BAIC Group: Growing own brands combined with strong foreign brands

2015 vehicle sales forecast to be between 2.8 and 3.0 million units

2015/01/26

Summary

BAIC Group Sales Result and Targets
BAIC Group Unit Sales by brand

 The BAIC Group, a major Chinese automotive group, achieved sales of over 2.11 million units in 2013 and 2.4 million units in 2014, ranking fifth place in China and achieving a 13.7% year-on-year (y/y) increase. In addition, its core passenger-car OEM Group company, BAIC Motor Co., Ltd., was listed on the Hong Kong Stock Exchange (non-CNY H shares) at the end of December 2014.

 In 2015, along with aiming to become the 15th largest OEM in the global automotive market, the Group is aiming to be listed in the Fortune 500 and sell between 2.8 and 3.0 million units.

 The BAIC Group's foreign brands include Hyundai and Mercedes-Benz, which achieved y/y increases in 2014 of 8.7% and 25.9%, respectively, showing strong performance.

 The Group's major brands are the Beijing, Foton, Jiangxi Changhe Automobile Co., Ltd.'s (which was merged into a subsidiary) Changhe and  Suzuki brands, on which the Group is developing and expanding both its passenger-car and commercial-vehicle operations. The Beijing brand is developing three vehicle series, namely, the Senova, the Wevan, and the FAW/E.


 The following outlines the BAIC Group's organizational structure after BAIC Motor Co., Ltd. was listed on the Hong Kong Stock Exchange. In addition, this report explains the BAIC Group's mid-to-long-term business plan for its own brands, its mid-to-long-term sales targets that include new-energy vehicles, and the plans for these vehicles.


Related Reports:
Mercedes-Benz's China strategy and three premium brands' sales volume (Jan. 2015)


Organization chart of major automotive businesses in BAIC Group

Outline of organizational structure

BAIC Group's Organization

 

Outline of organizational structure

 The Group originally was established as the Beijing Automotive Industry Equity-controlling Co., Ltd. in June 1994. It adopted its current name in September 2010.
Capital: CNY 4.55 billion as of Nov. 2014.
Headquarters location: Beijing, China
Total employees group-wide: 110,000
OEMs in the Group: 11 (including Jiangxi Changhe Automobile, Beijing, Benz, Beijing Hyundai Motor Co., Ltd.; Foton Daimler, etc.)
Major own-brands' vehicle assembly plants: 8 passenger vehicle, 9 commercial vehicle
Vehicle assembly plants outside China: 20 countries, including Iran, Pakistan, Russia, India, etc. Jiangxi Changhe exports products to 40 countries/regions such as the Middle East, Southeast Asia, Africa, South America, Europe, etc.  
Powertrain procurement: in-house production of all engines and transmissions used by the Group
▽BAIC Motor
* BAIC Motor is the administrative headquarters company established by the BAIC Group in September 2010 to oversee passenger-car business operations. In addition to its headquarters in Beijing, the company has branches in Zhuzhou and Guangzhou. It is comprised of the following three businesses.
<Proprietary-brand passenger-car business>
  Beijing brand (includes the Senova, Wevan, Beiqi, etc. series)
  The number of dealers was increased to 220 by the end of 2014. The Huansu is a sub-series under the Beiqi series that are being built in a plant in Chongqing and sold by exclusive dealers in small-size cities and rural areas.
<Powertrain business for own-brand passenger cars>
  BAIC Motor Powertrain Co., Ltd., a powertrain subsidiary, licensed in Saab's technology, engines, transmissions, etc.
<Foreign-brand business>
  Business operations for Mercedes Benz (Beijing Benz), Hyundai (Beijing Hyundai)
* Building global passenger-car operations
  Mainly through licensing-in automotive technology from Saab, the company is building its global passenger-car operations by conducting R&D, procurement, manufacturing, sales, and after-service activities for its own-brand vehicles.
* R&D organization
  The R&D organization is mainly centered on the Beijing R&D Center and the Italy Design Office.
▽Vehicle assembly business
* Plants
  <In China>Jingdezhen Plant of Jiangxi Changhe Automobile, which includes Changhe Suzuki; Jiujiang Plant; Jiangsu Province Plant of Zhenjiang Automotive Co., Ltd. ; Chongqing Plant of BAIC Yinxiang Automobile Co., Ltd., a subsidiary; etc.
  Note: The operations of the Wevan series vehicles under the Beijing brand are planned to be integrated into the vehicle assembly business and will operate directly under the Group.
▽Beiqi Foton Motor
* Plants
  <In China> Vehicle assembly plants in Beijing, Shandong Province, Hunan Province, Guangdong Province, Hebei Province, Hubei Province, Liaoning Province, Xinjiang Region, etc.
  <Outside China> Knock-down (KD) plants in 20 countries, sales of products in 80 countries/regions. Local business operations have been established in Russia and India
* R&D facilities
  Automotive R&D facilities are in China, Japan, Germany, India, Russia, and other locations (more than five in and outside China)
▽BAIC Off-road Business
* Completed Phase 1 of a plant in Beijing that has an annual production 100,000 units, which will be increased to 200,000 after Phase 2 is completed.
* Production of off-road vehicles for military and private use

Source: Newspaper, magazine, etc. articles from the China Automotive Industry Yearbook 2014, Beiqi Foton Motor Co. 2020 Strategy (until 2020, released in 2009), Beijing Automotive News, etc.

