Subaru launches Hybrid Forester SUV in South America On August 20, it was reported that Subaru launched the new Forester in Chile as part of its regional introduction. The Forester, representing 40% of Subaru’s sales in Argentina, continues to appeal to customers seeking a versatile vehicle for daily use and adventure. Additionally, Subaru will relaunch the Impreza later this year, while also planning updates for the WRX and future introduction...

News  Updated at: 2025/08/21

Subaru starts test operations of manufacturing equipment equipped with all-solid-state batteries On August 18, Subaru Corporation announced that it began test operations in August using the ceramic-packaged all-solid-state battery “PSB401010H,” manufactured by Maxell, Ltd., in industrial robots and programmable logic controllers at its Oizumi Plant (Oizumi City, Gunma Prefecture). In the automobile manufacturing process, industrial robots tha...

News  Updated at: 2025/08/18

Subaru reports operating income reduced by 16.2% in Q1, forecasts JPY 210 billion tariff impact in FY2025 On August 7, Subaru Corporation announced that its consolidated revenue for the first quarter (Q1: April 1, 2025 through June 30, 2025) of the fiscal year ending March 31, 2026 increased by 11.2% year-on-year to JPY 1.2 trillion. Operating profit decreased 16.2% year-on-year to JPY 76.4 billion. While sales activity brought gain of JPY 57.5 b...

News  Updated at: 2025/08/08

Subaru to re-evaluate electrification investment plans On August 7, Subaru Corporation (Subaru) announced that it will re-evaluate electrification investment plans totaling JPY 1.5 trillion. It will also postpone its plans of selling 600,000 electric vehicles (EVs) globally in 2030. Meanwhile, Subaru will increase the production capacity of core components for hybrid vehicles (HVs) at its Kitamoto Plant (Kitamoto City, Saitama Prefecture) to 300,...

News  Updated at: 2025/08/08

Flash Report: Subaru's operating income for the April-June quarter of 2025 is JPY 76.4 billion, down 16.2% Subaru's FY2025 first quarter financial results were announced. Revenue increased 11.2% YoY to JPY 1,214.1 billion. This was a JPY 122.0 billion increase over the previous year's JPY 1,092.1 billion. Operating income fell 16.2% YoY to JPY 76.4 billion. This was a decrease of JPY 14.7 billion from the JPY 91.1 billion in the previous year. Pr...

News  Updated at: 2025/08/07

Four Japanese automakers’ new car sales in U.S. in July 2025 exceed previous year’s sales for first time in 2 months Four Japanese automakers’ new car sales in the U.S. in July rose 11.1% year-over-year (y/y) to 438,131 units, marking a year-over-year increase for the first time in two months. Subaru Corporation (Subaru) and Mazda Motor Corporation (Mazda), which have been reporting year-over-year declines since May, regained their momentum...

News  Updated at: 2025/08/07

nventory: Toyota (26 days), Lexus (34), BMW (34), Kia (36)- High Inventory: Jeep (72 days), Lincoln (70), Ram (69), Ford (68), Cadillac (67), Infiniti (75), Acura (71), Volkswagen (83)Among other Japanese brands, Honda had 45 days of inventory, Nissan 54 days, Mazda 46 days, Mitsubishi 41 days, and Subaru 44 days. Among Korean brands, Hyundai and Genesis each had 57 days of inventory. U.S. new vehicle sales (July 2025) 2025July 2024July ...

News  Updated at: 2025/08/04

r Co., Ltd. and Nissan Motor Co., Ltd., which were due to factors such as long delivery times and order suspensions associated with product transitions. There are Dealerships have also expressed concern about a slowdown in orders because of high prices. By brand, sales of Toyota, Honda, Nissan, and Subaru brands recorded y/y decreases (3.8%, 12.3%, 18.9%, and 2.6%, respectively). The Japan Automobile Dealers Association announced on August 1 that...

News  Updated at: 2025/08/04

ed. According to results reported by six Japanese passenger car makers that operate in the U.S., their sales volume in the country from April to June totaled 1,552,400 units (a 2.9% y/y increase). Their exports to North America in the same period dramatically increased by 6.5% y/y to 448,204 units (Subaru Corporation reported the total number of vehicles exported). According to the preliminary trading statistics announced by Japan’s Ministry of...

News  Updated at: 2025/07/31

up by 0.7% year-over-year (y/y), posting the first y/y increase in two years. Some OEMs suspended production due to certification fraud in 2024, and the 2025 global production volume marked a rebounding increase. However, only three companies, Toyota Motor Corporation, Daihatsu Motor Co., Ltd., and Subaru Corporation, posted a y/y increase, and the remaining five companies recorded decreased production volumes. The total global sales volume for H...

