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Toyota drops Scion brand
Toyota announced on February 3 that it would dismantle the Scion brand that it had established in the US in 2003 as a way to attract younger customers.
The brand's first few years were successful, with an average customer age of 36 years old. However, Scion saw sales of 113,904 units in 2008 drop off by half to 57,9....
The brand's first few years were successful, with an average customer age of 36 years old. However, Scion saw sales of 113,904 units in 2008 drop off by half to 57,9....
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