ct on sales. In the period January-March 2026, Honda Motor Co., Ltd. sold 336,830 new vehicles in the U.S. (down 4.2% y/y). Its U.S. subsidiary’s senior manager stated, “Consumers have declined due to the introduction of new tariffs, and comparisons with 2025 figures are not good indicators.” Subaru Corporation, Mazda Motor Corporation, and Mitsubishi Motors Corporation reported a double digit y/y decrease. Sales of Nissan Motor Co., Ltd. d...

News  Updated at: 2026/04/03

ds; Hyundai (69) among Korean brands; and VW (87) among European brands. Brands with tighter inventory included Mitsubishi (17 days), Toyota (26) and Lexus (28) among Japanese brands; and Kia (32) among Korean brands. Other brands were as follows: Chevrolet (54) and Cadillac (48) among U.S. brands; Subaru (47), Honda (46), Nissan (45), Mazda (41) and Infiniti (39) among Japanese brands; Genesis (62) among Korean brands; and Volvo (45), Mercedes-B...

News  Updated at: 2026/04/02

Subaru secures JPY 100 billion in funding without credit checks through loan agreements with Mizuho Bank and others, enabling flexible response to changing business environment Subaru Corporation (Subaru) announced on April 1 that it has signed a commitment line agreement with Mizuho Bank, Ltd. (Mizuho Bank) and other institutions to receive a loan of up to JPY 100 billion without credit screening. The fund will be used for "growth investment" su...

News  Updated at: 2026/04/02

NYIAS 2026: Subaru unveils all-new, three-row 2027 Getaway electric SUV On April 1, Subaru of America unveiled its all-new, all-electric 2027 Subaru Getaway at the New York International Auto Show as its fourth electric vehicle in the company’s growing EV portfolio. The three-row 2027 Getaway features front and rear electric motors that deliver 420 hp combined. Standard Subaru Symmetrical All-Wheel Drive combined with 8.3 inches of ground clear...

News  Updated at: 2026/04/02

NYIAS 2026: Subaru debuts 2027 Forester Wilderness Hybrid SUV On April 1, Subaru of America debuted the first-ever 2027 Forester Wilderness Hybrid as the newest addition to, and the most fuel efficient model of, the Subaru Wilderness lineup ahead of its U.S. market launch in late 2026. The Subaru Forester Wilderness Hybrid retains the same 9.3-inch ground clearance, X-MODE Dual Mode System, Subaru Symmetrical All-Wheel Drive, upgraded suspension,...

News  Updated at: 2026/04/02

Eight Japanese passenger vehicle OEMs’ February 2026 performance: global production falls for 2 consecutive months, 3 leading OEMs suffer slowdown The global production volume of eight Japanese passenger vehicle manufacturers fell 1.4% year over year to 1,943,619 units, marking two consecutive months of decline. Three leading automakers, Toyota, Honda, and Nissan, saw declines. Subaru also saw a decline: although it completed renovations at its...

News  Updated at: 2026/03/31

On-site coverage: Subaru and Infineon announce details of collaboration on in-vehicle MCUs On March 26, Subaru Corporation (Subaru) and Infineon Technologies AG (Infineon) held a press briefing in Tokyo to announce details of their collaboration on the design of a microcontroller unit (MCU) to be installed in an integrated control ECU for next-generation Subaru vehicles. Subaru has decided to adopt Infineon's in-vehicle MCU "AURIX TC4x" as it wor...

News  Updated at: 2026/03/30

of rare material. For stable supply, automakers that have been certified with their domestic battery production plan, as well as companies that supply batteries from certified battery suppliers will receive high evaluations. For automakers including Toyota Motor Corporation, Honda Motor Co., Ltd., Subaru Corporation, Mazda Motor Corporation, and Mitsubishi Motors Corporation, the subsidy amount will remain high, while the subsidy amount for unce...

News  Updated at: 2026/03/30

Subaru announces global debut of Wilderness Hybrid at New York Auto Show On March 25, Subaru of America announced that the first-ever Subaru Wilderness Hybrid will make its global debut at the 2026 New York International Auto Show on April 1. While Subaru offers the Wilderness trim package on the Outback, Forester, and Crosstrek, it is not clear which model line the announcement may be referring to, if not all three. The Forester and Crosstrek al...

News  Updated at: 2026/03/27

Subaru announces global debut of all-new electric SUV at New York Auto Show On March 23, Subaru of America announced the global debut of an all-new SUV EV coming to the 2026 New York International Auto Show on April 1. The all-new family-sized SUV will have 420 hp of power in a dual-motor configuration that powers Subaru’s Symmetrical All-Wheel Drive. Subaru included a teaser image with its announcement that appears to show the same six-pod day...

