Mazda: launches vehicles adopting SKYACTIV technology

Mazda to increase business in Latin America while revising FY2011 estimate downward

2011/11/18

Summary

 Upon the introduction of vehicles adopting its new-generation SKYACTIV technology, Mazda is currently enhancing its sales activities globally as it considers the FY2011 to be the first year of SKYACTIV. In Japan, the company launched the Demio equipped with SKYACTIV technology in June and the Axela in September. It will launch the CX-5, which fully introduces the SKYACTIV technology, worldwide in 2012. In FY2015, the company expects that SKYACTIV-equipped vehicles will account for 80% of its total sales volume.

 Concerning emerging markets, the company plans to boost sales in China and the ASEAN region by continuing to increase the number of models made locally. In Central and South America, it intends to strengthen activities there as the third pillar in its business strategy for emerging countries; jointly with Sumitomo Corporation, it will build a new plant in Mexico and will start sales business in Brazil.

 Mazda updated the framework of its medium-/long-term measures that it had announced in April 2010. The company added future measures as a response to the changing business environment including the strong yen and raw material price hikes, but says that it will not change the FY2015 target (global sales volume of 1.7 million, consolidated operating profit of 170 billion JPY).

 Mazda had global sales of 604,000 vehicles in the April-September period of 2011, down by 8.3% year-on-year. Sales also declined by 17.1%. The company posted an operating loss of 21.6 billion JPY due to protracted yen appreciation and net loss for the year of 39.9 billion JPY. In full-year FY2011, the company estimates that vehicle sales volume will increase by 2.9% to 1.31 million, but that sales will fall by 7.1%. It expects to achieve break even under uncertain business environment including yen appreciation, financial turmoil in Europe, and the floods in Thailand, and to register net loss of 19 billion JPY.

本报告仅限会员查看。
剩余 5 章未读,申请试用账号继续阅读。

MarkLines Customer Support 客服中心

星期一~星期五 9:00-17:30(节假日除外)
japan 日本
Nagata-cho, Chiyoda-ku, Tokyo, Japan
+81-3-4241-3907
USA 美国
Southfield, Michigan, USA
+1-248-327-6987
MEX 墨西哥
León Guanajuato, Mexico
+52-477-796-0560
DEU 德国
Frankfurt am Main, Germany
+49-69–904-3870-0
CHN 中国 (上海)
上海市黄浦区南京东路
+86-21-6212-6562
CHN 中国 (深圳)
广东省深圳市南山区
+86-755-2267-1725
THA 泰国
Klongtoey, Bangkok, Thailand
+66-2-665-2840
IND 印度
Gurgaon, Haryana, India
+91-124-4048779