Volvo Cars announces to develop Polestar brand as separate electrified performance brand
On June 21, Volvo Cars announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high-performance car company, marking the latest stage in Volvo’s ongoing transformation.
Volvo Cars acquired 100 percent of Polestar Performance in July 2015, having worked together in m....
Volvo Cars acquired 100 percent of Polestar Performance in July 2015, having worked together in m....
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