 

 



BAIC Motor Co., Ltd. listed on Hong Kong Stock Exchange in December 2014

BAIC Motor listed on Hong Kong Stock Exchange in December 2014

 On December 19, 2014 BAIC Motor, a company designated to oversee passenger-car operations under the BAIC Group, was listed on the Hong Kong Stock Exchange under H class shares, procuring HKD 11.0 billion in capital.
 The capital will be used for the following:
  (1) 60% for fixed assets such as Phase 1 of BAIC Motor Powertrain Co., Ltd.'s construction project, Phase 1 of an R&D project, expanding production operations as Beijing Benz, building engine plants, etc.
  (2) 10% for developing new passenger-car models for the Beijing (also called Beiqi) brand vehicles of BAIC Motor Co.; and 5% to expand sales network and conduct marketing activities.
  (3) 15% to pay bank loans
  (4) 10% for corporate operating funds
▽Daimler: Acquires 10.2% shareholding in BAIC Motor, forms capital alliance with BAIC Group
 In February 2013, Daimler signed an agreement with the BAIC Group to form a strategic alliance that includes financial investment. Daimler purchased around 766 million unlisted shares of BAIC Motor, paying CNY 5.13 billion. This was equivalent first to 12% of all shares, and then 10.2% after the IPO.Along with this transaction, BAIC Motor bought back 1% of Beijing Benz shares from Daimler, acquiring 51% ownership in Beijing Benz to become the major shareholder.

 

 



BAIC Group sales target: 2.8 to 3.0 million units in 2015

 The BAIC Group initially set a mid-to-long term target of selling a total of 4 million passenger-car and commercial vehicles in 2015, and over 5.0 million units in 2020. However, since the second half of 2014, the Chinese economy has slowed down and sales of Chinese-brand vehicles are predicted to stagnate. As a result, the Group revised its optimistic sales targets that it had previously announced, lowering them to 2.8 to 3.0 million units.

BAIC Group Sales Targets

Vehicle sales target for entire Group ▽Group Total (includes own brands and foreign brands: It's not clear whether exported vehicles are included.)
<2014> Initial target was between 2.6- 2.78 million units*
                Actual: 2.4 million units* (2013=2.11 million units*)
<2015> Forecast 2.8 to 3.0 million units* (Reduced from initial forecast of 3.0 to 4.0 million)  Includes 15,000 units by Beijing New Energy Vehicle Co., Ltd.
Sales outside China <Strategic market>
 The Group is aiming to expand sales in Russia, Brazil, Mexico, South Africa, Iran, Indonesia, TurkeyThe company is taking a conservative approach when considering local production volumes, starting with low volumes of 10,000, 30,000, and 50,000 units initially and migrating to higher volumes.
<Markets with high profit potential>
 First of all, the Group will start by selling in Peru, Chile, Columbia, Algeria, Egypt, Iraq, Vietnam, and the Philippines, i.e., nearby countries, North Africa, and Central/South America.

* Includes commercial vehicles

 

 



BAIC aims to be among own-brand top three in China through strong R&D activities

 The BAIC Group is working to develop and expand both its passenger-car and commercial-vehicle businesses by focusing mainly on the Beijing and Foton brands and also on the Changhe brand by Jiangxi Changhe that was merged into a subsidiary. In particular, the Group is committed to developing three major vehicle series, which are the Senova, Wevan, and BAW/E.