News  Updated at: 2026/03/24

Subaru to install 50 units of 150kW rapid chargers at Subaru car dealers by FY2027 Subaru Corporation (Subaru) is improving its sales environment in preparation for the Japanese launch of its new electric vehicle (EV). The automaker plans to install a total of 50 units of 150-kilowatt rapid chargers to Subaru car dealers in Japan by the fiscal year that starts in April 2027 (FY2027). The company has begun lending out electric vehicles (EVs) to it...

News  Updated at: 2026/03/12

Subaru collaborates with Infineon on design of automotive MCU On March 9, 2026, Subaru announced its collaboration with Infineon Technologies on the design of a microcontroller unit (MCU) to be installed in the integrated ECU that coordinates advanced driver assistance systems (ADAS) and vehicle motion control in future Subaru vehicles. In pursuit of developing a new E/E architecture shared across battery electric vehicles as well as gasoline and...

News  Updated at: 2026/03/09

Subaru launches no-cost highway hands-free driving assist update for 2026 Outback in U.S. On March 4, Subaru of America announced that existing owners of the all-new 2026 Subaru Outback Touring and Touring XT models can receive a no-cost update to activate the Highway Hands-Free Assist Driving system, which provides hands-free driving at speeds up to 85 mph on most U.S. highways.  Already standard on 2026 Subaru Outback Touring and Touring XT tr...

News  Updated at: 2026/03/06

mong European brands. Japanese brands were the only ones with tighter inventory, with Mitsubishi (25 days), Toyota (28), and Lexus (33). Other brands were as follows: Among US brands, Dodge (60 days), Chevrolet (58), and Cadillac (53). Among Japanese brands, Nissan (61), Mazda (52), Infiniti (52), Subaru (51), and Honda (49). Among Korean brands, Kia (35), and among European brands, BMW (49), Mercedes-Benz (40), Audi (40) , and Volvo (36) . Amon...

News  Updated at: 2026/03/04

Subaru to cease new vehicles sales in Brazil On February 23, it was announced that Subaru will cease sales of new vehicles in Brazil and close all its dealerships in the country, restricting its operations to maintenance and after-sales services. The decision follows the depletion of 2023 model year Forester SUV units at the brand's last São Paulo dealership. Since early 2025, Subaru's presence in Brazil had been uncertain due to the Proconve L8...

News  Updated at: 2026/03/03

China places 20 Japanese entities on export control watch list On February 24, China’s Ministry of Commerce (MOFCOM) announced an official decision to place 20 Japanese entities, including Subaru Corporation, Hino Motors, Ltd., and Mitsubishi Materials Corporation, on an export control watch list for inability to verify their end-users and end-uses of dual-use items. Export operators shall not apply for general licenses or obtain export certifi...

News  Updated at: 2026/02/26

The advanced active safety package Toyota Safety Sense comes equipped as standard. It also comes equipped with Advanced Drive (support during traffic congestion) and Advanced Park (with remote function), functions of Toyota Teammate's advanced driving support technologies. The model is produced at Subaru’s Yajima plant and the base sales volume is set at 920 units per month. Price starts from JPY 5,750,000. The all-new bZ4X Touring shares the ...

News  Updated at: 2026/02/25

Subaru collaborates with Seino Transportation to improve efficiency of parts logistics in Japan On February 24, Subaru announced that it has begun a collaboration with Seino Transportation to enhance the efficiency of long-distance transportation of automotive parts in Japan. It is a response to challenges facing Japan’s logistics sector, such as truck driver shortages and transport capacity constraints. As the first step in this collaboration,...

News  Updated at: 2026/02/25

. The company launched a public solicitation to recruit companies for joint research on road infrastructure and other technologies that support autonomous vehicles with a view toward a future autonomous driving society. It has decided after deliberation to collaborate with Toyota Motor Corporation, Subaru Corporation, OMRON Social Solutions Co., Ltd., SMICIP (Smart Mobility Infrastructure Technology Research Partnership), NEC Corporation, Fujitsu...

News  Updated at: 2026/02/20

Toyota readies bZ Woodland SUV for March launch in U.S. On February 17, Toyota announce that its newest, most rugged addition to BEV lineup, the first-ever 2026 bZ Woodland will arrive at U.S. dealerships in March with an opening MSRP of USD 45,300 (excluding processing and handling fees) in two grades: bZ Woodland and bZ Woodland Premium. The 2026 bZ Woodland, produced at the Subaru Yajima plant in Gunma Prefecture, Japan, has nearly 6-inches of...

News  Updated at: 2026/02/18