Nippon Seiki Europe starts delivery of HUDs to Daimler

Nippon Seiki Co., Ltd. (Nippon Seiki) announced that its European sales subsidiary, Nippon Seiki (Europe) B.V., has started supplying its heads-up displays (HUDs) to Daimler AG for the first time for the new Mercedes-Benz GLE sport utility vehicle. As a result, Nippon Seiki now supplies its products to all of three major German automakers. The HUDs project information on windshields. They are equipped with a full color, thin-film transistor (TFT) liquid crystal display, and information is displayed at about three meters from the drivers’ line of sight. Nippon Seiki has adopted high-intensity LEDs as a light source, and realized a clear display even in sunlight. The company has adopted its optical technology to correct distortions and realize a high-definition display. (From an article in the Nikkan Jidosha Shimbun on May 14, 2019)