BAIC Group mid-to-long term plans for its proprietary-brand business

* The Group's motto is: "Your Wish Our Ways". The company is working to shed its past as a manufacturing-only business, advancing efforts to become a comprehensive corporate group based on manufacturing + service + creative innovation.
* Initiatives for automotive business, particularly for own-brand vehicles:
 (1) Electrification (positioned as the Group's top priority) : commercialize and mass-produce storage technology and electric vehicles
 (2) Computerize based on smart/intelligent technology: create vehicles that are safer, more comfortable, and more eco-friendly.
 (3) Downsizing: Focus on achieving better fuel efficiency and greater eco-friendliness
  In addition, for newly developed vehicles , downsizing engines (direct-injection, turbo-charged 1.6L engines); developing automatic transmissions (ATs); and modularizing chassis, seats, center controllers, sunroofs, etc.
* Become a major, global automobile manufacture by greatly expanding scope of automobile business, high-end class vehicles, and globalization; further reducing exhaust-gas emissions; and improving service; etc.
* Become a strong Chinese brand in and outside China based on the Foton, Beijing, and Changhe brands. As soon as possible from 2015, the Group is planning to buy out foreign mid-level and high-end brands, further enhancing its brand footprint.
* Be ranked among the Fortune 500 global companies, and among the top 15 automotive companies in 2015, and among the world's top 100 brands in 2025.
  By 2020, be ranked as one of the top three Chinese domestic companies (groups), supported by its proprietary development capabilities.
▽Ownbrand vehicle assembly business
<Light vehicles, including passenger cars>
* The Group is already building its own-brand vehicle business based mainly on the Beijing brand (including the Senova, Beiqi, and Wevan series), the Foton brand, and Changhe brand, which already cover the A0, A, A+, B, off-road, and mini (ultra-light) vehicle segments.
 Note: Since June 2013, Jiangxi Changhe Automobile, before including Changhe Suzuki, has been integrated and reorganized under the BAIC Group.
* The Group is working to standardize, modularize, and commercialize new materials, announcing in June 2014 its policy of widely introducing products for new vehicles, which are lighter and incorporate new materials.
<Senova series passenger cars>
  The series has been developed by making use of technology applied in three, former platforms (the Epsilon, GM2900, and GM2400), which include the Saab 9-3, 3box、9-5, and 2/3; two gasoline engines (eight types of 2.0L and 2.3L engines); and two transmissions (the F25 and F35). The Group is expanding the operations of the Senova business and launching passenger-cars in the mid-end and high-end segments.
  Making use of the Saab technology mentioned above, the BAIC Group is developing its proprietary patented technology (intellectual property).
  (1) M-trix mid-end and high-end passenger-car platform
  (2) 2.0L engine, with maximum output between 130kW-190kW, maximum torque between 240-350Nm, with low/high-power turbo; a 2.3L high-power turbo engine; and a 1.5L GDI direct-injection engine.
  (3) Transmissions that include MTs, CVTs, 6-speeds, ATs, and DCTs that cover a high torque range between 250-350Nm.
<Completed licensing in Daimler V212 high-end vehicle platform; and related technology on a life-time, free-of-charge basis>
BAIC completed licensing in longwheel platforms for high-end model and related technologies of the Mercedes-Benz E-class V212, on a lifetime and free-of-charge basis from Daimler.
<Wevan and Changhe brand series microcars>
  The Group plans to integrate the BAIC Motor's Wevan series directly under the Group's own-brand, vehicle assembly business where Changhe brand vehicles are currently positioned and place them in the economy-class segment.
  As a result of this, the actual 2013 figures in terms of market share in China of microcars including mircrovans was as follows: SAIC-GM-Wuling Automotive was number one, Changan was second, and the company followed in third. BAIC Group was fifth in terms of overall sales in China.
<Beiqi compact (small-sized) vehicles/off-road SUVs>
  These are being positioned in the passenger-car economy segment.
  For the time being, the Group is strengthening its SUV business, positioning the SUVs to mainly compete against Great Wall Motor Company.
<Foton light vehicles>
  Beiqi Foton Motor Co., Ltd. is building light-duty trucks (the Aumark and Ollin series), buses, Vans, SUVs, and pickups.
  Among these vehicles, sales of the View, a light-duty bus that is the mainstay vehicle, were just over 20,000 units in 2013 and 32,000 units in 2014, capturing 27% of the Chinese light-duty bus market. In some regions such as Shaanxi Province, Henan Province, and Shenzhen, it has 50% of the market share.
<Mid- and full-sized commercial vehicles>
  These are being built under the Foton brand, which include the AUV series buses(the Auman series mid-size buses and AUV series full-size buses), and Auman series mid-size and full-size trucks.
<New-energy vehicles>
  In addition to production technology on secondary/storage batteries, motors, and electronic control systems for new-energy vehicles, the Group has other parts supplier channels, as of April 2014.
  Beijing New Energy Vehicle Co., Ltd. forms the backbone of the Group's new-energy vehicle business. The company's name was changed from Beijing Electric Vehicle Co., Ltd. in March 2014 in line with its conversion to stock shares.
  Between January and November 2014: As for electric charging facilities, the company has more than 1,000 end-consumer stands, and two mobile super charging vehicles. End of 2015: The company plans to have 2,000 high-speed charging stations and 20,000 charging stands.
▽Automotive parts business
  The company is mainly focusing on engines, transmissions, front/rear axles, and core components for new-energy vehicles. It is also supporting and promoting related joint ventures.
  The company is mainly supporting the establishment of development facilities such as R&D centers at the Group's core-component joint ventures.

