Toyota Introduces TNGA: New Vehicle Development Framework Initiatives

New strategy enhances product appeal and reduces cost

2014/01/15

Summary
Introduction of TNGA strategy
Details of TNGA initiatives

Summary

This report contains the latest on the progress of TNGA (Toyota New Global Architecture), a new product development strategy that was introduced by Toyota Motor Corporation (Toyota). In 2013, Toyota became the world's first automaker as a group including Daihatsu Motor Company (Daihatsu) and Hino Motors (Hino) with global sales beyond 10 million units a year. Toyota has stressed in various occasions that they are not just after quantities and that their goal is to deliver ever-better cars to customers toward a sustainable growth. By introducing TNGA, Toyota aspires to accomplish both a drastic increase in its product appeal and cost reductions.

Related Reports: Toyota: FY 2014 forecasted profit is highest since Lehman Brothers crisis (posted in November 2013)

This report is for paid members only.

If you register as a free member, you can read the rest of this article for a limited time.
In addition, you can also enjoy the following content for free:

Market & Tech Reports

Global automotive production/sales

Launch schedule forecasts