(JP)
Support to enter into Japanese Market
- ■ Matchmaking with Japanese companies for the Japanese market
- 1) Promoting your technology and product to auto and auto parts makers
- 2) Market research
- ■ Sales Promotion to Japanese auto and auto parts makers in Japan
- 1) Marketing strategy planning
- 2) Market Study (market distribution, competition study, market & technical trend)
- 3) Technical information gathering and creating a technical presentation
- 4) Introduction to key contacts
- 5) Sales & engineering support in Japan
- 6) Establishment of Japan office
- ■ Representing your company in Japan
- 1) Reducing your operational cost for Japan office by outsourcing its functions to MarkLines
- 2) Liaising with your Japanese customers in Japan after your withdrawal from the Japanese market
We will meet your support needs with our comprehensive support program in various phases from Preparation to Final Phase as follows:
Key Points : How MarkLines can develop business with you
- Case study by non-Japanese companies who seek business with Japanese companies -
Phase-1 Preparation = Promote your technical advantage
- Contact a key decision maker who is identified by MarkLines network.
- Market study (Competition study, Market & Technical trends)
- Preparing presentation materials with enhanced sales appeals.
Contacting with a key decision maker directly in Japan is crucial for the product in which a customer does not have purchasing authority in his home country. As purchasing decision is made in Japan both purchasing and engineering departments must be approached.
Receiving RFQ is the first hurdle to clear.
Phase-2 Activities leading to RFQ
- Compiling necessary information to obtain RFQ (Request For Quotation)
This phase requires a price quote, product potential evaluation, quality assurance for RFQ package. Studying closely whether a product meets "QCDD" requirements by Japanese customers.
Phase-3 Winning business
- Preparing for presentation materials, quotation and related papers.
Only two to three weeks are given before submitting the information in response to RFQ. Given the time restraint the data and information that would be required for RFQ have to be compiled in Phase 2
Need detailed plans for Development to Production phases and execute each action steadily.
Phase-4 Completion of Development items, Design, Prototype and Quality Improvement and Pre-production
- General development projects, schedule management, design and evaluation of prototype models.
- Creating documents and technical presentations.
- Improving quality and production engineering through PPAP.
- Technical and quality liaising between Japanese customer and supplier.
(Translating technical information, customers visit and telephone conference, etc.)
This phase requires a few years and must reach PPAP before SOP, numerous paper works and meetings are required. The first half of Phase 4 is focused on R&D activities, but the second half is centered on production engineering and quality engineering.
Phase-5 "SOP" to "Early Stage Instability Control"
- Passing PPAP (Production Parts Approval Process).
- Following "early stage (start-up) instability control" process post SOP.
What makes MarkLines Business Support Program so unique ?
- MarkLines is the world’s leading on-line strategic automotive information base and it enables you to gather information and do a market research.
- MarkLines has more than 82,000 subscribers worldwide.
(35% of MarkLines users work in R&D and 25% of them do in purchasing departments)
For further information and inquiries about our Customized Market Research activities, please contact Customer Support.
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Telephone | +81-3-5785-1387 |
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