 

Beiqi Foton Motor 2020 Strategy (announced in 2009)
  The company is carrying out a 5+3+1 strategy as part of its Beiqi Foton Strategy 2020.
  The numbers 5, 3, and 1 mean:
  * 5: the five countries of Russia, India, Brazil, Mexico and Indonesia, where vehicle assembly plants with annual production capacities each of 100,000 units are being constructed.
  * 3: the three major global markets, i.e., North America, the EU, and Japan/Korea, where it plans to enter.
  * 1: Chinese global corporate operations, setting up a global business innovation center and administrative/operations center

 

Business plan for own-brand new-energy passenger cars

Investment plan/stock-share conversion  An additional CNY 3.0 billion over a period of five years, until March 2019, will be invested to build production operations and develop new vehicle models and technology at Beijing New Energy Vehicle.
 Beijing New Energy Vehicle was reorganized in March 2014 as a result of its stock conversion. It is capitalized at CNY 2.0 billion.
Sales network  The conventional 4S dealership system will not be used, and instead, Exclusive Beijing New Energy Vehicle Dealerships will be established where sales activities will be conducted to potential customers who can go for test-drives.
 As of November 2014, a total of 17 exclusive dealerships were being operated in nine provinces, with plans for such dealerships to be established in all regions in China over time.
Information on developing new-energy vehicles  By 2016, eight vehicles (ranging from small- to full-size) will be developed, including four that are already in the development stage and three that are in the planning stage as of December 2014.
<Four vehicles in the development stage>
  Product codes: C30DB, C33DB, C70GB, M30RB All of the four vehicles are existing vehicles that are undergoing partial redesigns to become new-energy vehicles. They are being built on their current platforms, being equipped with energy regeneration technology and being built smaller and smarter.
  The capacity of the phosphate iron lithium-ion battery used for power is being improved, from the 60mA of the current model, to 80mA in the new model, with the cruising range between charges increased to more than 200km.
  It is equipped with a storage battery, which is 30% lighter in weight, as a new-type power source. (The battery has passed the IEC IP67 standard, i.e., offers protection against the intrusion of foreign substances into electric devices.) The battery cover, etc. are made of light-weight materials.
<Development of new models>
  Three models to be launched in 2015: a microcar (C10IB product code), a compact car (C50EB), and a mid-sized car (C71GB).
  One model to be launched in 2016: a mid-to-full-size vehicle (C80GB)
New-energy vehicle sales targets  Main company: Beijing New Energy Vehicle
 2015: 15,000 units; 2016: 40,000 units; 2017: 80,000 units; 2018: 113,000 units; 2020: 200,000 units (more than 15% market share in China of new-energy vehicles)
Recent developments in production of new-energy vehicles  As of November 2014, Beijing New Energy Vehicle is building the all-electric Senova for the government/civil sector, the all-electric E150 for the general consumer market, the all-electric Wevan 307 for the transport-vehicle market, and the all-electric EV200. All four of the vehicles are being built at the Caiyu Plant in the Daxing District of Beijing.

 

▽BAIC Motor: sells new-energy vehicle subsidiary to home office
 In October 2013, BAIC Motor Co. sold its new-energy vehicle subsidiary, Beijing Electric Vehicle Co., Ltd. (located in the Daxing District of Beijing) to the BAIC Group, which is the parent company. As a result, the BAIC Group acquired a 60% stake in the company and became the major shareholder. The company's name was changed to Beijing New Energy Vehicle Co., Ltd. and the new-energy vehicle business was re-launched.
 In addition to this, the BAIC Group announced that it would invest a total of CNY 3.0 billion over a period of five years, until March 2019, to build production operations and develop new vehicle models and technology. Until this time, the total investment in the company had been between CNY 500 to 600 million.
 In terms of building its production operations, Beijing New Energy Vehicle revised its plan, and is now intending to expand the annual production capacity of its plant (Phase 2 of plant construction) to 150,000 units by the end of 2015. In addition to the plant in Beijing, the company has three other plant locations and is renewing plans to build its annual production capacity to more than 150,000 new-energy vehicles.
 In addition to building its dealership network, the company is planning to create websites on major Internet sites such as Jingdong Mall (planned to launch March 2014), TMALL.COM, d1ev.com, etc. Furthermore, the company plans to increase sales through other channels such as by forming exclusive sales partnerships with domestic Chinese dealers such as Pang Da Automobile Trade Co., Ltd., etc.
 In developing new models, Beijing New Energy Vehicle announced that it would develop all types of smart automobiles, not only all-electric vehicles but also vehicles with autonomous driving systems and the like. The company has set a goal of surpassing Tesla's all-electric cars and Google's self-driving cars.
 The company plans to design new types of new-energy vehicles based on three series designed for three different customer targets. It will design low-end, compact all-electric vehicles in the price range between CNY 50,000 to 60,000 for younger consumers; mid-end cars such as new-energy PHVs and all-electric vehicles in the Senova series for the general consumer, taxi company, and government/civil-use markets; and high-end all-electric vehicles.
 Beijing New Energy Vehicle is aiming to mass-produce and sell all-electric vehicles that have a range of more than 300km without recharging, as early as the end of 2015. As of November 2014, the company's all-electric vehicles are able to travel distances as long as 200km. However, for the time being, the company plans to launch economy-class all-electric vehicles that have cruising ranges of more than 80km at a maximum speed of more than 80km/h.
 In aiming to expand sales of new-energy vehicles, the company since March 2014 has especially been enhancing and speeding up its sales strategy by setting up dealerships in major cities such as Beijing, Hangzhou (Zhejiangj Province), Shanghai, Guangzhou and Shenzhen(Guangdong Province)、Nanjing and Suzhou (Jiangsu Province), and others. The company is also advancing negotiations for setting up exclusive sales channels.

