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[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market
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Exclusive Interview
AAPICO Hitech Public Co., Ltd.
Chief Marketing Officer (CMO) Mr. Viroj Patcharawattanakul
About This Interview
Demand for Electric Vehicles (EVs) is increasing rapidly in the ASEAN market, especially in Thailand, driven by the expansion of Chinese OEMs. In an exclusive interview, Mr. Viroj Patcharawattanakul, Chief Marketing Officer (CMO) of AAPICO Hitech Public Co., Ltd. (AAPICO), shared how the company is leveraging its core competencies to remain competitive and evolve in the transition from Internal Combustion Engines (ICE) to EV.
Founded in 1996 and listed on the Stock Exchange of Thailand in 2002, AAPICO manufactures assembly jigs, stamping dies, and a wide range of OEM automotive components, including metal forming parts, plastic parts, casting parts, and forging and machining parts, serving leading automobile assemblers locally and internationally. Its products include Body in White, floor parts, cross members, chassis frame components, washer systems, and trim pillars.
The company generated THB 26,167 million in sales for the fiscal year ended December 31, 2025, with its OEM Auto Parts Manufacturing segment contributing 70% of total sales.
Table of Contents
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About This Interview
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Q1How does AAPICO view the increase of EVs and the expansion of Chinese OEMs in Thailand?
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Q2What EV components does AAPICO currently supply, and how do sourcing practices differ between Chinese and Japanese OEMs?
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Q3What is AAPICO’s Outlook for EV, and how is the company adapting its strategy to the EV transition and industry transformation?
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Q4How do Thailand’s local content policies benefit AAPICO, and how does the company support local industry development?
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Q5As global OEMs increasingly require “green parts”, how does AAPICO improve its manufacturing processes to remain competitive?
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Q6Does AAPICO believe Thailand can remain a competitive EV hub over the next decade, and how does it view EV expansion in Southeast Asia?
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Editor’s note
This exclusive interview is for paid members only.
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Table of Contents
-
About This Interview
-
Q1How does AAPICO view the increase of EVs and the expansion of Chinese OEMs in Thailand?
-
Q2What EV components does AAPICO currently supply, and how do sourcing practices differ between Chinese and Japanese OEMs?
-
Q3What is AAPICO’s Outlook for EV, and how is the company adapting its strategy to the EV transition and industry transformation?
-
Q4How do Thailand’s local content policies benefit AAPICO, and how does the company support local industry development?
-
Q5As global OEMs increasingly require “green parts”, how does AAPICO improve its manufacturing processes to remain competitive?
-
Q6Does AAPICO believe Thailand can remain a competitive EV hub over the next decade, and how does it view EV expansion in Southeast Asia?
-
Editor’s note
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