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Goodyear designs tire for Lancia concept vehicle
The Goodyear Tire & Rubber Company (Goodyear) announced that it has developed a bespoke tire for Lancia’s new concept vehicle, Lancia Pu+Ra HPE. Goodyear developed a unique concept tire for the vehicle which includes a customized tire sidewall design, providing a seamless integration of the vehicle’s rim with the tir....
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