 

 



Model plans for own-brand vehicles

BAIC Group's plans for launching own-brand new models

Strengthening SUV business  The BAIC Group considers Great Wall Motor to be its biggest competitor in the SUV market. By the end of 2015, the company plans to augment its product range by launching more than five SUVs under the Senova brand.
Senova series  The Senova series lineup will be augmented to cover the mid-to-high-end sedan, hatchback, MPV, and SUV segments.
Wevan series  The Wevan's lineup will cover the microvan, microtruck, SUV, and MPV segments. The Wevan 306, 307,and M20 will be built only at the Zhuzhou Plant.
Beiqi series The Beiqi (BAW) series will be augmented to cover the pickup, light-truck, large-truck, and light-bus segments.
Changhe brand series  Jiangxi Changhe Automobile, in addition to building the current Changhe- and Suzuki-brand vehicles, has plans to start building Beijing-brand vehicles sometime over the next few years from 2015.
 Also, the company is working jointly with Suzuki, in redesigning vehicles; developing localized, region-specific models; and launching vehicles designed to be marketed worldwide. Some models include the A0 and A/B passenger cars, microvans, and MPV.
New-energy vehicles  As of December 2014, the company has plans to develop eight vehicle models by 2016, from compact/small cars to full-size cars, including four models currently under development and three models in the planning stage.

 

Model plans for future own-brand vehicle models

▽Model plans for the own-brand Beijing and Beiqi models:

<Senova series>
  Starting from 2014 for the next few years, the company will create a product range of eight or nine new models that will be built on the Senova platform that served as the base for the former Saab, before it was redeveloped. In 2015, the company plans to launch five new vehicle models and work on standardizing parts and modularizing. (From a December 2014 press release by BAIC Motor)

