Civic (Honda)

Note: Some figures were updated on May 7.

U.S. new vehicle sales of 1,327,976 units for the month of April represented a decrease of 8.1% from March and a decrease of 2.4% from one year ago in April 2023.

There were 25 selling days in April 2024, one less than the 26 days in April 2023.

April’s passenger car sales decreased 10.7% to 264,482 units, resulting in a 19.9% market share, while SUV and truck sales decreased 0.1% to 1,063,494 units, resulting in an 80.1% market share.

Light vehicle seasonally adjusted annualized sales (SAAR) for April 2024 was 15.9 million units versus 15.77 million units one year ago.

General Motors monthly sales decreased 2.2%, Ford sales decreased 2.2%, but Stellantis sales dropped 25.9%.

As EV competition intensifies, Tesla sales decreased 17.4% from last April to 47,300 units, giving it a U.S. market share of 3.5%.

EV startup Rivian sales were down 5.9% to 3,939 vehicles, Polestar sales were down 45.1% from the same month last year to 450 vehicles, Lucid Motors sales were up 33.8% to 622 units, and newcomers Fisker sold 840 vehicles, while Ineos sold 543 SUVs.

Among Japanese companies, Toyota sales were up 13.7%, Nissan sales were down 11.2%, Honda sales were up 0.4%, Subaru sales were up 9.5%, Mitsubishi sales were down 19.1%, and Mazda sales were down 3.8%.

Hyundai sales were down 3.3%, and Kia sales were down 3.6%.

Among German companies, VW sales were up 27.2%, BMW sales were up 1.6%, and Mercedes-Benz sales were down 10.6%

Jaguar Land Rover sales increased 55.7% from last April, while Volvo Car sales increased 10.3%.

The best-selling models in April 2024 were:

  1. Ford F-Series (down 7.2% from April 2023)
  2. Chevrolet Silverado (up 8.1%)
  3. Toyota RAV4 (up 32.2%)
  4. Honda CR-V (up 1.4%)
  5. Tesla Model Y (down 9.1%)
  6. GMC Sierra (up 2.1%)
  7. Toyota Camry (down 8.6%)
  8. Ram Ram Pickup (down 35.9%)
  9. Honda Civic (up 35.1%)
 10. Toyota Corolla (up 27.0%)

(from Autodata results posted May 1, 2024)

Announced on April 23, 2024, PT Honda Prospect Motor Indonesia recorded total retail sales of 10,706 units in March 2024 (down 26.7% from 14,614 units recorded in March 2023). Sales in March 2024 grew 18.7% MoM, supported by increased consumer demand during the Eid period, especially for SUV models.

Honda's SUV models recorded retail sales of 5,531 units in March. Honda BR-V sold 1,594 units. The Honda HR-V sold 1,862 units, the Honda WR-V sold 1,524 units, and the Honda CR-V sold 551 units.

Meanwhile, the Honda Brio still maintains its position as the most popular Honda model with sales reaching 4,495 units. The Honda City Hatchback RS sold 283 units, the Civic RS sold 170 units, the Mobilio sold 146 units, the Accord sold 62 units, the Honda City sold 15 units, and the Civic Type R sold 4 units.

PT HPM said it continued to monitor the current condition of the automotive market which is still unstable, influenced by global and national political economic conditions. Therefore, the company would be able to adjust strategies and present products that suit consumer needs.

According to Gaikindo data, Honda’s retail sales in Indonesia in the first 3 months of 2024 dropped 21.1% YoY to reach 29,744 units. 

(From Honda Indonesia press release on April 23, 2024 / on April 18, 2023 and Gaikindo's March 2024 data)

Honda Motor Co. and Canada are reported to be on the verge of an agreement that would result in electric vehicles and their components being built in Ontario, according to people familiar with the matter.

The deal, expected to be announced within a week, involves Honda building new facilities to process cathode active materials, build batteries, and assemble BEVs, with the Canadian government subsidizing a portion of the cost.

In Honda’s case, the clean technology manufacturing ITC plan provides a refundable tax credit for 30% of equipment costs. 

Finance Minister Chrystia Freeland’s budget last week also introduced a new 10% tax credit that would apply to the cost of buildings used for electric vehicle manufacturing if a company has a significant portion of its EV supply chain located in Canada.

Honda currently has a manufacturing complex in Alliston, Ontario, where it builds Honda CR-V and Civic models.

(multiple sources on April 22, 2024)