News  Updated at: 2025/07/31

Subaru selects HPE for AI development on next-gen EyeSight driver assist system On July 28, Houston, Texas-based HPE announced that Subaru selected HPE Cray XD670 servers to orchestrate its image recognition technology and AI. HPE Cray XD670 servers are expected to accelerate the optimization of AI algorithms, model training, and inferencing for the next-generation EyeSight driver assist system currently under development. To achieve Subaru’s c...

News  Updated at: 2025/07/29

set at 12.5%, down from 25%, and attention is now focused on how each automaker will reflect the impact of the tariff in their full-year financial forecasts. In the full-fiscal-year outlooks released in May, three automakers — Nissan Motor Co., Ltd. (Nissan), Mazda Motor Corporation (Mazda), and Subaru Corporation (Subaru) —did not provide their financial forecasts, as they could not predict the impact of the “Trump tariffs.” Only Honda ...

News  Updated at: 2025/07/24

Subaru America announces 2026 Crosstrek, Crosstrek Hybrid with next-gen powertrain On July 16, Subaru of America, Inc. announced details on the 2026 Subaru Crosstrek, including the new Crosstrek Hybrid. The third-generation Subaru Crosstrek returns with an available, all-new next-generation Subaru series-parallel hybrid system for enhanced range and capability. The 2026 Subaru Crosstrek and Crosstrek Hybrid arrive at retailers beginning this fall...

News  Updated at: 2025/07/19

Subaru announces new EV range for Europe On July 18, Subaru Europe announced the launch of three new electric vehicles in Europe, the Subaru Solterra, Subaru Uncharted, and Subaru E-Outback. These BEVs will be sold alongside Subaru’s existing ICE-powered BOXER engine models, offering zero-emission options for customers. The Subaru Solterra features dual e-axles delivering 252 kW (338 hp), enabling acceleration from 0 to 100 kmph in just 5.1 sec...

News  Updated at: 2025/07/18

Subaru unveils all-new Uncharted electric crossover SUV in U.S. On July 18, Subaru announced that it unveiled the all-new 2026 Subaru Uncharted in New York City. The electric compact cross over SUV was jointly developed by Toyota and Subaru. It is scheduled for release in the U.S. market in early 2026. As the third model in Subaru’s global battery electric vehicle (BEV) lineup, the all-new Uncharted combines usability and exceptional driveabili...

News  Updated at: 2025/07/18

Subaru teases all-new electric 2026 Subaru Uncharted ahead of July 17 debut On July 10, Subaru announced that in one week’s time it will be the global reveal of its all-new, all-electric 2026 Subaru Uncharted. The unveiling will be held on July 17, at 7:30 p.m. ET. Subaru provided a teaser image with the release that shows the 2026 crossover from the rear at a distance. The new Uncharted will be Subaru’s third EV to be sold in the U.S. Subaru...

News  Updated at: 2025/07/11

Subaru to start sales of 2026 Forester SUV in Mexico On July 2, it was reported that Subaru will soon begin sales in Mexico of the 2026 Forester. The 2026 Forester offers two powertrain options. The gasoline version features a 2.5-liter Boxer engine producing 182 hp and 182 lb-ft of torque, paired with a Lineatronic CVT, and delivers a combined fuel efficiency of 16.1 km/l. The new e-Boxer HEV pairs the same engine with an electric motor generat...

News  Updated at: 2025/07/05

duction adjustments, new car inventory has decreased by more than 16% from approximately 3 million units at the end of March to just under 2.5 million units at the end of May. Looking at inventory days by brand at the end of May, Japanese brands had low inventory: Toyota 21 days, Lexus 23 days, and Subaru 39 days. Among U.S. brands, Dodge's inventory was 43 days. On the other hand, VW, Infiniti, Ram, and Acura had large inventories: 90 days, 78 d...

News  Updated at: 2025/07/03

eight automakers’ sales in Japan continued to increase y/y, sales outside Japan decreased slightly (down 0.1% y/y.). In the U.S., where the Trump tariffs are cause for concern, the 8 automakers’ sales volumes varied, and sales by Toyota Motor Corporation and Honda Motor Co., Ltd. increased and Subaru Corporation and Mazda Motor Corporation reported a double-digit decrease. (From an article in the Nikkan Jidosha Shimbun on June 30, 2025)...

News  Updated at: 2025/06/30

Mazda and Subaru shareholders shown strong interest in countermeasures against tariffs On June 25, when two months had passed since the U.S. Administration’s imposition of additional tariffs on imported vehicles and parts, Mazda Motor Corporation (Mazda) and Subaru Corporation (Subaru), which heavily rely on the U.S. market, held their annual shareholders' meetings. Although their shareholders asked a succession of questions about the impact of...

News  Updated at: 2025/06/26