Model Launch Details
Senova D50
(provisional name Senova A150)
Apr. 2014  This model is a smaller, sister model to the Senova D70, which was the first model in the series. It is an A class entry-level model, built on Saab 9-5 platform. It is 4582mm long, 1794mm wide, and 1486mm high, with a wheel base of 2650mm. Sticker price ranges between CNY 74,800-119,800. Sales of 50,000 units were targeted in 2014.
 Initially equipped with GDI naturally aspirated 1.5L engine (maximum output 83kW) that is married to a 5-speed MT (6-speed mode) CVT . Plans call for adding turbochargers to some of these engines (TGDI).
Senova D20series
(former E series)
Nov. 2014  This model is an A0-class entry-level passenger car that comes in sedan and hatchback versions. It is an E series (sedan, hatchback, crossover, etc. 21 versions ) that underwent a minor change and which was renamed the Wevan. Sticker price to range between CNY 48,800-82,800.
 The sedan version is 4322mm long, 1720mm wide, 1500mm high, and has a wheel base of 2500mm. It is equipped with either a 1.3L (maximum output 73kW/maximum torque 124Nm) gasoline engine that was used on the E series, or a 1.5L (83kW/143Nm) gasoline engine, married to either a 5-speed AT or 4-speed MT.
Senova D60 First half of 2015  This model is based on the former Saab 9-3 platform and is an A+ class, mid/high-end compact sedan (concept car C60F). It comes mounted with either a 2.0L (maximum output 150kW) or an 1.8L (maximum 130kW/maximum torque 240Nm) turbo-engine with either 5-speed MT or manual mode 6-speed AT.
 After this model was announced in September 2014, it was sold with a 1.8L turbo-engine on a trial basis in limited regions of China. Sticker price to range between CNY 119,800-168,800.
Senova D80 First half of 2015  This model was announced in November 2014. It is a high-end mid-sized sedan in the Senova series. It has been undergoing testing since August 2014. It has rear-wheel drive. It competes against the HongqiH7 and Audi A6L.
 This is a model built on the V212 long-wheel-base platform used for the former Beijing Benz E-class (C90L concept car). It comes with either a 1.8L engine (maximum output/184kW) or a 2.3L turbo-engine, married to a either an MT or manual-mode 5-speed AT.
Senova CC First half of 2015  This is the highest level model in the series in terms of performance, which comes in three versions: a sedan, hatchback, and SUV.
Senova X65 Jan.-Mar. 2015  This model was announced in November 2014. This is the first SUV in the Senova series to be mass-produced (a mid-/high-end A+ class compact model). It is designed to compete with Changan's CS75 and the Trumpchi GS5.It comes equipped with a 2.0L turbo-engine married to a 5-speed MT or manual-mode 6-speed AT.
Senova X55 Jul.-Sep.2015  This is a middle A-class SUV whose in-house product code is C61X.It comes equipped with either a naturally aspirated or turbo 1.5L gasoline engine married to either a MT or AT.
Senova C33
(Development code)
Jul.-Sep.2015  This is a small-size SUV with either a 1.3L or 1.5L naturally aspirated gasoline engine married to either a MT or AT.
Senova X35 2016  This is an A0-class, compact type SUV in the Senova series, based on the Senova C51X compact car. It is based on the former Saab model.
 The drive system is a 1.5L gasoline turbo-engine (maximum output 121kW/maximum torque 225Nm). It is mated to a CVT. The company is planning to add a DCT (digital clutch transmission) also later.
Senova D90 After 2017  This is a high-end sedan, which is under development as of August 2014.

<Wevan series>
  Vehicles currently being sold: the Wevan 306, Wevan 307, Wevan 205, and Wevan 206 microvans; and the Wevan M20 MPV.

Model Launch Details
Wevan M20 Oct. 2013  This model is a strategic, small-size MPV sold under the BAIC motor's own brand. It is being produced in tandem at the Zhuzhou, Chongqing, and Jiangxi plants of Jiangxi Motors. The company has set a target of selling 300,000 units a year. The sticker price is ranges between CNY 46,800-63,800.
Wevan 306
(to be improved mid-term)
Jul.- Sep. 2015  After undergoing a minor model change mid-term, this model will come equipped with a 1.2L naturally aspirated engine married to a MT. The current model on the market comes with a 1.0L, 1.2L, or 1.3L engine married to a MT.
Wevan 307
(improved mid-term)
Jul.- Sep. 2015  After undergoing a minor model change mid-term, this model will come equipped with a 1.2L naturally aspirated engine married to a MT. The current model on the market comes with the same engine married to a MT.

<Beiqi series (BAW/E, etc.)>
  This series is a range of economy-class passenger cars and SUVs. The Beiqi Huansu series is also being exported.

