Announced on November 11, 2025, SAIC Motor–CP Co., Ltd. and MG Sales (Thailand) Co., Ltd. reported strong consumer confidence with 20,093 units sold from January to October 2025, reflecting over 42% YoY growth.
It also noted that the new MG4 Electric led Thailand’s EV registrations for four consecutive months, with 4

Announced on November 12, 2025, Thailand-SET listed AAPICO Hitech (AH) reported a 5.9% YoY revenue decline in Q3 2025 (July - September), as steady performance in its automotive parts business was offset by weaker dealership sales. 
Revenue from automotive parts operations remained resilient, supported by growth in P

On November 10, 2025, Sumitomo Rubber Industries, Ltd. announced that its Thai subsidiary, Sumitomo Rubber (Thailand) Co., Ltd., will supply DUNLOP GRANDTREK A/T31 tires as original equipment for the newly unveiled Toyota Hilux Travo, which had its world premiere in Thailand on the same day.
Available in sizes 265/65

Announced on November 11, 2025, Honda Automobile (Thailand) Co., Ltd. has confirmed that it will officially introduce the all-new Honda STEP WGN e:HEV, a fully built model imported from Japan. 
Online pre-registration for purchase rights will open nationwide on November 28, ahead of its official public appearance at

Announced on November 10, 2025, Toyota Motor Thailand revealed key details of the all-new 9th-generation Hilux TRAVO, following its global premiere in Thailand. Developed under the theme “Tough & Agile,” the new model features a bold “Cyber Sumo” front design inspired by the Shikiri stance, expressing strength, stabi

Announced on November 10, 2025, Toyota Motor Corporation held the world premiere of the new Hilux mid-size pickup truck at a special event hosted by Toyota Motor Asia in Bangkok, Thailand, unveiling a BEV prototype. The new Hilux will launch sequentially across Asia from 2026, while the diesel version planned for Jap

Announced on November 7, 2025, Honda Thailand will officially launch the mid-life facelift of the CR-V e:HEV at the Thailand International Motor Expo 2025. The updated model drops all 1.5L turbo gasoline versions, offering only five-seat variants powered by the e:HEV hybrid system. 
Pre-bookings for the new Honda CR

Announced on November 7, 2025, Nissan will unveil its new premium SUV at the Thailand International Motor Expo 2025, taking place from November 29 to December 10. The model stands out by combining Nissan’s advanced e-POWER hybrid technology with the e-4ORCE all-wheel-drive system, which uses dual electric motors to d

Reported on November 6, 2025, Thai Yamaha Motor forecasts that Thailand’s motorcycle market will remain slow-moving through the end of 2025, weighed down by stricter financing rules and softened consumer spending.
Financial institutions have imposed stricter lending measures since October in response to economic unce

On November 5, Mitsubishi Motors announced its FY2025 first half (H1) financial results.
Net revenue decreased 3.5% year-over-year (YoY) to JPY 1,261.3 billion. Operating profit decreased 81.0% YoY to JPY 17.3 billion. Profit attributable to owners of the parent (net income) turned into a loss of JPY 9.2 billion. Glo

According to the Federation of Thai Industries (FTI), September vehicle sales in Thailand increased 23.8% year over year to 48,350 units, marking the sixth consecutive month of YoY growth. 
According to data compiled by Toyota Motor Thailand (TMT), by maker sales in September, Toyota was up 20.6% to 18,472 units. Hon

Announced on November 4, 2025, Thonburi Neustern Co., Ltd., the official importer and distributor of Geely in Thailand, hosted the GEELY Dealer Conference 2025: “Ignite the Future” to inspire sustainable growth among Geely dealers nationwide.
The company also strengthened confidence with plans to launch the world’s f

Announced on October 30, 2025, GAC AION Thailand reaffirmed its long-term commitment to Thailand’s automotive industry at the “GAC Business Matching Event,” co-organized with the Board of Investment (BOI) and the Industrial Estate Authority of Thailand (IEAT) in Rayong. The event connected over 27 Thai parts manufact

Announced on October 29, 2025, the Thailand Board of Investment (BOI) reported a 94% YoY surge in investment promotion applications for January–September 2025, reaching a record THB 1.37 trillion. This is the highest level in the BOI’s 60-year history, driven by large foreign direct investment (FDI) projects in targe

On November 1, 2025, Toyota Motor Thailand dropped a teaser for the upcoming ninth-generation Hilux, set to officially launch in the country on November 10, 2025. The short video, captioned “Meet the New Hilux for the first time in the world. Countdown...Let's embark on a new journey together,” hints at the truck’s u

On October 27, 2025, Thailand signed a memorandum of understanding (MoU) with the United States on critical minerals during the 47th ASEAN Summit in Kuala Lumpur. Members of the Democrat and People’s Parties warned of potential risks.
The Democrat Party deputy leader said rare earths like tungsten and tin are vital f

Announced on October 27, 2025, Thailand’s SET-listed PTT Public Company Limited (PTT) approved the dissolution of Swap&Go Company Limited, a wholly owned subsidiary under ExpresSo NB Company Limited, itself a 100%-owned subsidiary of PTT. The dissolution registration is expected to be completed in 2026, after which S

Announced on October 22, 2025, Spark EV, a Thai EV charging solutions provider affiliated with Hong Kong-based Cornerstone Technologies, and Mile Green, a Hong Kong– and Thailand–headquartered sustainable technology firm, unveiled Thailand’s first dedicated E-Motorcycle Public Charging Ecosystem in Bangkok, connectin

U.S. President Donald Trump arrived in Japan on October 27, the second stop on his Asia tour that will culminate a few days later with a high-stakes meeting with Chinese President Xi Jinping on the sidelines of the Asia-Pacific Economic Cooperation Summit in Gyeongju, South Korea.
Trump visited with Japan's Emperor N

Reported on October 21, 2025, BYD urged the Thai government to extend its current EV incentive program, EV 3.5, or introduce a new EV 4.0 scheme to support the country’s struggling automotive sector.
The appeal comes as the National EV Policy Committee is set to be established under Prime Minister Anuthin Chanwirakun