Vehicle market summary: Indonesia first half 2013

2013/09/04

Summary

2013 first half sales reach 602,000 units, hitting record high; monthly sales steady at 100,000-unit level

Total vehicle sales in Indonesia (wholesale basis) stood at 602,000 units in the first half (Jan.-Jun.) of 2013, up 12.5% year-over-year (y/y). The increase is the result of stronger demand backed by robust economic growth and a purchase rush prior to a cutback in the fuel subsidy which came into force in June. First quarter sales were up 18.0% y/y and also up 7.6% y/y in the second quarter. With monthly sales from January through June being steady at the 100,000- unit level (see Figure 2), first half sales hit a record high.


Trend of major OEMs in Indonesia(Mar. 2013)



By Brand, Honda and Suzuki regain market share


By brand, sales of the top five brands increased across the board in the first half (Jan.-Jun.) of 2013. Of them, Suzuki, ranked 4th, and Honda in 5th place, both posted a sharp increase of 46.6% and 89.6% y/y, respectively. (see Figure 3). Sales of the Suzuki Ertiga compact MPV were strong. As for Honda, brisk sales of the Jazz (FIt) and CR-V boosted sales, coupled with a net sales increase of the Brio which was launched in August 2012. Both brands has continuously succeeded in regaining their market share as in the previous year. (see Figure 4)



2013 sales forecast at 1.1 million: slower sales expected in second half 2013 due to cutback of fuel subsidy

In August, the Association of Indonesia Automotive Industries (GAIKINDO) forecasted that full-year sales for 2013 will be 1.1 million units. Sales are expected to be negatively influenced  by a cutback in fuel subsidies that came into force in June as well as a rise in the interest rate. In Indonesia, the Low Cost Green Car (LCGC) tax incentive is set to be effective in the second half of the year, in order to reduce the luxury tax for environmentally-friendly vehicles. GAIKINDO, however, predicts that the effect of the LCGC will be visible from 2014 at the earliest. Vehicle sales for 2013 are expected to remain at the same level with the previous year’s record of 1,116,000 units.



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Reference materials

(Table 1): Indonesia Vehicle Sales by Vehicle Type

(Units)

Vehicle TypeQ2 2012
(Apr.-Jun.)
Q2 2013
(Apr.-Jun.)
Y-o-YShareJan.-Jun.
2012
Jan.-Jun.
2013
Y-o-YShare
Passenger
Vehicles
Sedan 9,370 8,505 -9.2% 2.8% 15,129 15,955 5.5% 2.7%
4X2 188,814 210,170 11.3% 68.7% 353,388 409,704 15.9% 68.1%
4X4 2,078 1,817 -12.6% 0.6% 3,591 3,448 -4.0% 0.6%
Bus  1,546 1,037 -32.9% 0.3% 2,486 2,172 -12.6% 0.4%
Pick Up/Truck 77,517 80,151 3.4% 26.2% 152,480 161,818 6.1% 26.9%
Double Cabin
4X2/4X4
5,106 4,356 -14.7% 1.4% 8,187 8,855 8.2% 1.5%
Total 284,431 306,036 7.6% 100.0% 535,261 601,952 12.5% 100.0%

Source:GAIKINDO

(Table 2): Indonesia Vehicle Sales by Brand

(Units)

BrandQ2 2012
(Apr.-Jun.)
Q2 2013
(Apr.-Jun.)
Y-o-YShareJan.-Jun.
2012
Jan.-Jun.
2013
Y-o-YShare
Toyota 106,376 111,280 4.6% 36.4% 202,518 215,353 6.3% 35.8%
Daihatsu 40,220 46,249 15.0% 15.1% 80,319 88,446 10.1% 14.7%
Mitsubishi 37,422 37,859 1.2% 12.4% 73,987 77,435 4.7% 12.9%
Suzuki 30,192 39,188 29.8% 12.8% 51,456 75,425 46.6% 12.5%
Honda 17,875 22,570 26.3% 7.4% 26,018 49,342 89.6% 8.2%
Nissan 16,862 14,696 -12.8% 4.8% 34,229 31,339 -8.4% 5.2%
Isuzu 8,730 8,190 -6.2% 2.7% 16,731 16,227 -3.0% 2.7%
UD Trucks 905 496 -45.2% 0.2% 1,907 992 -48.0% 0.2%
Peugeot 78 99 26.9% 0.0% 160 166 3.8% 0.0%
Others 25,771 25,409 -1.4% 8.3% 47,936 47,227 -1.5% 7.8%
Total 284,431 306,036 7.6% 100.0% 535,261 601,952 12.5% 100.0%

Source: Astra International

(Table 3): Indonesia Top 10 Selling Models for First Half 2013

(Units)

RankBrandModelQ2 2012
(Apr.-Jun.)
Q2 2013
(Apr.-Jun.)
Y-o-YJan.-Jun.
2012
Jan.-Jun.
2013
Y-o-Y
1 Toyota Avanza 49,080 52,744 7.5% 97,078 103,096 6.2%
2 Daihatsu Gran Max 13,422 16,295 21.4% 26,105 37,513 43.7%
3 Daihatsu Xenia 18,089 17,995 -0.5% 36,189 37,224 2.9%
4 Toyota Innova 19,358 17,614 -9.0% 38,763 35,952 -7.3%
5 Suzuki Ertiga 8,505 17,249 102.8% 8,563 35,050 309.3%
6 Suzuki Carry N/A 8,836 - N/A 18,980 -
7 Nissan Livina 9,813 6,683 -31.9% 19,022 18,340 -3.6%
8 Honda Fit (Jazz) 7,278 7,347 0.9% 10,038 16,699 66.4%
9 Mitsubishi L300 7,399 5,929 -19.9% 14,382 16,652 15.8%
10 Toyota Rush 9,502 8,654 -8.9% 18,635 16,156 -13.3%

Source: MarkLines Data Center