Model Launch Details
Beiqi Huansu S21.5L Mar. 2014  This model is a 5-seater, small-size SUV. It is 4150mm long, 1730mm wide, 1730mm high and has a wheel base of 2560mm. It is smaller than the Beiqi Huansu S3 described below. It comes equipped with a 1.5L engine (maximum output 82kW) and is married to either a 5-speed MT or 4-speed AT. The sticker price ranges from CNY 58,800-69,800.
Beiqi Huansu S31.8L Dec. 2014  This model is a 7-seater compact SUV. It is 4380mm long, 1730mm wide, 1720mm high and has a 2685mm wheel base. It comes with a 1.8L engine (maximum output 103kW) married to a 5-speed MT. The sticker price is CNY 72,800.
Beiqi Huansu H2 Jan. 2015  This is an MPV in the Beijing (Beiqi) series that has a very fashionable design making it attractive to younger consumers. It is 4520mm long, 1720mm wide, and 1785mm high (or 1825mm with roof). In December 2014 the first model came off the line at the Chongqing Plant of BAIC Yinxiang Automobile, an affiliated company.
 It is mounted with a 1.5L engine married to either a 5-speed MT or manual-mode 6-speed AT, and features a backup-parking assist system with a large LCD screen, and a one-touch start switch.
Beiqi Huansu S6 By early 2015  This is a mid-size SUV in the Beiqi Huansu series, and is one size larger than the Beiqi Huansu S5.
Beiqi Huansu S5 By 2015  This is a compact SUV in the Beiqi Huansu series, and is one size smaller than the Beiqi S6.
Beiqi Huansu Cross By 2015  This is a crossover model in the Beiqi Huansu series. Further details have not been released.
Beiqi 40L
(BJ40L)
Dec. 2015  This is a 4-door off-road SUV that is the longer wheel-base version of the Beiqi 40 that was launched in December 2013. Its dimensions have not been released, but it is based the Beiqi 40 whose dimensions are 4350mm long, 1843mm wide, and 1837mm high, and which has a wheelbase of 2450mm.
 The engines for this model have not been announced, but the Beiqi 40 that is already on the market comes with two sizes of engines: 2.4L and 2.7L.
Beiqi 60
(BJ60)
After 2015  This is a mid-size SUV based on the Saab 9-3. It is 4650mm long, 1720mm wide, 1450mm high and has a 2675mm wheel base. The sticker price ranges from CNY 139,000-215,800. It comes with a 1.8L, 2.0L, or 2.3L turbo-engine. It is scheduled to be built in the Guangzhou Plant of Beiqi (Guangzhou) Motor.
Beiqi 80 After 2015  This is an off-road SUV designed for the military, and said to be the small-size model of the former Yongshi. It comes with a 2.4L engine (maximum output 105kW/maximum torque 217Nm).
Beiqi 20
(Provisional name BJ SC20)
n.a.  This is a small-size SUV under the Beiqi brand based on the Concept 500 that debuted at the Shanghai Motor Show in April 2013. It is 4210mm long, 1720mm wide, 1735mm high (1770 with roof) and has a 2560mm wheel base. Sticker price ranges between CNY 70,000-90,000.
 It comes mounted with a 1.5L naturally aspirated engine (maximum output 78kW) and is married to either a 5-speed MT or 4-speed AT. Its fuel economy is 7.2L/100km, according to the manufacturer's data.

Note: The Huansu series is a sub-series of the Beijing series and is being built at the Chongqing plant of an affiliated company.

 

▽Changhe-brand models: addition of MPV stimulates growth of Changhe Motor.
Model Launch Details
Freedom M50 Oct. 2014  This is a Changhe-brand MPV and the first model launched after the BAIC Group was reorganized. It is 4440mm long, 1700mm wide, 1855mm high and has a 2790mm wheel base. The sticker price ranges from CNY 48,900-51,900.
 It was built on the same platform as the Wevan M20. It is equipped with a 1.5L Suzuki BJ415 VVT engine and features GPS and an MP5 multi-player. It competes with the Wuling Hongguang S, Shanghai GM Wuling's core model. The company has set a target of selling 10,000 units in 2014 and 70,00-80,000 in 2015.
Suzuki's new strategic vehicle Between 2016-2017  This is one of Suzuki's strategic models designed for sales worldwide. It is scheduled to be sold under the Changhe brand and will be built at the Jiangxi Province plant. Other details haven't been released.

Note: Beijing-brand passenger-car production is planned to be launched at the main plant in Beijing and also in the Jiangxi Province Plants located in Jingdezhen and Jiujiang, which became branch plants of the BAIC Group.

 

▽Foton-brand vechiles:

 Beiqi Foton Motor announced in September 2014 that it plans to launch six new model vehicles within two years, by September 2016, including a mid-size SUV called the Sauvana, three A-class sedans and hatchbacks, and two B-class models.
 In addition, since the company will increase sales of its SUVs and pickups, it launched construction of a new plant in the Sanshui District of Foshan in June 2014.

Model Launch Details
New View 2015  This is a completely revamped model of the View that was a strategic vehicle ( light-duty bus) by Beiqi Foton Motor.
High-end Foton light-duty bus n.a.  This light-duty bus will be the first high-end, light-duty bus launched by the company and will compete against Nanjing Iveco's Power Daily. It comes with a 2.8L Beijing Cummins turbo-diesel engine (maximum output 120kW). According to the manufacturer, the engine's fuel efficiency is 9.1L/100km.
Auman GTL n.a.  This vehicle, a full-size truck jointly developed with USA Cummins, officially debuted in the U.S.A. in 2014, which was its first debut in the world. It is compliant with EuroVI exhaust-gas emissions- standards.
Sauvana Early 2015  This is the first model of the new off-road series Sauvana to be launched under the Foton brand. It is a mid-size SUV and is based on the Toplander and the Foton U201 concept car. It is 4830mm long, 1910mm wide, 1840mm high and has a 2790mm wheel base.
 It is equipped with either a 2.8L diesel turbo-engine or a 2.0L gasoline turbo-engine and is married to a 5-speed MT, 6-speed MT, or a 6-speed AT. Both car and motorcycle versions are planned. A frame-type body will be used.
S500 2015  This is a new A-class model to be launched under the Foton brand in both sedan and hatchback versions. It is scheduled to be built at the Miyun Plant located in the outskirts of Beijing.
S700 2015  This is a new B-class model to be launched under the Foton brand in both sedan and hatchback versions. It is scheduled to be built at the Miyun Plant located in the outskirts of Beijing.

