Toyota Introduces TNGA: New Vehicle Development Framework Initiatives
New strategy enhances product appeal and reduces cost
2014/01/15
- Summary
- Introduction of TNGA strategy
- Details of TNGA initiatives
Summary
This report contains the latest on the progress of TNGA (Toyota New Global Architecture), a new product development strategy that was introduced by Toyota Motor Corporation (Toyota). In 2013, Toyota became the world's first automaker as a group including Daihatsu Motor Company (Daihatsu) and Hino Motors (Hino) with global sales beyond 10 million units a year. Toyota has stressed in various occasions that they are not just after quantities and that their goal is to deliver ever-better cars to customers toward a sustainable growth. By introducing TNGA, Toyota aspires to accomplish both a drastic increase in its product appeal and cost reductions.
Related Reports: Toyota: FY 2014 forecasted profit is highest since Lehman Brothers crisis (posted in November 2013)
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