On May 8, Tobii, a global leader in eye tracking and attention computing, partnered with a new automotive company to integrate Tobii's interior sensing solutions into its vehicles. The new Europe-based OEM comes through an expansion of an existing partnership with a multi-brand automobile group that is currently shipping globally.
The new OEM is currently using Tobii’s OMS solutions in multiple models shipping today and plans to use it in multiple additional models scheduled for production in 2025 and beyond.