Honda invests in Canadian company Enedym Inc. for rare earth-free motors On October 21, Enedym Inc., a Canadian technology company that develops next generation switched reluctance motors (SRMs), electric powertrains, and powertrain controls, today an investment from Honda Xcelerator Ventures. The new investment will be used to accelerate Enedym’s patented motor technology development and ramp up its operations. Enedym is headquartered in Hamil...

News  Updated at: 2025/10/22

Honda Prelude e:HEV coupe on display in Thailand; Future launch possible Reported on October 15, 2025, the Honda Prelude legendary sports coupe was brought to Thailand for an exclusive showcase at “The M.O.V.E. by Honda,” the brand’s first immersive experience center in Bangkok, located at EMSPHERE shopping center. Visitors can experience the actual Honda Prelude, the latest electric motorcycle new Honda CUV e:, and the Super EV (Concept) p...

News  Updated at: 2025/10/21

llion investment. Situated at the Gateway City Industrial Estate in Chachoengsao Province, the facility will manufacture PCU inverters for electric vehicles. The parent company, Astemo, Ltd. of Japan (formerly Hitachi Astemo, Ltd.), will oversee research, development, and design in partnership with Honda Motor, which will incorporate the inverters into its HEV models.  (From Thailand's BOI press release dated October 17, 2025 and Astemo's releas...

News  Updated at: 2025/10/20

Honda launches refreshed 2026 ZR-V in Brazil On October 16, Honda announced the launch of the refreshed 2026 ZR-V in Brazil, a compact SUV positioned between the HR-V and CR-V. The model is powered by a 2.0-liter DOHC i-VTEC gasoline engine producing 161 hp and 19.1 kgfm of torque, paired with a CVT transmission. Built on the global Civic platform, the ZR-V offers refined handling with MacPherson front and multilink rear suspension. The 2026 upda...

News  Updated at: 2025/10/18

Honda launches 2026 WR-V subcompact SUV in Brazil On October 16, Honda Brazil announced the launch of the 2026 WR-V in Brazil, a subcompact SUV positioned as the most cost-effective model in its class. The WR-V is powered by a 1.5-liter DI i-VTEC Flex engine producing 126 hp and 15.8 kgfm of torque, paired with a CVT transmission. The model is built at Honda’s Itirapina plant while its engine is manufactured at Sumaré facility. The vehicle is ...

News  Updated at: 2025/10/18

d 8.3% in September compared to the same month in 2024. Tata sales of 92,815 units increased 33.2% from last year. Mahindra sales of 82,961 units increased 12.5% from last year. Hyundai sales of 51,547 units increased 0.9% from last year. Toyota sales of 27,089 units increased 13.8% from last year. Honda sales of 5,303 units decreased 6.6% from last year. Kia sales of 22,700 units decreased 3.5% from last year. While wholesales of passenger vehic...

News  Updated at: 2025/10/16

d 158,900 units in September, down 1.0% year-over-year (y/y), the first y/y decline since January. FAW Toyota and GAC Toyota accounted for 71,031 units and 71,220 units, down 4.2% y/y and up 0.9% y/y, respectively. Year-to-date (YTD) sales volume totaled 1,301,700 units, up 4.9% y/y. On October 14, Honda announced that its September sales volume was 54,544 units, down 13.1% y/y. YTD sales volume totaled 467,867 units, down 20.5% y/y. On October 1...

News  Updated at: 2025/10/16

Honda announces additional investment in Helm.ai, US for next-generation AD/ADAS October 15, Honda Motor Co., Ltd. announced that it will make an additional investment in Helm.ai to further enhance its development of next-generation end-to-end (E2E) autonomous driving (AD) and advanced driver-assistance systems (ADAS). By leveraging the Deep Teaching technology and generative AI of Helm.ai, Honda will speed up development of next-generation ADAS,...

News  Updated at: 2025/10/15

7 units for Dongfeng Motor Corporation; 2,495 units for Polestar; 2,103 units for smart; 2,037 units for GAC Aion; 1,452 units for BAW; 1,001 units for IM Motors; 843 units for FAW Hongqi; 790 units for JAC Group; 638 units for Linktour Automotive; 544 units for GAC Trumpchi; 538 units for Dongfeng Honda; and 510 units for Jiangsu Yueda Kia. For emerging NEV makers, retail shares totaled 20.2% in September, up 3.4 percentage points y/y. BEV sales...

News  Updated at: 2025/10/15

nits with a 13.9% market share. Mitsubishi was down 29.3% to 3,805 units with a 12.4% market share. Thaco Mazda was down 33.2% to 2,393 units with a 7.8% market share. Thaco Truck was up 42.2% to 2,045 units with a 6.7% market share. Thaco Kia was down 54.2% to 1,837 units with a 6.0% market share. Honda was down 52.8% to 1,704 units with a 5.6% market share. Cumulative sales for the nine months of the year were up 11.5% y/y to 251,421 units. (Mu...

