Volvo Cars announces to develop Polestar brand as separate electrified performance brand

On June 21, Volvo Cars announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high-performance car company, marking the latest stage in Volvo’s ongoing transformation.
Volvo Cars acquired 100 percent of Polestar Performance in July 2015, having worked together in m....

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