J.D. Power study finds tariffs accelerated buying decisions in 2025

On November 6, J.D. Power released its 2025 U.S. Sales Satisfaction Index (SSI) Study, which shows that despite recent market shifts, overall customer satisfaction with the vehicle purchase experience increased by 1 point this year to 802 (on a 1,000-point scale).
Interestingly, more than one-third (36%) of buyers in....

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