meanwhile, Subaru will increase the production capacity of core components for hybrid vehicles (HVs) at its Kitamoto Plant (Kitamoto City, Saitama Prefecture) to 300,...

News  Updated at: 2025/08/08

Flash Report: Subaru's operating income for the April-June quarter of 2025 is JPY 76.4 billion, down 16.2% Subaru's FY2025 first quarter financial results were announced. Revenue increased 11.2% YoY to JPY 1,214.1 billion. This was a JPY 122.0 billion increase over the previous year's JPY 1,092.1 billion. Operating income fell 16.2% YoY to JPY 76.4 billion. This was a decrease of JPY 14.7 billion from the JPY 91.1 billion in the previous year. Pr...

News  Updated at: 2025/08/07

Four Japanese automakers’ new car sales in U.S. in July 2025 exceed previous year’s sales for first time in 2 months Four Japanese automakers’ new car sales in the U.S. in July rose 11.1% year-over-year (y/y) to 438,131 units, marking a year-over-year increase for the first time in two months. Subaru Corporation (Subaru) and Mazda Motor Corporation (Mazda), which have been reporting year-over-year declines since May, regained their momentum...

News  Updated at: 2025/08/07