On December 2, multiple sources reported that M-AUTOMOTIV group launched the KGM brand in Morocco. M-AUTOMOTIV group is one of Morocco’s leading automotive distributors. KGM will offer urban SUVs to pickups, including electric and family vehicles. It will introduce Torres ICE, a family SUV; Torres EVX, an electric SU

On December 1, Stellantis MEA’s COO announced that Leapmotor has officially entered the Moroccan market, with its vehicles already appearing on the roads. The launch supports the goal of offering customers more affordable, innovative, and sustainable electric mobility options.
Stellantis Morocco also organised an int

On December 1, multiple sources reported that DEFTA Group has inaugurated a new plant in Tangier.
Spanning over 12,000 square meters, the plant will produce automotive components such as opening systems, hinges, and related mechanisms. It will also provide advanced metal components for propulsion and engine systems.

On November 19, Jameel Motors announced that it had been appointed as the official distributor of Jiangling Motors Corporation (JMC), a Chinese automaker specializing in light commercial vehicles, in Morocco. This expands Jameel Motors Morocco’s portfolio to commercial vehicles and marks a new market entry for JMC.
J

On November 4, multiple sources reported that Neo Motors unveiled its first fully locally manufactured electric vehicle at National Industry Day in Morocco.
It will start sales in 2026. The car will be priced at MAD 100,000. It has a range of about 150 kilometers on a single charge. 
Based on multiple sources 

On October 30, multiple sources reported that Hirschmann Automotive opened a new factory in Oujda, Morocco. In the first phase, the plant will focus on production and assembly of cables for electric vehicles. The plant will create employment for 600 people. This is the group’s second production unit in Morocco after

On October 29, the Ministry of Industry and Trade of Morocco signed a new investment agreement annex with the Renault Group to create 7,500 jobs and modernize Renault’s industrial operations in the country under a development plan from 2025 to 2030.
The agreement will strengthen Morocco’s automotive ecosystem, focusi

On October 23, multiple sources reported that the Minister of Industry and Transport of Egypt met with the Ambassador of the Kingdom of Morocco to discuss industrial and investment cooperation between the two countries. They also discussed the automotive industry and supply chain. The minister ensured an investment c

On October 17, smart announced its official entry into Morocco through a strategic partnership with Auto Nejma, launching the smart #1, #3, and #5 simultaneously.
This marks the first time smart has introduced its complete model lineup in a new market at once, starting with a shop-in-shop activation at the Mercedes-B

On October 15, multiple sources reported that Shandong Yongsheng Rubber has started construction of a tire plant in Driouch Province. The project is led by Shandong Yongsheng Rubber Group through its local subsidiary, Goldensun Tire Morocco Co., Ltd., with an investment of over USD 675 million. It will produce car ti

On October 9, the Government Council of Morocco approved two draft decrees for the establishment of industrial acceleration zones. The Fez-Bensouda Industrial Acceleration Zone, located in the Bensouda District of the Fez Prefecture in the Fez-Meknes region, will host the automotive industry, renewable energy equipme

On September 21, INNOVX signed a strategic financing agreement worth over MAD one billion for its subsidiary Fluoralpha, with Bank of Africa. It will support the development of a large-scale industrial project in Jorf Lasfar dedicated to capitalizing on the recovery of fluorine from Moroccan phosphate rocks. The proj

On September 23, the Ministry of Investment, Morocco, in a social media post, announced that its minister visited the headquarters of the Gotion Hi-Tech Group in Hefei, where he was briefed on the company's various products and the production chain of the group. 
This visit follows the signing of a strategic investme

On September 19, multiple sources reported that Changzhou Tenglong will start operations of a new plant in Morocco by 2026. It will help to meet the growing demand for heating and ventilation systems for next-generation vehicles. 
Based on multiple sources 

On September 18, Stellantis Morocco’s Managing Director, in a social media post, announced the launch of Leapmotor in the Moroccan market, to be distributed through Sopriam, Stellantis’ local network.
Leapmotor brings Range-Extended Electric Vehicle (REEV) technology, offering 100% electric driving with longer range

On September 16, multiple sources reported that the director of the Morocco unit of Gotion High-Tech stated that the battery plant will commence production in the third quarter of 2026.
The earthworks of the plant are already completed, and the construction will begin soon. The plant will have an initial capacity of

On September 13, Yutong Bus & Coach, in a social media post, announced that it has rolled out 723 high-end Yutong buses for Morocco. Yutong will provide Morocco with comprehensive transport services and reliable operational support for the 35th Africa Cup, which will start from December 2025. 
Based on social media u

On September 4, multiple sources reported that Taiwanese company Aleees is planning to establish a lithium iron phosphate (LFP) cathode production plant in Morocco. The company will invest EUR 250 million for its first project outside Asia. It will strengthen the local value chain for electric vehicle (EV) battery pr

On September 4, XPENG officially signed strategic cooperation agreements with the leading distributor groups in Morocco and Tunisia. After successfully entering Egypt, XPENG has established a complete market network covering three countries along the North African Mediterranean coast.
XPENG partners with SMEIA Group

On August 29, multiple sources reported that Heilongjiang Tianyouwei Electronics Co., Ltd. is planning a wholly owned subsidiary in Morocco called Tianyouwei Electronics Morocco Co., Ltd., with an investment of EUR 65 million. The subsidiary will focus on in-vehicle electronics. The subsidiary will represent one of t