[AW 2026 Exclusive Interview] Mitsuba: Technology Innovations Drive Electrification

February 03, 2026
Automotive World 2026

Mitsuba Corporation

Mr. Koji Mizuno, Managing Officer and Chief of Motorcycle Business Management

About This Interview

The Automotive World (AW) 2026 was held from January 21 to 23, 2026. During the show, MarkLines conducted exclusive interviews with several companies. At Mitsuba's booth, Mr. Koji Mizuno, Managing Officer and Chief of Motorcycle Business Management, explained the development trends for next-generation products focusing on components for compact mobility and motorcycles, as well as the skill sets required for engineers in the era of electrification.

The company's booth featured multiple motorcycle electrical products and compact mobility solutions, including an EV drive controller for small motorcycles currently under development and an EV drive motor deployed in the "mibot" compact mobility robot - a single-occupant vehicle with a top speed of approximately 60km/h.

About This Interview
Q1
How is your company addressing the trends toward electrification and software-defined vehicles through your human resource strategy, next-generation product development, and technology innovation beyond traditional engineering domains?
Q2
What challenges are you facing in procuring motor materials and semiconductors?
Q3
Are there regional variations in the specifications and performance requirements across European, Chinese, and North American markets? What is your development structure and site strategy for addressing regional voltage differences?

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