News  Updated at: 2025/10/14

Honda Vietnam announces sales of cars and motorbikes in September 2025 Announced on October 10, 2025, Honda Vietnam Company (HVN) reported its retail sales performance for September 2025. Based on estimates compiled from deliveries by Honda Authorized Sales and Service Shops and Honda Automobile Distributors, HVN recorded motorcycle sales of 163,787 units, a YoY decline of 11.4%. Meanwhile, automobile sales totaled 1,704 units, down 52.8% YoY. (F...

News  Updated at: 2025/10/14

GAC Honda to acquire stake in Dongfeng Honda Engine On September 30, GAC Group announced on the Hong Kong Exchanges and Clearing Limited (HKEX) that the board of directors permitted GAC Honda to acquire the stake of Dongfeng Motor Group Co., Ltd. (DFMG) in Dongfeng Honda Engine Co., Ltd. (DHEC) through public transfer. According to information on the Guangdong United Assets and Stake Exchange (GDUAEE) website dated August 18, DFMG listed a 50% st...

News  Updated at: 2025/10/11

GM ends hydrogen fuel cell development for vehicles, continues for data centers On October 10, General Motors announced that it will stop work on next-gen hydrogen fuel cell development through its HYDROTEC brand for vehicle propulsion. However, it will continue its work with Honda at the joint venture Fuel Cell System Manufacturing LLC in Brownstown, Michigan for the production of hydrogen fuel cells for data centers and power generation. With t...

News  Updated at: 2025/10/11

2024. By automaker sales in September, Toyota was down 18.5% y/y to 20,738 units and a 33.4% market share. Daihatsu was down 16.3% to 10,605 units with a 17.1% market share. Mitsubishi was up 4.2% to 6,071 units with a 9.8% market share. Suzuki was down 0.6% to 5,152 units with a 8.3% market share. Honda was down 45.3% to 4,332 units with a 7.0% market share. Chery's sales increased by 212.8% to 2,105 units with 3.4% market share, placing it in s...

News  Updated at: 2025/10/10

Toyota bZ4X and Nissan Leaf with HV-level driving range and prices launched in Japan; Japan’s EV market going full swing; Honda and Suzuki also entering the market Japanese automakers are starting to place their earnest focus on electric vehicles (EVs). The Toyota Motor Corporation (Toyota) bZ4X and the Nissan Motor Co., Ltd. (Nissan) Leaf feature significantly extended driving ranges of over 700 kilometers as well as lower prices. For many use...

News  Updated at: 2025/10/10

Sony Honda Mobility to introduce video and music technology in Afeela 1 Sony Honda Mobility Inc. (Sony Honda Mobility) will introduce a technology that provides videos and music to individual seats for its Afeela 1 that will be delivered from the middle of 2026 in the U.S. state of California. The company aims to reduce sound interference in the small interior space to realize the sound quality of home audio systems. Sony Honda Mobility is curren...

News  Updated at: 2025/10/10

ncrease to 6,452 units; Toyota with a 9.2% increase to 27,250 units; and Nissan with a 5.2% increase to 46,972 units. OEMs with export declines in September included Mazda with a 46.4% decrease to 3,930 units; BMW Group with a 34.6% decrease to 5,430 units; VW with a 21.7% decrease to 22,648 units; Honda with a 21.4% decrease to 16,436 units; Ford with a 3.1% decrease to 35,318 units; Audi with a 3.0% decrease to 12,388 units; Kia with a 1.6% dec...

News  Updated at: 2025/10/08

o 1,262 units; VW with a decrease of 17.7% to 29,202 units; GM with a decrease of 16.0% to 77,321 units; Mazda with a decrease of 11.5% to 15,239 units; Chrysler with a decrease of 10.0% to 34,326 units; Ford with a decrease of 3.6% to 35,259 units; Audi with a decrease of 9.1% to 14,217 units; and Honda with a decrease of 13.8% to 18,755 units. (INEGI press release on October 7, 2025)...

News  Updated at: 2025/10/08

New Honda Prelude receives 2,400 units of orders in month since release On October 7, Honda Motor Co., Ltd. (Honda) announced that the accumulated orders for its new Prelude hybrid sports car have reached about eight-fold of its monthly sales plan of 300 units in about a month after its release. The new model’s customer base is mainly in their 50s and 60s. Since the number of orders is more than anticipated, some dealers have suspended orders f...

News  Updated at: 2025/10/08

Honda Research Institute USA expands advanced R&D efforts in Ohio On October 7, Honda Research Institute USA, Inc. (HRI-US) announced a USD 2.6 million investment to expand its advanced research presence in Ohio, including a new Advanced Materials Science Lab on the Ohio State University (OSU) SciTech Campus to support collaborative research and data-driven innovation for future Honda technologies.   The new HRI lab, located on OSU SciTech Campu...

News  Updated at: 2025/10/08