 

Plans for own-brand, new-energy vehicles

▽Beijing New Energy Vehicle Co. launched four new models in 2014

 

Model Launch Details
E150 (EV) 2014  This is a small-size all-electric passenger car was selected as an exemplary model for a new-energy vehicle by the City of Beijing. It is based on the E150. It is one size shorter in length than the EV200, but has the same dimensions as the EV200 in terms of its width (1720mm), its height (1503mm) and wheel base (2500mm). It can cruise more than 160km.
BeiqiEV200 Dec. 2014
(Pre-sales orders started from Nov.)
 This is a hatchback launched under the Beiqi brand, becoming the second-generation E150 that is already on the market. Production of the vehicle was launched at Beijing New Energy Vehicle's plant in the Caiyu District of Beijing. Sticker price ranges between CNY 226,900-246,900. After government subsidies of CNY 90,000 have been deducted, the sticker price ranges from CNY 136,900-156,900.
 It will inherit the body design of the Senova D20 hatchback that is already on the market. Compared to the E150, it is longer than the E150, at 4025mm. However, the rest of its dimensions are the same: width of 1720mm, height of 1503mm, and a wheelbase of 2500mm.
 For the drive system, it has an eternal synchronous drive motor 72Ps (maximum torque 180Nm) combined with a ternary lithium ion storage battery manufactured by Korea-based SK, with 30.4kWh. As for its cruising range, it can cruise up to 200km when traveling in the continuously variable mode and up to 240km when traveling in the constant speed mode at 60km/h; and it has been reported that its range can extend up to 260km in the economy cruising mode.
BeiqiES210
(EV)
Dec. 2014  This is a new model all-electric vehicle under the Beiqi (Beijing) brand. According to the manufacturer, it can cruise up to a maximum of 210km. The sticker price is CNY 346,900 before government subsidies are applied.
Senova EV Dec.2014  This is an all-electric sedan in the Senova series. It also goes by the name Senova 70EV, which was based on the Senova D70. It is equipped with a 38kWh lithium-ion secondary power battery. It can travel up to a maximum speed of 130km/h and cruise over 180km.
E150 Range Extender EV n.a.  This is an all-electric passenger car (also called a PHV) with a range extender, which was based on the E150 that was selected as an exemplary model for a new-energy vehicle by the City of Beijing.
Wevan 306EV n.a.  This is the all-electric version of the Wevan 306. It was selected as an exemplary model for a new-energy vehicle by the City of Beijing.
Wevan 307EV n.a.  This is an all-electric microvan that was based on the Wevan 307. In November 2014, the company supplied 50 units to a transport company in Tianjin.
A00-class EV n.a.  This is an A00-class, new, small-sized all-electric vehicle that was under development as of June 2014. It will feature various types of onboard intelligent technology.
A-class new-energy passenger car n.a.  This is an A-class, new-energy passenger car that was under development as of June 2014. Further details have not been released.
S/C/L series new-energy vehicle After 2015  This model will be equipped with a drive system that is being launched at the joint-venture Beijing Plant, which is a joint venture with Siemans.
Competitor to Tesla Model S (EV) 2016  This high-end all-electric passenger-car, which is designed to compete with the Tesla Model S and is in the same segment as the Audi A6, has better performance than the Model S. It has a cruising range of more than 300km. It was jointly developed with an overseas subsidiary. Even though it was on temporary display at the Beijing Motor Show in April 2014, specific details about the car were not released. The car is scheduled to be officially released in December 2015.
New-energy SUV n.a.  This model is a new-energy SUV. Further details have not been released.
V One(AKA "One") By Jul. 2015  This model is a new-energy micro commercial vehicle

 

 



Reference:BAIC Group's sales volume (on factory shipment basis)

2007 2008 2009 2010 2011 2012 2013 2014
Beijing brand+Foton brand 443,117 454,653 653,050 747,995 708,741 737,858 909,069 994,317
Changhe+Changhe Suzuki 0 0 0 0 0 0 55,232 141,068
Beijing Benz 19,730 22,586 19,620 38,856 77,795 93,664 116,006 145,468
Beijing Hyundai Motor 231,137 294,506 570,309 703,008 739,800 859,595 1,030,808 1,120,048
Titak 693,984 771,745 1,242,979 1,489,859 1,526,336 1,691,117 2,111,115 2,400,901

(Note):Changhe Automobile has become BAIC's subsidiary. Therefore the data inlude those of Changhe since Jun. 2013.

<Automotive Industry Portal MarkLines>